Asociación de Trabajadoras del Hogar, a Domicilio y de Maquila -ATRAHDOM-

What Asociación de Trabajadoras del Hogar, a Domicilio y de Maquila -ATRAHDOM- does

Asociación de Trabajadoras del Hogar, a Domicilio y de Maquila (ATRAHDOM) is a Guatemalan non-profit workers' association founded around 2010 and headquartered in Guatemala City. The organization serves Guatemalan women working in domestic work, home-based work, and the textile maquila sector by providing labor rights advocacy, legal accompaniment in cases of workplace and gender-based violence, and capacity-building on international labor standards, with a particular focus on ILO Conventions 189 and 190. Its beneficiary segments are organized vertically by labor sector, each with documented conditions of exploitation, wage theft, and limited social protection that the organization seeks to remediate through training, public positioning, and legal support.

Name

Asociación de Trabajadoras del Hogar, a Domicilio y de Maquila -ATRAHDOM-

Legal name

Asociación de Trabajadoras del Hogar, a Domicilio y de Maquila

Website

https://atrahdom.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ATRAHDOM is a Guatemalan non-profit association that advocates for the labor rights of women domestic, home-based, and maquila workers through legal accompaniment, training, and research on international labor standards.

Ownership category

akta.pro rank

Product category

Labor Rights Advocacy and Legal Support

NAICS

Labor Unions and Similar Labor Organizations (81393), Human Rights Organizations (813311), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAFAD

Gender Equality & Women’s Rights Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPAGAFAH

Labor, Worker Rights & Employment Policy Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPAGAFAB

Human Rights & Anti-Discrimination Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Labor rights advocacy
• Women workers support
• Domestic workers rights
• Legal accompaniment
• Labor rights training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and grants: ATRAHDOM operates as a non-profit organization that receives donations to fund its advocacy, training, and legal accompaniment programs for women workers in Guatemala.

Distribution channels1 record

Marketing channels6 records

Core offering

ATRAHDOM is a legally constituted non-profit association of Guatemalan women workers that provides labor rights advocacy, training and capacity building on Human Rights and Labor Rights, and legal accompaniment for women workers in the domestic, home-based, and maquila sectors. The organization conducts research, publishes studies and analysis on labor conditions, advocates for the ratification and implementation of ILO Conventions 189 and 190, and maintains a Digital Documentation Center (SITRADOM/SITRADOMSA) of international labor standards and rights resources. All services are delivered to individual women workers and the advocacy community free of charge, funded through donations and grants.

Differentiator

Problem solved

Functional benefit

Brands

• SITRADOM: Digital Documentation Center - a digital platform for documentation and resources related to domestic and home-based workers' rights
• SITRADOMSA

Products and services

• Legal Accompaniment for Women Workers Direct legal accompaniment and support services for Guatemalan women workers in domestic, home-based, and maquila sectors who experience labor rights violations, workplace violence, or wage disputes; assistance with defending and promoting their labor rights.
• Labor Rights Training and Capacity Building Training programs and capacity-building on Human Rights and Labor Rights for Guatemalan women workers, including education on international labor conventions such as ILO Conventions 189 and 190.
• Labor Rights Research and Publications Original research and publications characterizing labor conditions in the domestic, home-based, agricultural, and maquila sectors in Guatemala, including analysis of ILO Conventions and their incorporation into Guatemalan legislation.
• Digital Documentation Center (SITRADOM) Online repository of documentation, legal resources, manuals, and international labor standards supporting domestic and home-based workers' rights, accessible as a sub-brand of the organization.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• COSME - Consorcio de Organizaciones Sociales y Sindicales de Mujeres en la EconomíacoreStrategic or Co-development PartnerATRAHDOM participates as a member of COSME, a consortium of social organizations and trade unions of women in the economy, collaborating on advocacy for women's labor rights in Guatemala.
• Red Centroamericana de Trabajadoras del Hogar y los CuidadoscoreStrategic or Co-development PartnerATRAHDOM participates in the Central American Network of Domestic Workers and Care Workers, coordinating regional advocacy efforts for domestic and care workers' rights.
• Coordinadora 8 de Marzo, Movimiento de Mujeres de GuatemalacoreStrategic or Co-development PartnerATRAHDOM participates as a member of the March 8th Coordinator, a women's movement in Guatemala working on gender equality and women's rights.
• ILO - International Labour OrganizationcoreStrategic or Co-development PartnerATRAHDOM advocates for ratification and implementation of ILO Conventions 189 and 190 regarding domestic workers' rights and violence and harassment in the world of work.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDWF (International Domestic Workers Federation): The IDWF is the global federation of domestic workers' organizations and a leading advocate for ILO Convention 189 ratification, directly overlapping with ATRAHDOM's domestic worker advocacy mission at a global scale.
• WIEGO (Women in Informal Employment: Globalizing and Organizing): WIEGO is a global research-policy-action network focused on informal workers including domestic and home-based workers, comparable to ATRAHDOM's combined research and advocacy model for women in informal employment.
• ILO Domestic Workers Convention Campaign: The ILO's Convention 189 and 190 campaigns represent the international standards framework ATRAHDOM aligns its advocacy with; the ILO is a partner but also the convening institutional reference point for this work.

Direct peers

• CADEHO (Centro de Apoyo a las Trabajadoras del Hogar): CADEHO is a Honduran organization focused on domestic worker rights advocacy and organizing, directly comparable to ATRAHDOM's domestic worker mission in a neighboring Central American country with similar ILO Convention 189 advocacy work.
• SITRADOH: Sindicato de Trabajadoras Domésticas de Honduras, a domestic workers union in Honduras with a comparable mission of organizing women domestic workers and advocating for labor rights in Central America.
• Red Centroamericana de Trabajadoras del Hogar y los Cuidados: This is the Central American regional network of domestic and care workers organizations in which ATRAHDOM holds core membership; it operates in the same constituency and geographic footprint.
• Coordinadora 8 de Marzo (Movimiento de Mujeres de Guatemala): The March 8th Coordinator is a Guatemalan women's movement in which ATRAHDOM participates, working on gender equality and women's rights with overlapping constituencies in the same country.
• COSME (Consorcio de Organizaciones Sociales y Sindicales de Mujeres en la Economía): COSME is a Guatemalan consortium of women's social and labor organizations in which ATRAHDOM is a member, coordinating collective advocacy on women's labor rights in the same national context.

Emerging players

• Foro Internacional de Mujeres Indígenas (FIMI): FIMI advocates for indigenous women's rights including labor and economic rights globally, with thematic overlap to ATRAHDOM's intersectional approach to women workers' rights in Guatemala where indigenous women are heavily represented in domestic and maquila work.

Regional players

• Centro de los Derechos de las Mujeres (CDM): CDM is a Guatemalan women's rights organization focused on gender-based violence and economic justice, overlapping with ATRAHDOM's work on economic violence against maquila and domestic workers in the same country.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/atrahdom
• YouTubeyoutube.com/channel/UCqVsNyXnf-Uo9xllAFME1og
• Facebookfacebook.com/atrahdom.guatemala
• Instagraminstagram.com/atrahdom.guatemala
• LinkedInlinkedin.com/company/atrahdom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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