Atre

What Atre does

ATRE (Atelier Tremplin pour la Réinsertion et l'Emploi) is a French non-profit association founded in 1990 and headquartered in Alençon, Normandy. It operates as an Atelier et Chantier d'Insertion (ACI) accredited and ESUS-recognized (since 2019) social-integration enterprise that combines socioprofessional coaching of personnes éloignées de l'emploi with real productive activity. The association employs 67 staff across two sites in Alençon (14 rue Charles Gide and 73 Cours Clémenceau) and runs an integrated portfolio of eight services: industrial laundry (Blanchisserie Industrielle), professional ironing (Repasserie), professional linen rental (Location de linge), sewing and alterations (Couture & Retouches), individual-consumer services (Particuliers), upcycled soap manufacturing (Savonnerie), corporate concierge (Conciergerie d'Entreprise), and in-house delivery logistics (Livraison).

The revenue model is predominantly transaction-based (per-service fees for laundry, ironing, sewing, soap, and delivery) supplemented by two recurring streams: linen rental and corporate concierge subscriptions. ATRE serves four customer segments — collectivités (public institutions), associations (non-profits), enterprises, and individual particuliers — all within the Alençon territory, delivered through direct service and the association's own delivery fleet. Distribution is community-led and locally embedded, with brand presence limited to organic Facebook and LinkedIn accounts.

The technology layer is intentionally minimal: ATRE is positioned as a service-based social enterprise rather than a software- or platform-enabled business, with no disclosed AI, proprietary software, or digital product surface. The competitive position rests on regulatory accreditation (ESUS/ACI), 30+ years of local reputation, integrated service bundling, and the dual-mission economic model that combines productive textile activity with workforce reintegration. No funding rounds, acquisitions, or executive changes are documented, and all operations remain confined to a single French city.

Name

Atre

Legal name

ATRE - Atelier Chantier d'Insertion

Website

https://atre61.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

ATRE is a French non-profit social-integration enterprise (ACI/ESUS-accredited) in Alençon that delivers industrial laundry, linen rental, sewing, corporate concierge, and upcycled soap services to public institutions, associations, businesses, and individual consumers, while providing workforce reintegration support.

Ownership category

akta.pro rank

Product category

Industrial Laundry and Textile Services

NAICS

Linen Supply (812331), Linen and Uniform Supply (81233), Industrial Launderers (812332)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industry

Bed & Bath Linen Service (Sheets, Pillowcases, Bath Mats) (HSAJAMAH)

Keywords

• Industrial laundry services
• Professional linen rental
• Textile alterations repairs
• Corporate concierge services
• Social integration enterprise

Headquarters

HQ city

Alençon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Blanchisserie Industrielle: Industrial washing, drying and professional ironing services for collectivités, associations and enterprises
2. Repasserie: Professional ironing services for individuals and professionals
3. Location de linge: Rental and management of professional linen for collectivités, associations and enterprises
4. Couture & Retouches: Textile creation, alterations and clothing repairs
5. Savonnerie: Upcycling and soap manufacturing from textile scraps, for professionals and individuals
6. Conciergerie d'Entreprise: Corporate concierge services for businesses and their employees
7. Livraison: Custom logistics and delivery for all services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ATRE operates as a social integration enterprise (Atelier et Chantier d'Insertion) based in Alençon, France, delivering industrial laundry, professional ironing, linen rental, sewing and alterations, upcycled soap manufacturing, corporate concierge, and delivery services to public institutions, associations, businesses, and individual consumers in the Alençon area, while providing socio-professional support to people distant from employment.

Product overview

Atre is a social integration enterprise (Atelier Chantier d'Insertion) offering a coordinated suite of textile and laundry services. The core portfolio includes eight interconnected services: industrial laundry (Blanchisserie Industrielle), professional pressing (Repasserie), linen rental (Location de linge), sewing and alterations (Couture & Retouches), individual customer services (Particuliers), upcycled soap manufacturing (Savonnerie), corporate concierge (Conciergerie d'Entreprise), and delivery logistics (Livraison). The services are designed to provide real productive work experience for people seeking professional reintegration while delivering quality textile and laundry services to the local community.

Differentiator

Problem solved

Functional benefit

Products and services

• Blanchisserie Industrielle (Industrial Laundry) Industrial washing, drying, and professional pressing service for public institutions (collectivités), associations, and businesses in the Alençon area.
• Repasserie (Professional Ironing) Professional ironing and pressing service for individual consumers (particuliers) and professionals.
• Location de linge (Linen Rental) Rental and management of professional linens for public institutions, associations, and enterprises on a recurring basis.
• Couture & Retouches (Sewing and Alterations) Textile creation, clothing alterations, and clothing repair services for individual and professional customers.
• Savonnerie (Upcycled Soap Manufacturing) Upcycling operation that manufactures soaps from textile scraps and remnants, offered to both professionals and individuals.
• Conciergerie d'Entreprise (Corporate Concierge) Corporate concierge services designed to simplify daily operations for businesses and their employees, delivered on a recurring basis.
• Livraison (Delivery Logistics) Custom logistics and delivery services supporting the association's full range of textile, laundry, and concierge offerings.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record.

• Unnamed Partner 1Others
• Unnamed Partner 2Others
• Unnamed Partner 3Others
• Unnamed Partner 4Others
• Unnamed Partner 5Others

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Elis SA: Elis is a leading European industrial laundry and linen services group offering flat linen, workwear, and hygiene solutions across multiple countries. Directly comparable to ATRE's industrial laundry and linen rental services but at vastly larger scale and broader geographic reach.
• Initial by Rentokil Initial: Rentokil Initial operates a global hygiene and linen services business including workwear rental and washroom services. Comparable to ATRE's commercial laundry and linen rental offerings for enterprises and public-sector clients.

Emerging players

• Groupe Ares (insertion enterprise network): Groupe Ares operates insertion-driven economic activities in France, including textile recycling and laundry services, combining social mission with productive activity. Directly comparable dual-mission model to ATRE's ACI structure.
• Emmaüs Défi (insertion enterprise): Emmaüs-affiliated social enterprise providing work-integration activities including textile services. Comparable to ATRE's social-integration model and dual mission of professional reintegration plus productive textile services.

Regional players

• Pressing de France / local pressing shops: Network of independent French dry-cleaning and pressing shops offering ironing, alterations and textile care to local consumers. Comparable to ATRE's Repasserie, Couture & Retouches and Particuliers services at a local town level.
• Clean Linen / Clean Service (Norway-based linen rental): Northern European linen rental and laundry operator serving hospitality and institutional customers. Comparable business model to ATRE's Location de linge and Blanchisserie Industrielle offerings, though geographically separate.
• Blanchisserie Industrielle de Normandie (regional operators): Regional industrial laundries operating across Normandy and northern France serving collectivités, healthcare, and hospitality with linen rental and laundering services. Comparable to ATRE in customer profile and service mix, competing in overlapping regional tenders.

Direct peers

• 5àsec (pressing franchise network): 5àsec is a well-known French pressing and laundry franchise serving individual consumers with pickup/delivery and dry-cleaning services. Comparable to ATRE's Repasserie and Particuliers offerings on the consumer side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/asso.atre
• LinkedInlinkedin.com/company/atre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atre