The Atrium at Navesink Harbor

What The Atrium at Navesink Harbor does

The Atrium at Navesink Harbor is a Life Plan Community (also known as a Continuing Care Retirement Community) located at 40 Riverside Avenue in Red Bank, New Jersey, operating on a waterfront site with river views and walkable access to downtown shops, dining, and cultural amenities in Monmouth County. The community delivers a full continuum of care across four integrated service lines: Independent Living (maintenance-free waterfront apartments with chef-prepared dining and amenities), Rehabilitation (physical, occupational, and speech therapy), Skilled Nursing (24/7 licensed clinical care), and Home Care (in-home support services extended to non-residents). The underlying service model is the LivWell wellness program, which structures resident programming across seven dimensions of wellness (physical, emotional, spiritual, intellectual, social, environmental, and vocational).

The Atrium is operated by Springpoint Senior Living, a nonprofit organization with more than 100 years of experience in senior care, and is part of Springpoint's broader portfolio of senior living communities. Governance is nonprofit, U.S. federal compliance frameworks apply (HIPAA for medical information, WCAG 2.1 for accessibility, Equal Housing Opportunity), and the community holds third-party recognitions including the Newsweek 2026 Best Senior Living Communities designation and Certified Age Friendly Employer certification.

Revenue is generated through recurring monthly subscription fees for independent living combined with fee-based healthcare services and a priority waitlist program (Stillwater Club) for future entrants. Pricing is quote-based and not publicly disclosed. The go-to-market is direct sales-led, with tours scheduled through the website and phone inquiries handled by an in-house sales team reaching seniors and their families in the Monmouth County region. Marketing channels include the community website, downloadable educational guides, events, and a Facebook presence.

Name

The Atrium at Navesink Harbor

Legal name

The Atrium at Navesink Harbor

Website

https://atriumatnavesink.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Atrium at Navesink Harbor is a waterfront Life Plan Community in Red Bank, New Jersey, operated by Springpoint Senior Living, providing independent living, rehabilitation, skilled nursing, and home care services to seniors. It serves active older adults seeking maintenance-free living with a full continuum of on-site healthcare.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living community
• Continuing care retirement
• Independent living services
• Skilled nursing care
• Rehabilitation therapy

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Independent Living Services: Monthly fee-based residential services providing maintenance-free waterfront living, luxury apartments, chef-prepared dining, and access to community amenities and wellness programs.
2. Healthcare Services: On-campus healthcare services including rehabilitation (physical, occupational, speech therapy), skilled nursing (24/7 clinical care), and home care services for residents and non-residents.
3. Stillwater Club Priority Waitlist: Priority waitlist program for future residency offering advantages including availability information, floor plans, contract options, and early access to Life Plan living benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Atrium at Navesink Harbor is a waterfront Life Plan Community (Continuing Care Retirement Community) in Red Bank, New Jersey, providing a full continuum of senior living services. Its primary offering is independent living in luxury apartments with chef-prepared dining, complemented by on-campus rehabilitation, 24/7 skilled nursing, and home care services that allow residents to age in place.

Product overview

The Atrium at Navesink Harbor is a Life Plan Community (Continuing Care Retirement Community) offering a complete continuum of care for seniors. The community provides Independent Living as the primary offering, with on-site access to Rehabilitation, Skilled Nursing, and Home Care services. This integrated approach allows residents to age in place with seamless transitions between care levels as their needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free waterfront independent living offering luxury apartments, chef-prepared cuisine, social and cultural activities, and a full continuum of care available on campus for active seniors.
• Rehabilitation On-campus physical, occupational, and speech therapy services delivered by experienced specialists to help residents and patients regain strength and independence after illness or surgery.
• Skilled Nursing 24/7 clinical care from licensed professionals delivering expert medical support with warmth, dignity, and individualized attention to residents requiring higher levels of care.
• Home Care Professional in-home support services that extend trusted care into residents' private homes to help maintain independence safely and comfortably.

Quantifiable outcome

• Residents can walk to pharmacy, bank, church, shopping, restaurants, library, theater, and park from the community

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Springpoint Senior LivingcoreStrategic or Co-development PartnerThe Atrium at Navesink Harbor is part of the Springpoint Senior Living family of communities. Springpoint is a nonprofit organization with more than 100 years of excellence in senior living, providing the operational framework, brand standards, financial backing, and strategic direction for The Atrium.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brightview Senior Living: Operates a portfolio of assisted living and memory care communities across the Mid-Atlantic and Northeast, including several in New Jersey. Comparable full-service senior living operator competing in similar geography with similar care continuum.
• Springpoint Senior Living (parent): Parent nonprofit organization operating The Atrium and several other senior living communities in the Mid-Atlantic. Directly comparable as a CCRC operator with multiple campuses across New Jersey and Delaware.
• Juniper Communities: Senior living operator with communities in New Jersey and other Northeast states, offering independent living, assisted living, and memory care. Comparable premium private-pay senior living model.
• Applewood Estates (part of Springpoint): Sister Springpoint CCRC community in New Jersey offering independent living with a full continuum of care. Directly comparable Life Plan Community model operated by the same parent nonprofit.
• Seabrook (part of Erickson Living): CCRC located in Tinton Falls, NJ, approximately 10 miles from Red Bank. Operates a similar Life Plan Community model with waterfront-area amenities and a comparable target demographic of affluent Monmouth County seniors.

Others

• Continuing Care Leadership Coalition: Industry association representing CCRC and Life Plan Community providers in the Northeast, including several New Jersey operators. Thematically relevant ecosystem participant.

Regional players

• Monmouth Crossing (Cedar Crest): Life Plan Community operated by Springpoint in Monmouth County, NJ. Sister Springpoint CCRC competing in the same regional market for similar residents.

Broad incumbents

• Five Star Senior Living: National senior living operator with independent living, assisted living, and skilled nursing communities across multiple states. Comparable continuum-of-care offerings at scale.
• Atria Senior Living: Major national senior living operator with hundreds of communities across the U.S. offering independent living, assisted living, and memory care. Comparable product offering though typically does not include skilled nursing on-site.
• Benchmark Senior Living: Large New England-based senior living operator with a broad portfolio of independent living, assisted living, and memory care communities across the Northeast. Comparable continuum-of-care model, though larger footprint and broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063712795220
• LinkedInlinkedin.com/company/the-atrium-at-navesink-harbor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Atrium at Navesink Harbor