ATSIMA - Aboriginal and Torres Strait Islander Mathematics Alliance

What ATSIMA - Aboriginal and Torres Strait Islander Mathematics Alliance does

ATSIMA (Aboriginal and Torres Strait Islander Mathematics Alliance) is an Australian non-profit organization headquartered in Adelaide, South Australia, founded around 2015 and operating with a small team of approximately 5 staff. Its mission is to transform mathematics education for Aboriginal and Torres Strait Islander learners by connecting mathematics to Indigenous Histories, Cultures and Languages, with the stated vision that "all Aboriginal and Torres Strait Islander learners are successful in mathematics." The organization positions itself as the only national alliance focused specifically on this intersection, and aligns its resources to the Australian Curriculum: Mathematics.

The core of ATSIMA's offering is a portfolio of culturally responsive pedagogy products and programmes. The flagship intellectual property consists of The Goompi Model and Maths as Storytelling, both developed by Chris Matthews, which provide frameworks for teaching mathematics through Indigenous knowledge systems and storytelling. These are sold as publications at A$25 each, alongside topical extensions such as Place Value Applying The Goompi Model Part 1 (2025). Beyond resources, ATSIMA delivers Professional Learning programs, STEM/STEAM Camps, ATSIMA Leadership Schools, an online webinar series, classroom resources, and triennial conferences (2023, 2025, 2027 scheduled). Underlying "technology" is primarily content and pedagogical frameworks rather than a software platform — there is no proprietary software product, API, or app in the dataset.

ATSIMA monetises through a tiered membership model and ancillary resource sales. Memberships run on an Australian financial year basis (July–June) and comprise Affiliate (free for full-time students), Student (A$60/year), Individual (A$120/year), and Organisation (A$1,000/year, covering up to 10 team members for schools, education departments, associations, and corporates). Distribution is direct via the atsima.com website, with donations and conference registrations as supplementary revenue. The go-to-market is community-led rather than sales-led, relying on partnerships with Communities, educators, State Maths Associations, and Tertiary Institutions, alongside content marketing through webinars, newsletters, and an annual report.

Name

ATSIMA - Aboriginal and Torres Strait Islander Mathematics Alliance

Legal name

Aboriginal & Torres Strait Islander Mathematics Alliance

Website

https://atsima.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ATSIMA is an Australian non-profit alliance that develops culturally responsive mathematics resources and professional learning programs to improve mathematics outcomes for Aboriginal and Torres Strait Islander learners, educators, and schools.

Ownership category

akta.pro rank

Product category

Indigenous Mathematics Education

NAICS

Educational Support Services (611710), Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Math Enrichment Platforms & Courses (EDAMAEAF)

akta.pro secondary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Mathematics education
• Cultural curriculum resources
• Professional development training
• STEM education programs
• Educator professional learning

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ATSIMA generates revenue through tiered membership programs including Affiliate (free for students), Student ($60/year), Individual ($120/year), and Organisation ($1000/year). Membership provides access to resources, events, webinars, and community benefits.
2. Resource Sales: Sale of educational resources and teaching materials such as The Goompi Model and Maths as Storytelling publications priced at $25 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ATSIMA is a non-profit alliance that develops and delivers culturally responsive mathematics education for Aboriginal and Torres Strait Islander learners in Australia. The organization produces proprietary pedagogical frameworks and teaching resources (such as The Goompi Model and Maths as Storytelling), runs professional development programs, STEM camps, leadership schools, webinars, and annual conferences, and supports its work through tiered memberships and educational resource sales.

Product overview

ATSIMA (Aboriginal and Torres Strait Islander Mathematics Alliance) is a not-for-profit organization focused on transforming mathematics education for Aboriginal and Torres Strait Islander learners. The organization offers a portfolio of products and services centered on culturally responsive mathematics education, including curriculum-aligned teaching resources (The Goompi Model series, Maths as Storytelling), professional development programs, STEM camps, leadership school programs, online webinars, and annual conferences. These offerings are complemented by membership programs (Individual, Student, Affiliate, and Organisation tiers) that provide varying levels of access to resources, event discounts, and professional networking opportunities. The organization connects mathematics learning with Indigenous Histories, Cultures, and Languages to achieve its vision of ensuring all Aboriginal and Torres Strait Islander learners are successful in mathematics.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual individual membership at $120 per year providing access to resources, webinars, event discounts, early-bird notifications, and Insider Update newsletter. Designed for educators and individuals supporting ATSIMA's vision.
• Student Membership Annual student membership at $60 per year for full-time students at recognized high schools or tertiary institutions. Includes discounts for conferences and events, webinar invitations, early-bird notifications, and access to exclusive online resources.
• Affiliate Membership Free membership for full-time students providing notifications of ATSIMA events, access to online free resources, the ATSIMA quarterly Newsletter, and automatic renewal.
• Organisation Membership Annual organisational membership at $1000 per year for Schools, Education Departments, Associations, and Corporates. Includes membership for up to 10 Team Members with Individual Membership benefits, discount rates for Professional Learning, student membership discounts for Tertiary Institutions and State Maths Associations, and website recognition.
• The Goompi Model A teaching resource developed by Chris Matthews (2021) exploring culturally responsive approaches to mathematics education. Priced at $25 per item.
• Maths as Storytelling A teaching resource by Chris Matthews (2021) using storytelling approaches grounded in Indigenous cultural contexts to teach mathematics. Priced at $25 per item.
• Place Value Applying The Goompi Model Part 1 A teaching resource by Chris Matthews (2025) applying the Goompi Model to place value concepts in mathematics. Priced at $25 per item.
• Professional Learning Professional development programs for educators focused on culturally responsive mathematics education and connecting mathematics with Aboriginal and Torres Strait Islander Histories, Cultures and Languages.
• STEM Camps STEM camps providing hands-on learning experiences for Aboriginal and Torres Strait Islander learners, integrating STEM with cultural contexts.
• ATSIMA Leadership Schools Leadership development program for schools focused on mathematics education transformation and culturally responsive teaching practices.
• ATSIMA Webinars Online webinar series providing professional development, knowledge sharing, and showcase of initiatives for educators working in Indigenous mathematics education.
• ATSIMA Conferences Regular conferences including ATSIMA 2027 Conference (and past 2025, 2023 conferences) bringing together educators, communities, and stakeholders in Indigenous mathematics education.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Schools and Education DepartmentscoreOthersSchools and education departments partner with ATSIMA for professional development, culturally responsive curriculum resources, and support in implementing Indigenous mathematics education programs.
• State Maths AssociationscoreStrategic or Co-development PartnerState Maths Associations receive student membership discounts through ATSIMA's organisational membership program, enabling collaborative promotion of culturally responsive mathematics education.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Australian Council for Educational Research (ACER): ACER is a major educational research and assessment organisation that develops curricula-aligned resources and professional learning for Australian teachers. ACER's mathematics and Indigenous education programs overlap with ATSIMA's professional learning and culturally responsive resource offerings.
• CSIRO's Indigenous STEM Education Programs: CSIRO runs STEM education programs targeting Aboriginal and Torres Strait Islander students, including school-based STEM initiatives. ATSIMA's STEM Camps compete for the same institutional funding pools and school partnerships at the Indigenous STEM intersection.
• Australian Mathematical Sciences Institute (AMSI): AMSI is a national umbrella organisation supporting the mathematical sciences across higher education and research. While broader in scope than ATSIMA, AMSI competes for the same institutional and government attention regarding mathematics education policy in Australia.

Emerging players

• Tjanpi Desert Weavers / Indigenous Education organisations: Various Indigenous-led cultural education organisations across Australia deliver community-based cultural and educational programs. ATSIMA shares the Indigenous education mission but is differentiated by its explicit mathematics specialisation.

Direct peers

• Stronger Smarter Institute: Stronger Smarter Institute delivers professional learning and resources to educators working with Aboriginal and Torres Strait Islander students, particularly through the 'High Expectations Relationships' framework. ATSIMA and Stronger Smarter both serve Indigenous-focused educator professional development in Australia.
• Australian Mathematics Trust (AMT): AMT runs mathematics competitions, enrichment programs, and teacher resources across Australia. ATSIMA's STEM Camps, Leadership Schools, and math enrichment resources overlap directly with AMT's mission to develop mathematics capability and engagement.
• Australian Indigenous Education Foundation (AIEF): AIEF supports Aboriginal and Torres Strait Islander students through scholarships, leadership programs, and school partnerships. ATSIMA serves a similar Indigenous education mission but specifically focused on mathematics, making them closely comparable partners and occasional collaborators.
• Australian Association of Mathematics Teachers (AAMT): AAMT is the peak national body for mathematics educators in Australia, offering membership, professional learning, and resources for teachers of mathematics. ATSIMA serves a more specialised Indigenous-mathematics intersection but competes for the same educator audience and professional learning budget.

Regional players

• AIATSIS (Australian Institute of Aboriginal and Torres Strait Islander Studies): AIATSIS is the Australian Government's primary research, collections, and publishing body on Aboriginal and Torres Strait Islander cultures and histories. While not a direct education provider, it influences curriculum and policy frameworks that ATSIMA's resources must align with.
• Aboriginal Education Council (NSW AECG): State-based Aboriginal Education Consultative Groups advocate for Aboriginal education policy and resources. While not mathematics-specific, AECGs influence school-level adoption of resources like ATSIMA's culturally responsive mathematics materials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atsima

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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