Attacking Football

What Attacking Football does

Attacking Football is a Dublin-based, privately-held independent football media platform founded in 2023 that publishes daily editorial content, operates a suite of Fantasy Premier League (FPL) analytical tools, distributes a podcast on YouTube and Spotify, and sells branded merchandise. The core product is a WordPress-based website delivering news, transfers, match previews and reviews, opinion pieces, football history and FPL advice, supplemented by a rebuilt FPL Team Planner that consolidates expected points (xP), DEFCON defensive contribution ratings, fixture difficulty ratings (FDR), player comparisons, squad diagnosis, and live data syncs against the official FPL API. Supporting products include the FPL Data Hub (covering 500+ player profiles), The Attacking Football Podcast, a YouTube channel, and a merchandise storefront offering hoodies (€39.99), sweatshirts (€34.99), t-shirts (€29.99) and mugs (€11.99). The platform explicitly refuses gambling sponsorship and instead monetizes through merchandise sales, conventional advertising, and optional registered-user features such as squad saving. Content is produced by a global network of 100+ unpaid volunteer writers, with editorial coverage spanning Premier League, Championship, Bundesliga and other European leagues. The company is bootstrapped with no disclosed external funding, no parent company, and no enterprise customers.

Name

Attacking Football

Legal name

Attacking Football

Website

https://attackingfootball.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Attacking Football is a Dublin-based independent football media platform founded in 2023 that delivers editorial coverage, FPL analytical tools, a podcast, and branded merchandise to football fans and Fantasy Premier League players globally, operated by an unpaid volunteer contributor base.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Football media
• Fantasy premier league
• Sports editorial
• Football analysis
• Sports content publishing

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D

Revenue model

1. Merchandise Sales: The platform sells branded merchandise including hoodies (€39.99), sweatshirts (€34.99), mugs (€11.99), and t-shirts (€29.99) through an online shop.
2. Advertising: Revenue generated through advertising on the website. Notably, the platform explicitly refuses gambling sponsors or advertisements as a policy stance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Attacking Football publishes daily football editorial content (news, transfers, match previews/reviews, opinion, and football history) and operates Fantasy Premier League analytical tools including a squad planner and data hub covering expected points, fixture difficulty, and player ratings. The platform distributes audio/video content via podcast and YouTube channels, sells branded merchandise (hoodies, sweatshirts, mugs, t-shirts), and explicitly declines gambling sponsorship.

Product overview

Attacking Football is an independent football media platform built around a core editorial website supplemented by a suite of FPL-focused digital tools and audio/video content products. The primary offering is the Attacking Football Website, which publishes daily football news, analysis, transfer coverage, opinion, match reviews, and football history content across Premier League, Championship, European leagues, and international football. Supporting the editorial output is a comprehensive FPL ecosystem: the FPL Team Planner (a unified squad-building tool that consolidates expected points, fixture difficulty ratings, player ratings, captaincy planning, and live FPL API sync) and the FPL Data Hub (an aggregated portal of data sub-products including xP rankings, DEFCON ratings, FDR tables, minutes security, clean sheets, best picks, and player profiles). Content extension products include The Attacking Football Podcast (audio discussions distributed on YouTube and Spotify) and the YouTube channel (video content). A merchandise shop selling branded apparel completes the product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• The Attacking Football Podcast: The company's podcast featuring football discussions, special guests including Graham Bailey and Ben Jacobs, banter, and football insights.
• FPL Team Planner

Products and services

• Attacking Football Website The primary editorial platform publishing daily football news, match analysis, transfer coverage, opinion pieces, FPL advice, and football history content for individual football fans and FPL managers globally.
• FPL Team Planner A Fantasy Premier League squad management tool enabling users to build 15-player squads within a £100m budget, import live FPL teams by Team ID, compare players, plan captaincy, review fixture difficulty, and access expected points, player ratings, and squad diagnosis. Integrates with the official FPL API for live prices and ownership data.
• FPL Data Hub An aggregated data portal covering 500+ active FPL player profiles, providing predicted prices, expected points, fixture difficulty, clean sheet rankings, DEFCON ratings, minutes security outlook, best picks, and captain picks by position and price band.
• The Attacking Football Podcast A football-focused podcast featuring match discussions, FPL banter, transfer analysis, and guest appearances distributed on YouTube and Spotify, covering Premier League drama, FPL decisions, and special guest perspectives.
• Attacking Football Merchandise Shop

Named customers3 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fantasy Football Scout: The largest independent FPL content and tools community in the UK, providing player projections, stats, and member-only tools. Direct competitor to Attacking Football's FPL Team Planner and Data Hub, serving the same Fantasy Premier League manager persona.
• Fantasy Football Fix: Established FPL analytics and content site offering predicted lineups, player stats, and fixture-adjusted projections. Closely comparable to Attacking Football's xP, FDR, and DEFCON offerings for FPL managers.
• Fantasy Football Hub: Subscription-based FPL tools and expert content service providing projections, transfer suggestions, and team analytics. Competes with Attacking Football's premium FPL planning tools for the same paying FPL manager segment.
• LiveFPL: Live FPL statistics, ownership tracker, and mini-league analysis tool. Overlaps with Attacking Football's FPL Data Hub on live data and league analytics for FPL managers.
• PlanetFPL: Independent FPL content and community site offering articles, podcasts, and tools. Closely mirrors Attacking Football's community-led editorial + tools combination for FPL audiences.

Broad incumbents

• The Athletic: Subscription-based sports media outlet with deep Premier League and football coverage. Operates as a broad incumbent in football news and analysis, dwarfing Attacking Football in reach and resources but overlapping on editorial content.
• GiveMeSport: Large-scale football news and transfer content platform owned by Breaking Data Corp. A broad incumbent in football media that overlaps with Attacking Football's editorial and transfer coverage.
• BBC Sport (Football): National broadcaster's football section providing news, analysis, opinion, and live coverage. Dominant incumbent in football media that competes for the same general football enthusiast audience.
• WhoScored: Football statistics and ratings platform providing player and match analytics. Comparable to Attacking Football on the data/analytics dimension, particularly for player ratings and performance metrics.

Emerging players

• FPLocal: Emerging FPL community and tools platform with live data and AI-assisted insights. Represents a smaller, niche competitor with overlapping AI squad report and live FPL data functionality to Attacking Football's newer features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AttackingFooty
• Facebookfacebook.com/AttackingFootball
• LinkedInlinkedin.com/company/attacking-football
• Instagraminstagram.com/attackingfooty/?hl=en
• TikToktiktok.com/@theattackingfootball

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attacking Football