What Attender Groen does

Vebego Groen (formerly Attender Groen) is a Netherlands-based provider of professional green space services and a subsidiary of the diversified Vebego Group. The company was founded in 1944 and operates with approximately 1,100 employees, including 315 people with a distance to the labor market, reflecting a deliberate social-inclusion workforce model supported by the in-house Vebego Groen Academie. Its offering is structured around three interconnected service lines: Groenadvies (green consulting from vision to execution), Groenbeheer en -onderhoud (smart and sustainable management and maintenance of outdoor spaces), and Groenspecialismen (specialized work covering tree care, ecological green maintenance, exotic species control, and sports field management). All services are delivered directly on a B2B basis.

The company targets six primary verticals: municipalities and government, housing corporations, healthcare institutions, educational institutions, businesses, and sports and recreation organizations. Its go-to-market is sales-led and consultative, with impact themes of climate resilience, biodiversity enhancement, and inclusive participation woven into the value proposition. Distribution is direct service delivery within the Netherlands only; there is no disclosed international footprint. Revenue is generated through professional services contracts (no productized pricing model is publicly disclosed), and pricing details are not published.

The firm was previously known as Attender Groen and has been rebranded under the Vebego corporate identity, integrating it with sibling Vebego units in Cleaning Services, Facility Solutions, Zorgservice, and Vebego Participatie. No funding rounds, M&A activity, AI/ML capabilities, patents, awards, or named customer logos are disclosed in the available data.

Name

Attender Groen

Legal name

Vebego Groen

Website

https://attendergroen.nl

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Vebego Groen (formerly Attender Groen) is a Netherlands-based subsidiary of Vebego Group providing green consulting, management, maintenance, and specialized green services (tree care, ecological maintenance, sports field management) to municipalities, housing corporations, healthcare, education, businesses, and sports organizations across the Netherlands.

Ownership category

akta.pro rank

Product category

Green space management services

NAICS

Landscaping Services (561730)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Tree Care & Arborist Services (BPABADAD)

akta.pro secondary industries

Tree Care & Arborist Services (IMAIAIAB), Utility Line Clearance & Vegetation Management (HSAIADAK)

Keywords

• Green space management
• Landscape maintenance services
• Urban greening consulting
• Tree care services
• Sports field management

Headquarters

HQ city

Not specified

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Green Space Services: Service-based revenue from green advice, green management and maintenance, and specialized green services. Services are delivered directly to clients including municipalities, housing corporations, healthcare institutions, education, businesses, and sports & recreation organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Attender Groen, now operating as Vebego Groen, is a Dutch green services provider delivering three lines of work: (1) Groenadvies (Green Advice) — strategic consulting on outdoor spaces from vision through execution; (2) Groenbeheer en -onderhoud (Green Management and Maintenance) — sustainable, future-proof maintenance of public, residential, healthcare, educational, corporate, and recreational outdoor spaces; and (3) Groenspecialismen (Green Specializations) — specialist services including tree care, ecological maintenance, invasive species control, and sports field management.

Product overview

Vebego Groen is a green services provider offering a unified portfolio of three interconnected service lines: Groenadvies (strategic green consulting from vision to execution), Groenbeheer en -onderhoud (sustainable outdoor space management and maintenance), and Groenspecialismen (specialized green services including tree care, ecological maintenance, exotic species control, and sports field management). The company operates across impact areas of climate resilience, biodiversity, and inclusive participation, serving segments including municipalities, housing corporations, healthcare institutions, education, businesses, and sports & recreation facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Groenadvies (Green Advice) Strategic green consulting services that span from vision development to execution, providing practical, personal advice focused on optimal solutions for outdoor spaces such as public grounds, residential areas, healthcare campuses, and educational sites.
• Groenbeheer en -onderhoud (Green Management and Maintenance) Sustainable, future-proof management and maintenance of outdoor spaces through smart and sustainable maintenance practices, covering public, residential, healthcare, educational, corporate, and recreational green areas.
• Groenspecialismen (Green Specializations) Specialised green work services covering tree care (boomverzorging), ecological green maintenance, invasive species control (exotenbestrijding), and sports field management, contributing to a healthy living environment.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Facilicom Group: Large Dutch facility services group offering integrated facility management including green/grounds services. Comparable to Vebego Groen as part of a broader facilities services portfolio addressing similar B2B clients.
• Heijmans: Large Dutch construction and infrastructure company with green services for public spaces. Comparable as a Dutch-based broad incumbent that participates in municipal green infrastructure contracts, though green services are a smaller part of its portfolio.
• Natuurmonumenten: Major Dutch nature conservation organization managing nature reserves and ecological landscapes. Comparable to Vebego Groen's ecological maintenance and biodiversity service offerings, though it operates as a nonprofit landowner rather than a commercial service contractor.
• Staatsbosbeheer: Dutch government agency managing nature areas, forests, and public green spaces. Overlaps with Vebego Groen's ecological maintenance and green management services, though it operates as a public-sector owner/manager rather than a contracted service provider.
• ISS A/S (Netherlands operations): Global facility services provider with Dutch operations covering landscaping and grounds maintenance as part of integrated facility management offerings. Overlaps with Vebego Groen in B2B grounds services for enterprise and public-sector clients.

Direct peers

• Donkergroen: Dutch sustainable green services provider focused on natural landscaping, ecological maintenance, and grounds care for public and commercial clients. Competes directly with Vebego Groen in the ecological maintenance and biodiversity-focused service lines.
• Koninklijke Ginkel Groep: One of the largest Dutch green services contractors offering grounds maintenance, tree care, and ecological services to municipalities, housing corporations, and businesses. Directly competes with Vebego Groen across the same B2B segments and overlapping service lines in the Netherlands.
• IPL Green: Dutch green maintenance and landscaping services provider serving municipalities, housing associations, and businesses. Directly competes with Vebego Groen in routine grounds maintenance contracts across the Netherlands.
• Van der Zanden Groep: Dutch landscaping and grounds maintenance group serving municipalities, businesses, and institutions. Competes directly with Vebego Groen in routine green maintenance contracts across the Netherlands.

Emerging players

• Van de Bunt Boomverzorging: Dutch specialized tree care and arborist services company. Comparable to Vebego Groen's Groenspecialismen tree care offering, though narrower in scope and without the integrated advice and maintenance lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/attender-groen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attender Groen