Attention Marketing

What Attention Marketing does

Attention Marketing Sp. z o.o. is a Warsaw-based strategic communication and business consulting firm incorporated in 2016 and operating through a three-pillar model: Attention Marketing Consulting (business advisory improving sales and image KPIs), Attention Marketing Research (market research delivered via partnerships with PMR Consulting & Research and Civitta Polska), and Attention Marketing Institute (a foundation promoting ethical marketing and education). The firm positions itself around a proprietary B2H (Business-to-Human) methodology that dissolves the traditional B2B versus B2C distinction, treating all clients as conscious individuals, and acts as facilitator and project manager for complex engagements at the intersection of business and communication.

The company's core deliverables include image and brand-value strengthening, sales support, crisis management, business advisory, and investor relations, with content strategy grounded in proprietary qualitative and quantitative research across multiple sectors (technology, telecommunications, finance, HR, legal, luxury goods, energy). Operationally, the firm is small (5 employees) and run by founding partners Adam Sanocki (Managing Partner), Dawid Michnik, Maciej Sokołowski, and Marcin Rzepka, with no external funding, no disclosed parent or subsidiary entities, and service delivery executed through direct enterprise field-sales engagements with enterprises, listed companies, government institutions, and NGOs. Monetization follows a professional-services revenue model with quote-based project engagements; distribution is direct consulting, supported by content marketing (Polish/English blog, LinkedIn, Facebook, newsletter), earned-media commentary in industry publications, and recurring annual proprietary research reports.

Name

Attention Marketing

Legal name

Attention Marketing Sp. z o.o.

Website

https://attentionmarketing.pl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Attention Marketing Sp. z o.o. is a Warsaw-based strategic communication and business consulting firm that serves Polish enterprises, government institutions, and NGOs through a proprietary B2H (Business-to-Human) methodology, integrating consulting, market research, and ethical-marketing training.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Strategic communication consulting
• Market research services
• Investor relations advisory
• Crisis management consulting
• Marketing training programs

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communication Consulting: Business advisory services improving key sales figures and company image perception through communication strategy development, crisis management, and investor relations support. Services include content creation, strategic advisory, and implementation of communication strategies for B2B and B2C segments.
2. Market Research Services: Research division (Attention Marketing Research) delivers high-quality content in the form of surveys, reports, and market analyses used for communication and sales activities. Partnership with PMR Consulting & Research and Civitta Polska enables wide research offerings.
3. Training and Education: Attention Marketing Institute foundation provides training programs for companies, universities, NGOs and other institutions covering marketing, PR, and sales topics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Attention Marketing is a strategic communication and business consulting firm that improves client sales performance and corporate image through custom communication strategies, market research, and advisory services. Its three-pillar portfolio consists of Attention Marketing Consulting (advisory on image, sales support, crisis management, investor relations, and business consulting), Attention Marketing Research (surveys, reports, and market analyses via partnership with Civitta Polska and PMR Consulting & Research), and Attention Marketing Institute (a foundation providing marketing/PR training and annual industry research). Services are delivered to enterprises, government institutions, and NGOs across Central Europe under a proprietary B2H (Business to Human) methodology.

Product overview

Attention Marketing is a consulting firm offering a three-brand portfolio: Attention Marketing Consulting provides strategic communication and business advisory services; Attention Marketing Research delivers surveys, reports and market analyses; and Attention Marketing Institute is a foundation focused on ethical marketing education and annual industry research. The company promotes a B2H (business-to-human) approach and provides services including image strengthening, sales support, crisis management, and investor relations.

Differentiator

Problem solved

Functional benefit

Brands

• Attention Marketing Consulting: Business consulting division that improves key sales figures and company image perception, building communication strategies supporting sales
• Attention Marketing Research
• Attention Marketing Institute

Products and services

• Attention Marketing Consulting Business and strategic communication consulting that improves key sales indicators and corporate image perception by building communication strategies based on positive narratives with pro-sales actions. Covers image strengthening, sales support, crisis management, business consulting, and investor relations for enterprises, government institutions, and NGOs.
• Attention Marketing Research Market research and analysis service delivering surveys, reports, and market analyses used for communication and sales activities. Combines Attention Marketing consultants' expertise with market researchers from Civitta Polska and PMR Consulting & Research to provide content that addresses real client problems and supports sales, marketing, communication, and benchmarking initiatives.
• Attention Marketing Institute Foundation that promotes ethical marketing practices, conducts annual proprietary research (Attention Marketing Research surveys) on marketing, advertising, and PR trends across hundreds of Polish medium and large companies, and delivers training programs in marketing, PR, and sales for companies, universities, NGOs, and other institutions.

Quantifiable outcome

• 84% of RAFAKO employees surveyed felt they received comprehensive information about the Voluntary Departure Program conditions
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Emerging EuropeminorGTM or Marketing Partner · 22 September 2020Partnership agreement signed in September 2020 for communication support and market intelligence sharing.
• Polska Izba Informatyki i Telekomunikacji (Polish Chamber of Information Technology and Telecommunications)minorGTM or Marketing Partner · 26 July 2018Agreement signed for cooperation in communication and industry representation activities.
• Fundacja Microfinance CentreminorStrategic or Co-development Partner · 3 August 2017Co-organization of international conference 'Alternative Finance Forum' commissioned by European Investment Bank Institute. Conference covers alternative financing, fintech innovations, crowdfunding, and regulatory topics.
• Instytut Europejskiego Banku Inwestycyjnego (European Investment Bank Institute)minorStrategic or Co-development Partner · 3 August 2017Commissioned organization of Alternative Finance Forum conference covering alternative financing topics across Europe and Central Asia.
• PMR Consulting & ResearchcoreStrategic or Co-development PartnerStrategic partnership combining Attention Marketing's consulting expertise with PMR's market research capabilities. Delivers high-quality research, reports, and market analyses through the Attention Marketing Research division. Marcin Rzepka serves as Partner leading the research team.
• Civitta PolskaminorStrategic or Co-development PartnerPartnership for market research delivery, combining Civitta's research capabilities with Attention Marketing's consulting expertise.
• ADVALUEminorGTM or Marketing PartnerJoint initiative supporting Brand Social Responsibility® (BSR) concept, promoting ethical business practices that solve human problems rather than generating artificial needs.
• Clou Sp. z o.o. (Grupa Kapitałowa Comp)coreStrategic or Co-development PartnerComprehensive communication advisory partnership covering communication consulting, market research (IT, fiscalization, security, cybersecurity), event coordination, and sales support for all brands in Comp Capital Group: Comp, Comp Centrum Innowacji, Elzab, Enigma, PayTel, Insoft, Novitus.
• Koalicja na rzecz mikroprzedsiębiorczości (Coalition for Micro-Entrepreneurship)minorGTM or Marketing PartnerAttention Marketing coordinates communication activities for the 'Mikroprzedsiębiorca Roku' (Micro-Entrepreneur of the Year) competition. Coalition includes Business Centre Club, Business Link, Fundacja Wspomagania Wsi, Krajowa Izba Gospodarcza, Konfederacja Lewiatan, and other business organizations.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AttentionMarketing
• LinkedInlinkedin.com/company/attention-marketing-sp.-z-o.o.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attention Marketing