Atuna Media
Atuna Media operates Atuna.com, a B2B subscription media and data platform serving the global tuna industry with daily news, the ATUNA Price Index, fishing statistics, regional conferences, and a 1998-dated editorial archive.
- Company typePrivate
- Founded1998
- HeadquartersOosterhout, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Atuna Media does
Atuna Media B.V. operates Atuna.com, a B2B subscription-based media and data platform dedicated exclusively to the global tuna industry. Founded in 1998 by Henk Brus in Oosterhout, Netherlands, the company originated as a blog attached to his tuna trading business before the trading operations were wound down in 2011 to concentrate fully on media. In March 2014 the website transitioned from free access to a paid membership model. The platform delivers daily tuna business news, the proprietary ATUNA Price Index (tracking skipjack and yellowfin prices across production hubs in Bangkok, Manta, Abidjan, Vigo, and Seychelles), global tuna fishing and trade statistics, sustainability coverage, RFMO meeting notes, and an editorial archive dating to 1998. A multilingual editorial team covers tuna developments across South America, North America, Europe, Asia, Africa, and Australia.
The product portfolio also includes data and reference resources — Tuna Fishing Statistics, the ATUNA Stock Index, Global Tuna Ports directory, EU-approved processing facility database, species and certification guides — plus the printed ATUNA Business Magazine introduced in 2015. Atuna organizes four regional industry conferences: the European Tuna Conference (Brussels, bi-annual since 2007), World Tuna Conference (Bangkok), African Tuna Conference (Cote D'Ivoire), and Americas Tuna Conference (Panama). Revenue is generated through individual annual subscriptions (EUR 569 / USD 665), corporate multi-user subscriptions at custom pricing, banner and sponsored-content advertising, and conference sponsorship. The company employs 5 people, operates under GDPR, and is privately held by founder Henk Brus with no disclosed external investment.
Atuna Media firmographics
Firmographics- Name
- Atuna Media
- Legal name
- Atuna b.v.
- Website
- https://atuna.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atuna Media operates Atuna.com, a B2B subscription media and data platform serving the global tuna industry with daily news, the ATUNA Price Index, fishing statistics, regional conferences, and a 1998-dated editorial archive.
- Ownership category
- akta.pro rank
Atuna Media industry classification
Industry- Product category
- Seafood Industry News & Data
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)
- akta.pro secondary industries
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Food, Cooking & Beverage Magazines (MPAJAEAF)
Keywords
Where Atuna Media is headquartered
LocationHeadquarters
- HQ city
- Oosterhout
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Atuna Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription Revenue: Individual annual subscriptions at EUR 569 or USD 665 providing unlimited access to in-depth articles, daily newsletters, breaking news alerts, tuna prices, trade statistics, business analytics, market data, sustainability issues, and historical archive data since 1998.
- Corporate Subscriptions: Multiple login codes for organizations at custom pricing, targeting tuna companies seeking team-wide access.
- Advertising and Sponsorships: Banner advertisements, sponsored content articles, downloadable presentations, and whitepapers for businesses seeking to reach the global tuna professional community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Annual Subscription - Full access to all platform features including daily news, price data, statistics, and archive access since 1998. |
| Subscription | Annual | Corporate Annual Subscription - Multiple user access for organizations at discounted per-user rates. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Atuna Media product offering
Product offeringCore offering
Atuna Media operates a B2B subscription-based media platform (Atuna.com) delivering global tuna industry news, proprietary price and stock indices, trade and catch statistics, and analytics. The portfolio extends to the ATUNA Business Magazine and a series of regional tuna conferences, plus advertising placements targeting tuna industry professionals.
Product overview
Atuna Media operates Atuna.com as a comprehensive B2B platform for the global tuna industry. The core offering includes a paid membership website providing daily tuna business news, the ATUNA Price Index (covering skipjack and yellowfin prices across production hubs in Bangkok, Manta, Abidjan, Vigo, and Seychelles), and extensive reference resources covering tuna species guides, fishing methods, processing certifications, and health information. The platform offers data products including tuna fishing statistics, trade statistics, and the ATUNA Stock Index. Additional offerings include the ATUNA Business Magazine (printed publication), organized industry conferences (European Tuna Conference, World Tuna Conference, African Tuna Conference, Americas Tuna Conference), and an advertising platform reaching 15k monthly visitors in 156 countries. Subscription tiers include Exclusive Annual Subscription (EUR 569 / USD 665) and Corporate Annual Subscription with custom pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Atuna.com Subscription Platform B2B online news and data platform providing global tuna industry news, market updates, statistics, and proprietary indices for industry professionals on annual subscription.
- ATUNA Price Index
Quantifiable outcome
- Reaches 15,000 monthly visitors in 156 countries
- +1 more outcomes
Companies that use Atuna Media
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Atuna Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Atuna Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- European Tuna Conference (ETC)coreAtuna organizes the European Tuna Conference (ETC), held bi-annually in Brussels, Belgium since 2007. The conference brings together leading raw material suppliers, fishing companies, processors, tuna brands, distributors, traders, retailers, and bankers to debate and discuss challenges and opportunities within the tuna industry.
- World Tuna ConferencecoreAtuna is co-organizer of the bi-annual World Tuna Conference in Bangkok, Thailand, bringing together global tuna industry stakeholders for trade discussions and market analysis.
- African Tuna ConferenceminorAtuna organizes the African Tuna Conference in Cote D'Ivoire, targeting the African tuna industry market segment.
- Americas Tuna ConferenceminorAtuna organizes the Americas Tuna Conference in Panama, serving the Latin American tuna industry market.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Atuna Media competitors and assessment
Company assessmentBroad incumbents
- SeafoodSource (Diversified Communications): Long-running online seafood industry news portal operated by Diversified Communications. Comparable as a B2B seafood trade media outlet, but with broader editorial scope and not focused exclusively on tuna.
- World Fishing & Aquaculture (magazine): Established trade magazine covering global commercial fishing and aquaculture. Comparable as a long-running B2B fisheries trade publication, though broader in scope (all commercial fishing, not tuna-specialized).
- SeaFood Business (Magazine): North American B2B seafood industry magazine covering retail, foodservice, and processing. Comparable as a trade media outlet in seafood, though with a US-centric retail/foodservice angle rather than Atuna's global tuna-supply-chain focus.
Direct peers
- Undercurrent News: Subscription-based B2B news and data platform covering the global seafood industry with a strong price-reporting component. Directly comparable to Atuna as a paid trade media outlet serving seafood industry professionals, though broader (all seafood vs. tuna-only).
- IntraFish: Norway-based subscription news service covering the global seafood and aquaculture industry. Closest functional analog to Atuna in model (subscription news + price data + events), but with a broader seafood scope and salmon/aquaculture focus.
Regional players
- Fish Farmer Magazine: UK-based trade publication covering the aquaculture industry. Comparable as a niche B2B trade media outlet serving fisheries professionals, with overlap in seafood industry audience but a salmon/aquaculture focus rather than wild tuna.
- INFOFISH: UN-affiliated intergovernmental organization providing fisheries trade information, with strong focus on Southeast Asian seafood including tuna. Comparable as a data-and-news provider for tuna industry professionals, though with institutional/development mandate rather than commercial subscription model.
Emerging players
- Aquaculture Magazine: Trade publication covering global aquaculture, with relevant overlap on tuna farming (a growing segment covered by Atuna). Comparable as a niche B2B fisheries publication, though with broader aquaculture focus.
- The Fish Site: Online aquaculture and fisheries news platform with editorial coverage of species and industry trends. Comparable as a digital B2B trade media outlet in seafood, with overlap in tuna fishing methods and sustainability content.
Others
- FAO Fisheries and Aquaculture Department: UN agency providing global fisheries statistics and policy information, source of much of Atuna's referenced FISHSTAT data. Not a direct competitor (free, institutional, not subscription-based) but the primary upstream data provider whose outputs Atuna repackages commercially.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Atuna Media social profiles
Digital presenceAtuna Media compliance and trust
Trust signalCompliance1 record
Atuna Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atuna Media leadership team
Management profileNumber of profiles
Profiles1 record
Atuna Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atuna Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atuna Media
What does Atuna Media do?
Atuna Media operates a B2B subscription-based media platform (Atuna.com) delivering global tuna industry news, proprietary price and stock indices, trade and catch statistics, and analytics. The portfolio extends to the ATUNA Business Magazine and a series of regional tuna conferences, plus advertising placements targeting tuna industry professionals.
Is Atuna Media a public or private company?
Atuna Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atuna Media founded?
Atuna Media was founded in 1998. It employs 1 to 10 people.
Where is Atuna Media based?
Atuna Media is headquartered in Oosterhout, Netherlands, in the Europe region.
How does Atuna Media make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are corporate Subscriptions and advertising and Sponsorships.
Who are Atuna Media's main competitors?
Broad incumbents on record are SeafoodSource (Diversified Communications), World Fishing & Aquaculture (magazine) and SeaFood Business (Magazine). Direct peers are Undercurrent News and IntraFish. Regional players are Fish Farmer Magazine and INFOFISH. Emerging players are Aquaculture Magazine and The Fish Site. FAO Fisheries and Aquaculture Department is listed as an others.
Does Atuna Media have an API?
No public API is recorded for Atuna Media.
What industry is Atuna Media in?
Atuna Media's product category is Seafood Industry News & Data. Its primary akta.pro industry code is MPAJAMAC, Online News & Magazine Publishing Platforms (CMS & Hosting), with a secondary code of MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 51621 and its SIC code is 2721.