Atura Blacktown

What Atura Blacktown does

Atura Blacktown is a 122-room mid-market hotel located at 32 Cricketers Arms Road, Prospect, NSW 2148, in Western Sydney, Australia. Opened in October 2013 and operated by Atura Hotels and Resorts Pty Limited under the EVT Group, the property markets itself as an urban, industrial and art-inspired alternative to uniform mid-market hotels, positioning near the M4 and M7 motorways and adjacent to the heritage-listed Royal Cricketer's Arms pub and Sydney's only Skyline Drive In cinema. The hotel serves three primary customer segments: business travelers and corporate groups needing Western Sydney accommodations and meeting space; leisure and family travelers drawn to nearby attractions such as Raging Waters Sydney, Sydney Motorsport Park, and Blacktown International Sportspark; and event organizers hosting weddings, school formals, corporate conferences, and social celebrations across 10 distinct venues.

The property generates revenue across four primary streams: accommodation (seven room types ranging from Atura King and Twin to Entertainer Family and Accessible), food and beverage at the award-winning Roadhouse Bar & Grill, meetings and events (10 venues accommodating 5 to 200 guests), and specialized event packages. Pricing uses a unit-priced, pay-as-you-go model across event packages (AU$20-$83 per person) and best-available-rate room pricing with a 10% EVT Stays loyalty discount and a 12% corporate travel discount. Distribution operates through direct channels—the aturahotels.com booking engine, phone reservations, and on-site event enquiry—alongside the parent's EVT Stays loyalty program and corporate travel program. The property operates as a cashless venue, and no AI, proprietary technology platform, or data-driven pricing engine is disclosed.

Name

Atura Blacktown

Legal name

Atura Hotels and Resorts Pty Limited

Website

https://aturablacktown.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Atura Blacktown is a 122-room mid-market hotel in Western Sydney operated by Atura Hotels under EVT Group, serving business travelers, leisure families, and event organizers with on-site dining, 10 event venues, and packaged social and corporate function offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Prospect

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Accommodation/Room Revenue: Primary revenue stream from 122 hotel rooms including Atura King Room, Twin Room, Entertainer King, Entertainer Twin, Entertainer Family Room, Family Room, and Accessible Room. Pricing varies by room type with members receiving additional 10% discount on best available rates.
2. Food & Beverage: On-site Roadhouse Bar & Grill located in the hotel lobby, serving breakfast, lunch, and dinner. Award-winning restaurant recognized by Tourism Accommodation Association for Brasserie/Cafe of the Year-NSW in 2016 and 2017.
3. Meeting & Events: Revenue from hiring out 10 function venues for corporate events, weddings, private celebrations, and festive functions. Venues include Ballroom, Pool Deck, and multiple meeting rooms with catering packages.
4. Event Packages: Specialized packages including Supercharge Your Next Event ($83/person), Party Starter Package ($49/person), Kids Pool Party ($39/child), School Formal ($44/person), Celebration of Life ($25/person), and No-Frills Thrills ($34/person).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Atura Blacktown is an urban, industrial and art-inspired mid-market hotel offering 122 guest rooms across seven room types and 10 event venues (including a Ballroom, Pool Deck, and dedicated meeting rooms) accommodating 5–200 guests. The hotel also operates the award-winning Roadhouse Bar & Grill restaurant and bar in its lobby, and offers a range of pre-packaged event experiences (weddings, school formals, corporate conferences, kids pool parties, celebration of life, and social gatherings).

Product overview

Atura Blacktown is an urban, industrial and design-inspired hotel offering 122 guest rooms across 7 room types (Atura King, Atura Twin, Entertainer King, Entertainer Twin, Entertainer Family, Atura Family, and Atura Accessible rooms). The hotel provides comprehensive meetings and events facilities including 10 venues (Ballroom, Pool Deck, The Manning, Phillip, Macquarie, Phillip+Macquarie, Macarthur, Campbell, Donahue, and Campbell+Donahue rooms) accommodating 5 to 200 guests. Dining is available at the award-winning Roadhouse Bar & Grill. The hotel also offers various event packages including celebration packages (No-Frills Thrills, Party Starter, Kids Pool Party), corporate packages (Supercharge Your Event, Sports Team Catering), school formal packages, wedding packages (Happily Ever After), and the Celebration of Life package. Additional services include the EVT Stays loyalty program, corporate travel accounts with 12% discounts, and gift cards. The property opened in October 2013 and operates as a cashless venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (122 Rooms) 122 guest rooms across seven room types: Atura King, Atura Twin, Entertainer King, Entertainer Twin, Entertainer Family, Atura Family, and Atura Accessible. All rooms feature kitchenettes with microwave and dining utensils, work desk, king or twin beds, sofa bed(s), ensuite with shower, individually controlled air conditioning, Foxtel and free-to-air digital TV, iron & board, in-room safe, and extensive mini bar. Aimed at business travelers, leisure guests, and families visiting Western Sydney.
• Roadhouse Bar & Grill Award-winning hotel restaurant and bar located in the heart of the hotel lobby, offering breakfast, lunch, and dinner with long dining hours and a diverse menu. Recognized by Tourism Accommodation Association as Brasserie/Cafe of the Year-NSW in 2016 and 2017. Open to hotel guests and the local Western Sydney community.
• Meeting & Event Venues 10 event venues for hire including the Ballroom (188 m², capacity 200), Pool Deck (147 m², capacity 200), Macquarie (64 m², capacity 60), Phillip + Macquarie (108 m², capacity 80), Macarthur (67 m², capacity 60), Campbell (63 m², capacity 60), Campbell & Donahue (120 m², capacity 100), Donahue (54 m², capacity 30), Phillip (43 m², capacity 30), and The Manning (49 m², boardroom capacity 42). Venues feature modern AV equipment, natural light, controlled air conditioning, and a private function bar. Used for corporate events, conferences, weddings, and social celebrations.
• Supercharge Your Next Event Package Full day delegate package priced from AU$83 per person, including full day conference facilities. Aimed at corporate meetings, brainstorming sessions, and client pitches between 1 April and 31 August.
• No-Frills Thrills Package Social celebration package including grazing board, sweet treats, complimentary first round of Aperol Spritz jugs, and 2-hour private dining room hire. Starting from AU$34 per person (from $29), minimum 15 people required.
• Party Starter Package Pool deck celebration package featuring tacos, paella, and margaritas. Starting from AU$49 per person. Aimed at birthdays, hen nights, and casual social gatherings.
• Kids Pool Party Package Pool party package for children's birthdays including pool fun, food, and extras. Priced at AU$39 per child. Hosted on the resort-styled Pool Deck.
• Happily Ever After Package Poolside wedding celebration package for engagement parties, wedding receptions, and special moments. Starting from AU$69. Hosted on the hotel's Pool Deck.
• School Formal Packages School formal hosting for Year 6 (Primary School Formal from AU$44 per person including main & dessert, AV & dance floor, unlimited soft drinks) and Year 10/12 (High School Formal from AU$74 per person including two or three-course menu). Minimum 30 people required.
• Celebration of Life Package Memorial/celebration package including tea and coffee, 2× assorted sandwich platters, 2× chef's hot platters, 2× fresh fruit platters, 2× petite pastry platters, and 2-hour pool deck venue hire. Starting from AU$25 per person, minimum 20 people required.
• Sports Team Catering Package Team catering package for pre-match meals and post-game feasts for sporting teams. Starting from AU$20 per person.
• EVT Stays Loyalty Program Free membership program offering guaranteed 10% discount on best rates for direct bookings, with instant discounts on stays and dining across all EVT hotels. Free to join, drives repeat bookings from leisure and business travelers.
• Atura Blacktown Gift Cards Hotel gift cards available for purchase online, redeemable for hotel stays and experiences at Atura Blacktown.

Quantifiable outcome

• 6 consecutive years of tourism awards (2014-2019)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EVT (Entertainment, Venues & Theatres)coreOthersAtura Blacktown is part of the EVT hotel family. EVT Ltd and its related bodies corporate own, co-own, operate and/or manage the Atura Hotels brand along with Rydges Hotels, QT Hotels and Resorts, and other hospitality businesses including EVENT cinemas, State Theatre, and Thredbo Alpine Resort. EVT provides centralized marketing, loyalty programs (EVT Stays, Cinebuzz Rewards), booking platforms, and corporate infrastructure.
• Royal Cricketer's Arms HotelminorOthersHeritage-listed pub adjacent to Atura Blacktown, first licensed in 1880. Provides guests with unique local experience and old-world charm as part of the hotel's quirky value proposition.
• Blacktown's Skyline Twin Drive InminorOthersSister cinema venue next door to Atura Blacktown. The only Drive In Cinema in Sydney, offering guests a unique entertainment option and retro cinematic experience.
• Raging Waters SydneyminorOthersMajor water park attraction located near Atura Blacktown. Contributes to family leisure travel segment appeal and local tourism ecosystem.
• Sydney Motorsport ParkminorOthersMajor motorsport venue near Atura Blacktown, serving racing enthusiasts and corporate clients for motorsport events.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/AturaHotelBlacktown
• Instagraminstagram.com/urahotels
• LinkedInlinkedin.com/company/atura-blacktown

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atura Blacktown