Suzuyo Shoji

What Suzuyo Shoji does

Suzuyo Shoji Co., Ltd. (鈴与商事株式会社) is a privately-held, family-controlled Japanese trading company headquartered in Shizuoka, operating as the commercial distribution arm of the broader Suzuyo Group (approximately 140 entities, with origins traceable to 1801). The company was formally established in 1990 as a spin-off from Suzuyo Co., Ltd.'s sales division and reported FY2025 revenue of ¥142.9 billion, employing 535 staff directly and 1,725 group-wide.

The company operates a multi-category platform organized around four pillars: Energy (LP gas distribution, retail electricity under the Suzuyo Denki brand across all prefectures except Okinawa, solar PV systems, and the Kikugawa Biogas Plant generating approximately 1,051,000 kWh/year from organic waste); Housing & Lifestyle (the Locca filtered water server line resold via Premium Water, house cleaning, home reform under the Homepal brand, coin laundry, gas stations, and bottled water); B2B Industrial (industrial fuels, cement and ready-mix concrete via an owned asphalt terminal, synthetic resins and chemicals, FA/DX solutions including collaborative robots, AGVs, and IoT monitoring, and digital office solutions); and Agribusiness (apple cultivation support and the Nichinou Pack entry service). Technology assets are largely third-party or partnership-based rather than proprietary, with the notable exception of the Kikugawa Biogas Plant (organic waste methane fermentation with CO2 by-product piped to adjacent greenhouse farms) and the EcoNiPass CO2 visualization platform launched in June 2022.

Revenue mechanics combine subscription/recurring (water servers, LP gas, electricity), transactional (construction materials, chemicals, FA equipment, coin laundry), and asset-based (energy generation, service stations). Distribution runs through 19 domestic branches and offices covering Shizuoka, Aichi, Yamanashi, and Nagano, plus overseas representative offices in Ho Chi Minh City (Vietnam, established October 2018) and Shanghai (wholly-owned subsidiary since 2003). Customer segments span individual households, regional SMEs and manufacturers in the Tokai region, and municipal government contracts for decarbonization and BCP support.

Name

Suzuyo Shoji

Legal name

鈴与商事株式会社

Website

https://suzuyoshoji.co.jp

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Suzuyo Shoji is a private Shizuoka-based trading company and part of the Suzuyo Group, distributing LP gas, retail electricity, solar, water servers, construction materials, chemicals, and FA/DX solutions to households, regional businesses, and municipal customers across the Tokai region of Japan.

Ownership category

akta.pro rank

Product category

Energy Distribution and Lifestyle Trading Services

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric, Gas & Sanitary Services (4900), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

akta.pro secondary industry

Commercial & Industrial Refrigeration Systems (IMAHAKAA)

Keywords

• Liquefied petroleum gas
• Retail electricity supply
• Industrial chemicals distribution
• Solar power systems
• Home renovation services

Headquarters

HQ city

Shizuoka

HQ country

Japan

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Energy Sales (LP Gas, Electricity, Solar): Core revenue driver. LP gas distribution to residential and commercial customers; retail electricity supply under Suzuyo Denki brand covering all prefectures except Okinawa; solar photovoltaic system sales and installation. Sales of energy system equipment including boilers, air conditioning, and emergency power systems.
2. Construction Materials (Cement, Ready-Mix Concrete, Asphalt): Sales of cement, ready-mix concrete, asphalt, and ground improvement materials for civil engineering and construction projects. Operates an asphalt terminal in Shizuoka with proprietary tank storage and fleet of dedicated delivery trucks. Construction material sales are primarily transaction-based with some project-based contracts.
3. Chemical Products (Synthetic Resins, Petrochemicals, Industrial Chemicals): Sales of synthetic resins, petrochemical products, plastic products, and industrial chemicals. Handles import of plastic resins including logistics, customs clearance, domestic inventory, and delivery. Also resells industrial chemical products including EcoPaxx bio-based polyamide resin and plastic biomass additives.
4. Water Server Subscription (Locca): Monthly subscription service for purified water servers. Three tiers: litta (¥2,580/month), Slim-RII (¥2,900/month), Locca Smart (¥3,300/month). All-inclusive pricing covers server rental, delivery, and cartridge replacement. 5-year minimum contract with early termination fees.
5. FA/DX Solutions and Office Equipment: Sales of industrial automation equipment (collaborative robots, AGVs), digital office solutions (copiers, security infrastructure, software/hardware), and DX consulting services to business customers. Includes solution design, implementation support, and after-sales service.
6. Coin Laundry Operations: 24-hour coin-operated laundry service at the Kofu Asake location. Machine types range from small wash-dry units (¥700-800 for 50-60 min wash-dry cycle) to large dryers. Revenue is transaction-based, pay-per-use. Prepaid cards sold at a discount.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Suzuyo Shoji is a diversified Japanese trading company that distributes LP gas, retail electricity, and solar power systems, while supplying industrial fuels, construction materials, chemicals, factory automation solutions, and digital office equipment to business customers. It also operates a consumer lifestyle services platform including home renovation, water server subscriptions, house cleaning, coin laundry, gas stations, car rental, and credit card services across central Japan. The company runs its own biogas power plant, an asphalt terminal, and a network of 19 domestic branches plus overseas trading subsidiaries in Shanghai and Ho Chi Minh City.

Product overview

Suzuyo Shoji is a comprehensive lifestyle support company offering a diverse portfolio of energy, housing, and consumer services. The core product offering is a multi-category service platform comprising: (1) Energy services including LP gas, electricity supply, and solar power generation systems; (2) Housing services including home reform, house cleaning, and home inspection services; (3) Consumer lifestyle services including the Locca filtered water server series (litta, Slim-RII, Locca Smart), bottle water delivery, coin laundry, car rental, and gas stations; (4) Business-to-business services including industrial fuels, energy systems, building materials, chemicals, FA/manufacturing DX solutions, and digital office solutions; (5) Agricultural services through its Agribusiness Division. The company operates physical showrooms and retail locations alongside digital service platforms. Suzuyo Shoji acts as a sales agent for Premium Water Co., Ltd.'s Locca water server products.

Differentiator

Problem solved

Functional benefit

Brands

• Locca: 净水型ウォーターサーバー (Filtered water server brand)
• 鈴与ホームパル
• ベルカ (Bellca)
• パルちゃんでんき
• 0円ソーラー
• くらしの便り
• pluSmile

Products and services

• LP Gas Supply Liquefied petroleum gas distribution for residential and commercial customers in central Japan, including emergency response, gas meter inspection, and supply equipment.
• Retail Electricity Supply (Suzuyo Denki)

Quantifiable outcome

• CO2 reduction of 878.2 t-CO2/year at Kikugawa Biogas Plant
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Shizuoka City (静岡市)minorStrategic or Co-development Partner · 1 May 2022Partnership agreement signed in May 2022 for realizing a de-carbonization pioneer area in the Hinode district of Shizuoka City Shimizu Ward.
• Fujidream Airlines (富士ドリーム航空)minorStrategic or Co-development Partner · 1 March 2022Suzuyo Shoji introduced Euglena Co. Ltd.'s bio-jet fuel 'Sususteau' to Fujidream Airlines in March 2022, supporting sustainable aviation fuel adoption.
• Fukuroi City (袋井市)minorStrategic or Co-development Partner · 1 February 2022Comprehensive partnership agreement signed in February 2022 for achieving Zero Carbon City goals. Collaborative initiatives for local energy transition and sustainability.
• Natsugoe Jutaku Kobo (納得住宅工房)minorStrategic or Co-development Partner · 1 September 2021Joint development of a ZEH model house in Kakegawa City opened in December 2017, with ongoing collaboration on energy-efficient housing solutions.
• Kasugai City, Aichi (春日井市)minorStrategic or Co-development Partner · 1 July 2021Partnership agreement signed in July 2021 for public facility power supply and zero-carbon promotion.
• Higashikurume City, Tokyo (東久留米市)minorStrategic or Co-development Partner · 1 March 2021Partnership for renewable energy-based emergency power supply business launched March 2021.
• J-POWER (Electric Power Development Co., Ltd.)coreStrategic or Co-development PartnerSuzuyo Shoji and J-POWER established Suzuyo Power Co., Ltd. as a joint venture in February 2018. Suzuyo Power is a retail electricity seller covering all prefectures except Okinawa. Suzuyo Shoji provides customer relationships and local market access; J-POWER provides power generation capabilities and energy expertise. Suzuyo Shoji also entered VPP construction partnership with J-POWER in Yokohama in April 2019.
• JXTG Energy (now J-POWER/JXTG)minorStrategic or Co-development PartnerIn February 2013, JX Energy (now JXTG/J-POWER) and Suzuyo jointly established J&S Fleet Holdings, co-operating service stations under the ENEOS Wing brand in Shizuoka.
• Premium Water Co., Ltd. (プレミアムウォーター)coreChannel Partner/ Reseller/ DistributorSuzuyo Shoji is an authorized sales intermediary (販売取次店) for Premium Water's purified water server brand 'Locca.' Suzuyo handles customer acquisition and forwards applications to Premium Water, which manages contracts and billing. Three server models are offered under the Locca brand exclusively through Suzuyo Shoji.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• ENEOS Holdings: Japan's largest petroleum and energy conglomerate. Competes with Suzuyo's fuel distribution and gas station businesses via the ENEOS brand, with vastly greater capital, refining capacity, and supply chain scale.
• Osaka Gas Co., Ltd. Major Japanese gas utility with diversified energy and LNG operations. Overlaps with Suzuyo's LP gas and electricity retail, but serves different geography at larger scale with deeper capital base.
• Tokyo Gas Co., Ltd. Japan's largest city gas utility with a nationwide energy solutions portfolio. Overlaps with Suzuyo's energy distribution business but operates at much greater scale across broader geographies.

Direct peers

• Nippon Gas Co., Ltd. Pure-play LP gas retailer serving residential customers across Japan. Directly comparable business model focused on household energy distribution, similar to Suzuyo's core LP gas residential customer base.
• Iwatani Corporation: Japan's largest LP gas and industrial gas company with a similar multi-category energy distribution model. Directly comparable as both companies distribute LP gas, sell energy equipment, and operate industrial fuel businesses across Japan.
• Shizuoka Gas Co., Ltd. Regional gas utility headquartered in Shizuoka Prefecture, directly overlapping Suzuyo's primary geographic market. Competes for the same residential and commercial energy customers in Suzuyo's core region.

Others

• Premium Water Holdings: Suzuyo's underlying partner for the Locca water server brand. Operates the Locca subscription contracts and billing while Suzuyo handles customer acquisition as sales intermediary, creating an adjacent ecosystem relationship.
• Itochu Corporation: One of Japan's major general trading companies (sogo shosha) with diversified energy, chemicals, and industrial materials portfolios. Comparable in multi-category business model but operates at vastly greater scale globally.

Regional players

• Hokkaido Gas Co., Ltd. Regional gas utility serving Hokkaido. Similar regional utility model with energy distribution focus, comparable in scale and structure to Suzuyo but operating in a different northern region.
• Saibu Gas Holdings: Regional gas utility serving the Kyushu region. Similar regional multi-category energy services model to Suzuyo, but focused on a different geography (Kyushu versus Tokai).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/suzuyoshoji
• YouTubeyoutube.com/playlist?list=PLGLNjt921aN018HHkHQnxxex_drYCKBLz
• Instagraminstagram.com/with___smile

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suzuyo Shoji