Grupo ATV

What Grupo ATV does

Grupo ATV is a private Peruvian media company operating the ATV Perú free-to-air national television channel, headquartered in Lima with a workforce of 251-500 employees. Its core product is a broadcast television network complemented by a digital streaming platform at atv.pe, delivering news, entertainment, sports, and investigative programming to Spanish-speaking audiences across Peru. Flagship content includes Día D (investigative journalism hosted by Pamela Vértiz), El Deportivo en Otra Cancha (sports coverage), Alto al Crimen (crime and investigative reporting), and Magaly TV La Firme (entertainment news). The company maintains an active presence on social media platforms including Facebook, Instagram, X, and YouTube.

The underlying technology is conventional broadcast infrastructure — television transmission, studio production, and a digital newsroom — augmented by a web-based streaming portal and a dedicated online news portal at atv.pe/actualidad/. The business model is advertising-based: Grupo ATV generates revenue by selling commercial airtime around its broadcast and digital audiences, targeting national advertisers seeking reach across Peruvian households. The company serves two distinct customer layers: end-viewers (who consume content free of charge) and advertisers (who pay for audience access), with no subscription or paywall model in evidence. No financials, ownership structure, or investor backing are disclosed in the available data, and no M&A, funding, or partnership activity is documented.

Name

Grupo ATV

Legal name

Grupo ATV

Website

https://atv.pe

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo ATV is a private Peruvian free-to-air television broadcaster operating the national ATV Perú channel, delivering news, entertainment, sports, and investigative programming to Spanish-speaking audiences in Peru, with revenue generated through advertising sales across broadcast and digital streaming platforms.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA)

Keywords

• Television broadcasting
• Live TV streaming
• News programming
• Entertainment content
• Sports broadcasting

Headquarters

HQ city

Lima, Lima

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Television Advertising: ATV generates revenue primarily through television advertising, selling commercial airtime to advertisers during news broadcasts, entertainment programs, and sports coverage. The channel features live television programming with embedded advertising slots.

Distribution channels1 record

Marketing channels2 records

Core offering

Grupo ATV operates a free-to-air Peruvian television channel delivering live news, entertainment, sports, and investigative journalism programming. Its core product is the live broadcast available via broadcast television and through its website atv.pe, which also serves as a digital news portal hosting on-demand articles and program pages for named shows such as Día D, El Deportivo en Otra Cancha, and Alto al Crimen.

Product overview

ATV Perú operates as a unified television news and entertainment platform offering live TV streaming, on-demand news content, and specialized programming. The core product is the live television broadcast available at atv.pe, supplemented by the news portal for current events coverage. Programming includes distinct branded shows such as Día D (investigative journalism), El Deportivo en Otra Cancha (sports), and Alto al Crimen (crime investigations), all delivered through the main streaming platform.

Differentiator

Problem solved

Functional benefit

Brands

• Día D: News and interview program hosted by Pamela Vértiz featuring chronicles and interviews
• El Deportivo en Otra Cancha

Products and services

• ATV Perú Live TV Streaming ATV Perú's primary live television streaming service that broadcasts news, entertainment, and sports programming in real-time to viewers across Peru via the atv.pe website.
• ATV News Portal Digital news platform providing current news coverage of Peru and the world, featuring breaking news articles, video content, and multimedia reporting for online readers.
• Día D Investigative journalism program featuring chronicles and interviews with host Pamela Vértiz, covering in-depth stories and current events for Peruvian viewers.
• El Deportivo en Otra Cancha Sports program covering football and other athletic events with live broadcasts and analysis, targeting sports fans in Peru.
• Alto al Crimen Crime-focused investigative program within the Atrevámonos programming block that covers criminal activity and public safety issues for Peruvian viewers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/atvperu
• Instagraminstagram.com/atvperu
• LinkedInlinkedin.com/company/grupo-atv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo ATV