Aubrey Park Hotel

What Aubrey Park Hotel does

Aubrey Park Hotel is a privately held, independent country hotel located on Hemel Hempstead Road in Redbourn, between St Albans and Hemel Hempstead in Hertfordshire, UK. The property spans 6 acres of meadow and woodland grounds and comprises 137 bedrooms across three tiers (Classic Rooms, Executive Rooms, and Suites), 9 meeting rooms, multiple F&B outlets (The Brasserie, Bar and Lounge, and Afternoon Tea service), private dining spaces, wedding and ceremony capacity up to 130 guests, the 300-capacity Oak Suite for conferences and receptions, an on-site Technogym gym, a helicopter landing pad, and outdoor tipi events accommodating 30–700 guests via a partnership with Tipis4hire. Core technology comprises commercial hospitality tooling — a HotelRez-integrated booking engine on the official website, Eventbrite for event ticketing, Smallmeetings.co.uk for meeting bookings, and standard property-management infrastructure. The company is registered in England as a private limited company (company number 08121409) and is led by Managing Director Rafael Gonzalez with a headcount of 22 listed employees.

The business operates a multi-stream transactional revenue model. Room revenue is generated through Best Available Rates and discounted Saver Prepaid Rates across Classic, Executive, and Suite categories, supplemented by Day Let Rooms from £55 for daytime-only use. Ancillary streams include Food & Beverage (breakfast, dinner, Afternoon Tea, all-day lounge menu), Meeting & Conference Services (Day Delegate and 24-Hour delegate packages bundled with catering, AV, and accommodation), Wedding & Events Venue Hire (full wedding packages, intimate weddings, ceremonies, receptions, dry-hire), Private Dining & Function Hire across multiple spaces for 2–170 guests, and outdoor Tipi Venue Hire for 30–700 guests. Pricing is dynamic across season, room type, and package, with a £25 per dog surcharge on standard rooms as a distinct micro-stream.

Go-to-market is hybrid: direct-to-consumer bookings via the HotelRez-integrated website and a phone reservations team (01582 791 500), combined with event and meeting distribution through Eventbrite and Smallmeetings.co.uk. Customer segments span leisure travelers (Hertfordshire countryside breaks), business travelers (day lets, overnight corporate stays), wedding couples (woodland ceremonies, helicopter arrivals), corporate event organizers (2–200 delegate conferences, away days, team building), and social event hosts (birthdays, proms, bar/bat mitzvahs, celebrations of life). Marketing channels include the official website with downloadable wedding brochures and price lists, Eventbrite-driven event listings, direct email across dedicated departmental addresses, gift vouchers, and on-property F&B programming. There is no parent company, external investor, or funding round disclosed.

Name

Aubrey Park Hotel

Legal name

Aubrey Park Hotel

Website

https://aubreypark.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aubrey Park Hotel operates a 137-bedroom independent country hotel on 6 acres in Hertfordshire, UK, offering accommodation, F&B, weddings, conferences for 2–200 delegates, and outdoor tipi events for 30–700 guests. It serves leisure and business travelers, wedding couples, corporate event organizers, and private function clients in the St Albans / Hemel Hempstead corridor.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Wedding venue hire
• Conference meeting rooms
• Food and beverage
• Private event catering

Headquarters

HQ city

Redbourn, St Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Accommodations: 137 bedrooms including Classic Rooms, Executive Rooms, and Suites. Primary revenue driver for hotel stays with flexible booking rates (Best Available Rates) and discounted Saver Prepaid Rates. Dogs welcome in standard rooms with £25 surcharge.
2. Food & Beverage: On-site dining includes Brasserie (breakfast and dinner), Bar and Lounge (light bites, classic dishes, all-day menu), and Afternoon Tea service. F&B available 6:45am-10pm daily with 24-hour lounge menu.
3. Meeting & Conference Services: 9 meeting rooms and conference facilities hosting 2-200 delegates. Packages include Day Delegate Rate and 24-hour rate with catering, AV equipment, and dedicated coordinator. Oak Suite exclusive venue packages available.
4. Wedding & Events Venue Hire: Full wedding packages, intimate wedding packages, ceremonies, receptions, and dry-hire venue options. Events include parties, proms, bar/bat mitzvahs, and celebrations of life. Capacity up to 300 for events, 130 for receptions.
5. Private Dining & Function Hire: Multiple private dining spaces including The Brasserie, Bar and Lounge, Oak Suite, Cedar, Garden Room, and Tipi. Accommodates 2-170 guests for awards dinners, team celebrations, family events, and charity evenings.
6. Tipi Venue Hire: Outdoor tipi events in 6-acre meadow and woodland, accommodating 30-700 guests. Partnership with Tipis4hire for tent provision while hotel provides catering and grounds.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aubrey Park Hotel provides overnight accommodation across 137 bedrooms (Classic, Executive and Suite categories), conference and meeting facilities in nine meeting rooms for 2–200+ delegates, wedding ceremonies and receptions in woodland and indoor settings, and on-site dining including The Brasserie, Bar and Lounge, Afternoon Tea and private dining. The property sits on six acres of meadow and woodland and includes a helicopter landing pad, free WiFi, free parking and Technogym facilities.

Product overview

Aubrey Park Hotel is an independent Hertfordshire hotel offering accommodation across 137 bedrooms (Classic, Executive, and Suite categories), conference and meeting services for 2-200 delegates, wedding ceremonies and receptions, and event venue hire. Dining options include The Brasserie, Bar and Lounge, and Afternoon Tea service. The property features nine meeting rooms including the contemporary Oak Suite, outdoor tipis for up to 700 guests, a 6-acre meadow and woodland grounds, and a helicopter landing pad.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 137-bedroom hotel accommodation with three room types (Classic, Executive, Suite) featuring contemporary design with soft colourings and woodland or urban views, suitable for business, leisure, family trips and romantic getaways. Includes free WiFi, free parking and complimentary Technogym access.
• Classic Room Standard hotel room featuring a 32-inch flat screen TV, desk space, and complimentary tea or coffee facilities; dog-friendly option available.
• Executive Room Enhanced hotel room with additional space and comfort, including bottled water and snacks alongside standard amenities.
• Suite Premium accommodation with super king size bed, luxurious sofa, 42-inch TV, bathrobes, bottled water, and snacks.
• Day Let Rooms Daytime room rental available from £55, with 10am check-in and 4pm checkout, featuring excellent WiFi and natural lighting for business or rest use.
• Conference and Meeting Services Conference and event venue hosting 2 to 200+ delegates across nine meeting rooms with bespoke conference packages including Day Delegate Rate and 24-Hour Rate, plus on-site catering, AV equipment and a dedicated coordinator.
• The Oak Suite Modern contemporary meeting and event venue suitable for up to 300 reception, 220 theatre style or 125 cabaret, with private foyer, terrace and audio-visual equipment.
• Day Delegate Package Conference package including room hire, signage, pads and pens, unlimited water, plasma screen, flip charts, unlimited tea and coffee, buffet lunch, cakes, fruit, parking, WiFi, and dedicated coordinator.
• 24-Hour Rate Package Full-day delegate package plus overnight accommodation, three-course dinner, buffet breakfast, and access to on-site Technogym.
• Wedding Services Hertfordshire wedding venue offering civil ceremonies, indoor and outdoor receptions with woodland backdrop, exclusive indoor and outdoor spaces, and experienced wedding coordination.
• Event Venue Hire Function room hire for celebrations including birthdays, bar/bat mitzvahs, proms, charity galas and parties, with bespoke packages, entertainment options and capacity for 2–300 guests.
• Tipi Hire Outdoor event hire using tipis for weddings and corporate events accommodating 30 to 700 guests in the hotel's 6-acre meadow and woodland grounds, with on-site catering.
• The Brasserie Restaurant offering breakfast (Monday–Friday 6:45am–10:00am, weekends 7:30am–10:30am) and à la carte dinner (6:00pm–9:00pm) with south-facing balcony and terrace.
• Afternoon Tea Traditional afternoon tea served on a tiered cake stand with finger sandwiches, sweet treats, and scones with jam and clotted cream. Available 12pm–5pm daily with 48-hour advance booking.
• Private Dining Private dining and function hire spaces including The Brasserie, Bar and Lounge, Oak Suite, Cedar, Garden Room and Tipi for 2–170 guests for awards dinners, team celebrations, family events and charity evenings.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Tipis4hireminorStrategic or Co-development PartnerPartnership with Tipis4hire for outdoor tipi events in the hotel's 6-acre meadow and woodland grounds. Hotel provides catering services while Tipis4hire supplies and sets up tipis for weddings and corporate events accommodating 30-700 guests.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Grove: Five-star Hertfordshire resort hotel with extensive grounds, multiple restaurants, a destination spa, and large-scale weddings and corporate events. A higher-end direct peer competing for the same leisure, wedding, and MICE customers in the same county.
• Pennyhill Park Hotel: Five-star country-house hotel in Bagshot, Surrey, with 123 rooms, 22 meeting rooms, a destination spa, and award-winning wedding and conference facilities. Operates at a higher price point but competes for the same M25-corridor corporate and luxury-wedding segment.
• Tewin Bury Farm Hotel: Independent family-run hotel and wedding venue near Welwyn in Hertfordshire, with 40+ bedrooms, a wedding barn, and conference space. Competes for the same Hertfordshire wedding and leisure market.
• Sopwell House: Luxury country-house hotel in St Albans offering rooms, F&B, weddings, and conference facilities. The closest direct competitor to Aubrey Park given overlapping Hertfordshire catchment, comparable full-service positioning, and parallel wedding and MICE offerings.
• Shendish Manor Hotel & Golf Course: Victorian manor hotel in Hemel Hempstead, Hertfordshire, with rooms, weddings, and meetings. Direct local competitor within ~5 miles of Aubrey Park, sharing the same M1/M25 corridor catchment.
• Hanbury Manor Marriott Hotel & Country Club: Full-service country hotel and conference venue in Hertfordshire (Ware). Directly comparable in scale, 18-hole grounds, multi-room meeting facilities, and wedding offerings, though operated under the Marriott brand.
• St Albans Marriott Hotel: Branded full-service hotel in St Albans offering rooms, F&B, and meeting space. Competes directly with Aubrey Park for both business and leisure guests in the same city catchment, with the added advantage of Marriott distribution and loyalty.
• Down Hall Hotel: Country-house hotel on the Hertfordshire/Essex border with 98 rooms, large grounds, weddings, and conference facilities. Closely comparable in scale, asset base, and target customer mix to Aubrey Park.
• Hunton Park Hotel (De Vere): Large country-house conference and events venue in Kings Langley, Hertfordshire, with extensive meeting facilities and grounds. Comparable in MICE focus and Hertfordshire catchment to Aubrey Park's conference offering.

Regional players

• Holiday Inn Hemel Hempstead: Mid-market branded hotel in Hemel Hempstead competing for the same corporate and leisure demand at lower price points. Not a like-for-like luxury peer, but a direct regional substitute in the same micro-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aubrey-park-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aubrey Park Hotel