Audi Slovensko

What Audi Slovensko does

Audi Slovensko is the official national sales company and importer of Audi AG in Slovakia, operating from Bratislava as a wholly-owned subsidiary within the Volkswagen Group. With approximately 6 employees, it coordinates marketing, sales, and digital service operations for the Audi brand in the Slovak market and distributes vehicles, parts, and accessories through a network of authorized Audi dealers and service partners. Its customer base comprises individual premium car buyers, corporate fleet customers, and electric-vehicle enthusiasts across Slovakia.

The company's core product offering spans the full Audi lineup — A-series sedans/avants (A3, A5, A6, A8), Q-series SUVs (Q2 through Q8), and a growing electric portfolio (Q4 e-tron, Q6 e-tron, Q8 e-tron, A6 e-tron, e-tron GT) — supplemented by plug-in hybrid variants and the Audi F1 motorsport program. Underlying technology includes the e-tron EV platform, the 45-year-old quattro all-wheel-drive system, advanced driver assistance systems, the myAudi digital ecosystem, Audi connect connected-car services, Functions on Demand for post-purchase feature activation, and integration with 18 disclosed third-party service providers spanning navigation, parking, weather, infotainment, roadside assistance, and emergency response.

Audi Slovensko operates a multi-stream revenue model: new-vehicle sales through authorized dealers, aftersales service and genuine parts, connected-car subscriptions via Audi connect, post-purchase software feature activation via Functions on Demand (1-month trial at EUR 1, 1/6-month and 1/3-year subscriptions, or permanent VIN-linked licenses), original accessories and Audi Collection lifestyle merchandise, and vehicle financing/leasing via Porsche Finance. Go-to-market combines enterprise field sales through dealers with self-serve online channels (configurator, test-drive scheduling, myAudi platform), supported by content marketing, social media, Audi Magazine, and event participation. The entity is part of Volkswagen Group's planned January 2026 pan-European sensor data collection initiative covering approximately 40 countries including Slovakia.

Name

Audi Slovensko

Legal name

Audi AG

Website

https://audi.sk

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Audi Slovensko is the Slovak national sales subsidiary of Audi AG (Volkswagen Group), coordinating distribution, marketing, and digital services for Audi vehicles and the e-tron EV portfolio through authorized dealers and the myAudi platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Ingolstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Audi vehicles including A-series, Q-series, and e-tron electric models through authorized dealer network in Slovakia
2. Aftersales Service and Parts: Authorized service maintenance, repairs, and genuine Audi parts sales through dealer network
3. Digital Services (Audi connect): Connected car services including navigation, infotainment packages, and online features with subscription or pay-per-use models
4. Functions on Demand: Post-purchase software feature activation allowing customers to add equipment like parking assistant, navigation, LED Matrix headlights, adaptive cruise control through myAudi app with flexible duration options (1 month, 6 months, 1-3 years, or permanent)
5. Original Accessories: Genuine Audi accessories including roof boxes, bicycle carriers, child seats, wheels, and Audi Collection merchandise
6. Vehicle Financing: Financing services through Porsche Finance (affiliated financial services partner) offering lease and loan options

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Audi Slovensko operates as the official importer and national sales company for Audi AG in Slovakia, distributing Audi luxury vehicles (A-series sedans/wagons, Q-series SUVs, and e-tron electric models) through an authorized dealer network. The offering includes connected digital services via myAudi and Audi connect, post-purchase Functions on Demand feature activation, genuine parts and accessories, authorized service and maintenance, and e-tron charging network access.

Product overview

Audi Slovensko operates as the Slovak importer for Audi AG, offering a complete luxury vehicle portfolio (A-series sedans/wagons, Q-series SUVs, and e-tron electric variants) supported by an integrated digital ecosystem. The myAudi platform serves as the central hub connecting vehicles to customer accounts, enabling access to Audi connect online services (navigation, traffic, POI, emergency response), Functions on Demand post-purchase feature activation, and e-tron charging management. Physical products include original accessories (roof boxes, carriers, floor mats, lifestyle merchandise via Audi Collection) and the Audi F1 motorsport program. The offering combines core automotive products with digital services (myAudi, Audi connect, Functions on Demand, Application Store, holoride VR entertainment) and physical accessories to provide a complete ownership experience.

Differentiator

Problem solved

Functional benefit

Brands

• myAudi: Digital platform and mobile application connecting Audi vehicle owners to services, vehicle management, and connectivity features.
• Audi connect
• Functions on Demand
• Audi connect e-tron
• holoride
• Audi kolekcia
• Audi Sport
• Audi Collection

Products and services

• Audi Vehicle Lineup (A3, A5, A6, A6 e-tron, A8, Q2, Q3, Q4 e-tron, Q5, Q6 e-tron, Q7, Q8, e-tron GT) Complete luxury vehicle portfolio spanning compact (A3), mid-range (A5, A6), executive (A8) sedans/avants, and SUV (Q2-Q8) segments with electric and plug-in hybrid powertrain options across multiple series, sold through Audi's authorized dealer network in Slovakia.
• myAudi Platform Digital platform and mobile application that connects Audi owners to their vehicles, enabling service scheduling, accident reporting, charging management for e-tron models, configuration saving, and access to all Audi connect services.
• Audi connect Suite of connected services including online navigation, traffic information, weather, POI search, emergency call, roadside assistance, online radio, hybrid radio, and Wi-Fi hotspot functionality for Audi vehicles.
• Functions on Demand Post-purchase software feature activation service enabling customers to add navigation, parking assist, LED Matrix lights, adaptive cruise control, traffic sign recognition, DAB radio, and smartphone interface via the myAudi app.
• Audi Service Authorized vehicle maintenance and repair services including Audi Service Plus packages (up to 6 years), genuine parts replacement, and accessories installation through the Audi dealer network in Slovakia.
• Original Accessories Genuine Audi accessories including roof boxes, bike racks, ski carriers, cargo organizers, floor mats, child seats, wheel bags, and lifestyle products for vehicle customization.
• Audi exclusive Bespoke vehicle customization program allowing customers to personalize their Audi with exclusive colors, materials, and equipment options beyond standard factory configurations.
• e-tron Charging Service Pan-European EV charging network access service that enables Audi e-tron owners to charge at multiple providers across countries through a single contract managed via the myAudi app.
• Holoride Virtual reality entertainment system for rear passengers that combines holoride VR glasses with Audi connect functions, with content synchronized to vehicle movement and route.
• Audi Application Store In-vehicle application marketplace that allows users to access selected applications directly through the MMI system without requiring a smartphone connection.
• Audi Collection Lifestyle merchandise collection including Iconic Legends (heritage-inspired casual), Business (formal), Casual, Active (outdoor), Audi Sport (racing-inspired), Kids, and miniature vehicle collectibles.

Quantifiable outcome

• Volkswagen Group expanding safety data program to approximately 40 European countries including Slovakia

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Volkswagen GroupcoreStrategic or Co-development Partner · 1 January 2026Audi AG is a wholly-owned subsidiary of Volkswagen AG. Volkswagen Group is expanding its sensor data collection program from Germany to approximately 40 European countries including Slovakia (planned for January 2026) to improve driver assistance systems and automated driving functions using real-world driving data from customer vehicles.
• HERE Global B.V.coreTechnology or IntegrationProvider of navigation maps and location services used for online navigation, 3D city models, online traffic information, and local hazard warning systems. Processes anonymized vehicle data for map updates.
• CCWelcom GmbHminorStrategic or Co-development PartnerCall center partner for roadside assistance services processing breakdown calls and coordinating emergency assistance.
• Bosch Service Solutions GmbHminorStrategic or Co-development PartnerEmergency call center partner for eCall (emergency call) service that automatically contacts rescue services in case of accidents.
• Porsche Finance (Porsche Financial Group)minorChannel Partner/ Reseller/ DistributorFinancial services partner offering vehicle financing, leasing, and insurance products for Audi vehicles in Slovakia.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Audi AG: The parent manufacturer of Audi Slovensko based in Ingolstadt, Germany. Audi AG designs, engineers, and produces the entire vehicle and software portfolio that Audi Slovensko distributes in Slovakia; the Slovak entity's offering is fully dictated by the parent's product roadmap.
• Volkswagen Group: Audi Slovensko's ultimate parent conglomerate. VW Group provides the capital, technology platforms (MEB, PPE), shared sensor data infrastructure, and corporate partnerships that enable Audi Slovensko's operations in Slovakia.

Emerging players

• Polestar: Premium EV brand with growing presence in Slovakia. The Polestar 2, 3, and 4 directly compete with Audi's e-tron sedans and SUVs in the premium EV segment, representing a new model of premium EV distribution.
• Tesla Slovakia: Tesla's direct-sales EV operation in Slovakia, bypassing traditional dealer networks. Competes directly with Audi's e-tron lineup (Q4 e-tron, Q6 e-tron, Q8 e-tron, e-tron GT) for premium EV buyers in the Slovak market.

Direct peers

• Škoda Auto Slovensko: Sister VW Group brand operating as a national importer in Slovakia with shared dealer infrastructure, group technology (VW Group MEB platform), and corporate backing. Provides the most direct operational comparison as a VW Group national sales subsidiary, though positioned in the mass-market rather than premium segment.
• Lexus Slovensko: Toyota's luxury brand national sales subsidiary in Slovakia. Comparable premium import/dealer model targeting high-net-worth Slovak buyers with hybrid-focused lineup (RX, NX, UX) that overlaps Audi's Q-series and e-tron proposition.
• Porsche Slovensko: Porsche AG's sister brand within VW Group operating as a national sales subsidiary in Slovakia. Closest structural peer as a VW Group premium brand importer with shared parent backing, comparable connected services strategy (Porsche Connect, Functions on Demand), and overlapping customer base for Audi Q7/Q8/e-tron GT buyers.
• Volvo Cars Slovakia: Volvo Car Corporation's national sales operation in Slovakia, a direct premium competitor with strong positioning in safety, electrification (XC40 Recharge, EX30, EX90), and the SUV segment where Audi's Q-series competes.
• Mercedes-Benz Slovensko: Mercedes-Benz AG's national sales subsidiary in Slovakia and Audi's direct premium competitor. Comparable structure as a national importer operating an authorized dealer network, offering C/E/S-Class, GLA/GLB/GLC/GLE/GLS SUVs, and the EQ electric lineup to Slovak premium buyers.
• BMW Slovensko: BMW Group's national sales subsidiary in Slovakia and Audi's principal premium-segment competitor. Operates the same dealer-based import/sales model with comparable model lineup (3/5/7 Series, X3/X5/X7, iX/i4/i7 EVs), connected services, and premium fleet offerings in the Slovak market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AudiSlovensko
• Facebookfacebook.com/AudiSlovensko
• Instagraminstagram.com/audi.sk
• LinkedInlinkedin.com/company/audi-slovensko

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Slovensko