Agence d'Urbanisme de la Région de Reims - AUDRR

What Agence d'Urbanisme de la Région de Reims - AUDRR does

AUDRR (Agence d'Urbanisme, de Développement et de Prospective de la Région de Reims) is a non-profit association (Association de Loi 1901) founded in 1974 and headquartered in Reims, Grand Est, France. Operating under Article L.132-6 of the French Urban Planning Code, the agency conducts urban planning studies, territorial observation, analyses, and research in the public interest of its members. With a lean team of 9 employees, AUDRR maintains a portfolio of specialized observatories covering housing and land markets (OHF), student housing (OTLE), climate action, brownfields, health, and senior populations, plus quarterly economic dashboards for Grand Reims and Ardenne Métropole. The agency publishes annual atlases, research notes (Note 71 on land resources, Focus SCoT on ZAN), and thematic reports across seven coverage areas: territory, urban evolution, mobility, sociology, sustainable landscape, prospective, and planning policy.

The agency's business model is member-contribution and subsidy based, with revenue drawn from cotisations and subsidies from public sector members including Grand Reims (Communauté urbaine), Ardenne Métropole, Région Grand Est, and SCoT Nord-Ardennes. Work is defined through an annual mutual activity programme (Programme Partenarial d'Activit\u00e9) approved by governing bodies, with member contributions solicited accordingly. AUDRR also engages in cross-border INTERREG-funded projects (CROSS4MOBILITY launched September 2024; TETrA Bois launched October 2025) and participates in the 7Est regional network of seven Grand Est planning agencies and the FNAU national federation. Distribution is primarily direct to member organizations through the partnership programme, supplemented by public access to publications via the audrr.fr website, a quarterly newsletter, and professional social media presence on LinkedIn and Twitter/X. The agency is led by Directrice Générale Amel BENCHERNINE (appointed November 2025) succeeding Christian DUPONT, with C\u00e9dric CHEVALIER serving as President.

Name

Agence d'Urbanisme de la Région de Reims - AUDRR

Legal name

Agence d'urbanisme et de Développement de la Région de Reims

Website

https://audrr.fr

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

AUDRR is a French non-profit urban planning agency founded in 1974, serving public sector members in the Grand Est region with territorial observation, planning studies, and specialized observatories across housing, climate, mobility, and health.

Ownership category

akta.pro rank

Product category

Urban Planning Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (925120), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs, Urban Planning, and Community Development (9251)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM), Land Administration & Cadastral Services (Public Land Records, Parcel Management) (BPAIANAH), Brownfield Redevelopment Due Diligence & Grant Support (EUAHAEAD)

Keywords

• Urban planning studies
• Territorial observation
• Land use planning
• Housing observatory
• Public sector research

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Member contributions and subsidies: AUDRR operates as a non-profit association (Association de Loi 1901) funded primarily through contributions (cotisations) and subsidies from its public member organizations. The organization's governing bodies define and approve an annual mutual activity program, for which member contributions are solicited. The agency may also undertake specific contracts with members or non-members on a case-by-case basis, which may be subject to taxation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The AUDRR conducts studies, observations, analyses, research, and reflections in the field of urbanism and land use planning on behalf of its public-sector members. It produces applied research, territorial analyses, and policy input for local authorities in the Greater Reims area, supported by a small permanent team of specialists.

Product overview

AUDRR (Agence d'Urbanisme, de Développement et de Prospective de la Région de Reims) is an Association Law 1901 created in 1974, providing urban planning studies, observation, analysis, research, and territorial development services. The organization operates through a network of specialized observatories (OHF for housing and land, OTLE for student housing, climate action observatory, brownfield observatory, health observatory, seniors observatory) and publishes various research reports, dashboards, and thematic studies. Key publications include annual atlases, notes on urban planning topics, socio-economic key figures, and cross-border projects like CROSS4MOBILITY. The agency organizes conferences, seminars, and training programs including a prospective territorial cycle of conferences launched in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Planning Studies and Applied Research Detailed studies, analyses, and applied research in urban planning and land use, delivered to public-sector members to inform local planning and policy decisions.
• Territorial Observation (Observatories) Continuous territorial observation through dedicated observatories (e.g., housing, demographics, mobility) providing public-sector members with up-to-date data and analysis on the Greater Reims area.
• Policy Advice and Strategic Reflection Independent expert reflection and policy input on urban development, housing, mobility, and territorial strategies for member authorities.

Quantifiable outcome

• Annual publication of multiple research notes, atlases, and observatory reports across 7 thematic areas
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major, strategic and minor.

• 7Est Network (Réseau 7Est)coreStrategic or Co-development PartnerThe 7Est network brings together seven urban planning agencies in the Grand Est region of France. AUDRR collaborates with partner agencies on shared studies, regional analyses, and joint publications on topics including demographics, mobility, health-focused urban planning, and territorial development. The network enables collective intelligence and coordinated approaches to regional planning challenges.
• FNAU (Fédération Nationale des Agences d'Urbanisme)coreStrategic or Co-development PartnerAUDRR is a member of the national federation of French urban planning agencies. The federation organizes annual national encounters (46th held in Strasbourg in October 2025) and facilitates knowledge sharing, methodological exchange, and collective advocacy for urban planning agencies across France.
• Grand Reims (Communauté urbaine du Grand Reims)coreStrategic or Co-development PartnerPrimary member and key partner. AUDRR provides ongoing territorial observation, housing policy analysis, economic monitoring, and planning support to Grand Reims. Major collaborative projects include the Observatoire de l'Habitat et du Foncier (OHF), Observatoire des friches, and annual economic conjuncture reports.
• Ardenne MétropolemajorStrategic or Co-development PartnerAUDRR provides economic monitoring and territorial analysis services to Ardenne Métropole, including quarterly economic conjuncture reports and analysis of business dynamics in the Charleville-Mézières metropolitan area.
• SCoT Nord-Ardennes (Syndicat mixte)majorStrategic or Co-development PartnerAUDRR supports the SCoT Nord-Ardennes in developing thematic focus publications, including analysis of urban envelopes in the context of Zero Net Land Artificialization (ZAN) objectives, helping elected officials and stakeholders understand planning documents.
• CROSS4MOBILITY (INTERREG Project)majorStrategic or Co-development PartnerCross-border mobility project funded by INTERREG involving partners from Charleroi Métropole, northern Ardennes, Pays de Thiérache, and Arrondissement d'Avesnes-sur-Helpe. AUDRR participates in the project aimed at improving cross-border public transportation connections. First accompaniment committee held March 2025.
• TETrA Bois (Interreg Feel WOOD II)strategicStrategic or Co-development PartnerCross-border project under Interreg France-Wallonie-Vlaanderen focusing on sustainable wood industry development as an economic development lever for cross-border Ardennes. AUDRR contributes territorial expertise to the project launched October 2025.
• EPFGE (Établissement Public Foncier de Grand Est)majorStrategic or Co-development PartnerAUDRR collaborates with the Grand Est public land agency on brownfield (friche) observation and analysis. AUDRR contributes to the regional atlas of brownfields and provides analysis reports on reconversion potential.
• ARS Grand Est (Agence Régionale de Santé)majorStrategic or Co-development PartnerRegional health agency partnered with 7Est network on 'Urbanisme Favorable à la Santé' (health-focused urban planning) initiatives. AUDRR participates in joint publications and seminars exploring connections between territorial planning and public health outcomes.
• Cerema and Programme InTerLUD+minorStrategic or Co-development PartnerAUDRR participated in national InTerLUD+ encounter organized by Cerema, contributing expertise on housing and territorial observation methodologies.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Agence de développement et d'urbanisme de l'agglomération strasbourgeoise (ADEUS): Strasbourg-area planning agency and fellow 7Est Grand Est network member. Most directly comparable on territory, network affiliation, and public-sector service profile.
• Agence d'urbanisme et de développement durable de Lorraine (AGURAM): Moselle/Metz-area planning agency and fellow 7Est member. Same statutory framework, similar observatory-based offering, and shared Grand Est regional footprint.
• a'urba (Agence d'urbanisme Bordeaux Aquitaine): Bordeaux metropolitan planning agency. Comparable in mandate, member-driven governance model, and observatory-led service portfolio.
• Agence d'urbanisme, de transports et des déplacements du Nord (ADU Nord): Northern France planning agency focused on mobility and territorial analysis. Comparable in mission and public-sector member model; cross-border engagement parallels AUDRR's INTERREG work.
• Agence d'urbanisme de l'agglomération marseillaise (AGAM): Marseille-area urban planning agency under Article L.132-6. Directly comparable as a French urban planning agency producing observatories, SCoT support, and territorial studies for public-sector members.
• Institut Paris Region (ex-IAU îdF): Largest French urban planning agency serving the Île-de-France region. Comparable as a statutorily-recognized Association de Loi 1901 delivering urban planning studies, observatories, and territorial analysis to public members.
• Agence d'urbanisme de la région de Saint-Omer (AULA): Saint-Omer area urban planning agency. Directly comparable as a small/medium French urban planning agency operating under Article L.132-6 for public members.

Others

• INSEE (Direction régionale Grand Est): French national statistics office. Comparable as a producer of demographic, economic, and housing data feeding AUDRR's observatory products, though not a competing planning service.
• Fédération Nationale des Agences d'Urbanisme (FNAU): National federation of French urban planning agencies. Comparable as the umbrella network that AUDRR participates in; relevant peer because it sets shared methodologies and convenes national encounters.

Broad incumbents

• Cerema: French public expert agency for territorial development, transport, and environmental planning. Comparable as a public-sector resource for housing, land, and ZAN-related methodologies, but at a national scale and with much broader scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/audrrtwitt
• LinkedInlinkedin.com/company/audrr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence d'Urbanisme de la Région de Reims - AUDRR