Audytorium17
Audytorium17 is a Polish radio advertising sales representative that sells airtime on behalf of 17 Regional Radio Stations of Polish Radio and 6 local city antennas, reaching 36+ million Poles via nearly 100 FM transmitters.
- Company typePrivate
- Founded2001
- HeadquartersWarsaw, Poland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Audytorium17 does
Audytorium17 Sp. z o.o. is a Warsaw-based radio advertising sales representation company established in 2001 by an agreement among the 17 Regional Radio Stations of Polish Radio (Polskie Radio). It functions as the exclusive commercial intermediary that sells national and supra-regional radio advertising airtime on behalf of all 17 regional broadcasters and 6 additional local city antennas (Radio Freee Lublin, Radio RAM Wrocław, Radio Zielona Góra, Radio Gorzów, MC Radio Poznań, Radio Słupsk). The combined network reaches 36+ million Poles via nearly 100 terrestrial FM transmitters, with over 95% population coverage and Kantar Radio Track data showing 4.95% daily reach (1.446 million listeners) and 22.10% weekly reach.
The company's product portfolio includes nationwide and regional antenna advertising campaigns (Antenowe Kampanie Reklamowe), radio sponsorship of weather, sports and thematic programs, non-standard advertising solutions including production of short promotional programs, full-service radio spot and program production, internet audio advertising through the regional stations' online players, and sponsored banner/article design. These services are packaged as the Pakiet Audytorium17 (all 17 regional stations) and the premium Pakiet AudytoriumPremium (17 regional stations plus 6 city antennas). There is no proprietary technology platform disclosed; the offering is built on the underlying inventory of the public-broadcaster regional stations.
Commercially, Audytorium17 operates as a small B2B sales-led entity (8 employees) with a direct sales team plus agency/broker distribution. Pricing is published on a price list (net, plus VAT), with surcharges for industry exclusivity, premium ad-block placement, and special advertising blocks, and discounts subject to negotiation. Revenues are generated on an advertising-airtime-sales commission/representation basis; no revenue figures are disclosed. Ownership sits with the 17 regional stations themselves, placing the company under the Polish public radio umbrella rather than any external investor structure.
Audytorium17 firmographics
Firmographics- Name
- Audytorium17
- Legal name
- Audytorium17 Sp. z o.o.
- Website
- https://audytorium17.pl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Audytorium17 is a Polish radio advertising sales representative that sells airtime on behalf of 17 Regional Radio Stations of Polish Radio and 6 local city antennas, reaching 36+ million Poles via nearly 100 FM transmitters.
- Ownership category
- akta.pro rank
Audytorium17 industry classification
Industry- Product category
- Radio Advertising Sales
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
Keywords
Where Audytorium17 is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Audytorium17 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Radio Advertising Airtime Sales: Audytorium17 generates revenue by selling radio advertising airtime across 17 Regional Radio Stations of Polish Radio. They charge advertisers for campaign emissions based on their published price list. The company offers campaigns in various packages and can charge additional surcharges for industry exclusivity, specific placement in advertising blocks, and special advertising blocks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Pakiet Audytorium17 - Campaign in 17 Regional Radio Stations of Polish Radio |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Audytorium17 product offering
Product offeringCore offering
Audytorium17 Sp. z o.o. is a radio advertising sales representation company that sells advertising airtime on behalf of the 17 Regional Radio Stations of Polish Radio. It plans and executes nationwide, over-regional, and individual regional radio advertising campaigns, offering packages that range from the standard Pakiet Audytorium17 (17 regional stations) to the premium Pakiet AudytoriumPremium (17 regional stations plus 6 local city antennas), with additional services including radio sponsorship, non-standard advertising solutions, radio spot and program production, and online audio advertising.
Product overview
Audytorium17 is a radio advertising sales representation company for 17 Regional Rozgłośnie Polskiego Radia (regional Polish Radio stations), founded in 2001. The company operates as a platform offering integrated radio advertising services through its network of regional stations. The core product portfolio consists of Antenowe Kampanie Reklamowe (nationwide/regional antenna advertising campaigns), Sponsoring radiowy (radio sponsorship), Niestandardowe rozwiązania reklamowe (non-standard advertising solutions), Produkcja spotów i audycji radiowych (radio spot and program production), Internetowe Kampanie Reklamowe (internet advertising campaigns), and Projektowanie i redakcja materiałów (material design and editing). These services are offered in two main packages: Pakiet Audytorium17 (covering all 17 regional stations) and Pakiet AudytoriumPremium (extending to 6 urban radio stations). The company reaches over 36 million Poles through nearly 100 FM transmitters plus DAB+ digital broadcasting.
Differentiator
Problem solved
Functional benefit
Products and services
- Antenowe Kampanie Reklamowe (Antenna Advertising Campaigns) Nationwide or regional radio advertising campaign planning with precise regional targeting across all 17 Regional Radio Stations of Polish Radio, designed to reach every target group. Offered to advertisers and agencies seeking effective and precise communication for brand messaging.
- Sponsoring radiowy (Radio Sponsorship)
Companies that use Audytorium17
Customer profileSegments2 records
Ideal customer profiles2 records
Audytorium17 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Audytorium17 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 17 Regionalne Rozgłośnie Polskiego Radia (17 Regional Radio Stations of Polish Radio)coreAudytorium17 was established in 2001 based on an agreement between 17 Regional Radio Stations of Polish Radio to represent them in the national and over-regional advertising market. The company sells advertising airtime on behalf of all 17 regional stations. The regional stations include: Radio Białystok, Radio Gdańsk, Radio Katowice, Radio Kielce, Polskie Radio Koszalin (PRK24), Radio Kraków, Radio Lublin, Radio Łódź, Radio Olsztyn, Radio Opole, Radio PiK (Radio Pomorza i Kujaw), Radio Poznań, Polskie Radio RDC, Radio Rzeszów, Radio Szczecin, Radio Wrocław, Radio Zachód. Additionally, 6 local city antennas are part of the network: Radio Freee Lublin, Radio RAM Wrocław, Radio Zielona Góra, Radio Gorzów, MC Radio Poznań, Radio Słupsk.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Audytorium17 competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Audytorium17 social profiles
Digital presenceAudytorium17 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audytorium17 leadership team
Management profileNumber of profiles
Profiles5 records
Audytorium17 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audytorium17 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audytorium17
What does Audytorium17 do?
Audytorium17 Sp. z o.o. is a radio advertising sales representation company that sells advertising airtime on behalf of the 17 Regional Radio Stations of Polish Radio. It plans and executes nationwide, over-regional, and individual regional radio advertising campaigns, offering packages that range from the standard Pakiet Audytorium17 (17 regional stations) to the premium Pakiet AudytoriumPremium (17 regional stations plus 6 local city antennas), with additional services including radio sponsorship, non-standard advertising solutions, radio spot and program production, and online audio advertising.
Is Audytorium17 a public or private company?
Audytorium17 is a private company. It is classified as corporate owned and is currently operating.
When was Audytorium17 founded?
Audytorium17 was founded in 2001. It employs 1 to 10 people.
Where is Audytorium17 based?
Audytorium17 is headquartered in Warsaw, Poland, in the Europe region.
How does Audytorium17 make money?
One revenue line is on record: radio Advertising Airtime Sales.
Does Audytorium17 have an API?
No public API is recorded for Audytorium17.
What industry is Audytorium17 in?
Audytorium17's product category is Radio Advertising Sales. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM). Its NAICS code is 54183 and its SIC code is 7310.