Festival Au Foin De La Rue

What Festival Au Foin De La Rue does

Festival Au Foin De La Rue is a French non-profit cultural association (loi 1901) founded in 2000 and headquartered in Saint-Denis-de-Gastines, a rural commune of approximately 1,500 inhabitants in Mayenne (Pays de la Loire). The association's core offering is an annual ethical and eclectic music and street arts festival held over 2-3 days in July, complemented by year-round programming that includes La Station (a third-place for social and solidarity economy that opened in September 2025), the Ressourcerie événementielle (a circular-economy event equipment rental and mutualization service), monthly Soirées Rouges cinema screenings, volunteer-driven scenography workshops (Week-ends Déco), and behind-the-scenes tours. The association does not operate proprietary technology platforms; its infrastructure consists of event operations, a ressourcerie for equipment, and physical workshop spaces at La Station.

The association serves the general public across the Nord-Mayennais territory, with a particular focus on accessibility (covering hearing, visual, mental, and motor disabilities), local schools (écoles Jacques Prévert, Saint-Joseph), EHPAD residents, and youth via the national Pass Culture and regional E.Pass Culture & Sport programs. Its business model combines multiple revenue streams: festival ticket sales through online (Billetweb) and physical points of sale; ancillary fees from shuttle transport (Navette-Foin at €5/ride), cinema screenings (€4.50), and ressourcerie equipment rental; tax-deductible donations and member subscriptions; and institutional funding from French government, Région Pays de la Loire, Département de la Mayenne, ADEME, EU/LEADER, and private sponsors (Crédit Agricole, Crédit Mutuel, Super U). In 2025 the association reported a budget of €1,375,742 with a 72% self-financing ratio, 22% public grants, and 6% private sponsorship, closing the year with a positive net result of €19,188.

Name

Festival Au Foin De La Rue

Legal name

Association Au Foin De La Rue

Website

https://aufoindelarue.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Festival Au Foin De La Rue is a French non-profit association operating an annual music and street arts festival in Saint-Denis-de-Gastines, Mayenne, alongside year-round cultural programming, a third-place (La Station), and a circular-economy event equipment ressourcerie serving rural Nord-Mayennais audiences.

Ownership category

akta.pro rank

Product category

Live Music and Cultural Festival Services

NAICS

Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAHAG

Cultural Festivals & Events Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYBPAGAHAB

Performing Arts Organizations (Theater, Dance, Opera, Music)

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYTHAHABAC

Consumer & Public Shows (B2C) Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Music festival organization
• Cultural event services
• Community third-place
• Circular economy events
• Event equipment rental

Headquarters

HQ city

Saint-Denis-de-Gastines

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure, Technology or R&D

Revenue model

1. Festival Ticket Sales: Revenue from festival admission tickets sold online and through local points of sale. Ticket categories include single-day passes, 2-day passes, child tickets, and group/comité d'entreprise rates.
2. Ressourcerie / Equipment Rental: La Station operates a ressourcerie événementielle — collecting, refurbishing, and renting/lending event equipment to other organizations and individuals, promoting circular economy and equipment sharing.
3. Navette-Foin Bus Service: Shuttle bus service from Laval and Mayenne train stations to the festival site at €5 per single journey, generating ancillary revenue while supporting eco-friendly access.
4. Donations & Memberships: Donations to the association (66% tax deduction in France) and member/adherent subscriptions that provide governance rights. Campaign raised €10,000 goal for La Station renovation.
5. Public & Private Grants: 2025 budget of €1,375,742 with 72% self-financing, 22% public funding, and 6% private funding. Includes grants from French government, Region Pays de la Loire, Department of Mayenne, and various institutional partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Association Au Foin De La Rue is a French non-profit (loi 1901) founded in 2000 that organizes an annual ethical and eclectic music and street arts festival in Saint-Denis-de-Gastines, Mayenne, attracting 15,000+ attendees. The association operates year-round cultural activities through La Station, a converted agricultural garage functioning as a third-place for the social and solidarity economy, including shared workshops, cultural mediation, and the ressourcerie événementielle (circular economy event equipment rental and mutualization service).

Product overview

Festival Au Foin De La Rue operates as a unified cultural association offering both an annual festival (the Festival Au Foin De La Rue) and year-round programming through its permanent facility, La Station. The ecosystem comprises: the flagship 2-3 day music and street arts festival held each July in Saint-Denis-de-Gastines; La Station, a converted agricultural garage serving as a third-place community hub for social economy with shared workshops and cultural activities; the Ressourcerie événementielle, a circular economy service renting and mutualizing event equipment to reduce waste; Les Soirées Rouges, a monthly film series exploring music-cinema connections; and community programs including volunteer coordination (35 commissions), scenic decoration workshops (Week-ends Déco), and behind-the-scenes tours (Les Coulisses du Foin). The association also provides shuttle transportation (Navetto-Foin) and accessibility services to ensure inclusive participation.

Differentiator

Problem solved

Functional benefit

Brands

• La Station: A third-place dedicated to social and solidarity economy, located in an old agricultural garage. Includes ressourcerie événementielle (event equipment reuse center), shared workshops, and cultural activities.

Products and services

• Festival Au Foin De La Rue Annual 2-3 day music and street arts festival held in July in Saint-Denis-de-Gastines, Mayenne. Features diverse programming of concerts, performances, and cultural activities with comprehensive accessibility services for hearing, visual, mental, and motor disabilities. Targets general public across the Nord-Mayennais territory.
• La Station Third-place (tiers-lieu) coworking and community space in a converted former agricultural garage at 19 rue de Normandie, Saint-Denis-de-Gastines. Hosts workshops, artist residencies, the ressourcerie événementielle, and year-round cultural activities for the local community.
• Ressourcerie événementielle Event equipment rental and mutualization service that collects, refurbishes, and shares materials to reduce environmental impact. Serves local associations, event organizers, and other festivals (e.g., Collectif Festivals 53 shared kit). Promotes circular economy in the events sector.
• Les Soirées Rouges Monthly film screening series at CinéMajestic Ernée exploring links between music and cinema. Runs each last Thursday of the month from October to June. Tickets priced at €4.50 per screening, with some events free entry.
• Navetto-Foin Shuttle Service Shuttle bus service operating from Laval train station and Mayenne bus station to the festival site at €5 per single journey. Provides eco-friendly, accessible transportation for festival attendees, including persons with disabilities.

Quantifiable outcome

• 72% self-financing ratio with €1,375,742 budget — strong financial independence vs. typical cultural associations at ~33% public funding
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered major, core and minor.

• Gouvernement de la République FrançaisemajorStrategic or Co-development PartnerGovernment partner providing institutional support and the Manufacture de proximité label through France Relance. Represents major public funding source (22% of 2025 budget).
• Région Pays de la LoiremajorStrategic or Co-development PartnerRegional council providing funding and E.Pass program access for youth. Key institutional partner for the territory's cultural development.
• Département de la MayennemajorStrategic or Co-development PartnerDepartmental council partner supporting cultural activities in Mayenne. Visible in institutional partner logos on the website.
• Mayenne CulturecoreStrategic or Co-development PartnerDepartmental cultural agency for Mayenne, supporting the festival's programming and cultural actions.
• Commune de Saint-Denis-de-GastinescoreStrategic or Co-development PartnerHost commune providing local support, venue access, and co-organization of cultural events including Au Coin Du Foin.
• CNM (Centre National de la Musique)coreStrategic or Co-development PartnerNational music center providing institutional support for music programming and sector development.
• SACEMcoreStrategic or Co-development PartnerFrench music copyright society supporting the association's music programming and rights management.
• ADEMEcoreStrategic or Co-development PartnerFrench Environment and Energy Management Agency supporting ecological transition projects including the ressourcerie.
• Leader FranceminorStrategic or Co-development PartnerEuropean LEADER program supporting rural development initiatives, contributing to the association's territorial actions.
• Europe (EU)minorStrategic or Co-development PartnerEuropean Union funding through various rural development programs supporting territorial cohesion.
• France Bleu MayennecoreGTM or Marketing PartnerRegional radio media partner covering Mayenne, providing broadcast coverage and audience reach for festival promotion.
• Ouest-FrancecoreGTM or Marketing PartnerMajor regional newspaper providing press coverage and media visibility for the festival.
• Crédit Agricole Anjou MaineminorGTM or Marketing PartnerRegional bank private partner providing financial sponsorship and promotional support.
• Crédit MutuelminorGTM or Marketing PartnerMutual banking group private partner for the festival.
• Super U ErnéeminorGTM or Marketing PartnerLocal supermarket providing sponsorship and retail point-of-sale presence.
• Enercit (Enercoop)minorGTM or Marketing PartnerEnergy cooperative partner supporting the sustainable/renewable energy dimension of the festival.
• Escargot MigrateurcoreImplementation/ SI/ Consulting PartnerStructure of popular education accompanying the association in rethinking the festival's place among its year-round activities, using participatory methods.
• Le Pole (Coopération Musiques Actuelles Pays Loire)coreStrategic or Co-development PartnerRegional federation for current music associations, providing professional network, resources, and sector representation for the association.
• SMA (Syndicat des Musiques Actuelles)coreStrategic or Co-development PartnerNational union for current music representing the association's sector interests and providing advocacy and sector intelligence.
• Saison culturelle de l'ErnéecoreStrategic or Co-development PartnerCo-presentation of events including the 3E concert series and 'Au Coin Du Foin' outdoor event, combining programming resources.
• Collectif Festivals 53coreStrategic or Co-development PartnerNetwork of festivals in Mayenne (department 53) sharing equipment and resources, exemplified by the shared material kit managed through La Station's ressourcerie.
• La Racle (sérigraphie workshops)minorStrategic or Co-development PartnerScreen printing workshop in Le Mans partnering for textile printing formation and shared workshop activities.
• CinéMajestic (Ernée)coreChannel Partner/ Reseller/ DistributorCinema venue in Ernée hosting the Soirées Rouges film series each last Thursday of the month, providing the physical screening space.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Others

• Réseau National des Ressourceries: National federation of French ressourceries (reuse and recycling centers) including event-equipment operations. Relevant as the broader network and policy ecosystem in which Au Foin De La Rue's ressourcerie événementielle participates, enabling partnership and scaling opportunities in circular-economy event infrastructure.

Direct peers

• Astropolis: Electronic and contemporary music festival in Brest, Brittany, organized as an association. Comparable as a French regional music association festival with eclectic programming and a similar territorial identity.
• Solidays: Annual solidarity music festival in Paris operated by Solidarité SIDA, combining eclectic music programming with a strong social mission (HIV/AIDS awareness). Comparable as a French association-led music festival where social impact and programming quality coexist as core brand attributes.
• La Route du Rock: Independent music festival in Saint-Malo, Brittany, run as an association with eclectic indie/electronic programming. Comparable as a non-profit French cultural association focused on curated music experiences in a regional territory.
• Les Eurockéennes de Belfort: Large French rock and contemporary music festival operated as an association on a peninsula in Belfort. Comparable as a non-profit music festival with strong volunteer infrastructure and eclectic programming, sharing similar association governance and funding-mix characteristics.
• Festival de Cornouaille: Annual cultural festival in Quimper, Brittany, celebrating Breton cultural heritage with music, dance, and street arts. Comparable to Au Foin De La Rue's blend of music and street arts programming in a regional French context, run by an association.
• La Transmusicales de Rennes: Rennes-based music festival run by an association focused on emerging and eclectic artists. Comparable as a French non-profit festival with curated eclectic programming and strong regional institutional backing, though based in an urban center.
• Les Vieilles Charrues: Major annual music festival held in a rural commune (Carhaix, ~7,500 inhabitants) in Brittany, France. Like Au Foin De La Rue, it operates as a non-profit association with heavy volunteer involvement and a self-financed model rooted in a small town, making it one of the closest comparables on rural-festival economics.

Broad incumbents

• Festival d'Avignon: France's largest performing arts festival, held annually in Avignon and operating with multiple venues and substantial public funding. Comparable in performing-arts-curation orientation and association governance, though at materially larger scale and with broader cultural-policy reach.
• Le Printemps de Bourges: Long-running French music festival in Bourges operated by an association, attracting hundreds of thousands of attendees annually. Comparable as a French non-profit music festival with eclectic programming, though at materially larger scale and urban setting than Au Foin De La Rue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/association-aufoindelarue

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Au Foin De La Rue