AU Foundation
AU Foundation is the CSR arm of AU Small Finance Bank, delivering NCVET-aligned vocational training, women entrepreneurship support, rural sports coaching, and community development programs across Rajasthan, Madhya Pradesh, and three other Indian states for marginalized youth, rural women, and rural children.
- Company typePrivate
- Founded-
- HeadquartersJaipur, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What AU Foundation does
AU Foundation is a Section 8-style non-profit organization founded in 2018 and headquartered in Jaipur, Rajasthan, operating as the corporate social responsibility (CSR) arm of AU Small Finance Bank. It runs four flagship program verticals: AU Ignite (NCVET-aligned vocational training in BFSI, Healthcare, Hospitality & Tourism, and IT & ITES delivered through a Hub & Spoke model with 10 academies across 6 districts and, since September 2023, the Future Skills Academy offering Full Stack Development, AI, Data Analytics, and Salesforce); AU Udyogini (women entrepreneurship program spanning 23 districts across Rajasthan and Madhya Pradesh with 5,990+ women beneficiaries and producer-company structures such as Khejri Mahila Producer Company and Nirjhari Women Artisans); AU Bano Champion (rural sports training in athletics, football, volleyball, throwball, kabaddi, boxing, and wushu, training 8,100+ kids and youth across 75+ locations and 22 districts with 90+ trained coaches certified by AIFF and trained at NIS Patiala and other premier institutes); and AU Kartavya (Schedule VII-aligned CSR covering healthcare, Jal Bank drinking-water infrastructure, road safety, education, and environmental initiatives). The technology stack is modest: an AI chatbot supporting women entrepreneurs via the AU Udyogini program, a Skill Gap Analyzer Android app with interactive dashboards, QR-coded e-content handbooks in English and Hindi, and digital registration via Google Forms for the IT academy. The foundation is entirely funded through CSR allocations from AU Small Finance Bank under Schedule VII of the Companies Act 2013 and does not generate commercial revenue; nominal beneficiary fees (₹1,000 for 76-90 day programs) function as commitment devices rather than material revenue streams. Distribution combines direct-led training academies, partner-led academies, community-based enterprises, and the AU Udyogini Bazaar physical marketplace in Jaipur.
AU Foundation firmographics
Firmographics- Name
- AU Foundation
- Legal name
- AU Foundation
- Website
- https://aufoundation.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AU Foundation is the CSR arm of AU Small Finance Bank, delivering NCVET-aligned vocational training, women entrepreneurship support, rural sports coaching, and community development programs across Rajasthan, Madhya Pradesh, and three other Indian states for marginalized youth, rural women, and rural children.
- Ownership category
- akta.pro rank
AU Foundation industry classification
Industry- Product category
- Skill Development and Community Welfare Services
- NAICS
- Educational Support Services (61171), Technical and Trade Schools (6115), Sports and Recreation Instruction (611620)
- akta.pro primary industry
- International Grantmaking & Development Foundations (BPAGAKAH)
Keywords
Where AU Foundation is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
AU Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- CSR Funding from AU Small Finance Bank: AU Foundation operates as the corporate social responsibility (CSR) arm of AU Small Finance Bank. All programs are funded through CSR allocations under Schedule VII of the Companies Act 2013. The foundation does not generate commercial revenue but rather deploys funds for social impact initiatives including skill development, women empowerment, sports training, and community development projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AU Ignite Future Skills Academy - IT Training Program |
| One time/ perpetual license | Pay-as-you-go | AU Ignite 76-Day Banking Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AU Foundation product offering
Product offeringCore offering
AU Foundation delivers subsidized vocational training, women entrepreneurship development, grassroots sports training, and community welfare programs as the CSR arm of AU Small Finance Bank. Its core offerings are structured programs—AU Ignite (NCVET-aligned skill training in BFSI, Healthcare, Hospitality & Tourism, and IT & ITES with placement support), AU Udyogini (community-led entrepreneurship for rural women), AU Bano Champion (coach-led rural sports training), and AU Kartavya (healthcare, education, environment, and road safety CSR initiatives including AU Jal Bank water coolers).
Differentiator
Problem solved
Functional benefit
Brands
- AU Ignite: Vocational training and skill development program for youth in BFSI, Healthcare, Hospitality & Tourism, and IT & ITES sectors across Rajasthan, following NCVET guidelines with Hub & Spoke model.
- AU Udyogini
- AU Bano Champion
- AU Kartavya
- AU Future Skill Academy
- AU Jal Bank
- Maa Annapurna Masala
Products and services
- AU Ignite NCVET-aligned vocational skill development program offering training in BFSI, Healthcare, Hospitality & Tourism, and IT & ITES sectors for marginalized youth in Rajasthan. Delivered through a Hub & Spoke academy model with placement assistance; features advanced courses including AI, Full Stack Development, and Salesforce at the Hub and foundational skills at Spoke academies.
- AU Ignite Future Skills Academy 90-day IT employment-focused training academy offered under the AU Ignite vertical for graduates and final-year students. Delivered offline at the AU Ignite Future Skills Academy facility in Jaipur with placement support; partnered with Skill India, NASSCOM, and Navriti for certification.
- AU Udyogini Women entrepreneurship development program fostering community-based enterprises and self-help groups for rural women across Rajasthan and Madhya Pradesh. Provides entrepreneurship training, financial and digital literacy, AI chatbot-based on-demand support, and market linkages through mechanisms including the AU Udyogini Bazaar.
- AU Bano Champion Grassroots sports training program for rural children and youth delivering guided coaching in athletics, football, volleyball, throwball, kabaddi, boxing, and wushu. Operates across 75+ locations covering 22+ districts of Rajasthan with 90+ trained coaches and sub-coaches; creates pathways to state and national tournaments including Khelo India Youth Games and SGFI Nationals.
- AU Kartavya Schedule VII-aligned CSR portfolio covering healthcare support, education aid, environmental conservation, road safety, and child welfare initiatives. Includes the AU Jal Bank safe drinking water program and other community welfare infrastructure deployments across multiple Indian states.
- AU Jal Bank Safe drinking water initiative under the AU Kartavya CSR umbrella, operating as a water cooler installation and maintenance program across schools, railway stations, public hospitals, and temples throughout India. 340+ water coolers deployed to date.
Quantifiable outcome
- 8,100+ kids & youth trained in sports across 22+ districts
- +6 more outcomes
Companies that use AU Foundation
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
AU Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
AU Foundation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Jobner Agricultural University (Rajasthan)corePartnership for agricultural enterprise development under Khejri Mahila Producer Company; mustard and coriander seeds were distributed to 100 women farmers with technical guidance from the university.
- Netaji Subhas National Institute of Sports (NIS), PatialacoreStrategic coaches' development program for Bano Champion sports initiative. 50 coaches trained across comprehensive training in biomechanics, speed development, acceleration, and agility.
- Reliance Foundation Athletics Excellence Center, BhubaneswarcorePartner for coach development programs under Bano Champion initiative, focusing on enhancing coaching skills and building expertise through comprehensive sports science training.
- Inspire Institute of SportcoreCoaching excellence partnership for Bano Champion grassroots sports project, providing systematic coaching and development pathways for promising athletes.
- TransStadia University, AhmedabadcoreCoach development program partner providing sport-specific methodologies, standardized practices, and professional tools for Bano Champion coaches.
- Poornima University, JaipurcoreUniversity collaboration for coach development programs and training initiatives under Bano Champion sports project.
- All India Football Federation (AIFF)core30 coaches of Bano Champion Program cleared D-License certificate examination certified by AIFF, enabling professional football coaching certification.
- Ambuja FoundationminorImplementation partner for AU Ignite Future Skills Academy, supporting program delivery and operational execution.
- Apex University, JaipurminorUniversity collaboration for Future Skills Academy, providing academic partnership and potential student pipeline.
- Poornima University, JaipurminorUniversity collaboration for Future Skills Academy with potential for curriculum development and student placements.
- Vivekananda Global University, JaipurminorUniversity partnership for Future Skills Academy supporting academic collaboration and student outreach.
Scale indicators13 records
Recent moves6 records
Expansion highlights4 records
AU Foundation competitors and assessment
Company assessmentBroad incumbents
- Reliance Foundation: India's largest corporate foundation covering education, sports (Reliance Foundation Athletics), rural transformation, and women's empowerment — overlapping with AU Foundation across sports, women entrepreneurship, and rural livelihoods but with materially larger scale and endowment.
- Tata Trusts: India's largest philanthropic foundation with deep programs in rural livelihoods, education, and skill development — overlaps with AU Foundation's mission but operates at vastly larger scale and geographic depth.
- Aditya Birla Foundation: Large Indian corporate foundation running programs in education, women empowerment, healthcare, and rural development — comparable multi-vertical CSR foundation operating at national scale.
- Infosys Foundation: Infosys' CSR foundation focused on education, rural development, and arts — overlaps in education/skilling mission and CSR-funder structure, though with a stronger corporate-tech DNA.
- HDFC Bank Parivartan (CSR): HDFC Bank's CSR program Parivartan runs skill training, education, and rural livelihood programs at significantly larger scale than AU Foundation — a broader incumbent in the same banking-CSR-for-skilling category.
Direct peers
- Tata Strive (Tata Trusts): Tata Trusts' skilling arm runs vocational training academies across India targeting underprivileged youth — directly comparable to AU Foundation's AU Ignite program in mission, target beneficiary profile, and BFSI/IT-led course mix.
- Ambuja Foundation: Ambuja Cements' CSR foundation focuses on women empowerment, skill development, water/sanitation, and rural livelihoods — highly comparable in vertical mix (skill, women entrepreneurship, community infrastructure) and rural beneficiary focus. Already a partner of AU Foundation, indicating operating similarity.
- Bandhan-Konnagar (Bandhan Bank CSR): Bandhan Bank's CSR trust runs microfinance-linked livelihoods, women empowerment, and skill training in eastern India — structurally analogous (bank CSR foundation), with a comparable target segment of rural women and marginalized youth.
- Axis Bank Foundation: Axis Bank's CSR foundation focused on skill development, livelihoods, and education for underserved communities — directly comparable banking-CSR-skill development peer (and notably, AU Foundation places trainees at Axis Bank).
- ICICI Foundation for Inclusive Growth: Banking-sector CSR foundation running skill development, vocational training, and rural livelihood programs — analogous structure (bank CSR arm), target segments (rural youth and women), and BFSI-aligned training curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AU Foundation social profiles
Digital presenceAU Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
AU Foundation leadership team
Management profileNumber of profiles
Profiles1 record
AU Foundation subsidiaries and ownership
Company hierarchySubsidiaries2 records
AU Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AU Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AU Foundation
What does AU Foundation do?
AU Foundation delivers subsidized vocational training, women entrepreneurship development, grassroots sports training, and community welfare programs as the CSR arm of AU Small Finance Bank. Its core offerings are structured programs—AU Ignite (NCVET-aligned skill training in BFSI, Healthcare, Hospitality & Tourism, and IT & ITES with placement support), AU Udyogini (community-led entrepreneurship for rural women), AU Bano Champion (coach-led rural sports training), and AU Kartavya (healthcare, education, environment, and road safety CSR initiatives including AU Jal Bank water coolers).
Is AU Foundation a public or private company?
AU Foundation is a private company. It is classified as corporate owned and is currently operating.
When was AU Foundation founded?
AU Foundation was founded in -1. It employs 51 to 100 people.
Where is AU Foundation based?
AU Foundation is headquartered in Jaipur, India, in the Asia region.
How does AU Foundation make money?
One revenue line is on record: CSR Funding from AU Small Finance Bank.
Who are AU Foundation's main competitors?
Broad incumbents on record are Reliance Foundation, Tata Trusts, Aditya Birla Foundation, Infosys Foundation and HDFC Bank Parivartan (CSR). Direct peers are Tata Strive (Tata Trusts), Ambuja Foundation, Bandhan-Konnagar (Bandhan Bank CSR), Axis Bank Foundation and ICICI Foundation for Inclusive Growth.
Does AU Foundation have an API?
No public API is recorded for AU Foundation.
What industry is AU Foundation in?
AU Foundation's product category is Skill Development and Community Welfare Services. Its primary akta.pro industry code is BPAGAKAH, International Grantmaking & Development Foundations. Its NAICS code is 61171.