Wiener Porzellanmanufaktur Augarten

Name

Wiener Porzellanmanufaktur Augarten

Legal name

Wiener Porzellanmanufaktur Augarten

Website

https://augarten.com

Company type

Private

Founded year

1718

Operating status

Operating

Short description

Wiener Porzellanmanufaktur Augarten is a 307-year-old Vienna-based luxury porcelain manufacturer producing handcrafted tableware, figurines, and decorative items through DTC e-commerce, two Vienna retail stores, and international resellers for affluent collectors, gift buyers, and tourism visitors.

Ownership category

akta.pro rank

Product category

Luxury Porcelain Tableware and Figurines

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

Keywords

• Handcrafted porcelain
• Luxury tableware
• Porcelain figurines
• Viennese porcelain
• Decorative ceramics

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Porcelain Product Sales: One-time purchase of handcrafted porcelain items including tableware, figurines, vases, and decorative pieces. Products range from entry-level items (€31-200) to high-end collectibles (€1,000-30,000+).
2. Museum and Tour Admissions: Revenue from porcelain museum admissions (€6-8 regular/reduced) and combined museum/factory tour tickets (€13-21). Group tours available at €250 for up to 10 people.
3. Gift Cards: Augarten gift vouchers available starting at €75, enabling recipients to select their own porcelain pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wiener Porzellanmanufaktur Augarten manufactures and sells handcrafted luxury Viennese porcelain products, including tableware (plates, cups, mugs, jugs, serving platters), interior decoration items (vases, candles, boxes, bottle tops), and figurines (animals, horses, artistic sculptures). The company also offers experiential services including porcelain museum admissions, guided factory tours, hands-on workshops, and operates an on-site restaurant at Schloss Augarten in Vienna.

Product overview

Wiener Porzellanmanufaktur Augarten is a historic Viennese porcelain manufactory established in 1718, producing handcrafted luxury porcelain products. The company offers a diverse portfolio centered on tableware (plates, cups, mugs, jugs, serving pieces), interior decoratives (vases, candles, boxes), and figurines (animals, horses, artistic figures). Products span signature collections like Belvedere, Vienna Rose, Maria Theresia, Scattered Flowers, Biedermeier, and Moments of Joy, with collaborations featuring designers such as Josef Hoffmann, Giambattista Valli, Ena Rottenberg, and Michael Powolny. The company operates brick-and-mortar stores in Vienna (Flagship Store Spiegelgasse and Schloss Augarten), an e-commerce platform, and offers experiential services including museum tours, factory tours, and hands-on workshops. Pricing ranges from approximately €20 for paper products to over €14,000 for premium figurines, positioning the brand in the luxury gifting and collectibles market.

Differentiator

Problem solved

Functional benefit

Brands

• Augarten Porzellan: The main porcelain brand featuring traditional Viennese craftsmanship with various decor patterns including Belvedere, Plissée, Ena Art déco, Opus, Schubert, Melone, and White collection.
• Colours of Augarten
• Giambattista Valli x Augarten
• Mostlikely x Augarten
• Augarten x Lobmeyr

Products and services

• Tableware Handcrafted Viennese porcelain tableware including plates, mugs, cups, jugs, serving platters, and bowls in various decorative patterns, designed for everyday dining and luxury table settings.
• Interior & Decoration Porcelain decorative items for home interiors including bottle tops, napkin rings, candles, tealight holders, boxes, bowls, and vases.
• Figures Porcelain figurines and sculptures including animals, decorative figures, horse statues, and artistic collectible pieces priced from €157.50 to over €14,000.
• Geschenksets (Gift Sets) Pre-curated gift set combinations featuring espresso cups, soap dispensers, and seasonal items in various decorative patterns, including designer collaborations.
• Gift Cards Augarten gift vouchers available in €75 denominations, allowing recipients to select their own porcelain pieces.
• Collections Signature decorative patterns and designs including Belvedere, Vienna Rose, Maria Theresia, Elisabeth, Scattered Flowers, Biedermeier, and designer collaborations with Josef Hoffmann, Giambattista Valli, and Ena Rottenberg.
• Wedding Gifts Porcelain wedding gifts featuring romantic and couple-themed designs including espresso cups with couples on bench, Vespa, or with umbrella motifs.
• Seasonal Collection Christmas-themed porcelain items including ornaments, mugs, table bells, and seasonal decorations.
• Museum & Factory Tours Guided tours of the porcelain manufactory and museum showcasing 300 years of Viennese porcelain history; museum admission €6-8, combined tour tickets €13-21, group tours €250 for up to 10 people.
• Workshops Hands-on porcelain workshops where visitors can experience creating porcelain pieces themselves.
• Restaurant On-site Sperling restaurant at Schloss Augarten for visitors exploring the manufactory and museum.

Quantifiable outcome

• Porcelain pieces created using 2-firing process at 930°C and 1380°C for exceptional strength and luminosity

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Giambattista ValliflagshipStrategic or Co-development PartnerHigh-profile fashion designer collaboration resulting in the Holi Green Collection featuring the Melon pattern in collaboration with Giambattista Valli. Includes luxury boxes (Orange, Lemon, Croissant, Doughnut) priced at €323.75-€345.00.
• LobmeyrcoreStrategic or Co-development PartnerCollaboration with Vienna-based crystal and glassware company producing the Coffee Set Wiener Melange available in Hellblau (light blue) and Rosa (pink) colorways at €223.74.
• MostlikelyminorStrategic or Co-development PartnerAustrian design studio collaboration producing the Gift Set Salt and Peppershaker in the Mostlikely x Augarten collection, priced at €218.75.
• Schwarzes KameelcoreStrategic or Co-development PartnerCollaboration with iconic Viennese pastry shop Schwarzes Kameel resulting in the Schwarzes Kameel x Augarten gift sets and accessories collection, including Gift Set I priced at €231.26.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meissen: Germany's first and Europe's oldest porcelain manufactory (founded 1710), producing handcrafted luxury tableware, figurines, and gifts at premium price points. Directly comparable as a heritage European porcelain manufacturer serving luxury gift and collector segments.
• Nymphenburg Porzellan: Bavarian royal porcelain manufactory (founded 1747) specializing in hand-painted figurines and luxury tableware. Closely comparable as a European heritage porcelain house with artisan-driven production and collector figurines at high price points.
• Royal Copenhagen: Danish luxury porcelain and tableware brand (founded 1775) with hand-painted blue fluted patterns and figurines. Direct comparable in heritage porcelain manufacturing, gift sets, and collector figurines targeting similar luxury customers.
• Herend Porcelain: Hungarian luxury porcelain manufactory (founded 1826) famous for hand-painted figurines and decorative patterns. Comparable as a Central European heritage porcelain maker with similar pricing tiers, gift collections, and artist-driven production.
• Bernardaud: French Limoges porcelain manufacturer (founded 1863) producing luxury tableware with artist collaborations. Comparable as a heritage European porcelain brand combining traditional craftsmanship with contemporary designer partnerships and premium gifting positioning.
• Lladró: Spanish porcelain figurine manufacturer (founded 1953) specializing in handcrafted decorative sculptures. Comparable focus on artisanal porcelain figurines, gift positioning, and global luxury collector market.
• Richard-Ginori 1735: Italian luxury porcelain brand (founded 1735, now owned by Gucci/Kering) producing high-end tableware and decorative pieces. Comparable as a heritage European porcelain manufacturer with luxury positioning and premium pricing.
• Gien: French Loire Valley porcelain manufacturer (founded 1821) producing hand-painted tableware and decorative pieces. Comparable as a heritage European porcelain house with similar gifting, tableware, and decorative product categories.

Broad incumbents

• Rosenthal: Major German porcelain manufacturer (founded 1879) with broad tableware, gift, and hospitality lines including designer collaborations. Comparable as a European porcelain incumbent but with broader mass-premium product portfolio than Augarten's luxury specialization.
• Villeroy & Boch: Large European porcelain and ceramics group (founded 1748) with broad tableware and bathroom product lines. Comparable as a long-established European porcelain brand but operates at much greater scale across multiple categories including hospitality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Augartenporzellan
• LinkedInlinkedin.com/company/wiener-porzellanmanufaktur-augarten
• Instagraminstagram.com/augarten_porzellan

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiener Porzellanmanufaktur Augarten