Augusta Country Club

What Augusta Country Club does

Augusta Country Club, legally The Augusta Country Club, Incorporated, is a private golf and social club established approximately 1897-1898 and legally recorded in 1899. It is the first established golf club in Augusta, Georgia, and is considered among the earliest golf clubs in America. The club was originally founded as the Bon Air Golf Club by Dr. William Henry Harison, Jr., Mr. Morley Harison, Mr. Henry H. Cumming, and Mr. Louis P. Berckmans, before being renamed The Country Club of Augusta in 1900 and The Augusta Country Club in 1921, with legal incorporation in 1942. The club played a pivotal role in establishing Augusta as a premier golf destination.

The club operates a single, unified membership product, providing members access to golf facilities, clubhouse amenities, and member-exclusive services. Its product portfolio contains no separate modules or add-on offerings. The core offering is private membership access, with guests required to be accompanied by members at all times and subject to dress code, decorum, and protocol requirements. The club hosts a dedicated Masters page on its website, indicating event-anchored programming tied to the Masters Tournament held annually in Augusta.

The business model is a private membership organization with no publicly disclosed pricing. Access is gated entirely through member referral and sponsorship, with prospective members requiring an existing member to vouch for their consideration. The club employs 141 people and operates from a single headquarters at 655 Milledge Road, Augusta, GA 30904. There are no subsidiaries, no parent company, no funding rounds, and no expansion into additional geographies. Revenue is not publicly disclosed, and the company has no app, API, or notable technology integrations.

Name

Augusta Country Club

Legal name

The Augusta Country Club, Incorporated

Website

https://augcc.com

Company type

Private

Founded year

1897

Operating status

Operating

Short description

Augusta Country Club is a private golf and social club founded in 1899 in Augusta, Georgia, serving affluent members and their guests in the Augusta-Summerville area with exclusive golf facilities, clubhouse amenities, and member-only services.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Country club membership
• Golf facilities access
• Social club amenities
• Private member club

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels1 record

Core offering

Augusta Country Club is a private members-only golf and social club that sells club membership granting access to its golf facilities, clubhouse amenities, member-exclusive services, and guest/dress-code protocols. The product is a single unified membership access product (no separate modules or add-ons), historically tied to the Bon Air Hotel and to Augusta's emergence as a global golf center.

Product overview

Augusta Country Club is a private golf club offering a single, unified membership product. The club provides access to golf facilities, member services, guest protocols, and event access (Masters). The product portfolio consists of membership access to the golf club and related member services, with no separate modules or add-on products.

Differentiator

Problem solved

Functional benefit

Products and services

• Augusta Country Club Membership Private golf club membership offering members access to golf facilities, clubhouse amenities, member-exclusive services, and adherence to guest protocols at the historic Augusta Country Club established in 1897-1898. Membership is gated by member sponsorship/referral.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Regional players

• Augusta National Golf Club: The host venue of The Masters, also located in Augusta, GA. It is the most globally recognized private golf club in the same metro and the implicit benchmark for any elite private club in Augusta, making it the most directly comparable — and aspirational — peer for Augusta Country Club.

Direct peers

• Peachtree Golf Club: Historic, highly ranked private golf club in Atlanta, GA. Comparable as a Georgia-based, single-site, membership-only golf club with deep heritage, allowing it to benchmark Augusta Country Club on membership economics, dues levels, and member experience.
• Atlanta Athletic Club: Multi-sport private athletic club in Johns Creek, GA with a championship golf course. Comparable as a Georgia private member club of similar scale and amenity breadth, providing a relevant benchmark for operational scale and member programming.
• The Country Club (Brookline): Historic private athletic/golf club in Brookline, MA and U.S. Open venue. Comparable as a long-tenured, single-site private member club with championship pedigree, providing a relevant peer for dues pricing and member-expenditure benchmarks.
• Baltusrol Golf Club: Private golf club in Springfield, NJ with multiple major-championship courses. Comparable as a U.S.-based private, member-only golf club of similar heritage, useful for dues, membership, and capital-investment benchmarks.
• Oakland Hills Country Club: Historic private golf club in Bloomfield Hills, MI that has hosted multiple majors. Comparable to Augusta Country Club as a heritage private member club focused on a single high-end golf experience.
• Scioto Country Club: Jack Nicklaus-redesigned private golf club in Columbus, OH with U.S. Open history. Comparable as a single-site, membership-only private golf club anchored by a championship-caliber course.
• Winged Foot Golf Club: Elite private golf club in Mamaroneck, NY that has hosted multiple U.S. Opens. Comparable as a top-tier, member-only, single-site private club with deep competitive pedigree and a similar membership-driven operating model.
• Country Club of the Rockies: Private member-only golf club serving an affluent membership base. Comparable as a single-product, membership-driven private club, useful as a smaller-scale peer benchmark for dues and amenity economics.

Broad incumbents

• Pinehurst Resort: Multi-course golf resort and club in North Carolina. Comparable as a historic American golf destination with private membership and resort components; useful as a broader-incumbent benchmark for golf real estate and amenity monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augusta Country Club