Augustine, a Luxury Collection Hotel, Prague

What Augustine, a Luxury Collection Hotel, Prague does

Augustine, a Luxury Collection Hotel, Prague is a single-property 5-star luxury hotel operating within a restored 13th-century monastery in Prague's Lesser Town (Malá Strana), proximate to Charles Bridge and Prague Castle. The property combines 800 years of historical heritage — including vaulted ceilings and a tradition of St. Thomas beer brewing — with contemporary luxury accommodations. It operates under a flag arrangement with Marriott International's Luxury Collection and sits within the Kempinski Hotels operating portfolio, which provides global distribution, brand recognition, and Bonvoy loyalty integration.

The hotel's revenue is generated through five streams: accommodation (rooms and suites), food and beverage (Augustine Restaurant and The Refectory Bar), wellness and spa services, meetings and events, and weddings. Ancillary venue revenue is anchored by the unique historic setting, which functions as both a differentiator and a constraint on physical expansion. Pricing is quote-based and not publicly disclosed; promotional packages offer 10-20% discounts on best-available rates with seasonal terms extending through 2026.

Go-to-market is direct-to-consumer via the hotel's own website, phone reservations, and email inquiries, supplemented by Marriott's global reservation system and OTAs. The property serves four identified customer segments — affluent leisure travelers (primary), corporate groups, wedding and celebration parties, and wellness seekers — and employs 87 staff. The business is privately held, with no public listing, no disclosed funding rounds, and no M&A activity recorded in the available source material.

Name

Augustine, a Luxury Collection Hotel, Prague

Legal name

Augustine Hotel Prague

Website

https://augustinehotel.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Augustine, a Luxury Collection Hotel, Prague, is a single-property 5-star luxury hotel operating within a restored 13th-century monastery in Prague's Lesser Town, serving affluent leisure travelers, corporate groups, wedding parties, and wellness seekers under the Marriott Luxury Collection flag.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel services
• Boutique accommodation
• Wedding and event venues
• Fine dining restaurants
• Spa and wellness

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Revenue generated from room and suite bookings across various room categories. The hotel offers luxury rooms and suites within a 13th-century monastery setting.
2. Food & Beverage: Augustine Restaurant offers sophisticated fusion of classic and contemporary flavors. The Refectory Bar serves legendary St. Thomas beer and artisanal cocktails. Revenue from dining, beverages, and private dining events.
3. Wellness & Spa: Rejuvenating rituals and soul-nourishing treatments at the hotel spa. Revenue from spa treatments and wellness services.
4. Meetings & Events: Venues for events, incentive trips, meetings, and weddings. Revenue from venue rental, catering, and event planning services.
5. Special Offers & Packages: Seasonal promotions including Summer Luxury Escape (10% savings), Breakfast Saver, Advance Booking Offer (up to 10%), Stay Longer & Save (up to 20%), and Suite Indulgence packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Augustine Hotel operates a single 5-star luxury property within a restored 13th-century monastery in Prague's Lesser Town, selling guestroom accommodations (rooms and suites), on-site dining (Augustine Restaurant and The Refectory Bar serving St. Thomas beer), spa and wellness treatments, and venue hire for meetings, corporate events, incentive trips, and weddings. The integrated offering bundles heritage lodging with food and beverage, wellness, and event services under the Luxury Collection by Marriott International brand and Kempinski operating identity.

Product overview

Augustine Hotel Prague is a single-property luxury hotel offering an integrated hospitality experience. The property comprises Rooms and Suites as primary accommodation offerings, complemented by Augustine Restaurant and The Refectory Bar for dining, Wellness & Spa for relaxation, and Meetings & Events and Weddings venues for celebrations and corporate gatherings. Special Offers provide seasonal promotions and packages. This is a unified hotel product where all services are offered at a single 5-star property in a 13th-century monastery.

Differentiator

Problem solved

Functional benefit

Brands

• Augustine Restaurant: Fine dining restaurant offering sophisticated fusion of classic and contemporary flavours in a historic monastery setting
• The Refectory Bar
• Augustine Spa

Products and services

• Rooms Luxurious accommodations offering modern amenities within a 13th-century monastery setting, providing guests with a serene and sophisticated sanctuary in Prague's Lesser Town.
• Suites Premium spacious accommodations featuring bespoke Kempinski signature suite experiences with enhanced luxury amenities and personalized services.
• Augustine Restaurant Fine dining restaurant offering a sophisticated fusion of classic and contemporary flavors, located within the historic monastery setting and serving hotel guests and external diners.
• The Refectory Bar Bar serving legendary St. Thomas beer and artisanal cocktails beneath the vaulted ceilings of a 13th-century monastery.
• Wellness & Spa Serene spa offering rejuvenating rituals and soul-nourishing treatments in the heart of Prague for hotel guests and external visitors.
• Meetings & Events Event venues and services for incentive trips, corporate meetings, and gatherings, hosted at the hotel in Prague's Lesser Town.
• Weddings Wedding venue and planning services in a 13th-century monastery setting, creating an atmosphere of unparalleled romance for ceremonies, receptions, and celebrations.
• Special Offers and Packages Seasonal promotional packages including The Summer Luxury Escape (10% savings with daily breakfast), Breakfast Saver (best available rate with signature breakfast), Advance Booking Offer (up to 10% savings), Stay Longer & Save (up to 20% savings), and Suite Indulgence Offer (Kempinski signature suite experience).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marriott International / The Luxury CollectioncoreChannel Partner/ Reseller/ DistributorAugustine Hotel operates as a member property of The Luxury Collection by Marriott International, a portfolio of over 100 of the world's finest hotels and resorts. This partnership provides global distribution, marketing support, brand recognition through Marriott's Bonvoy loyalty program with millions of members, and centralized reservation systems.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• W Prague: Marriott-affiliated contemporary luxury/lifestyle hotel in Prague competing for design-oriented luxury guests and corporate events in the same destination; same global distribution ecosystem via Marriott/Starwood but lifestyle rather than heritage positioning.
• Aria Hotel Prague: Boutique 5-star luxury hotel in Prague's Old Town with a music-themed concept. Competes for a subset of the same affluent leisure guests seeking distinctive, character-rich luxury accommodations in Prague.

Direct peers

• Four Seasons Hotel Prague: Direct competitor operating a 5-star luxury hotel in Prague's Old Town overlooking the Charles Bridge. Competes head-to-head for the same affluent leisure, corporate, and event guests with comparable room counts, F&B, spa, and meeting offerings.
• Andaz Prague Prague Old Town: Hyatt-affiliated luxury lifestyle hotel in Prague's Old Town/Square competing for the same upscale leisure and corporate segments with comparable F&B, event, and wellness product.
• Mandarin Oriental Prague: A former Dominican monastery converted into a 5-star luxury hotel in Prague's Old Town. Closest direct peer — comparable heritage-monastery positioning, similar guest segments, and overlapping wellness, dining, and event product.
• Hotel Paris Prague: Historic Art Nouveau 5-star luxury hotel near Prague's Municipal House and Old Town, competing for heritage-seeking luxury travelers and event business with similar architectural differentiation and central location.
• Hotel Imperial Vienna (Luxury Collection): Sister Luxury Collection property operating a heritage luxury hotel in Vienna. Same Marriott Luxury Collection brand affiliation, similar heritage architecture, F&B, and event positioning for luxury travelers in Central Europe.
• Adlon Kempinski Berlin: Fellow Kempinski-owned heritage luxury hotel located next to Brandenburg Gate in Berlin. Same parent company, comparable historic-monument positioning, F&B, spa, and event product serving European luxury leisure and corporate guests.
• The Fairmont Golden Prague: Recently restored iconic Prague luxury hotel (formerly InterContinental) located directly on Old Town Square steps from Charles Bridge. Competes for the same luxury leisure and group demand with similar heritage architectural positioning.

Regional players

• Old Town Square Residence (operator) / Corinthia Hotel Prague: Large 5-star congress-oriented hotel near Prague Castle competing for corporate meetings, conferences, and group business — overlapping meeting/event demand but with a more convention-scale product than the boutique luxury positioning of Augustine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-augustine-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augustine, a Luxury Collection Hotel, Prague