Augustiner Bräu

What Augustiner Bräu does

Augustiner Bräu Eisenach is a single-location traditional German restaurant and tavern operating in Eisenach, Thuringia. The business serves Thuringian and Bavarian cuisine, including the Augustiner beer lineup from the Munich-based Augustiner Bräu brewery (founded 1328), pairing regional Thuringian dishes with Bavarian drinking tradition. Pricing is mid-market: à la carte mains range from €13.80 to €19.80, and a themed "Räubergelage" medieval banquet is offered at €24.80 per person.

The venue operates four distinct event spaces — Vereinszimmer (~20 guests), Saal (~70), Biergarten (~80), and Gewölbekeller (~50) — available for private hire, which extends its revenue model beyond standard restaurant service into group events and celebrations. The business is privately owned by Andreas Gutsell and has approximately 18 employees per firmographic data. Marketing is limited to a basic website and a Facebook page; there is no proprietary technology, online ordering platform, or app, and no disclosed digital infrastructure beyond standard social media presence.

The business model is straightforward unit economics of a single full-service restaurant: per-cover food and beverage revenue, supplemented by event-space rental income. Customers are predominantly walk-in dine-in guests (tourists and locals) and private event bookers. There is no multi-location footprint, no franchising, no delivery operation, and no data suggesting expansion beyond the current Eisenach site.

Name

Augustiner Bräu

Legal name

Augustiner Bräu Eisenach

Website

https://augustiner-eisenach.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Augustiner Bräu Eisenach is a single-location traditional German restaurant and tavern in Eisenach, Thuringia, serving Thuringian and Bavarian cuisine with Augustiner beer, four event spaces, and dine-in plus private event customers.

Ownership category

akta.pro rank

Product category

Traditional German Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Traditional German restaurant
• Bavarian cuisine dining
• German craft beer
• Medieval banquet experience
• Event venue rental

Headquarters

HQ city

Eisenach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Food and Beverage Sales: Traditional restaurant operation serving Thuringian and Bavarian cuisine along with Augustiner beer from Munich. Revenue generated from dine-in meals, beverages, and catering services.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Augustiner Bräu Eisenach runs a traditional German Gastwirtschaft serving Augustiner beer from Munich's Klosterbrauerei (founded 1328) together with Bavarian and Thuringian cuisine. The venue offers indoor dining rooms, a Biergarten, a vaulted cellar (Gewölbekeller), and four rentable event spaces accommodating groups of approximately 20 to 80 guests, including the signature Räubergelage medieval banquet experience.

Product overview

Augustiner Bräu Eisenach operates as a traditional German restaurant and tavern (Gastwirtschaft) offering a single unified hospitality experience. The core offering consists of restaurant and tavern services serving Augustiner beer from Munich's famous Klosterbrauerei, along with Bavarian and Thuringian cuisine. Additional offerings include the special Räubergelage (Robber's Feast) medieval dining experience in the vaulted cellar, and private event space rentals across four distinct venues accommodating 20-80 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Augustiner Bräu Restaurant & Tavern Service Traditional German restaurant and tavern service at Georgenstr. 30, Eisenach, offering dine-in Bavarian and Thuringian cuisine, Augustiner beer from Munich, and a rustic wood-paneled atmosphere across indoor rooms and Biergarten. Targeted at local diners, families, and walk-in guests.
• Räubergelage (Robber's Feast) Special medieval-themed group dining experience held in the vaulted Gewölbekeller, featuring grilled pork knuckle (Grillhaxe), ribs, meat skewers, chicken, sauerkraut, dumplings, bread, sauces, salads, and a welcome schnapps. Available for groups of 10+ at €24.80 per person with advance reservation.
• Event Space Rental (Vereinszimmer, Saal, Biergarten, Gewölbekeller) Rental of four private event venues for celebrations and group events: Vereinszimmer club room (~20 persons), Saal main hall (~70 persons), Biergarten (~80 persons), and Gewölbekeller vaulted cellar (~50 persons). Targeted at local organizers of private celebrations, group banquets, and small to medium events.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Augustiner Bräu MünchencoreOthersThe restaurant serves Augustiner beer sourced from Munich's famous Augustiner Klosterbrauerei, founded by Augustinian monks in 1328. This is a supplier relationship where Augustiner Bräu Eisenach serves as a distributor/outlet for the Munich brewery's products.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Paulaner Bräuhaus: Munich-based brewery with Bräuhaus restaurant locations serving traditional Bavarian cuisine and on-premise beer. Operates a nearly identical concept to Augustiner Bräu Eisenach at multiple sites.
• Ayinger Bräustüberl: Bavarian family brewery operating a traditional Bräustüberl (brewery tavern) serving its own beer and regional cuisine. Closely parallel to Augustiner Bräu Eisenach in scale, concept, and atmospheric positioning.
• Hofbräuhaus München: The world's most famous Bavarian beer hall, combining traditional German cuisine with on-premise beer service in a heritage-driven atmosphere—directly comparable to Augustiner Bräu Eisenach's model.
• Augustiner Klosterbrauerei München: The original Munich monastery brewery (founded 1328) that supplies Augustiner Bräu Eisenach's flagship beer. It is the parent brand and supplier whose heritage the Eisenach outlet commercializes.
• Hacker-Pschorr Bräuhaus: Munich brewery that operates traditional Bräuhaus-style restaurants serving its own beer alongside Bavarian cuisine. Closely mirrors the Augustiner Bräu Eisenach concept of brewery-anchored dining.
• Schneider Bräuhaus München: Munich wheat-beer brewery with attached Bräuhaus restaurant serving Bavarian cuisine and Schneider Weisse beer on tap—analogous brewery-restaurant format to Augustiner Bräu Eisenach.

Broad incumbents

• Weihenstephan: World's oldest continuously operating brewery (founded 1040) with on-premise taproom and restaurant operations. Comparable as a heritage brewery with consumer-facing dining, though a much larger incumbent brand.

Regional players

• Hofbräuhaus Berlin: Berlin outpost of the Munich Hofbräuhaus brand, offering traditional Bavarian beer-hall dining in a different German market. Comparable as a regional alternative beer-hall operator rather than a direct same-city competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/augustiner.braeu.eisenach
• LinkedInlinkedin.com/company/augustiner-br%C3%A4u

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augustiner Bräu