AU JARDIN

What AU JARDIN does

AU JARDIN is a French-language online gardening community and content platform operating at aujardin.org (forum) and aujardin.info (content site) from Matoury, France. The platform serves French-speaking amateur and hobbyist home gardeners, offering an extensive library of encyclopedic plant articles, seasonal calendars, gardening techniques fiches, recipes using garden produce, and a discussion forum covering ornamental gardening, vegetable gardening, fruit trees, natural and organic methods, plant identification, and garden design. The forum is built on phpBB open-source forum software with a custom Metro theme by PixelGoose Studio, organized into specialized sub-forums (botanique, jardin d'ornement, potager, verger, identification, etc.) and supported by 104,758 registered members contributing 176,357 discussion topics and 2,230,006 total messages.

The platform's business model is advertising-based: the site is free to all users with no subscription, membership fee, or premium tier. Revenue is generated through display advertising on web pages across the forum and content properties. Distribution is entirely organic — driven by SEO across the French gardening content footprint and word-of-mouth within French-speaking gardening communities, with no paid marketing or formal referral programs. Ancillary monetization includes a soil analysis service and an 'Produits Au Jardin' branded products section. The operation is led by an individual administrator ('alain', user ID 2), with no disclosed legal entity, parent company, institutional investors, or formal corporate structure.

The platform serves a single-segment persona: French-speaking home gardeners seeking peer advice, plant identification, and seasonal gardening guidance. No mobile app, API, third-party integrations, or AI/ML capabilities are in evidence. The architecture is that of a content-and-community website rather than a discrete software product portfolio, and there is no named customer base, enterprise contracts, or B2B relationships disclosed.

Name

AU JARDIN

Legal name

Unknown - No registered legal entity name found on the website

Website

https://aujardin.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

AU JARDIN is a French-language online gardening community and content platform serving French-speaking home gardeners with phpBB-based forums, an encyclopedic plant library, seasonal calendars, and recipes, monetized via display advertising across a registered user base of approximately 104,000 members.

Ownership category

akta.pro rank

Product category

Online Gardening Community

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

akta.pro secondary industry

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Gardening community forum
• Horticulture encyclopedia
• Plant identification advice
• Home gardening resources
• Organic gardening techniques

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

1. Advertising and display ads: The platform appears to generate revenue through advertising displayed on the website pages to visitors browsing gardening content, forums, and articles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AU JARDIN operates a free French-language gardening community platform organised as a phpBB-based forum with extensive encyclopedic content. The site offers discussion forums covering ornamental gardening, vegetable gardening, fruit trees, natural and organic gardening techniques, plant identification, and recipes, alongside an encyclopedia of plants, seasonal calendars, gardening advice articles, and supplementary services such as soil analysis. The platform is monetised through advertising and serves amateur and hobbyist gardeners in France and French-speaking regions.

Product overview

AU JARDIN (aujardin.org) is a French online gardening community and content platform organized primarily as a phpBB-based forum. The platform offers a community forum for gardeners covering topics such as ornamental gardening, vegetable gardening, fruit trees, natural and organic gardening techniques, plant identification, recipes, and garden design. Its content structure is organized into sections including an encyclopedia of plants, seasonal calendars, articles (fiches), recipes, and a community forum — all centered on gardening advice and peer-to-peer exchange rather than a discrete software product portfolio. No standalone named software products, modules, or SaaS offerings are described; the platform functions as a content-and-community website.

Differentiator

Problem solved

Functional benefit

Products and services

• Au Jardin Community Forum Free phpBB-based French-language gardening discussion forum with sub-forums on botany, ornamental gardens, vegetable gardens, fruit gardens, gardening techniques, and plant identification, serving amateur and hobbyist home gardeners in France and French-speaking regions.
• Plant Encyclopedia Free French-language encyclopedic content covering flowers by season, hedge plants, Mediterranean plants, wild plants, pond plants, palms, food plants, balcony plants, cacti and succulents, orchids, and indoor plants, searchable by botanical family, image, or criteria.
• Soil Analysis Service Supplementary gardening service offering soil analysis for home gardeners seeking to understand soil composition and amendments for their gardens.
• Au Jardin Products (Produits Au Jardin) Branded products or goods offered under the Au Jardin label, listed under the platform's Services section for gardening enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Jardiland: Leading French garden retailer offering gardening tips, plant information, and community features online. Comparable in French gardening content and audience, though its primary business is retail.
• Gerbeaud: Well-known French gardening magazine and online resource with plant encyclopedia, advice columns, and community contributions. Comparable as a French gardening content platform, though the business model is editorial rather than community-led.
• Truffaut: Major French garden center chain with online advice, plant encyclopedia, and seasonal gardening content. Comparable in targeting French gardeners with content, though primarily a brick-and-mortar retailer.
• Plantes & Jardins: French online garden retailer and content site selling plants and equipment while publishing gardening advice. Comparable in serving French gardeners with content, though its core business is commerce rather than community.
• Dave's Garden: Long-established gardening community with forums, plant database, and how-to articles. Directly comparable as a community/encyclopedia platform for hobbyist gardeners, but English-language rather than French.

Broad incumbents

• Reddit: General community platform with a large dedicated gardening subreddit serving millions of hobbyists. Comparable as a forum-style community for gardening advice, though far broader, English-dominated, and not niche-specialized.
• Houzz: Major home and garden design platform with extensive community forums, photo galleries, and pro directory. Comparable as a community-driven home/garden content platform, though much larger, broader in scope, and global rather than French-focused.

Direct peers

• GardenTags: Gardening-focused social community where users share plant photos, get plant identification, and discuss gardening. Closely comparable as a niche community platform for amateur gardeners with similar engagement and content mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/au-jardin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AU JARDIN