AUMOVIS

What AUMOVIS does

AUMOVIS, a brand operated by b&b eventtechnik GmbH and founded in 2020 as a joint venture of two established companies in the German live-communication sector, develops and sells the world's first autonomously moving LED wall system. Its core product, AUMOVIS.one, consists of proprietary square drive units equipped with LED panels that navigate omnidirectionally using in-house developed AI, enabling dynamic stage choreography without fixed track infrastructure or human guidance. Both hardware and software are engineered and produced in Germany, with a battery-powered architecture that allows deployment in venues lacking ceiling load capacity for conventional rigging.

The company serves entertainment, retail brand-experience, automotive, and luxury fashion buyers, with disclosed showcase engagements including Christian Louboutin at Paris Fashion Week 2023 (Loubi Show IV with six autonomous screens and 16 performers), the BMW Group Supplier Innovation Award 2022 ceremony, the Smart Euro Training 2022 in Lisbon, and the FilHarmonie venue. AUMOVIS monetizes primarily through hardware sales of AUMOVIS.one units and complementary professional services such as event design, show concept development, and on-site support. Pricing is not publicly disclosed and is handled through two exclusive German distribution partners — b&b group (Stefan Koch) and zet:Xtra (Volker Zetsche) — who manage customer outreach, project realization, and after-sales. Marketing is event-driven, anchored by trade-show participation (EuroShop 2023, IBC 2019), high-profile project showcases, and earned media in industry outlets such as BlachReport. The company remains small (six employees), has no external institutional funding disclosed, and has not reported revenue.

Name

AUMOVIS

Legal name

b&b eventtechnik GmbH

Website

https://aumovis.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AUMOVIS, a brand of b&b eventtechnik GmbH (Stuttgart, Germany), builds and sells the world's first autonomously moving LED wall system, serving entertainment, automotive, and luxury fashion brands through exclusive German distribution partners.

Ownership category

akta.pro rank

Product category

LED Display Systems

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Indoor and Outdoor Display Advertising (541850)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

• Autonomous LED walls
• Moving LED displays
• Live event staging
• Stage technology hardware
• Immersive brand experiences

Headquarters

HQ city

Filderstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Autonomous LED Wall Sales: Sale of the proprietary autonomously moving LED wall hardware product, including the AUMOVIS.one launched at EuroShop 2023. Hardware is custom-crafted in Germany with high-quality components.
2. Event Services and Show Design: Professional services including event design, show concept development, and on-site support for customers implementing AUMOVIS at their events, retail spaces, or brand experiences.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

AUMOVIS designs, manufactures, and sells the world's first autonomously moving LED wall system (AUMOVIS.one) powered by AI, with proprietary square drive units enabling omnidirectional movement on stage. The company sells hardware directly (via distribution partners b&b group and zet:Xtra) and offers professional services including event design, show concept development, and on-site support for live shows, TV studios, retail spaces, and brand experiences.

Product overview

AUMOVIS is a single unified product portfolio centered on the world's first autonomously moving LED wall. The flagship product, AUMOVIS.one, is a square drive unit-based LED wall system that maneuvers autonomously in any direction. Both the hardware and software are developed in-house in Germany. The system offers content synchronization across multiple modules, integrates with existing staging technology, and features a state-of-the-art battery concept for extended deployments. The product serves diverse applications including live shows, immersive brand experiences, transformable event/studio/retail spaces, and digital out-of-home advertising.

Differentiator

Problem solved

Functional benefit

Brands

• AUMOVIS.one: Product launched at EuroShop 2023 as the worldwide launch of the autonomously driving LED wall.

Products and services

• AUMOVIS.one Autonomously Moving LED Wall The flagship AUMOVIS.one is a square drive unit-based LED wall that maneuvers autonomously in any direction. It synchronizes content across multiple modules for stunning visual effects and supports live shows, events, retail spaces, TV studios, and brand experience worlds. The product includes a state-of-the-art battery concept for extended deployments and integrates with existing staging technology.
• Event Design and Show Concept Services Professional services including event design, show concept development, and on-site support for customers implementing AUMOVIS at their events, retail spaces, or brand experiences. Delivered in conjunction with AUMOVIS.one deployments.

Quantifiable outcome

• Captured widespread attention at EuroShop 2023 world's no. 1 retail trade fair with worldwide launch of AUMOVIS.one
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• b&b group (b&b eventtechnik GmbH)coreChannel Partner/ Reseller/ DistributorPrimary distribution partner for AUMOVIS products. Contact: Stefan Koch ([email protected]). Handles customer project realization and sales of AUMOVIS autonomous LED walls. Website: www.bb-et.de/aumovis
• zet:XtracoreChannel Partner/ Reseller/ DistributorDistribution partner for AUMOVIS products. Contact: Volker Zetsche ([email protected]). Provides access to AUMOVIS technology for customers seeking unforgettable experiences.
• UniluminminorStrategic or Co-development PartnerExhibited AUMOVIS prototype at Unilumin's stand during IBC 2019 trade show in Amsterdam, one of the most important trade fairs for film, television and radio production.
• Christian LouboutinflagshipStrategic or Co-development PartnerAUMOVIS provided autonomous moving LED screens for Loubi Show IV at Paris Fashion Week 2023, featuring six autonomous moving robots with sixteen performers. High-profile showcase of technology fusion with haute couture.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Absen: Major LED display manufacturer with a strong rental/staging product line serving concerts, exhibitions, and corporate events. Comparable product category (event-grade LED walls) but without autonomous motion.
• Leyard: Large LED display manufacturer with rental/staging LED products serving live events and broadcast. Directly comparable hardware product category, though without AUMOVIS's mobility differentiation.
• ROE Visual: Leading LED panel manufacturer specializing in rental and staging LED walls for live events, concerts, and broadcast. Closest product peer to AUMOVIS but without the autonomous mobility layer.
• Unilumin: Global LED display manufacturer with a substantial live-events and rental business. Already a co-exhibitor with AUMOVIS at IBC 2019 and a potential supplier to the AUMOVIS hardware stack; a natural incumbent that could replicate autonomous mobility at scale.
• disguise: Media server, show-control, and immersive-experience platform powering many of the world's largest live events and LED/XR stages. Comparable buyer (live-event producers), with adjacent technology footprint rather than LED hardware.
• TAIT: Global stage automation and event-technology provider with proprietary moving scenic and staging systems. Comparable buyer base (live entertainment, brand experiences) and overlapping capability in kinetic staging.

Broad incumbents

• PRG (Production Resource Group): One of the world's largest event-technology providers offering LED walls, lighting, audio, and rigging as an integrated rental solution. Serves the same marquee-event customers as AUMOVIS but with a much broader portfolio.

Emerging players

• Brompton Technology: UK-based LED video processing specialist whose Tessera platform is widely used to drive event-grade LED walls. Complementary technology layer rather than direct LED hardware competition, but tightly tied to the same rental fleet buyers.
• Pixomondo: Virtual production and immersive stage technology company serving film, broadcast, and live events with LED volumes and show technology. Comparable customer profile and adjacency to LED-driven immersive experiences.
• Robe Lighting: Czech moving-head stage lighting manufacturer with growing LED and automation product lines. Comparable end customer (live-event producers, rental companies) and an adjacent example of how a niche European hardware brand scaled in staging.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aumovis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUMOVIS