Fédération Régionale des CUMA Auvergne Rhône-Alpes

Name

Fédération Régionale des CUMA Auvergne Rhône-Alpes

Legal name

Fédération Régionale des Cuma Auvergne-Rhône-Alpes

Website

https://aura.cuma.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The regional cooperative federation (FRCUMA Auvergne-Rhône-Alpes) supports 1,130 farmer-owned CUMA machinery cooperatives across nine departmental federations, delivering training, DiNA Cuma strategic counselling, digital management tools (myCUMA suite, Mecagest), and agroecology-transition programmes to 23,000+ farms.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Support Activities for Crop Production (11511), Support Activities for Agriculture and Forestry (115), Farm Management Services (115116), Support Activities for Forestry (1153)

SIC

Agricultural Services (700), Services-Membership Organizations (8600), Forestry (800)

akta.pro primary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

akta.pro secondary industries

Farmer Cooperatives & Co-op Retail (AFABAJAB), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO), Sustainable Agriculture, Food Systems & Land Management (BPADALAG)

Keywords

• Agricultural cooperative services
• Farm machinery sharing
• Cooperative digital tools
• Farmer training programmes
• Agroecological transition support

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training services: The federation operates a dedicated training organisation (organisme de formation) offering courses for farmers and CUMA employees, funded partly through OCAPIAT (vocational training fund for agricultural cooperatives) and Vivea (training fund for agricultural entrepreneurs). Revenue is generated through training fees co-funded by these institutional partners.
2. Membership fees and service subscriptions: CUMA cooperatives pay membership fees to their departmental federation and to the regional federation. In return they receive advisory, administrative, legal, and technical services including strategic counselling (DiNA Cuma), machine controls, and IT tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fédération Régionale des CUMA Auvergne Rhône-Alpes is the regional cooperative federation that supports 1,130 CUMA (farmer-owned agricultural machinery cooperatives) and 23,000+ farming exploitations in Auvergne-Rhône-Alpes. It delivers strategic advisory (DiNA Cuma), professional training, administrative and legal assistance, machine control services (including Banc d'Essai Moteur), and digital cooperative management tools (myCUMA suite and Mecagest) to help farmers collectively invest in, share and operate agricultural equipment while supporting agroecological transitions and generational renewal.

Product overview

The FRCUMA Auvergne-Rhône-Alpes operates as a regional federation serving a network of approximately 1,130 CUMAs (Coopératives d'Utilisation de Matériel Agricole) across 9 departmental federations. Its product portfolio is structured around three pillars: digital tools for cooperative management (myCUMA suite — Réservation, Infinity, Temps, and Travaux), Mecagest diagnostic platform for economic benchmarking; and a broad range of advisory and support services spanning agroequipment and machinery economics, agricultural training (Formation CUMA), employer group management (Groupements d'employeurs), agroecological transition (GIEE, Radio Fourrages, TRANS'TRAE, COTRAE, RACINE projects), DiNA Cuma strategic counselling, machine control services including a Banc d'Essai Moteur, and innovation programmes such as the Trophées des CUMA competition. The myCUMA digital suite forms the technological core of its cooperative management tools, while the Guide des Prix de Revient and Les Rayons X provide economic intelligence resources.

Differentiator

Problem solved

Functional benefit

Products and services

• myCUMA Réservation Online reservation tool that allows CUMA members to book shared agricultural machinery and equipment managed by the cooperative.

Quantifiable outcome

• Mechanisation costs in France represent ~40% of total farm costs vs. ~20% EU average — shared CUMA equipment directly reduces this gap
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• ADEMEcoreStrategic or Co-development PartnerADEME (Agence de l'environnement et de la maîtrise de l'énergie) supports the federation on multiple projects to reduce greenhouse gas emissions and evolve agricultural practices in response to climate change. Key projects include RACINE (agroforestry resource management, 2025–2027) and AgriQAir (air quality experiments).
• Banque Populaire Auvergne Rhône-AlpescoreStrategic or Co-development PartnerBanque Populaire Auvergne Rhône-Alpes is a regional cooperative bank (part of BPCE group) with over 120 years of history, serving farmers and agricultural enterprises. It is a key financial partner for the federation's events and projects.
• Groupama Auvergne Rhône-AlpesminorStrategic or Co-development PartnerGroupama Auvergne Rhône-Alpes (based in Lyon) is an insurance company historically rooted in the agricultural world. It supports the federation's activities and communications.
• Chambre d'Agriculture Auvergne Rhône-AlpescoreStrategic or Co-development PartnerThe regional chamber of agriculture and the federation collaborate on agricultural development, sharing expertise in agronomy, farm advisory, and territorial development across AuRA.
• DRAAF Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerDRAAF (Direction Régionale de l'Alimentation, de l'Agriculture et de la Forêt) is the regional branch of the Ministry of Agriculture. It supports projects around installation-transmission and the GIEE recognition process.
• Région Auvergne Rhône-AlpescoreStrategic or Co-development PartnerThe regional council is a key institutional partner, with competencies spanning mobility, education, economic development, innovation, vocational training, and territorial planning. It co-funds federation projects and events.
• Ministère de l'Agriculture et de la Souveraineté alimentairecoreStrategic or Co-development PartnerThe Ministry of Agriculture supports the national network and its regional federations through policy frameworks, DiNA Cuma funding, and recognition of GIEE groups.
• ViveacoreStrategic or Co-development PartnerVivea is a vocational training fund for agricultural entrepreneurs (created 2001). Since 2001 it has supported the development of skills and financing of continuous professional training for farmers and farm spouses, co-funding the federation's training programmes.
• OCAPIATcoreStrategic or Co-development PartnerOCAPIAT is the skills operator for agricultural cooperation, agriculture, fishing, agri-food industry and territories. It co-funds the federation's employee training programmes.
• Centre de Développement de l'Agroécologie (CDA)coreStrategic or Co-development PartnerCDA supports the transition to profitable and environmentally respectful agricultural methods (living agriculture, soil conservation). It partnered in the Trans'TRAE project and supports agroecological transition in the CUMA network. Address: 5 Place Aristide Bouvet, 01500 Ambérieu-en-Bugey.
• Fondation CarassocoreStrategic or Co-development PartnerThe Daniel and Nina Carasso Foundation (under Fondation de France) supports food and agriculture transition projects in France and Spain. It funded the Trans'TRAE project (2021–2023) with the federation and partners including TRAME, FEVEC, ISARA, CDA, and Cap Rural.
• CamacumacoreChannel Partner/ Reseller/ Distributor"La cuma des cuma" — Camacuma offers material solutions for CUMA cooperatives, either through purchase-resale or usage-based rental. Current offers include tractor rental, telehandler rental, and mini-excavator rental.
• Cap RuralminorStrategic or Co-development PartnerA regional resource centre for rural development practices and professions, promoting rural and peri-urban development in AuRA. It organises ~60 training sessions annually and serves as the rural network for the region.
• ISARAminorStrategic or Co-development PartnerISARA is an agricultural engineering school in Lyon (23 rue Jean Baldassini, 69007 Lyon) that cooperates with the federation on agroecology, research projects, and student involvement in GIEE groups and field demonstrations.
• FEVECminorStrategic or Co-development PartnerFédération des Eleveurs et des Vétérinaires en Convention — the reference body for collective veterinary contracting in France. Partner in the Trans'TRAE project.
• TrameminorStrategic or Co-development PartnerTrame accompanies collective innovation in agriculture to address current societal challenges (health, environment, climate change). Partner in Trans'TRAE.
• CeraqminorStrategic or Co-development PartnerCERAQ (40 rue du Terraillet, 73190 Saint Baldoph) accompanies the evolution of quality and mountain agriculture, especially AOP-IGP dairy sectors in the Savoie region.
• FRCUMA OuestminorStrategic or Co-development PartnerFédération Régionale des Coopératives d'Utilisation de Matériel Agricole d'Ouest (based in Rennes). Inter-regional cooperation partner within the national CUMA network.
• FRCUMA Provence – Alpes Côte d'AzurminorStrategic or Co-development PartnerFédération Régionale des Coopératives d'Utilisation de Matériel Agricole de Provence – Alpes Côte d'Azur (Salon de Provence). Inter-regional cooperation partner.
• AG3CminorStrategic or Co-development PartnerAssociation de gestion et de comptabilité registered with the Order of Chartered Accountants in AuRA and Bourgogne-Franche-Comté regions. Provides accounting services to CUMA cooperatives.
• École Supérieure d'Agriculture (ESA)minorStrategic or Co-development PartnerEngineering school in Angers and Paris (founded 1898) with ~3,200 students annually. Cooperates on student engagement, farm innovation projects, and agricultural transitions.
• AgriQAirminorStrategic or Co-development PartnerAn ADEME initiative to conduct field experiments on agricultural technologies and practices for reducing ammonia (NH₃) emissions or particles, and knowledge dissemination programmes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coop de France: National federation representing French agricultural cooperatives across sectors; a broader incumbent in the cooperative-organisation space that shares similar member-association dynamics, advocacy, and service-delivery models but covers all agricultural cooperatives rather than machinery-specific ones.
• Fédération Nationale des CUMA (FNCUMA): National parent federation coordinating 55 departmental and regional CUMA federations and ~9,000 cooperatives across France. Sets national policy, manages Entraid media and France Cuma Numérique, and provides the framework within which the regional federation operates.
• Chambre d'Agriculture Auvergne-Rhône-Alpes: Public regional chamber of agriculture providing farm advisory, agronomy, and territorial development services; overlaps with the federation on farm advisory but is publicly mandated, broader in scope (all farms, not just CUMAs), and a formal partner.

Direct peers

• Fédération Régionale des CUMA Ouest (FRCUMA Ouest): Another regional CUMA federation based in Rennes, with the same legal and operational structure, serving CUMAs in western France through departmental federations, offering the same myCUMA digital tools, training, and advisory services.
• Fédération Régionale des CUMA Provence-Alpes-Côte d'Azur: Sister regional CUMA federation based in Salon-de-Provence, providing identical services — training, DiNA Cuma advisory, myCUMA tools, agroecology transition support — to CUMA cooperatives in southeastern France.
• Trame: National association accompanying collective innovation in French agriculture to address health, environment, and climate challenges; partnered with FRCUMA AuRA on TRANS'TRAE and shares a similar member-facing advisory and project-development model for farmer collectives.
• AG3C: Association de gestion et de comptabilité registered with the Order of Chartered Accountants in AuRA and Bourgogne-Franche-Comté, providing accounting services to CUMA cooperatives; complementary rather than competing, but operates within the same member-services ecosystem for CUMAs.
• Centre de Développement de l'Agroécologie (CDA): Regional resource centre based in Ambérieu-en-Bugey supporting the transition to agroecological methods; partnered on TRANS'TRAE and a formal ally on agroecological transition support for CUMA member farms, with comparable field-advisory and project-based delivery.

Others

• ADEME: French public agency for ecological transition under the Ministry of Ecological Transition; not a competitor but a core funder and partner for the federation's agroecology, RACINE agroforestry, and AgriQAir air-quality projects, shaping the project pipeline.
• Vivéa: Vocational training fund for French agricultural entrepreneurs, founded in 2001; co-funds FRCUMA AuRA's training programmes and is a key ecosystem partner rather than a direct competitor, but its funding decisions directly shape the federation's training revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVrGiqDs0ZeKkmzdQL37T3g
• Facebookfacebook.com/frcumaaura
• LinkedInlinkedin.com/company/frcuma-aura

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fédération Régionale des CUMA Auvergne Rhône-Alpes