AURAY

Municipal Government Servicesauray.fr

Company typePublic
Founded-
HeadquartersLE PRE ST GERVAIS, France
Headcount51–100
GTM typeB2C
OfferingServices

AURAY firmographics

Firmographics

Name: AURAY
Legal name: Ville d'Auray
Website: https://auray.fr
Company type: Public
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

AURAY industry classification

Industry

Product category: Municipal Government Services
NAICS: Public Administration (92), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs, Urban Planning, and Community Development (925), Arts, Entertainment, and Recreation (71)
SIC: Services-Social Services (8300)
akta.pro primary industry: Mayor/City Manager & General Administration (BPAIACAA)
akta.pro secondary industries: City Clerk/Records, Elections & Civic Engagement (BPAIACAB), Parks, Recreation & Cultural Services (BPAIACAI), Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ), Government & Municipal Event Venues (THAHAAAE)

Keywords

Municipal government services
Public administration
Cultural programming
Social services
Urban planning

Where AURAY is headquartered

Location

Headquarters

HQ city: LE PRE ST GERVAIS
HQ country: France
HQ region: Europe

Offices3 records

Markets served

AURAY business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Others

Revenue model

Municipal Tax Revenue: Primary revenue through local taxes including property tax (taxe foncière), housing tax (taxe d'habitation), and business tax ( CFE )

Pricing tiers

Model	Billing	Price
Freemium	—	Free orchestral activities
Unit Pricing	—	Guided tour fees
Unit Pricing	—	Surf camp registration
Subscription	—	Concert tickets

Distribution channels4 records

Marketing channels5 records

AURAY product offering

Product offering

Core offering

Ville d'Auray is a municipal government entity providing public administrative services, cultural programming, social welfare, and educational programs to approximately 15,000 residents in Morbihan, Brittany, France. It operates cultural facilities, a music school, a media library, social services through CCAS, youth programs, and municipal archives, alongside digital citizen engagement platforms.

Product overview

AURAY is the municipal government website for the city of Auray, France. The city operates a multi-service civic infrastructure centered around cultural and community facilities. The primary offerings include the Centre Culturel Athéna (performing arts venue), Économuse Municipal de Musique (music education), public library services, youth services, and social services through the CCAS. Cultural programming includes the annual Festival Méliscènes, summer events, and an orchestra. The municipality also provides heritage preservation, archives, and community engagement platforms for its approximately 15,000 residents.

Differentiator

Problem solved

Functional benefit

Brands

Mon Village: Mobile application for citizens to access municipal services and information
Centre Culturel Athéna
Espace Culturel La Vigie
Festival Méliscènes

Products and services

Centre Culturel Athéna Cultural center providing concerts, performances, and cultural programming for Auray residents and visitors.
École municipale de Musique Municipal music school offering music education and instruction to residents of Auray.
Médiathèque (Municipal Media Library) Public media library offering access to books, media, and informational resources for Auray residents.
CCAS (Centre Communal d'Action Sociale) Municipal social action center providing social welfare and assistance services to residents in need.
Youth Programs (Services Jeunesse) Municipal youth services offering programs and activities for children and young people in Auray.
Municipal Archives Archives service preserving municipal records and providing historical and administrative document access to residents.
Espace Citoyens Online citizen portal providing digital access to municipal administrative services for Auray residents.

Companies that use AURAY

Customer profile

Segments3 records

Ideal customer profiles1 record

AURAY technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AURAY partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core, moderate and minor.

AQTA (Auray Quiberon Terre Atlantique)coreStrategic or Co-development PartnerInter-municipal community bringing together 26 communes for territorial development and shared services. AQTA coordinates major projects including territorial planning, economic development, and environmental initiatives. The municipality collaborates with AQTA on the Projet de Territoire 2026-2032.
Ecoles / Lire et Faire Lire / Ligue de l'Enseignement du MorbihanmoderateStrategic or Co-development PartnerPartnership for educational initiatives including the concours de lecture à voix haute. Collaboration with local schools, the Ligue de l'Enseignement, and the Lire et Faire Lire program for literacy and reading promotion.
Librairie Vent de soleil / Librairie Auréole / Espace culturel Leclerc / Cinéma Ti HanokminorGTM or Marketing PartnerLocal cultural partners supporting educational events and reading competitions. Commercial partners providing venue and promotional support for municipal cultural initiatives.
Vidéo-Graphie / Cinémathèque de BretagnemoderateStrategic or Co-development PartnerCollaboration on local memory film project 'Mémoire locale'. The association alréenne d'éducation à l'image Vidéo-Graphie and the Cinémathèque de Bretagne partnered with the municipality for documentary production.
Centre Communal d'Action Sociale (CCAS)coreStrategic or Co-development PartnerMunicipal public social action center providing social services, support for vulnerable populations, and community welfare programs. Operates under municipal leadership with mayor as president.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

AURAY competitors and assessment

Company assessment

Direct peers

Ville de Vannes: Larger neighboring commune in Morbihan, Brittany, offering the same municipal service portfolio (cultural venues, social services, urban planning, digital citizen portal). Most directly comparable peer given shared department, similar Breton administrative context, and overlap in service categories.
Ville de Ploërmel: Morbihan commune of similar population, with comparable administrative structure including cultural facilities, social services, urban planning, and digital citizen services. Direct peer for evaluating service portfolio completeness and citizen engagement maturity.
Ville de Quimperlé: Finistère commune of comparable scale offering a parallel municipal service portfolio. Useful peer for benchmarking cultural programming, youth services, and citizen engagement maturity in the Breton administrative context.
Ville de Pontivy: Similar-sized commune in neighboring Morbihan area, offering a parallel mix of municipal services (cultural center, music school, social action, urban planning). Comparable institutional structure and operating model.
Ville de Hennebont: Morbihan commune of comparable size with similar municipal service offerings (cultural center, social services, youth programs, citizen portal). Comparable operating model and scale, making it a tight peer for benchmarking service delivery and engagement approaches.
Ville de Carnac: Smaller neighboring commune within AQTA, sharing the same inter-municipal coordination framework and offering a similar municipal service profile (cultural programming, citizen services, heritage preservation). Direct peer due to identical institutional context and shared AQTA membership.

Emerging players

CitizenLab: Civic engagement platform provider serving cities and municipalities with participatory democracy tools similar to Auray's Auray Participatif platform. Comparable as the underlying technology peer for Auray's citizen consultation infrastructure.

Broad incumbents

Ville de Lorient: Major Morbihan city with significantly larger scale, operating a comparable municipal service stack (cultural facilities, social action center, urban planning, citizen engagement). Comparable in operating model and service categories, though materially larger in population and budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

AURAY financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AURAY leadership team

Management profile

Number of profiles

Profiles1 record

AURAY subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

AURAY funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AURAY M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AURAY

What does AURAY do?

Is AURAY a public or private company?

AURAY is a public company. It is classified as state government owned and is currently operating.

When was AURAY founded?

AURAY was founded in -1. It employs 51 to 100 people.

Where is AURAY based?

AURAY is headquartered in LE PRE ST GERVAIS, France, in the Europe region.

How does AURAY make money?

One revenue line is on record: municipal Tax Revenue.

Who are AURAY's main competitors?

Direct peers on record are Ville de Vannes, Ville de Ploërmel, Ville de Quimperlé, Ville de Pontivy, Ville de Hennebont and Ville de Carnac. CitizenLab is listed as an emerging player. Ville de Lorient is listed as a broad incumbent.

Does AURAY have an API?

No public API is recorded for AURAY.

What industry is AURAY in?

AURAY's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAB, City Clerk/Records, Elections & Civic Engagement. Its NAICS code is 92 and its SIC code is 8300.