AURAY
- Company typePublic
- Founded-
- HeadquartersLE PRE ST GERVAIS, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
AURAY firmographics
Firmographics- Name
- AURAY
- Legal name
- Ville d'Auray
- Website
- https://auray.fr
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
AURAY industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Public Administration (92), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs, Urban Planning, and Community Development (925), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- City Clerk/Records, Elections & Civic Engagement (BPAIACAB), Parks, Recreation & Cultural Services (BPAIACAI), Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ), Government & Municipal Event Venues (THAHAAAE)
Keywords
Where AURAY is headquartered
LocationHeadquarters
- HQ city
- LE PRE ST GERVAIS
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
AURAY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Municipal Tax Revenue: Primary revenue through local taxes including property tax (taxe foncière), housing tax (taxe d'habitation), and business tax ( CFE )
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free orchestral activities |
| Unit Pricing | — | Guided tour fees |
| Unit Pricing | — | Surf camp registration |
| Subscription | — | Concert tickets |
Distribution channels4 records
Marketing channels5 records
AURAY product offering
Product offeringCore offering
Ville d'Auray is a municipal government entity providing public administrative services, cultural programming, social welfare, and educational programs to approximately 15,000 residents in Morbihan, Brittany, France. It operates cultural facilities, a music school, a media library, social services through CCAS, youth programs, and municipal archives, alongside digital citizen engagement platforms.
Product overview
AURAY is the municipal government website for the city of Auray, France. The city operates a multi-service civic infrastructure centered around cultural and community facilities. The primary offerings include the Centre Culturel Athéna (performing arts venue), Économuse Municipal de Musique (music education), public library services, youth services, and social services through the CCAS. Cultural programming includes the annual Festival Méliscènes, summer events, and an orchestra. The municipality also provides heritage preservation, archives, and community engagement platforms for its approximately 15,000 residents.
Differentiator
Problem solved
Functional benefit
Brands
- Mon Village: Mobile application for citizens to access municipal services and information
- Centre Culturel Athéna
- Espace Culturel La Vigie
- Festival Méliscènes
Products and services
- Centre Culturel Athéna Cultural center providing concerts, performances, and cultural programming for Auray residents and visitors.
- École municipale de Musique Municipal music school offering music education and instruction to residents of Auray.
- Médiathèque (Municipal Media Library) Public media library offering access to books, media, and informational resources for Auray residents.
- CCAS (Centre Communal d'Action Sociale) Municipal social action center providing social welfare and assistance services to residents in need.
- Youth Programs (Services Jeunesse) Municipal youth services offering programs and activities for children and young people in Auray.
- Municipal Archives Archives service preserving municipal records and providing historical and administrative document access to residents.
- Espace Citoyens Online citizen portal providing digital access to municipal administrative services for Auray residents.
Companies that use AURAY
Customer profileSegments3 records
Ideal customer profiles1 record
AURAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AURAY partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, moderate and minor.
- AQTA (Auray Quiberon Terre Atlantique)coreInter-municipal community bringing together 26 communes for territorial development and shared services. AQTA coordinates major projects including territorial planning, economic development, and environmental initiatives. The municipality collaborates with AQTA on the Projet de Territoire 2026-2032.
- Ecoles / Lire et Faire Lire / Ligue de l'Enseignement du MorbihanmoderatePartnership for educational initiatives including the concours de lecture à voix haute. Collaboration with local schools, the Ligue de l'Enseignement, and the Lire et Faire Lire program for literacy and reading promotion.
- Librairie Vent de soleil / Librairie Auréole / Espace culturel Leclerc / Cinéma Ti HanokminorLocal cultural partners supporting educational events and reading competitions. Commercial partners providing venue and promotional support for municipal cultural initiatives.
- Vidéo-Graphie / Cinémathèque de BretagnemoderateCollaboration on local memory film project 'Mémoire locale'. The association alréenne d'éducation à l'image Vidéo-Graphie and the Cinémathèque de Bretagne partnered with the municipality for documentary production.
- Centre Communal d'Action Sociale (CCAS)coreMunicipal public social action center providing social services, support for vulnerable populations, and community welfare programs. Operates under municipal leadership with mayor as president.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AURAY competitors and assessment
Company assessmentDirect peers
- Ville de Vannes: Larger neighboring commune in Morbihan, Brittany, offering the same municipal service portfolio (cultural venues, social services, urban planning, digital citizen portal). Most directly comparable peer given shared department, similar Breton administrative context, and overlap in service categories.
- Ville de Ploërmel: Morbihan commune of similar population, with comparable administrative structure including cultural facilities, social services, urban planning, and digital citizen services. Direct peer for evaluating service portfolio completeness and citizen engagement maturity.
- Ville de Quimperlé: Finistère commune of comparable scale offering a parallel municipal service portfolio. Useful peer for benchmarking cultural programming, youth services, and citizen engagement maturity in the Breton administrative context.
- Ville de Pontivy: Similar-sized commune in neighboring Morbihan area, offering a parallel mix of municipal services (cultural center, music school, social action, urban planning). Comparable institutional structure and operating model.
- Ville de Hennebont: Morbihan commune of comparable size with similar municipal service offerings (cultural center, social services, youth programs, citizen portal). Comparable operating model and scale, making it a tight peer for benchmarking service delivery and engagement approaches.
- Ville de Carnac: Smaller neighboring commune within AQTA, sharing the same inter-municipal coordination framework and offering a similar municipal service profile (cultural programming, citizen services, heritage preservation). Direct peer due to identical institutional context and shared AQTA membership.
Emerging players
- CitizenLab: Civic engagement platform provider serving cities and municipalities with participatory democracy tools similar to Auray's Auray Participatif platform. Comparable as the underlying technology peer for Auray's citizen consultation infrastructure.
Broad incumbents
- Ville de Lorient: Major Morbihan city with significantly larger scale, operating a comparable municipal service stack (cultural facilities, social action center, urban planning, citizen engagement). Comparable in operating model and service categories, though materially larger in population and budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
AURAY social profiles
Digital presenceAURAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
AURAY leadership team
Management profileNumber of profiles
Profiles1 record
AURAY subsidiaries and ownership
Company hierarchySubsidiaries5 records
AURAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AURAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AURAY
What does AURAY do?
Ville d'Auray is a municipal government entity providing public administrative services, cultural programming, social welfare, and educational programs to approximately 15,000 residents in Morbihan, Brittany, France. It operates cultural facilities, a music school, a media library, social services through CCAS, youth programs, and municipal archives, alongside digital citizen engagement platforms.
Is AURAY a public or private company?
AURAY is a public company. It is classified as state government owned and is currently operating.
When was AURAY founded?
AURAY was founded in -1. It employs 51 to 100 people.
Where is AURAY based?
AURAY is headquartered in LE PRE ST GERVAIS, France, in the Europe region.
How does AURAY make money?
One revenue line is on record: municipal Tax Revenue.
Who are AURAY's main competitors?
Direct peers on record are Ville de Vannes, Ville de Ploërmel, Ville de Quimperlé, Ville de Pontivy, Ville de Hennebont and Ville de Carnac. CitizenLab is listed as an emerging player. Ville de Lorient is listed as a broad incumbent.
Does AURAY have an API?
No public API is recorded for AURAY.
What industry is AURAY in?
AURAY's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAB, City Clerk/Records, Elections & Civic Engagement. Its NAICS code is 92 and its SIC code is 8300.