AURELIA NUOTO

What AURELIA NUOTO does

Aurelia Nuoto A.S.D. is an Italian amateur sports association (Associazione Sportiva Dilettantistica) founded in 1976 and headquartered in Rome, operating as a federally recognized swimming club. Its core product is a multi-tier aquatic sports program spanning learn-to-swim for children, adult courses, aquagym, master fitness, artistic swimming, lifesaving school, and competitive (agonistico) squads, serving more than 600 members across roughly 400 children and 200 adults. The coaching staff is Federally certified by the Italian Swimming Federation (FIN), and the club has produced athletes competing at the Paris 2024 Olympic Games and World Championships, with ongoing development partnerships with military sports groups Centro Sportivo Esercito and GS Fiamme Oro.

The business model is non-profit fee-based: revenue is generated through recurring membership and quarterly course fees, a one-time pre-registration fee (€100), seasonal collegiale training camps (€520 per athlete), sports equipment packages (€130), and branded merchandise sales through a Speedo partnership. Distribution is anchored by a long-term concession of a municipal pool facility in Rome, supplemented by offsite training camps at Grosseto, Ostia, Piombino, and Flaminio. The club also accepts corporate welfare vouchers (Intesa Sanpaolo, WelfareX, Open Welfare, Daybreak, Easy Welfare), broadening payment-channel reach for employed-adult segments. There is no external equity ownership, and the organization reinvests surplus into programming and athlete development.

Name

AURELIA NUOTO

Legal name

A.S.D. AURELIA NUOTO

Website

https://aurelianuoto.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurelia Nuoto is an Italian amateur swimming club founded in 1976 in Rome, operating as a federally recognized sports association delivering learn-to-swim through Olympic-level training programs to 600+ members across all age groups.

Ownership category

akta.pro rank

Product category

Aquatic Sports Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYHSADABAL

Aqua Fitness Classes

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYMPAKAIAF

Open Water Swimming Events (OWS Races, Swim Challenges)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Endurance & Mass Participation Events (Marathons, Triathlons, Cycling Events)

Keywords

• Swimming instruction
• Aquatic sports club
• Artistic swimming
• Swim training programs
• Open water swimming

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership and Course Fees: Revenue from annual membership fees and quarterly course fees for swimming lessons, acquagym, master swimming, and other aquatic programs. Pre-registration deposits of €100 secure spots with rate lock guarantees.
2. Sports Equipment and Merchandise: Sales of branded technical sportswear including caps, backpacks, t-shirts, shorts, hoodies, and track pants through Speedo partnership. Promotional package priced at €130 or individual item purchases.
3. Collegiale Training Camps: Residential training camp fees for week-long immersive swimming programs. Single athlete fee of €520 with installment payment plans; second/third sibling discounted to €480.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Aurelia Nuoto A.S.D. is an amateur aquatic sports association operating from a municipal swimming facility in Rome, delivering instruction and training across swimming, artistic swimming, open water, water fitness, lifesaving, and master categories. The portfolio spans recreational programs for children (aged 3-16) and adults, pre-competitive development pipelines, and elite competitive squads producing Olympic and World Championship athletes. Revenue is generated primarily through quarterly/annual course and membership fees, supplemented by residential training camps and branded merchandise sales.

Product overview

Aurelia Nuoto A.S.D. is a sports club (Associazione Sportiva Dilettantistica) founded in 1976, based in Rome at Via Pasquale Baffi 86. The organization operates as a comprehensive aquatic sports center offering a broad portfolio of swimming and water-based programs. Its offerings span from recreational activities (Scuola Nuoto Bambini for children, Corsi Nuoto Adulti, Acquagym, Nuoto Gestanti for pregnant women, Nuoto Senior) to pre-competitive development (Settore Propaganda, Scuola Salvamento with FIN rescue certifications) and elite competitive programs (Nuoto Agonistico Assoluti, Settore Fondo/open water, Nuoto Artistico Assoluto). The club also organizes supplementary offerings including the annual Collegiale (intensive training camp) and the Meeting Aurelia Nuoto (competitive swim meet). Technical delivery is handled exclusively by Federal (FIN) certified coaches and instructors. The portfolio covers the full lifecycle of aquatic athletes from early childhood through elite national and Olympic competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Scuola Nuoto Bambini

Quantifiable outcome

• 4 athletes represented Italy at Paris 2024 Olympics
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Ten partnerships are on record, tiered core, minor and supporting.

• SpeedocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025Official technical sponsor providing customized swimming caps, backpacks, t-shirts, shorts, hoodies, and track pants with Aurelia Nuoto branding. Promotional package priced at €130 or individual items available. Mandatory use of Aurelia Nuoto Speedo cap for competitions and podium shirt for official events.
• Pellegrini WelfareminorChannel Partner/ Reseller/ DistributorWorkplace voucher provider accepted for course fee payments, enabling employees to use corporate welfare benefits for swimming lessons.
• EdenredminorChannel Partner/ Reseller/ DistributorWorkplace voucher provider accepted for course fee payments, enabling employees to use corporate welfare benefits for swimming lessons.
• EudaimonminorChannel Partner/ Reseller/ DistributorWorkplace voucher provider accepted for course fee payments, enabling employees to use corporate welfare benefits for swimming lessons.
• Centro Sportivo EsercitocoreStrategic or Co-development PartnerMilitary sports center enabling dual-card athlete arrangements. Multiple Aurelia Nuoto athletes represent both the club and CS Esercito including Giulia Ramatelli, Davide Marchello, Ivan Giovannoni, and Alessia Ossoli.
• GS Fiamme OrocoreStrategic or Co-development PartnerPolice sports club enabling dual-card arrangements for athletes such as Daniele Momoni.
• Polia Sporting ClubminorStrategic or Co-development PartnerCollaborative relationship with Roberto Marinelli, federal technical director for youth open water swimming, who manages the Aurelia youth development program.
• Google (Google Analytics)supportingTechnology or IntegrationWeb analytics service used to analyze site usage patterns and visitor behavior on aurelianuoto.org.
• SIS (Società Italiana nuoto)minorStrategic or Co-development PartnerCollaborative technical partnership with Daniele Torelli, SIS Technical Director, who provides methodology training sessions during Collegiali.
• Flaminio SCsupportingStrategic or Co-development PartnerSports club providing training venue for artistic swimming absolute category athletes under Aurelia Nuoto tesseramento.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tiro a Volo Nuoto: Another Rome-based swimming club with both youth courses and competitive squads. Direct geographic and segment peer for Aurelia Nuoto in the Italian Absolute Championships rankings and youth pathway.
• Circolo Canottieri Aniene: Historic Rome-based multi-sport club with a strong swimming and water polo tradition. Directly comparable to Aurelia Nuoto on geography, member-base profile, and aquatic sports portfolio, including competitive swimming squads and youth development programs.
• Lazio Nuoto: Rome-based swimming club offering competitive and pre-competitive programs. Comparable to Aurelia Nuoto as a civilian swim society competing for the same local talent pool and family segment in the same metropolitan market.
• Rari Nantes Florentia: Long-standing Italian swimming club network participant based in Florence. Comparable on offering mix (competitive swimming, masters, youth courses) and on producing national-level athletes, albeit outside Aurelia Nuoto's Lazio catchment.

Broad incumbents

• GS Fiamme Oro: Italian Police sports group that fields competitive swimmers, including dual-card Aurelia Nuoto athletes. Comparable on athlete development and Italian Absolute results but backed by state police institutional support and a wider multi-sport portfolio.
• Centro Sportivo Esercito: Italian Army sports center that runs elite swimming and artistic swimming programs and is a dual-card partner of Aurelia Nuoto. Comparable as an elite-athlete-producing institution but with broader multi-sport scope and institutional funding advantages.

Others

• Federazione Italiana Nuoto (FIN): Italian Swimming Federation that sanctions Aurelia Nuoto's competitions, certifies its coaches, and governs the national championship calendar. Relevant as the governing body whose rules and federal certifications directly shape Aurelia Nuoto's competitive and instruction business.
• Speedo International: Global aquatic apparel brand and Aurelia Nuoto's official technical sponsor. Relevant as the upstream supplier and brand partner whose co-branded merchandise and mandatory competition kit form part of Aurelia Nuoto's revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@aurelianuoto1976
• Facebookfacebook.com/AureliaNuotoASD
• Instagraminstagram.com/aurelianuoto
• LinkedInlinkedin.com/company/aurelia-nuoto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AURELIA NUOTO