Aurora Anguilla Resort & Golf Club

What Aurora Anguilla Resort & Golf Club does

Aurora Anguilla Resort & Golf Club is a 380-acre luxury Caribbean resort spanning Rendezvous Bay and Merrywing Bay on the island of Anguilla, a British Overseas Territory. Founded originally as CuisinArt Resort & Spa in 1999, the property was acquired in December 2020 by Best Buy founder Richard M. Schulze, who rebranded it as Aurora Anguilla and invested undisclosed hundreds of millions in comprehensive renovation. Salamander Hotels & Resorts (Sheila Johnson) manages operations. The resort offers 178 keys across luxury rooms, suites, beach cottages, villas (three- and five-bedroom), and estate homes, plus six distinctive restaurants (D Richard's Steakhouse, Tokyo Bay, Chef's Table, C Level, Sole di Mare, Breezes), a 27,000-sq ft Sorana Spa, two Greg Norman-designed golf courses (the 18-hole International Course and the 9-hole Avalon Links), and an Entertainment/Water Park that opened in January 2024. Self-built sustainability infrastructure — a 10,000-sq ft hydroponic farm producing ~90% of fresh produce, a seawater desalination plant, and solar generation (1 MW/h, planned expansion to 7 MW/h) — underpins the farm-to-table and ESG narrative.

The business operates a multi-segment luxury hospitality revenue model combining accommodations (the primary and recurring revenue line), F&B, golf (green fees, memberships, academy), spa and wellness, private events and weddings, and ancillary experiences (sailing, diving, horseback riding). Distribution is anchored by a direct booking engine (PHGsecure IBE), a 1-800 reservations line, membership in the Preferred Hotels & Resorts LVX luxury consortium, and luxury transport partnerships with Best Jets International (private jet) and Anguilla Air Services (air charters). Pricing is quote-based, with promotional packages offering up to 40% off accommodations. Target customers are segmented across affluent families, golf enthusiasts, romance/couples travelers, MICE groups, and wellness-oriented guests.

The company is privately held under individual ownership (Richard M. Schulze) with no public market listing, no venture or private equity capital structure, and no disclosed revenue figures. It is the largest private employer on Anguilla (approximately 640 staff per source), supported by formal training partnerships with Cornell University, Johnson & Wales University, and Harvard Manage Mentor. Awards trajectory is accelerating — Forbes 4-Star (2024-2025), USA Today #1 Resort in the Caribbean 2026, Caribbean Golf Resort of the Year 2023 and 2025, World Golf Awards Caribbean's Best 9 Hole Golf Course 2024.

Name

Aurora Anguilla Resort & Golf Club

Legal name

Anguillan Resort Holding Company Ltd.

Website

https://auroraanguilla.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Aurora Anguilla Resort & Golf Club is a 380-acre luxury Caribbean resort on Anguilla, offering 178 keys, six restaurants, two Greg Norman-designed golf courses, a 27,000-square-foot spa, and a water/entertainment park to affluent families, golfers, couples, MICE groups, and wellness travelers under owner Richard M. Schulze and operator Salamander Hotels & Resorts.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391), Amusement Parks and Arcades (7131), Scenic and Sightseeing Transportation, Water (48721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Luxury Caribbean resort
• Championship golf courses
• Beachfront accommodations
• Wellness spa services
• Destination weddings events

Headquarters

HQ city

Rendezvous Bay

HQ country

Anguilla

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodations: Revenue from 178 luxury rooms, suites, villas and estate homes including beachfront villas (3-bedroom, 5-bedroom), tower rooms, and beach cottages. Pricing varies by season with special packages offering up to 40% discounts.
2. Food & Beverage: Six on-site restaurants including D Richard's (steakhouse), Tokyo Bay (Japanese), Chef's Table, C Level, Breezes, and Sole di Mare. Additional bars, lounges, and in-room dining. Uses produce from on-site hydroponic farm.
3. Golf: 18-hole International Course and 9-hole Avalon Links short course. Revenue from green fees, golf packages, and memberships. Golf Academy with professional instruction and TrackMan technology.
4. Spa & Wellness: Sorana Spa offering comprehensive menu of treatments including massages, body wraps, and wellness experiences. 27,000-square-foot spa facility.
5. Activities & Entertainment: Water park, entertainment park, tennis & pickleball, sailing, diving, horseback riding, cave tours, and other adventure activities.
6. Private Events & Weddings: Meeting venues, wedding venues, and special events including Aurora Amphitheatre with state-of-the-art facilities for concerts and performances.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Aurora Anguilla Resort & Golf Club operates a 380-acre luxury Caribbean resort on Anguilla spanning Rendezvous Bay and Merrywing Bay, offering 178 suites/villas, six restaurants, two Greg Norman-designed golf courses, a 27,000 sq ft spa, water and entertainment parks, and meeting/event venues. The resort runs self-sustaining infrastructure including the Caribbean's largest 10,000 sq ft hydroponic farm, a seawater desalination plant, and a 1 MW/h solar farm.

Product overview

Aurora Anguilla Resort & Golf Club is a 380-acre luxury Caribbean resort spanning Rendezvous Bay and Merrywing Bay in Anguilla. The resort offers 178 luxurious suites and villas as its core accommodation products, supplemented by six distinct dining venues (D Richard's Steakhouse, Tokyo Bay, Chef's Table, C Level, Sole di Mare, and Breezes) featuring ingredients from the on-site 10,000 sq ft hydroponic farm. Recreation centers on two Greg Norman-designed golf courses: the 18-hole International Course (7,165 yards) and the 9-hole Avalon Links Short Course (1,315 yards). Wellness offerings include the 27,000 sq ft Sorana Spa. Family entertainment features an Entertainment Park with pickleball complex, water park with lazy river and slides, and Aurora Amphitheatre. The resort recently earned Forbes 4-Star designation (2025) and has been recognized as the #1 Resort in the Caribbean for 2026 by USA Today.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Rooms, Suites & Tower Accommodations 178 luxury accommodations including rooms, junior suites, ocean view deluxe rooms, and Merrywing Tower rooms with modern amenities, flat-screen TVs, mini-bars, and Nespresso machines, targeting affluent leisure travelers.
• Estates & Villas Private luxury villas including three-bedroom beachfront villas (2,650 sq ft) and five-bedroom garden villas (3,700 sq ft) with private pools, solariums, and beach access, targeting high-net-worth families and groups.
• International Golf Course Greg Norman-designed 18-hole championship course (7,165 yards, par 72) with Latitude 36 bermudagrass and TifEagle greens, ranked #2 Best Caribbean Golf Course by USA Today 2024.
• Avalon Links Short Course Greg Norman-designed 9-hole walking short course (1,315 yards, par 28) with no powered golf carts, named Caribbean's Best 9 Hole Golf Course for 2024 by World Golf Awards.
• Golf Academy PGA-certified instruction facility with two indoor hitting bays, TrackMan simulators, 3D motion analysis, and pressure mat systems for advanced golf training.
• Sorana Spa 27,000 sq ft spa offering comprehensive menu of treatments including massages, body wraps, and holistic wellness experiences, recognized by Travel Curator 2023 for best spa treatments globally.
• Dining Venues Six distinct on-site restaurants: D Richard's Steakhouse, Tokyo Bay (Japanese), Chef's Table, C Level, Sole di Mare (Mediterranean), and Breezes, supplemented by Oliva Restaurant, Rendezvous Café, Merrywing Café, in-room dining, and bars/lounges.
• Aurora's Organic Farm 10,000 sq ft self-sustaining hydroponic farm producing nearly 90% of the resort's fresh produce including vegetables, fruits, and herbs, with surplus donated to the local community.
• Entertainment Park & Water Park Family entertainment complex featuring tennis, pickleball, climbing wall, beach volleyball, basketball, mini golf, and a water park with pool, lazy river, three water slides, kids splash pad, full-service cabanas, swim-up bar, and movie theatre under the stars.
• Meetings, Weddings & Private Events Comprehensive MICE and wedding venues including the Aurora Amphitheatre overlooking Cove Bay, meeting facilities, and beachfront event spaces for corporate retreats, incentive trips, and destination weddings.
• Water Sports & Adventure Activities Sailing catamaran charters from Road Bay in Sandy Ground (half-day and full-day private charters), scuba diving and snorkeling excursions, and horseback riding along Anguilla's scenic landscapes.
• Wellness Retreat Program Curated wellness experiences including daily complimentary yoga classes, spa treatments, and relaxation programs, leveraging the Sorana Spa and hydroponic farm offerings.

Quantifiable outcome

• Named #1 Resort in the Caribbean 2026 by U.S. Today
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• Anguilla Tourist BoardcoreStrategic or Co-development Partner · 10 October 2023Partnership with Anguilla's official tourism body for destination marketing and MICE initiatives. Collaborated on hosting CMITE 2024 (Caribbean & Mexico Meeting and Incentive Travel Exchange), August 19-22, 2024. The Anguilla Tourist Board selected Anguilla as host destination and Aurora as the host property for this prestigious event.
• Questex MediastrategicGTM or Marketing Partner · 10 October 2023Organizer of CMITE 2024 (Caribbean & Mexico Meeting and Incentive Travel Exchange). Questex Media partnered with Anguilla Tourist Board and Aurora Anguilla to bring pre-qualified North American meeting and incentive buyers together with Caribbean- and Mexico-based travel suppliers for networking, business appointments, and educational opportunities.
• Salamander Hotels & ResortscoreStrategic or Co-development Partner · 1 January 2020Salamander Hotels & Resorts, led by Sheila Johnson, manages the Aurora Anguilla Resort & Golf Club. The management company brings hospitality expertise and brand standards to the property. Salamander is a respected luxury hotel management company with properties across the Caribbean and US.
• Best Jets InternationalcoreChannel Partner/ Reseller/ DistributorPartnership providing private jet charter services to the resort. Best Jets International offers diverse fleet accommodating groups of various sizes with VIP amenities, flexible scheduling, and dedicated concierge service. Serves as preferred private aviation partner for Aurora Anguilla guests traveling from multiple US cities including New York, Atlanta, Miami, Charlotte, Boston, Chicago, and Minneapolis.
• Anguilla Air ServicescoreChannel Partner/ Reseller/ DistributorFacilitates shared and private air charters between St. Maarten (SXM) and Anguilla (AXA). Shared flights priced at $156.55 per person each way; private charters at $535 covering up to 7 passengers. Flight duration approximately 15 minutes. Also assists with booking resort accommodations.
• Johnson & Wales UniversityminorImplementation/ SI/ Consulting PartnerTraining partner for Aurora University employee development program. Johnson & Wales University provides professional and leadership training certification for service professionals at the resort, alongside Cornell University and Harvard Manage Mentor.
• Cornell UniversityminorImplementation/ SI/ Consulting PartnerTraining partner for Aurora University employee development program. Cornell provides hospitality management education and certification for service professionals at the resort.
• Harvard Manage MentorminorImplementation/ SI/ Consulting PartnerTraining partner for Aurora University employee development program. Harvard Manage Mentor provides online leadership and professional development resources for resort staff.
• Preferred Hotels and Resorts (LVX)coreChannel Partner/ Reseller/ DistributorMembership in Preferred Hotels & Resorts LVX program providing global distribution and marketing through the luxury hotel consortium. The resort displays LVX Preferred Hotels and Resorts branding on its website.
• Greg NormancoreStrategic or Co-development PartnerGreg Norman is the signature course designer for both the 18-hole International Course (7,165 yards, par 72) and 9-hole Avalon Links short course (1,315 yards, par 28). The renowned golf champion designed both courses, which are marketed as Greg Norman Signature Designs with dramatic ocean views and championship-quality layouts.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Sandals Royal Bahamian (Bahamas): Luxury all-inclusive Caribbean resort serving a similar couples and luxury leisure segment but with a fundamentally different all-inclusive commercial model. Comparable guest demographic and Caribbean luxury context, though pricing and inclusion structure differ materially.
• Belmond La Samanna (St. Martin): Belmond-operated luxury beachfront resort on Baie Longue, St. Martin — the closest commercial-airport access point for many Anguilla-bound travelers. Comparable product mix, pricing tier, and guest demographic, competing for the same luxury Caribbean traveler pool.

Direct peers

• Cheval Blanc St-Barth (LVMH): LVMH-owned ultra-luxury Caribbean resort on Flamands Beach targeting the same ultra-high-net-worth family and romance traveler. Comparable luxury positioning, F&B excellence, and pricing tier; competing for the same discretionary Caribbean luxury dollar.
• Rosewood Baha Mar (Nassau, Bahamas): Luxury beachfront resort within the Baha Mar integrated resort complex offering similar luxury family and couple positioning, multiple F&B outlets, spa, golf access, and water-based amenities. Comparable Caribbean luxury benchmark with stronger brand distribution than Aurora.
• Cap Juluca, A Belmond Hotel (Anguilla): Belmond-managed luxury beachfront resort on Maundays Bay, Anguilla, with comparable suite/villa product and an established wellness and dining reputation. Same-island competitor with overlapping affluent family and couple segments.
• Eden Rock – St. Barths (Oetker Collection): Iconic luxury Caribbean resort with a similar small-key, high-ADR, ultra-affluent family/couples positioning on St. Jean Beach. Closest peer from a brand-equity and ADR-tiering perspective despite different island geography.
• Zemi Beach House, LXR Hotels & Resorts: Boutique luxury resort on Anguilla's Shoal Bay East competing for the same island tourist base, with comparable pricing tiers and a focus on wellness, beach, and curated culinary experiences. Same-destination peer with overlapping luxury leisure segment.
• The Ritz-Carlton, Grand Cayman: Seven-story beachfront luxury resort on Seven Mile Beach offering similar suite/villa mix, Greg Norman-designed golf, multiple restaurants, spa, and family amenities. Strong comparable on scale, amenity mix, and golf-centric luxury positioning.
• Four Seasons Resort and Residences Anguilla: Direct Anguilla-headquartered luxury competitor operating ~181 villas and residences on Meads Bay / Barnes Bay. Most directly comparable peer given shared island, similar luxury positioning, similar key count, and overlapping affluent traveler demographic.
• Jumby Bay Island – Oetker Collection (Antigua): Private-island luxury resort with a comparable small-key, ultra-luxury, sustainability-forward positioning, including on-site farm-to-table dining. Highly comparable on experiential model, key count, and pricing tier; relevant benchmark for Aurora's private-island positioning optionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aurora-anguilla

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Anguilla Resort & Golf Club