Aurora Catering

What Aurora Catering does

Aurora Catering is a privately held Italian catering and banqueting company founded in 1990 and headquartered in Cascina, Pisa, operating across Tuscany. The company provides full-service catering for three primary segments: weddings (bespoke menus, wedding cakes, themed decoration, full banquet setup), private events (baptisms, communions, birthdays, anniversaries, home catering), and corporate events (business lunches, gala dinners, coffee breaks, conventions, team building). Service offerings extend to add-ons including show cooking, buffet setups, finger food, street food catering, and venue/location advisory across Pisa, Livorno, Lucca, Florence, and Siena provinces.

Underlying inputs are culinary craft, locally sourced ingredients from Slow Food Presidi suppliers (km-zero, biological, seasonal), and a flexible labor pool that can scale to 120+ chefs and waiters for events serving 1500+ guests, supported by logistics assets (multiple trucks and refrigerated vans). There is no proprietary technology platform; differentiation rests on 30+ years of brand reputation, named enterprise logos (Porsche, Benetti, Banca Mediolanum, Banca di Pescia e Cascina, IDS, University of Pisa), and consecutive Wedding Awards from Matrimonio.com.

The business model is professional-services catering with quote-based per-event pricing tailored to menu, guest count, location, and setup complexity. Go-to-market is direct-to-consumer via website, phone, email, and a dedicated showroom in Ghezzano, supplemented by content marketing (Instagram, blog) and directory presence on Matrimonio.com. Large-scale event commissions (e.g., the 151 Miglia sailing regatta) and word-of-mouth referrals anchor demand. HACCP certification covers food safety compliance; no funding rounds, subsidiaries, or M&A activity are disclosed.

Name

Aurora Catering

Legal name

Aurora Catering

Website

https://auroracatering.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Aurora Catering is an Italian catering and banqueting company in Tuscany providing full-service food, setup, and event organization for weddings, private celebrations, and corporate events across Pisa, Livorno, Lucca, Florence, and Siena.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wedding & Social Event Catering (THAHAKAE)

akta.pro secondary industries

Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Wedding catering services
• Banqueting services
• Corporate event catering
• Private event catering
• Italian catering

Headquarters

HQ city

Cascina (Pisa)

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Catering & Banqueting Services: Aurora Catering generates revenue by providing complete catering and banqueting services for weddings, private events, and corporate events. The company prepares and serves food and beverages at the client's chosen location, supports menu selection, and handles event setup and installation. Services include buffets, lunch/dinner, gala dinners, cocktail parties, coffee breaks, show cooking, and wedding cakes. Revenue is earned on a per-event basis with quote-based pricing tailored to each client's needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aurora Catering is an Italian catering and banqueting company founded in 1990 and based in Cascina (Pisa), Tuscany, providing complete food preparation, service, and event setup for weddings, private celebrations, and corporate events. The company delivers tailored menus (including vegetarian, vegan, and celiac accommodations), buffets, gala dinners, cocktail parties, show cooking, and custom wedding cakes, with operations across Pisa, Livorno, Lucca, Florence, and Siena provinces. It sources ingredients from Slow Food Presidi suppliers using km 0 and biological products, and can deploy 120+ chefs and waiters for large-scale events serving 1,500+ guests.

Product overview

Aurora Catering is a catering and banqueting company operating in Tuscany, Italy for over thirty years. The company offers three main service lines: Wedding Catering (catering for matrimonial celebrations including food preparation, setup, and themed decorations), Private Events Catering (catering for baptisms, communions, confirmations, birthdays, baby showers, and special occasions), and Corporate Events Catering (business lunches, gala dinners, coffee breaks, team building, and conventions). Add-on services include Show Cooking (live cooking entertainment), Wedding Cakes (custom cake design), Buffet Services (cold/hot/dessert), Finger Food, Street Food Catering, Home Catering, and Location Assistance for venue selection across Tuscany.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering (Catering Matrimonio) Full-service wedding catering for couples celebrating their marriage, including bespoke menu design, banquet setup, wedding cake creation, and themed event decoration across Tuscany.
• Private Events Catering (Catering Eventi Privati)

Quantifiable outcome

• Multiple Wedding Awards from Matrimonio.com, indicating consistently high client satisfaction.
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Slow Food Presidi (selected suppliers)minorOthersAurora Catering has selected suppliers who produce Slow Food Presidi products, offering fresh and biological products grown following models based on local biodiversity and respect for territory and local culture. Customers can contact the company to learn about the history of each ingredient and the company's suppliers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pedevilla Catering: Italian event and wedding catering company. Direct comparable as a regional Italian caterer focused on weddings and private events with similar end-to-end service positioning.
• CIR Food: Italian cooperative providing catering, foodservice, and event services across Italy. Comparable as a domestic Italian food service operator with both corporate and event catering capabilities, though with broader geographic reach and a more institutional mix.
• Camst: Italian cooperative offering catering, restaurant, and event services across Italy. Directly comparable as a domestic catering operator serving corporate and private events, with a similar service mix but substantially larger scale.
• Vivenda: Italian food service and catering company serving corporate clients, schools, and events. Comparable as an Italian-headquartered catering competitor with overlap in the corporate events segment where Aurora competes.
• Ristorazione Italiana (Ristoservice): Italian contract catering and food service company. Direct competitor serving similar corporate and institutional catering segments across Italy, with comparable service offering but broader geographic footprint.

Emerging players

• Mama Catering: Italy-based catering company focused on corporate and private events. Emerging player with partial overlap in event catering, particularly useful as a comparable for Aurora's corporate events growth segment.

Broad incumbents

• Compass Group Italia: Italian arm of the global contract foodservice leader. Overlaps with Aurora in corporate event catering but operates at significantly larger scale across institutional and corporate clients.
• Elior Italia: Italian subsidiary of the Elior Group, providing contract catering and food services. Comparable as a large incumbent in the Italian catering market, particularly for corporate and institutional contracts.
• Sodexo Italia: Italian subsidiary of global foodservice and facilities management giant Sodexo. Broad incumbent with overlapping event catering capabilities as part of a much wider services portfolio, not specializing in the premium wedding/private-event niche.

Others

• Matrimonio.com: Italy's leading wedding vendor directory and reviews platform — an ecosystem participant rather than a competitor. Aurora relies on Matrimonio.com for lead generation and Wedding Awards; understanding the platform is essential to assess Aurora's inbound demand channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/auroracateringpisa
• LinkedInlinkedin.com/company/auroracatering

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Catering