AUSA Arsenal of Democracy Chapter

What AUSA Arsenal of Democracy Chapter does

The AUSA Arsenal of Democracy Chapter is a non-profit 501(c)(3) professional membership association and a chartered chapter of the national Association of the United States Army (AUSA), operating under Michigan jurisdiction and headquartered in Center Line, Michigan. Originally chartered in 1959 as the Greater Detroit Chapter and renamed after Detroit's WWII designation as the "Arsenal of Democracy," the chapter represents the entire state of Michigan and serves Active Army, National Guard, Army Reserve, ROTC/JROTC cadets, military retirees, veterans, wounded warriors, and military families. Its core offering is advocacy, community programming, and convening services delivered through a portfolio of recurring events — Army Birthday Ball, Annual Breakfast Meeting, Community Partner Luncheon, Corporate Golf Outing, and National Meeting Reception — supplemented by a SITREP newsletter and resource navigation.

The chapter is staffed by a 5-person team and an elected volunteer board led by President Chuck Cogger and Executive Vice President Elaine Taylor, with functional leads covering Government Affairs, Communications, Corporate Affairs, Family Programs, Young Professionals, NCO/Enlisted Affairs, Marketing and PR, and event committees. There is no proprietary technology platform; operations run on standard web, LinkedIn, Constant Contact email, and TicketTailor/Eventbrite registration tools.

Revenue is generated through four streams: individual and corporate membership dues, multi-tiered corporate event sponsorships (Diamond $12,500 through Bronze $2,000 plus Individual $250 and Black Knight $550 tiers), event registration fees for balls, breakfasts, and golf outings, and tax-deductible donations supporting soldier-support charities including Fisher House Michigan and Guardian Angels Medical Service Dogs. The chapter is governed independently but operates as an affiliate of parent nonprofit AUSA, with no private equity, venture capital, or external investor ownership.

Name

AUSA Arsenal of Democracy Chapter

Legal name

The Association of the United States Army (AUSA) Arsenal of Democracy Chapter

Website

https://ausaarsenalofdemocracy.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

AUSA Arsenal of Democracy Chapter is a Michigan-based 501(c)(3) professional military association, chartered 1959 as a chapter of the Association of the United States Army, serving soldiers, veterans, ROTC cadets, military families, and defense industry partners through advocacy, signature events, corporate sponsorships, and community programs.

Ownership category

akta.pro rank

Product category

Professional Military Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), National Security (928110)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Defense Universities & Joint Professional Military Education (PME) (EDAHAOAB)

akta.pro secondary industries

Specialized Military Schools (Aviation, Naval, Cyber, Intelligence, Medical) (EDAHAOAG), Veterans & Military Family Benefits Administration (BPAIAKAI)

Keywords

• Military association services
• Professional military membership
• Army advocacy programs
• Veteran support services
• Defense community networking

Headquarters

HQ city

Center Line

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Dues: Individual and corporate membership fees provide ongoing revenue. Members receive benefits including discounts, publications, networking, and professional development opportunities.
2. Event Sponsorships: Corporate sponsorships at various levels (Diamond, Platinum, Gold, Silver, Bronze) for events like the Annual Reception at AUSA National Meeting, Army Birthday Ball, and Community Partner Luncheon.
3. Event Registration Fees: Revenue from ticket sales to events including golf outings, breakfast meetings, Army Birthday Balls, and networking receptions. Ticket prices vary by event type and membership status.
4. Donations: Tax-deductible donations supporting the chapter's mission to support soldiers, veterans, and military families. Funds also support related charities like Fisher House Michigan and Guardian Angels Medical Service Dogs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The AUSA Arsenal of Democracy Chapter is a non-profit professional military association that provides advocacy, education, community support, and networking programs for the U.S. Army community across Michigan. Its core offerings include an annual membership program for individuals and corporations, signature in-person events (Army Birthday Ball, golf outing, breakfast meeting, community partner luncheon, national meeting reception), publications including the SITREP newsletter, and a community partner program connecting defense industry corporations with military leadership.

Product overview

AUSA Arsenal of Democracy Chapter is a non-profit professional association (formerly the Greater Detroit Chapter, chartered 1959) that serves as an advocate for the United States Army in Michigan. Rather than a unified product platform, the organization offers a portfolio of member services including a membership program providing advocacy, benefits, and professional development; an annual events program featuring balls, golf outings, breakfasts, and receptions; a periodic SITREP newsletter publication; and a community partner program facilitating defense industry-military connections. The chapter represents individual and corporate members across the entire state of Michigan, supporting Active Army, National Guard, Army Reserve, Cadets, Retirees, Wounded Warriors, Veterans, and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• AUSA Arsenal of Democracy Chapter Membership Program

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• National Defense Industrial Association (NDIA) - Michigan ChaptercoreStrategic or Co-development Partner · 1 January 1959Ongoing co-hosting of defense industry events including ROTC Awards Banquets, Annual Black Tie Dinner Meetings, Michigan Defense Expo (MDEX), and various conferences throughout the year.
• Women in Defense - Michigan Chapter (WID-MI)coreStrategic or Co-development PartnerJoint programming including the Horizons-Michigan Scholarship Golf Outing and collaborative events celebrating Michigan's military and veterans.
• Fisher House MichiganmajorStrategic or Co-development PartnerProceeds from various chapter events benefit Fisher House Michigan, which supports military families during medical treatment. Chapter hosts Cigar Night fundraiser specifically for Fisher House Michigan.
• Guardian Angels Medical Service Dogs, Inc.majorStrategic or Co-development PartnerAnnual 'Celebrate Michigan's Military' event raises funds to pair Michigan veterans with individually trained medical service dogs.
• The Congressional Medal of Honor SocietymajorStrategic or Co-development PartnerChapter promotes and supports the Congressional Medal of Honor Society Convention hosted in Detroit, connecting veterans with Medal of Honor recipients.
• RheinmetallmajorGTM or Marketing PartnerDiamond level sponsor of the AUSA National Annual Meeting Reception, providing visibility at one of the chapter's premier networking events.
• RTX (Raytheon)majorGTM or Marketing PartnerPlatinum level sponsor of the AUSA National Annual Meeting Reception.
• BAE SystemsmajorGTM or Marketing PartnerGold level sponsor providing support for chapter events and programs.
• General Dynamics Land Systems (GDLS)majorGTM or Marketing PartnerGold level sponsor and event co-chair for Army Birthday Ball events. Major supporter of chapter activities.
• National Guard Association of Michigan (NGAM)coreStrategic or Co-development PartnerListed as a related military association for resource sharing and collaborative advocacy.
• Student Veterans of America - University of Michigan ChapterminorStrategic or Co-development PartnerCo-sponsor of Annual Benefit Dinner with proceeds benefiting Fisher House Michigan.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Guard Association of Michigan: Listed as a related military association in Michigan for resource sharing and collaborative advocacy. Serves a constituent subset (National Guard soldiers and families) that the AUSA chapter also supports.
• Women in Defense - Michigan Chapter: Joint programming partner (Horizons-Michigan Scholarship Golf Outing). Targets overlapping Michigan defense industry and military community, with similar membership and event-driven revenue model.
• National Defense Industrial Association - Michigan Chapter: Co-hosts ROTC Awards Banquets, the Annual Black Tie Dinner Meeting, and MDEX with the Arsenal of Democracy Chapter. Same Michigan defense stakeholder audience, similar membership/sponsorship economics, and a comparable event portfolio.
• Association of the United States Army (National): Parent organization of the Arsenal of Democracy Chapter. Operates the same membership, advocacy, and event model at national scale, providing publications (Army Magazine, Institute of Land Warfare) and Capitol Hill advocacy that the chapter extends locally in Michigan.

Broad incumbents

• Veterans of Foreign Wars (VFW) - Michigan: Large congressionally chartered veterans service organization with strong Michigan posts. Overlaps in veteran and military family support programming, with shared advocacy and event-based community engagement.
• Reserve Officers Association: National association supporting Reserve component service members. Overlaps with the Arsenal of Democracy Chapter's support for Army Reserve and National Guard soldiers in Michigan through similar advocacy and recognition programming.
• Military Officers Association of America (MOAA): Non-profit association serving military officers and their families nationwide. Comparable membership dues, advocacy, and benefits model to AUSA, with a slightly different focus (commissioned officers across services rather than Army-wide).
• Marine Corps League: Veterans service organization for Marines with local detachments analogous to AUSA chapters. Uses a similar dues + event + advocacy model and serves overlapping Michigan veteran and active-duty community stakeholders.
• Air Force Association: National professional association for the Air Force and Space Force, structurally analogous to AUSA for the Army. Same membership, advocacy, and chapter-event business model, but focused on a different service branch.

Others

• Fisher House Michigan: Beneficiary partner that receives event proceeds (Cigar Night fundraiser, Annual Benefit Dinner). Operates in the same Michigan military family support ecosystem but as a service provider rather than a competing membership association.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ausa-arsenal-of-democracy-chapter

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AUSA Arsenal of Democracy Chapter