What AusAgritech does

AusAgritech, legally The Australian Agritech Association (INC2000153), is the peak national member-driven industry body for agritech in Australia, registered as an incorporated association in New South Wales under the Associations Incorporation Act 2009. The organization operates as a coordinating platform rather than a technology product company, connecting agritech startups and scaleups, investors, federal and state government agencies, research organizations, and industry partners across the Australian ecosystem. Its "core technology" is the combination of a member CRM (WaveCRM), a curated digital Ecosystem Map, and a recurring events and content program that sustain ecosystem connectivity.

The association's offering consists of five annual membership tiers — Visionary ($1,500/year), Innovator ($500/year), Industry & Ecosystem Partner ($2,500/year), Corporate & Government Partner (POA), and Community Partner ($200/year) — together with three flagship annual projects: the Investor Showcase (a structured investor-matching event), the Awards Gala (industry recognition), and the Sector Survey & Report, plus the in-development National Agritech Strategic Plan. The 2024 Investor Showcase in Melbourne featured 38 agritechs and 14 investors and produced multiple deals; the 2025 launch of the National Agritech Showcase Series extends this into a multi-event national program.

Revenue is generated through subscription-based membership fees, event ticket sales (via Humanitix), and event sponsorship, supplemented by in-kind and grant-style support from government partners including the Department of Agriculture, Fisheries and Forestry (DAFF), Agriculture Victoria, the Department of Foreign Affairs and Trade (DFAT), and industry bodies such as Tech Council of Australia, AgriFutures, Hort Innovation, and Agritech New Zealand. Go-to-market is community-led and event-driven, anchored on monthly member briefings, quarterly community briefings, Lunch & Learn sessions, and the annual flagship events; no revenue, headcount, or membership-count figures are publicly disclosed.

Name

AusAgritech

Legal name

The Australian Agritech Association

Website

https://ausagritech.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AusAgritech (the Australian Agritech Association) is the peak national member-driven industry body for Australian agritech, connecting innovators, investors, researchers, and government through tiered memberships and annual flagship events.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Fees: Annual membership fees from five tiers: Visionary ($1,500/year), Innovator ($500/year), Industry & Ecosystem Partner ($2,500/year), Corporate & Government Partner (POA), and Community Partner ($200/year). Revenue supports association operations, event delivery, and ecosystem development programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

AusAgritech is the peak national body for agritech in Australia, operating as a member-driven industry association that unites agritech companies, investors, regulators, researchers, and government. It delivers value through tiered annual memberships, flagship events (Investor Showcase, Awards Gala), the National Agritech Strategic Plan, sector surveys and reports, and curated ecosystem programs that connect and elevate the Australian agritech sector.

Product overview

AusAgritech is the peak national body for agritech in Australia — an industry association, not a product company. Their offerings consist of membership tiers (Visionary at $1,500/year for established companies, Innovator at $500/year for early-stage companies, Industry & Ecosystem Partner at $2,500/year, Corporate & Government Partner at POA, and Community Partner at $200/year), annual projects including the Australian Agritech Investor Showcase, Awards & Gala, and Sector Survey & Report, and the National Agritech Strategic Plan initiative. The organization connects innovators, investors, regulators, researchers, and the public to foster collaboration and address sector fragmentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Visionary Membership

Quantifiable outcome

• 38 agritech companies and 14 investors participated in the 2024 Investor Showcase
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting.

• Tech Council of AustraliasupportingOthersTechnology industry body collaborating on agritech ecosystem development and digital transformation initiatives.
• Agritech New ZealandsupportingStrategic or Co-development PartnerTrans-Tasman agritech association partnership for cross-border ecosystem collaboration and international market development.
• RaaisesupportingGTM or Marketing PartnerInvestor matching support for the 2024 Investor Showcase, assisting with curated 1:1 meeting coordination.
• Hort InnovationsupportingStrategic or Co-development PartnerHorticulture industry body collaborating with AusAgritech on cross-promotion and combined solutions delivery.
• AgriFutures AustraliasupportingStrategic or Co-development PartnerResearch and development corporation for rural industries partnering on ecosystem development initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Farmers' Federation: Australian peak body representing farmers and the broader agricultural sector. Comparable as a national industry association model for Australian agriculture with strong government engagement, though representing producers rather than agritech innovators specifically.
• AgriFutures Australia: Australian Rural Industries Research and Development Corporation (RDC) and an explicit AusAgritech partner. Comparable as an Australian agriculture-focused ecosystem organization, but broader in mandate (rural industries R&D) rather than agritech-specific, and government-funded rather than member-funded.
• Tech Council of Australia: Australian technology industry peak body and an explicit AusAgritech partner. Comparable as a national industry association model for the tech ecosystem, but much broader in scope (general tech) versus AusAgritech's agritech specialization.

Emerging players

• Food Agility CRC: Australian Cooperative Research Centre focused on digital technology and data science for the agrifood sector. Comparable as an Australian agritech ecosystem organization connecting research, industry, and government, though structured as a research CRC rather than a member-driven association.
• SVG Ventures | THRIVE: Global agritech accelerator and venture platform connecting startups, investors, and corporates. Comparable as an agritech ecosystem orchestrator with global reach, but structured as a venture accelerator rather than a member-driven national association.
• AgFunder: Global agritech-focused venture capital platform and media/news outlet. Comparable as part of the agritech ecosystem infrastructure serving investors and startups, though structured as a media/VC platform rather than a member association.

Direct peers

• CropLife Australia: Australian peak industry body representing the plant science and crop technology sector. Comparable as a member-driven national industry association for agriculture technology inputs, with similar government advocacy, member services, and policy positioning, though focused on crop protection/seed tech rather than broader agritech.
• Agritech New Zealand: Trans-Tasman counterpart industry association for New Zealand's agritech sector. Directly comparable as a national peak body for agritech, and an explicit AusAgritech partnership counterpart — same member-driven model, similar policy and showcase focus, but operating in a different national ecosystem.

Regional players

• AgriTechE: UK-based agritech membership community/organization connecting farmers, technologists, researchers, and investors. Highly comparable as an agritech-specific national membership body with events and ecosystem coordination, but UK-focused rather than Australian.
• Hort Innovation: Australian horticulture industry R&D and marketing body and an explicit AusAgritech partner. Comparable as a sector-specific industry organization serving Australian agriculture with levy-funded programs, but focused on horticulture rather than the broader agritech cross-sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ausagritech
• LinkedInlinkedin.com/company/ausagritech
• Instagraminstagram.com/aus_agritech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AusAgritech