Ausbildung →

What Ausbildung → does

Ausbildung → (ausbildungen20.de) is a Cologne-based professional training and continuing education provider operated as a sole proprietorship under Werbeagentur Uwe Boving, founded in 1993 and led by founder Dipl.-Psychologe Uwe Boving. The company delivers structured seminars and certifications in Motivational Interviewing (foundational, advanced, and Change Talk levels), stress management, and relaxation technique instruction (Autogenic Training and Progressive Muscle Relaxation certified under §20 SGB for statutory health insurance subsidies). A second course line targets workplace audiences with modules on healthy leadership, occupational mental health, psychological risk assessment, and interview training.

The underlying technology is a conventional web-based training delivery platform — primarily webinar infrastructure for online seminars and a content-managed website hosting free self-service diagnostic tools (a 54-item stress test launched in 2010, a BMI calculator) and the proprietary GefährdungSurvey for psychological risk assessment, integrated into the multiask.de Gesundheitsinventar ecosystem. The proprietary ProChange tool is a visual methodology for Change Talk implementation in motivational interviewing. No API, no AI/ML components, and no native mobile app are offered.

Revenue is generated entirely through professional services fees: open enrollment seminars in Cologne (e.g., 425€ for a 2-day MI Grundlagen seminar), customized in-house corporate training delivered at client sites, and paid online webinars (49€–125€). Customer segments are healthcare and clinical facilities (primary), corporate organizations (primary), fitness and wellness providers (secondary), and individual consumers (secondary). Geographic reach is concentrated in North Rhine-Westphalia with no disclosed multi-country footprint, and the company is bootstrapped with no external investors, funding rounds, or M&A activity.

Name

Ausbildung →

Legal name

Werbeagentur Uwe Boving

Website

https://ausbildungen20.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

ausbildungen20.de is a Cologne-based sole proprietorship founded in 1993 that delivers in-person and online seminars in Motivational Interviewing, stress management, and relaxation technique certification (Autogenic Training and Progressive Muscle Relaxation) to healthcare professionals, corporate clients, and individual consumers.

Ownership category

akta.pro rank

Product category

Professional Training & Continuing Education

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

Keywords

• Professional communication training
• Motivational interviewing courses
• Stress management training
• Relaxation technique certification
• Workplace health seminars

Headquarters

HQ city

Köln (Cologne)

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training Seminars: One-time fees for seminar attendance including Motivational Interviewing courses (425€ for 2 days), stress management courses, and relaxation technique certifications. Revenue generated from individual participants and corporate groups.
2. Inhouse Corporate Training: Customized training programs delivered at client organizations including clinics, rehabilitation centers, fitness studios, and companies. Billed per event/program.
3. Online Courses/Webinars: Compact communication training modules delivered as webinars (e.g., 49€ for 2-hour sessions). Online stress management courses like '10 Wege weg vom Stress' at 125€.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ausbildungen20.de delivers professional continuing education and training courses focused on Motivational Interviewing, stress management, relaxation techniques (Autogenic Training and Progressive Muscle Relaxation), and workplace communication. Training is offered as open enrollment seminars in Cologne, customized in-house programs for organizations, and online webinars. The portfolio includes certified prevention courses eligible for statutory health insurance subsidies under §20 SGB.

Product overview

ausbildungen20.de is a professional development and training company operated by Uwe Boving (Dipl.-Psychologe) offering a portfolio of in-person and online courses focused on communication skills, health, and stress management. The core offering comprises structured training programs including Motivational Interviewing (MI) seminars at foundational, advanced, and Change Talk levels; relaxation trainer certification covering Autogenic Training and Progressive Muscle Relaxation (certified under §20 SGB); multi-day stress management and coach-the-coach instructor courses; and a suite of compact online communication training modules. The company also provides workplace-focused training for managers on healthy leadership, mental health, and motivation. Supporting the training business are free self-service tools — an online stress test and BMI calculator — and a proprietary web-based diagnostic tool (GefährdungSurvey) for psychological risk assessment. Training is delivered as open enrollment seminars in Cologne, as customized in-house programs for organizations, and as online webinars. The company is complemented by a library of expert articles covering the scientific and practical foundations of its course topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Motivational Interviewing - Grundlagen (Foundational MI Seminar) Two-day foundational seminar teaching Motivational Interviewing (MI) techniques for promoting intrinsic motivation and behavior change. Available as open enrollment in Cologne and in-house corporate format. Priced at €425 for 2 days.
• Motivational Interviewing - Aufbaustufe (Advanced MI Seminar) Advanced three-day intensive MI training building on the foundational seminar, focusing on early stages of behavior change, Change Talk techniques, and open interview methodology.
• Change Talk intensiv (Intensive Change Talk Seminar) Specialized two-block online seminar focused on Change Talk, the central element of Motivational Interviewing, using the proprietary ProChange visual tool to simplify and structure motivational conversations.
• In-house MI Training (Motivierende Gesprächsführung Inhouse-Fortbildung) Customized in-house MI training programs for clinics, companies, practices, and organizations, tailored to specific needs and delivered in-person or online.
• Stressbewältigung (Stress Management Courses) Two-day in-person stress management courses in Cologne (€175 for publicly insured, €250 for private payers) and a compact online webinar course '10 Wege weg vom Stress' at €125 for three 2.5-hour sessions. Certified as prevention course under §20 SGB.
• Stress Management Trainer Certification (Coach the Coach) Multi-day instructor training program qualifying participants to design and deliver stress management workshops and seminars, covering instrumental, cognitive, and palliative-regenerative stress management across three levels.
• Entspannungstrainer Certification (Autogenic Training & Progressive Muscle Relaxation) Five-day combined instructor certification program for Autogenic Training (40 units) and Progressive Muscle Relaxation (35 units), certified under §20 SGB for statutory health insurance subsidies and registered with the Zentrale Prüfstelle für Prävention.
• Kommunikation kompakt (Compact Online Communication Training) Compact online communication training modules delivered as 2-hour webinars (€49 each) covering listening, questioning, transactional analysis, conversation enhancers and disruptors, resistance management, and paraphrasing. VAT-exempt under §19 Abs. 1 UStG.
• Workplace Health & Leadership Training Programs Suite of workplace training programs for managers and HR professionals covering healthy leadership (Gesund führen), mental health at work, workplace motivation via MI, deep-psychological interview techniques, and psychological risk assessment workshops per §5 ArbSchG. Delivered in-house or online.
• Workshop Psychische Gefährdungsbeurteilung (Psychological Risk Assessment Workshop) Online informational workshop explaining the legal framework, process steps, and methods for conducting psychological risk assessments in companies per §5 ArbSchG, complementing the GefährdungSurvey diagnostic tool.
• Kostenloser Online-Stresstest (Free Online Stress Test) Free self-service 10-item online self-assessment measuring stress symptom frequency across four domains (body, thoughts, emotions, behavior) over the past six weeks, providing instant result feedback. Used as a lead generation tool.
• GefährdungSurvey (Psychological Risk Survey Tool) Web-based questionnaire and analysis software for systematically assessing psychological hazards and risks in the workplace per GDA guidelines, distributed through the multiask.de Health Inventory platform for use by companies and consultants.

Quantifiable outcome

• Participants can offer §20 SGB certified prevention courses eligible for health insurance subsidies
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• multiask.decoreTechnology or IntegrationThe company's stress test and diagnostic tools are integrated with multiask.de's Gesundheitsinventar (health inventory) platform. The GefährdungSurvey software for psychological risk assessment is part of the multiask.de ecosystem and can be used by companies and consultants for systematic psychological hazard assessment per GDA guidelines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Haufe Akademie: Haufe Akademie is one of Germany's largest corporate training providers, covering communication, leadership, and health management topics. Overlaps with Ausbildung's workplace communication and stress management offerings but at much broader scale and larger enterprise focus.
• IHK (Industrie- und Handelskammer) Training Centers: German Chambers of Commerce operate extensive professional training programs including communication, leadership, and certified continuing education. Broader incumbent offering formal recognized credentials at much larger scale than Ausbildung's specialized courses.

Emerging players

• 7Mind GmbH: 7Mind is a German B2B/B2C mindfulness and meditation platform serving corporate and individual consumers. Comparable to Ausbildung's relaxation and stress management market but with a digital, scalable delivery model rather than instructor-led seminars.

Direct peers

• Schulz von Thun Institut: The Schulz von Thun Institut trains communication skills based on the four-sides model widely used in German-speaking professional settings. Directly comparable to Ausbildung's communication training portfolio including Kommunikation kompakt workshops and workplace communication courses.
• Stressfrei Coaching & Training: German training provider specializing in stress management, relaxation, and resilience coaching for corporate clients. Comparable to Ausbildung's Stressbewältigung and stress management trainer certification offerings for similar corporate and individual customers.
• M.I. Motivational Interviewing Network of Trainers (MINT) e.V. MINT is the primary German network of accredited Motivational Interviewing trainers. Directly comparable to Ausbildung's MI Grundlagen, Aufbaustufe, and Change Talk seminars in content, methodology, and target audience of clinicians and corporate trainers.
• Institut für systemische Ausbildung und Beratung (ifs): ifs Essen is a German provider of systemic coaching, communication, and professional training programs. Comparable to Ausbildung in offering multi-day professional development courses for healthcare and corporate clients with similar pricing and inhouse delivery formats.
• Institut für Motivational Interviewing (ifmi): ifmi is a German Motivational Interviewing training institute offering MI seminars, inhouse trainings, and certification. Closely comparable to Ausbildung's MI Grundlagen, advanced, and Change Talk courses, with similar healthcare and corporate target segments.
• Paracelsus Heilpraktikerschulen: Paracelsus is a major German provider of professional training in natural health, relaxation techniques, and prevention courses. Comparable to Ausbildung's relaxation trainer certification (AT/PMR) under §20 SGB, with broader health curricula but similar government-recognized certification pathway.

Others

• multiask.de (Gesundheitsinventar): multiask.de operates the Gesundheitsinventar health inventory platform and integrates Ausbildung's GefährdungSurvey tool. A technology partner rather than direct competitor, but with overlapping psychological risk assessment offerings for workplace mental health applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ausbildung-%E2%86%92

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausbildung →