Ausbildung-Weiterbildung.ch – das Schweizer Bildungsportal seit 2004

What Ausbildung-Weiterbildung.ch – das Schweizer Bildungsportal seit 2004 does

Ausbildung-Weiterbildung.ch is a Swiss education marketplace operated by Modula AG (Bäretswil, Zürich) that has been live since 2004, connecting individuals seeking vocational and continuing education with a directory of providers. The platform indexes 1,800+ courses from 600+ education providers, attracts 750,000+ annual visitors, and hosts 12,000+ user-generated reviews alongside 180+ self-assessment tests and 250+ educational guides. It is available in German, French, Italian, and English, covering all Swiss language regions. Recent product additions include the "Linda" AI chat assistant, the "Mr. Edu" AI training finder, and the "Mein Bildungsweg" personalized education pathway planning tool. Content depth, multi-language coverage, and 20+ years of operating history position the platform as a recognized domestic education search destination.

The business model is multi-stream. On the supply side, education providers pay for listings and featured sponsorships; named partners include Benedict-Schulen, WSF, BBS/BVS, and Lernwerkstatt. On the demand side, individual users access free content and reviews, while paid counseling services are priced at CHF 150 per session, with a partnership channel (Swisscom) extending the counseling offering as a free employee benefit. Additional revenue comes from sponsored content and affiliate/referral arrangements. The platform also publishes proprietary research (e.g., a 2023 study on the benefits of further education) to reinforce authority and SEO reach.

Operationally, Modula AG runs a lean team of approximately 10 employees serving a Switzerland-only addressable market. There is no public funding history, M&A activity, or disclosed revenue. The combination of marketplace dynamics, AI-assisted user experience features, and B2B/employer partnership pilots suggests an asset-light model focused on monetizing traffic and provider leads rather than direct course delivery.

Name

Ausbildung-Weiterbildung.ch – das Schweizer Bildungsportal seit 2004

Legal name

Modula AG

Website

https://ausbildung-weiterbildung.ch

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Ausbildung-Weiterbildung.ch is a Swiss vocational and continuing education marketplace operating since 2004, connecting 600+ education providers with 750,000+ annual visitors via course listings, reviews, AI-assisted guidance, and personalized pathway tools across four languages.

Ownership category

akta.pro rank

Headquarters

HQ city

Bäretswil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Educational Institution Advertising & Listings: Schools and training providers pay to list their courses and programs on the platform, reaching over 750,000 annual visitors. Revenue generated through sponsored content, featured listings, and visibility placements.
2. Educational Counseling Services: Personalized education consulting service at CHF 150 per session. Free for users who order course materials through the platform. Revenue from individuals seeking professional guidance on education choices.
3. Sponsored Content & Publications: Promotional content sections featuring partner institutions (Benedict-Schulen, WSF Wirtschaftsschule Five, BBS/BVS, Lernwerkstatt). Paid publications that generate awareness for education providers.
4. Course Registration Intermediation: Provisional course registration service that connects students with education providers. May generate referral or transaction fees when users finalize enrollment with listed schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Online Swiss education marketplace that aggregates courses and training programs from 600+ education providers into a searchable directory, while offering learners free self-assessment and language placement tests, an AI chat assistant (Linda), community ratings, and a paid Bildungsberatung (educational counselling) service. The portal also operates a parallel employer/HR channel offering Personalrekrutierung and cooperation services for companies seeking training for staff.

Product overview

Ausbildung-Weiterbildung.ch operates as a comprehensive Swiss education portal launched in 2004, functioning as a platform marketplace that connects over 600 education providers with individuals seeking vocational training and continuing education. The core offering consists of a searchable directory of over 1,800 courses and programs, supported by AI-powered search tools including the Linda chatbot and Mr. Edu training finder. The platform provides complementary assessment services (over 180 self-tests, 40+ vocational calling tests, language placement tests in 5 languages), a course rating system with over 12,000 independent reviews, personalized educational counseling services, and downloadable guides. The portfolio integrates educational guidance tools (Bildungsberatung), self-discovery resources (Selbsttests, Berufungstests), research publications on education returns, and a course registration system with potential discounts up to 50%. The platform is available in German, French, Italian, and English.

Differentiator

Problem solved

Functional benefit

Products and services

• Lehrgangsverzeichnis (Course Directory)
• Anbietersuche (Provider Search)
• Bildungsberatung (Educational Counselling)
• Linda – AI Chat Assistant
• Selbsttests (Self-Assessment Tests)
• Berufungstests (Vocational Calling Tests) Online tests designed to help users identify vocational aptitude and "calling" before choosing an Ausbildung or Weiterbildung path.
• Spracheinstufungstests (Language Placement Tests) Online language placement tests that help learners determine their current level before enrolling in a language course.
• Lehrgangsbewertungen (Course & Program Ratings) Community-driven ratings and reviews of courses and programs on the portal, allowing learners to read and contribute feedback on educational offerings.
• Kursanmeldung (Course Registration) Online course registration functionality that routes learners to enrol in courses offered by listed education providers.
• Mr. Edu – Weiterbildungsfinder Tool to help users find suitable Weiterbildung (continuing education) programs within the portal.
• Mein Bildungsweg (My Educational Path) Personal educational path planning feature that helps learners plan and track their Ausbildung and Weiterbildung journey.
• Employer/HR Services (Kooperationen, Beratungsservice, Personalrekrutierung) Dedicated B2B offerings for Swiss employers covering cooperation arrangements with education providers, corporate training advisory services, and recruitment support via the portal.

Quantifiable outcome

• 92% satisfaction rate among continuing education participants surveyed (2023 study)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered major and minor.

• Karriere.chmajorGTM or Marketing PartnerCareer portal partnership providing complementary services. Cross-promotional relationship where both platforms serve the Swiss employment and education market. karriere.ch logo appears in cooperation partners section.
• Post CH AG (Die Post)minorGTM or Marketing PartnerSwiss postal service partnership providing visibility on the platform's partner page. Post.ch logo displayed in cooperation partners section.
• SwisscommajorGTM or Marketing PartnerSwiss telecommunications company offering free education counseling as an employee benefit. Exclusive partnership where Swisscom employees receive complimentary access to Ausbildung-Weiterbildung.ch's CHF 150 counseling service.
• WEKAminorGTM or Marketing PartnerSwiss professional publishing company partnership providing cross-promotional visibility. WEKA logo appears in cooperation partners section.
• Benedict-Schulen SchweizmajorGTM or Marketing PartnerFeatured sponsor promoting medical secretary and healthcare education programs. Regular sponsored content placements showcasing Benedict's programs to platform users.
• WSF Wirtschaftsschule FivemajorGTM or Marketing PartnerFeatured sponsor for business and management continuing education. Regular sponsored content promoting WSF's programs including Technical Business certification and Blended Learning options.
• BBS/BVS Business School (Benedict Education Group)majorGTM or Marketing PartnerFeatured sponsor promoting academic pathways including bachelor and master degrees accessible without traditional matura requirements.
• LernwerkstattmajorGTM or Marketing PartnerFeatured sponsor for HR certification preparation programs. Sponsored content promoting digital exam preparation tools for HR certifications.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Karriere.ch: Swiss career and job portal; identical target audience (Swiss adult learners/employers), overlapping marketplace model, and already a formal cross-promotional partner of Ausbildung-Weiterbildung.ch.
• Berufsberatung.ch: Official Swiss government career and education guidance portal; provides course search, aptitude assessments, and counseling for the same Swiss adult learner base, anchored by SDBB.
• Educa.ch: Swiss education information portal covering schools, programs, and career resources across language regions; comparable scope of Swiss education directory and decision-support content.

Broad incumbents

• Jobs.ch: Leading Swiss job marketplace with adjacent education/training content; overlaps on connecting Swiss adults with career development resources via a larger consumer brand.
• Indeed Switzerland: Major global job/education platform with Swiss localization; provides career-related content and links to courses, competing for the same top-of-funnel search traffic in Switzerland.
• LinkedIn Learning: Global professional education platform with growing penetration in Swiss enterprise HR; competes for the same professional upskilling budget and audience.
• Coursera: Global MOOC and credentialing platform; overlaps as an alternative continuing education destination for Swiss adult learners seeking career advancement.
• Udemy: Global course marketplace with broad professional and vocational catalog; competes as a self-serve alternative for Swiss learners seeking practical continuing education.

Regional players

• Spring Professional (Switzerland): Swiss arm of the international Spring Professional staffing network; offers career guidance and training referrals to the same Swiss white-collar professional audience.
• StudySmarter (by Education Group): Swiss/German-language learning and study platform; comparable in offering self-assessment, learning content, and exam prep to a similar German-speaking audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqeQqbLAGVaXumecX96t03g
• Facebookfacebook.com/54042332952
• LinkedInlinkedin.com/company/ausbildung-weiterbildung
• Instagraminstagram.com/ausbildungweiterbildung.ch/?hl=de
• TikToktiktok.com/@ausbildung_weiterbildung?_t=ZN-8wsMyraLr1C&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausbildung-Weiterbildung.ch – das Schweizer Bildungsportal seit 2004