Miraj Cinemas
Miraj Cinemas is India's third-largest cinema exhibition chain, operating 239+ screens across 60+ cities, generating revenue from ticket sales, food and beverage concessions, and advertising via an exclusive partnership with UFO Moviez.
- Company typePrivate
- Founded2008
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Miraj Cinemas does
Miraj Cinemas, operated by Miraj Entertainment Limited (CIN: U92100RJ2008PLC026391), is India's third-largest cinema exhibition chain, founded in 2008 and headquartered in Mumbai. The company operates 239+ cinema screens across more than 60 Indian cities spanning major metros (Mumbai, Delhi NCR, Hyderabad, Kolkata, Ahmedabad, Jaipur, Pune) and numerous tier-2/3 towns, covering 15+ states including Maharashtra, Tamil Nadu, Gujarat, Telangana, West Bengal, Punjab, Rajasthan, Andhra Pradesh, Karnataka, and Kerala. Its core offering is theatrical movie exhibition, augmented by premium-format installations including IMAX screens (such as at the Wadala, Mumbai location), 3D projection, and Dolby Atmos audio in select auditoriums.
The company runs a digital-first customer platform consisting of the mirajcinemas.com website and dedicated iOS and Android mobile applications that support seat selection, online payment processing, and access to promotional offers across the full network. Customers can also transact directly at box offices and concession counters at physical locations. Miraj has deployed marketing channels including social media, special-offer promotions (such as 50% discounts and midweek pricing initiatives), and partnerships with film studios for advance booking of major releases including Christopher Nolan's The Odyssey. Headcount stands at 501-1,000 employees.
The business model derives revenue from three streams: (1) ticket sales — transaction-based revenue varying by format (standard, IMAX, 3D, Atmos) and show timing, with premium IMAX sofa seats priced at Rs 1,800; (2) food and beverage concessions — a high-margin stream typical of cinema exhibition; and (3) advertising — generated in collaboration with UFO Moviez, which holds exclusive advertising rights across Miraj's 239-screen network under a strategic alliance announced November 2025. Customer segments include general moviegoers, premium-format viewers seeking IMAX/4DX-style differentiated theatrical experiences, and price-sensitive audiences targeted via midweek discounts. The company is privately held with no disclosed investor or funding rounds and does not have a public stock listing despite being structured as a public limited company.
Miraj Cinemas firmographics
Firmographics- Name
- Miraj Cinemas
- Legal name
- Miraj Entertainment Limited
- Website
- https://mirajcinemas.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Miraj Cinemas is India's third-largest cinema exhibition chain, operating 239+ screens across 60+ cities, generating revenue from ticket sales, food and beverage concessions, and advertising via an exclusive partnership with UFO Moviez.
- Ownership category
- akta.pro rank
Miraj Cinemas industry classification
Industry- Product category
- Cinema Exhibition
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Cinema Chains & Multiplex Operators (MPADAKAA)
- akta.pro secondary industry
- Cinema Advertising & On-screen Media Networks (MPADAKAO)
Keywords
Where Miraj Cinemas is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices8 records
Markets served
Miraj Cinemas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from sale of cinema tickets for movie screenings across all Miraj Cinemas locations. Revenue is transaction-based, earned per ticket sold with pricing varying by format (standard, IMAX, 3D, Atmos) and show timing.
- Food and Beverage Concessions: Revenue from sale of popcorn, beverages, snacks, and other food items at cinema concession counters. This is a high-margin revenue stream typical of cinema exhibition business.
- Advertising: Revenue from advertising displayed in cinema auditoriums and lobby areas. Miraj has a strategic alliance with UFO Moviez for advertising rights on 239 screens, expanding UFO Moviez's network to over 4,000 screens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard IMAX tickets at Miraj Wadala |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Miraj Cinemas product offering
Product offeringCore offering
Miraj Cinemas operates a physical movie exhibition chain with 239+ screens across 60+ cities in India, offering theatrical screenings of Bollywood, Hollywood, and regional language films in standard, IMAX, 3D, and Dolby Atmos formats. Customers can purchase tickets at box offices or through the company's website and mobile applications, with supplementary revenue earned from food and beverage concessions and cinema-based advertising sold to brands.
Product overview
Miraj Cinemas is India's third-largest cinema theatre chain operated by Miraj Entertainment Limited, offering a unified moviegoing platform comprising online and mobile ticket booking, physical theatrical exhibition across 239+ screens in multiple Indian cities, and premium viewing experiences including IMAX and Dolby Atmos formats. The company's product portfolio centers on its core movie ticket booking platform accessible via website and mobile applications, supplemented by experiential offerings like IMAX and Atmos screenings, and extends to advertising solutions for brands seeking cinema-based audience reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Movie Ticket Booking Platform Online and mobile platform for booking cinema tickets across Miraj Cinemas' theatre network in India, supporting multiple languages and formats including 2D, 3D, IMAX, and Atmos. Targeted at general moviegoers seeking convenient advance ticket purchase.
- Miraj Cinemas Mobile App iOS and Android mobile application enabling users to book movie tickets, view showtimes, and access promotional offers across Miraj Cinemas locations. Designed for individual consumers and moviegoers.
- Theatrical Exhibition Physical cinema exhibition service across 239+ screens operated by Miraj Cinemas in India, spanning multiple cities including Mumbai, Delhi NCR, Hyderabad, Kolkata, Ahmedabad, Jaipur, and other locations. Offers standard, IMAX, 3D, and Atmos format screenings.
- Cinema Advertising Solutions Cinema-based advertising solutions offered to brands, with exclusive advertising rights managed through a partnership with UFO Moviez covering the theatre chain's screen network across India. Targeted at brand marketers seeking cinema audience reach.
Quantifiable outcome
- Strong demand for premium format screenings with sold-out IMAX tickets for major releases like Christopher Nolan's The Odyssey
Companies that use Miraj Cinemas
Customer profileSegments3 records
Ideal customer profiles3 records
Miraj Cinemas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Miraj Cinemas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UFO MoviezcoreUFO Moviez announced a strategic alliance with Miraj Cinemas, India's third-largest theatre chain, granting UFO Moviez exclusive advertising rights on 239 screens operated by Miraj. This partnership expanded UFO Moviez's total network to over 4,000 screens. The announcement led to a 14% increase in UFO Moviez's share price.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Miraj Cinemas competitors and assessment
Company assessmentDirect peers
- Cinépolis India: Indian arm of the Mexican multinational cinema operator, running hundreds of screens in India including premium formats like 4DX and VIP. Direct competitor to Miraj in the premium-experience urban segment.
- Mukta A2 Cinemas: Indian cinema chain operating across metros and tier-2/3 cities, comparable in size and tier mix to Miraj. Direct peer competing for similar audiences and advertisers.
- Carnival Xtrim Cinemas (formerly Carnival Films): Indian cinema and entertainment chain operating multiplexes across multiple states. Direct peer offering similar theatrical exhibition and ticketing services to Indian moviegoers.
- SRS Cinemas: Indian cinema chain with a multi-state footprint focused on tier-2/3 markets, overlapping directly with Miraj's smaller-city expansion strategy and customer base.
- PVR INOX: India's largest multiplex chain formed via the PVR-INOX merger, operating ~1,700 screens across India. Directly competes with Miraj for the same moviegoer base, premium format titles, and advertising revenue.
Broad incumbents
- UFO Moviez: Largest in-cinema advertising network in India (4,000+ screens) and operator of its own cinema format business. Overlaps with Miraj as both partner (exclusive advertising rights) and broader industry incumbent competing for ad spend.
Others
- BookMyShow: India's dominant movie ticketing aggregator and entertainment platform. Functions as a key distribution and discovery channel for Miraj (and competitors), and competes indirectly for control of the customer relationship.
- Netflix India: Major OTT streaming competitor in India that increasingly competes with theatrical exhibition for the same entertainment wallet share, particularly on premium content like Hollywood franchises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Miraj Cinemas social profiles
Digital presenceMiraj Cinemas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miraj Cinemas leadership team
Management profileNumber of profiles
Profiles1 record
Miraj Cinemas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miraj Cinemas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miraj Cinemas
What does Miraj Cinemas do?
Miraj Cinemas operates a physical movie exhibition chain with 239+ screens across 60+ cities in India, offering theatrical screenings of Bollywood, Hollywood, and regional language films in standard, IMAX, 3D, and Dolby Atmos formats. Customers can purchase tickets at box offices or through the company's website and mobile applications, with supplementary revenue earned from food and beverage concessions and cinema-based advertising sold to brands.
Is Miraj Cinemas a public or private company?
Miraj Cinemas is a private company. It is classified as unknown and is currently operating.
When was Miraj Cinemas founded?
Miraj Cinemas was founded in 2008. It employs 501 to 1,000 people.
Where is Miraj Cinemas based?
Miraj Cinemas is headquartered in Mumbai, India, in the Asia region.
How does Miraj Cinemas make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage Concessions and advertising.
Who are Miraj Cinemas's main competitors?
Direct peers on record are Cinépolis India, Mukta A2 Cinemas, Carnival Xtrim Cinemas (formerly Carnival Films), SRS Cinemas and PVR INOX. UFO Moviez is listed as a broad incumbent. Others are BookMyShow and Netflix India.
Does Miraj Cinemas have an API?
No public API is recorded for Miraj Cinemas.
What industry is Miraj Cinemas in?
Miraj Cinemas's product category is Cinema Exhibition. Its primary akta.pro industry code is MPADAKAA, Cinema Chains & Multiplex Operators, with a secondary code of MPADAKAO, Cinema Advertising & On-screen Media Networks. Its NAICS code is 512131 and its SIC code is 7830.