Australian Forest Products Association

What Australian Forest Products Association does

The Australian Forest Products Association (AFPA) is the peak national industry body representing Australia's forest products value chain, headquartered in Deakin, ACT. Founded in 2011 with a current staff of 19, AFPA operates through four chambers — Growers, Hardwood Processing, Softwood Manufacturing, and Pulp, Paper & Bioproducts — covering plantation and native forest management, sawmilling, engineered wood, pulp and paper manufacturing, and emerging bioproducts. The association represents organisations that collectively own or manage over 80% of Australia's plantation resource, process more than 12 million cubic metres of hardwood logs annually, and contribute A$24 billion per year to the national economy while supporting 80,000 direct and 100,000 indirect jobs. All tree-growing members are 100% certified under Responsible Wood/PEFC and Forest Stewardship Council schemes, positioning AFPA as the sustainability anchor of the industry.

AFPA's revenue model is a subscription-based membership structure with annual billing; pricing is not publicly disclosed. The association delivers value through policy advocacy (federal submissions, Parliamentary Friends of Forestry), industry publications and snapshots, work health and safety resources, the Diversity and Inclusion Charter, the National Forestry Day awareness campaign, and 11 federally funded Regional Forestry Hubs. AFPA federates with state-level associations (VFPA, TFPA, SAFPA, AFPA NSW) and partners with research and certification bodies including FWPA, ForestWorks, Responsible Wood, FSC, and ANU. Current challenges include an ongoing CEO and Chair leadership transition following Diana Hallam's May 2026 departure, with Richard Hyett serving as Acting CEO.

Name

Australian Forest Products Association

Legal name

Australian Forest Products Association

Website

https://ausfpa.com.au

Company type

Private

Operating status

Operating

Short description

The Australian Forest Products Association (AFPA) is the peak national industry body representing Australia's forest products value chain — growers, hardwood and softwood processors, and pulp, paper and bioproducts manufacturers — through advocacy, policy submissions, and four industry chambers, serving members that collectively control over 80% of the nation's plantation resource.

Ownership category

akta.pro rank

Product category

Industry Association / Trade Body Services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Sustainable Forest Certification & Chain-of-Custody Services (FSC/PEFC/SFI) (IMAMAJAJ)

akta.pro secondary industries

Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Controlled Wood / Due Diligence / Risk Assessment Services (AFAMALAC), Payments for Ecosystem Services (PES) Program Development & Administration (AFAMAMAF), Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA) (EUAHAAAH)

Keywords

• Industry association representation
• Forest products advocacy
• Policy submission services
• Membership chamber representation
• Industry stakeholder engagement

Headquarters

HQ city

Deakin, ACT

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Industry Association Membership: AFPA operates as a peak national industry body funded by membership fees from organisations across the forest products value chain, including growers, processors, manufacturers, and pulp and paper companies. The association advocates for policy outcomes and provides services to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Australian Forest Products Association (AFPA) is the peak national industry body representing Australia's forest products value chain. It operates through four industry chambers (Growers, Hardwood Processing, Softwood Manufacturing, and Pulp, Paper & Bioproducts), providing industry representation, policy advocacy, government engagement, publications, work health and safety resources, and sustainability certification support to its member organisations.

Product overview

AFPA (Australian Forest Products Association) is a peak national industry body representing the forest products value chain, not a traditional product company. The organization operates through four chambers (Growers, Hardwood Processing, Softwood Manufacturing, and Pulp Paper & Bioproducts) providing industry representation, publications, safety resources, and initiatives. Key offerings include industry snapshots and policy publications, work health and safety guidance documents, the Australian Forest Industries Diversity and Inclusion Charter, Regional Forestry Hubs network, and the annual National Forestry Day awareness event.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Representation Services

Quantifiable outcome

• 80,000 direct jobs + 100,000 indirect jobs supported by Australian forest industries
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tasmanian Forest Products Association (TFPA)coreChannel Partner/ Reseller/ DistributorState-based association representing forest products industry in Tasmania
• Victorian Forest Products Association (VFPA)coreChannel Partner/ Reseller/ DistributorState-based association representing forest products industry in Victoria
• South Australian Forest Products Association (SAFPA)coreChannel Partner/ Reseller/ DistributorState-based association representing forest products industry in South Australia
• AFPA New South WalescoreChannel Partner/ Reseller/ DistributorState-based association representing forest products industry in NSW
• Timber QueenslandcoreChannel Partner/ Reseller/ DistributorState-based association representing timber industry in Queensland
• Forest Industries Federation of Western AustraliacoreChannel Partner/ Reseller/ DistributorState-based federation representing forest industries in Western Australia
• Forest and Wood Products Australia (FWPA)coreStrategic or Co-development PartnerIndustry research and development body producing reports including the Building a Low-Carbon Future for Australia report showing industry's path to net zero
• ForestWorkscoreStrategic or Co-development PartnerSkills development organisation providing training programs including Safe and Skilled workforce safety training program
• Responsible WoodcoreOthersForest certification scheme (PEFC endorsed) for sustainable forest management
• Forest Stewardship Council (FSC)coreOthersInternational forest certification scheme for responsible forest management
• Wood BecaminorStrategic or Co-development PartnerConsultancy partner for the Building a Low-Carbon Future report on industry net zero trajectory

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AFPAonline
• YouTubeyoutube.com/channel/UCiPEXmYT_A8B8MauddFxqZg
• Facebookfacebook.com/afpa
• LinkedInlinkedin.com/company/ausfpa
• Instagraminstagram.com/austforests

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Forest Products Association