What Havas Media Network Australia does

Havas Media Network Australia is a wholly-owned subsidiary of HAVAS, S.A., the French multinational communications group founded in 1835. The entity operates as part of the global Havas network (23,000 people across 100+ countries) and functions as the Australian and New Zealand hub of the "Havas Village" model, an integrated agency ecosystem that combines creative, media, health, and specialist expertise across earned, social, influencer, and experiential channels. Locally, the business is composed of 14+ agency brands including Havas Host, Havas Red, Havas Media Network Australia, Havas Blvd, OGB, organic., Co-maker, Havas Play, Havas Helia, Havas Market, H/Advisors, and Havas People, with partner brands Bastion Brands, Frontier, and Pronto extending the network. The company serves consumer-facing brands across tourism, consumer goods, renewable energy, retail, beauty, food and beverage, and beverages, with a documented client portfolio spanning Gillette (King C Gillette), Destination NSW, The Body Shop, Neoen, Hendrick's Gin, L'OR Coffee, and Fanta. The group is headquartered in Sydney at 121-127 Harrington Street, The Rocks, with additional offices in Melbourne and Brisbane, and operates across Australia and New Zealand under the "Deliberately Different" positioning with a challenger mindset.

The company's core intellectual assets are its proprietary research frameworks. Meaningful Brands is an annual global study surveying 375,000 people across 31 markets, 22 industries, and 1,800 brands, providing a strategic framework that categorizes brand value through functional, personal, and collective benefits. The Aussie Futures Study is the local extension, providing Australian consumer segmentation and future-need groups. These datasets function as a strategic backbone used across all Havas agencies globally. The business model is professional services: revenue is generated through project-based engagements, retainer contracts, and ongoing agency partnerships with quote-based fees that are not publicly disclosed. The go-to-market motion is enterprise field sales with consultative selling, with new business inquiries directed to the Group CEO (James Wright), indicating senior leadership involvement in the enterprise sales pipeline. Customer segments are horizontal, focused on consumer-facing brands seeking integrated creative, media, and strategic communications outcomes (e.g., 147% category growth for King C Gillette, 29% sales surge and 64.7M editorial reach for Hendrick's Gin, ROI within six months for L'OR Coffee). The company is a private, wholly-owned subsidiary of HAVAS, S.A., with no public ticker, no disclosed funding rounds, and no disclosed revenue figures.

Name

Havas Media Network Australia

Legal name

HAVAS, S.A.

Website

https://aus.havas.com

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

51–100 employees

Short description

Havas Media Network Australia is a wholly-owned subsidiary of French parent HAVAS, S.A., operating an integrated village of 14+ specialized creative, media, and communications agency brands serving consumer-facing enterprise clients across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Advertising & Media Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Advertising media agency
• Media planning buying
• Integrated communications
• Creative advertising services
• Brand strategy consulting

Headquarters

HQ city

Sydney, New South Wales

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising & Media Communications Services: Full-service advertising and media communications agency providing creative, media planning, PR, social, influencer, experiential, and strategic services to brands. Revenue generated through project-based engagements, retainer contracts, and ongoing agency partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Havas Media Network Australia operates as part of the Havas Village ANZ, a full-service advertising and media communications agency network. It provides media planning and buying across earned, paid, and owned channels, integrated alongside 13 specialist sister agencies covering creative, PR, influencer, experiential, digital, analytics and HR communications. Revenue is generated through project-based engagements, retainer contracts, and ongoing agency partnerships with brands seeking integrated communications services and growth.

Product overview

Havas Media Network Australia operates as a unified platform-plus-specialist-agencies architecture under the Havas Village model, bringing together creative, media, health, and specialist expertise across earned, social, influencer, experiential and more. The network comprises 14 distinct agency brands: Havas Host (full-service creative), Havas Red (integrated campaigns), Havas Media Network Australia (media planning/buying), Havas Blvd (experiential), Havas Play (entertainment/sports), Havas Helia (digital/eCommerce), Havas Market (analytics), OGB (purpose-driven), organic. (digital content), Co-maker (influencer/social), H/Advisors (PR/strategic comms), Havas People (talent comms), plus partner brands Bastion Brands, Frontier, and Pronto. This is complemented by proprietary research frameworks including Meaningful Brands and the annual Aussie Futures Study. The unified mission 'Growth, Powered by Desire' connects these agencies through shared strategic methodology, with Meaningful Brands acting as the 'glue' that provides common strategic thinking across all disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Meaningful Brands: Proprietary market research initiative spanning 375,000 people worldwide, 31 markets, 22 industries and 1,800 brands each year. A strategic framework used across all Havas agencies globally.
• Aussie Futures

Products and services

• Havas Host Full-service creative and communications agency within the Havas Village network, delivering integrated brand experiences for brands.
• Havas Red Creative and communications agency specializing in integrated campaigns and brand storytelling for clients.
• Havas Media Network Australia Media planning and buying agency providing integrated media strategies across earned, paid, and owned channels for brands.
• Havas Blvd Agency focused on experiential marketing and brand activations for clients.
• OGB (One Green Bean) Creative agency specializing in purpose-driven campaigns, PR and brand advocacy.
• organic. Digital and content agency focused on organic growth strategies for clients.
• Co-maker Creative co-creation agency specializing in influencer and social content for brands.
• Havas Play Entertainment and sports marketing agency focused on experiential activations for brands.
• Havas Helia Digital and technology agency focused on eCommerce and digital transformation for clients.
• Havas Market Marketing analytics and insights agency providing research and measurement services.
• H/Advisors Strategic communications and public relations consultancy serving clients across ANZ.
• Havas People Human resources and talent communications agency serving employer brand and internal communications needs.

Quantifiable outcome

• 147% category position growth for King C Gillette in Australian retail
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Bastion Brands: Brand strategy and design consultancy now operating as a partner brand within the Havas Village network. Historically a peer to Havas ANZ before acquisition; now listed as a wholly-owned subsidiary in the company data.

Broad incumbents

• WPP / Ogilvy Australia: Global advertising holding company with significant Australian operations including Ogilvy, GroupM, and VMLY&R. Most direct comparison to Havas Media Network Australia as a multi-brand agency network offering integrated creative, media, and PR services in ANZ.
• IPG Mediabrands Australia: Australian media arm of Interpublic Group, including UM and Initiative. Competes head-to-head with Havas Media Network Australia on media planning and buying for enterprise clients in ANZ.
• Dentsu Australia: Australian operations include Dentsu Creative and Dentsu Media (formerly Carat). Large incumbent competing on integrated communications engagements and media planning/buying across ANZ.
• Omnicom Group Australia: Australian operations span BBDO, DDB, TBWA, and media agencies including PHD and OMD. Competes directly with Havas ANZ across creative, media buying, and integrated communications mandates.
• Publicis Groupe Australia: Australian arm of Publicis Groupe (Publicis, Saatchi & Saatchi, Leo Burnett, Starcom, Digitas). Direct competitor offering the same integrated creative, media, and digital services under a holding-company architecture.

Direct peers

• TBWA Australia: Omnicom-owned creative agency with Australian operations under TBWA and associated media agencies. Competes with Havas ANZ's creative and media units across ANZ enterprise clients.
• Leo Burnett Australia: Australian creative agency within Publicis network offering full-service brand communications. Direct competitor to Havas Host and Havas Red on creative-led enterprise pitches.
• M&C Saatchi Australia: Independent creative and media agency network with Sydney presence offering integrated brand communications. Comparable to Havas ANZ's challenger positioning and full-service creative-media offering in the Australian market.

Emerging players

• Accenture Song Australia (formerly Droga5): Australia operations of Accenture Song, including the legacy Droga5 creative brand. Competes with Havas ANZ for premium creative and digital transformation mandates, particularly for enterprise clients seeking consulting-advertising integration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/havas
• YouTubeyoutube.com/user/HavasGroup
• LinkedInlinkedin.com/company/havas-media-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Media Network Australia