Tourismusverband Ausseerland Salzkammergut

What Tourismusverband Ausseerland Salzkammergut does

Tourismusverband Ausseerland Salzkammergut is a regional tourism association (Tourismusverband) headquartered in Bad Aussee, Styria, Austria, responsible for destination marketing, visitor information, and booking infrastructure for the Ausseerland Salzkammergut region. The organization promotes a year-round Alpine destination built around lakes (Altausseer See, Grundlsee, Ödensee, Salza reservoir), ski areas (Loser, Tauplitz), cultural heritage sites (Salzwelten Altaussee, UNESCO-recognized Nikolospiel), and signature events including the 60+ year Narzissenfest and Ausseer Fasching. It serves domestic and international leisure travelers as its primary audience, with a secondary focus on workation travelers and on regional tourism businesses (hotels, restaurants, activity providers) that constitute its member base.

Its core product is the destination website operated on the steiermark.com platform, providing accommodation search and booking, vacation package assembly, event listings, excursion and tour recommendations, themed vacation modules (family, pet-friendly, workation, weddings, barrier-free, camping), guest card programs, and a digital guest newspaper. Supporting technology includes the meinAusseerland Guide mobile companion, a regional webcam network, an integrated booking engine with cart functionality, and a B2B member portal (TourismusCampus, Benefit Card, Digitale Amtstafel). No AI/ML capabilities, public APIs, or proprietary algorithms are evident in the disclosed technology stack.

The business model rests on mandatory tourism levies collected from accommodation providers, recurring member fees from regional tourism businesses, transaction commissions on accommodations and packages booked via the website, and modest revenue from printed brochure sales. Marketing is executed through content marketing, email newsletters, signature events, and a B2B member community. The organization is privately held, not publicly traded, and aligned with the broader Styria Tourismus platform; no formal parent-subsidiary relationship is disclosed. It holds the Austrian Environmental Label for Destinations and participates in a six-region coalition for the '1 Ticket, 2 Urlaube' sustainable travel campaign.

Name

Tourismusverband Ausseerland Salzkammergut

Legal name

Tourismusverband Ausseerland Salzkammergut

Website

https://ausseerland.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Regional tourism association in Bad Aussee, Austria, promoting the Ausseerland Salzkammergut Alpine destination to leisure travelers via a booking website, mobile guide, guest card program, and signature events, funded by tourism levies and member fees.

Ownership category

akta.pro rank

Product category

Regional Destination Marketing and Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAKAOAK

Culture, Heritage & Arts Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

SECONDARYTHAJABAL

Multi-Activity & Expedition Packages (Guided Adventure Trips)

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

Keywords

• Regional tourism marketing
• Destination management
• Accommodation booking
• Guest card programs
• Alpine vacation services

Headquarters

HQ city

Bad Aussee

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Tourism Levy and Member Fees: As a regional tourism board (Tourismusverband), the organization is funded through mandatory tourism levies collected from accommodation providers and member fees from regional tourism businesses, including hotels, restaurants, and experience providers.
2. Booking Commission: The organization earns commissions on accommodations and vacation packages booked through its website platform (steiermark.com).
3. Brochure/Guide Sales: Revenue generated from ordering physical brochures and promotional materials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Tourismusverband Ausseerland Salzkammergut is a regional tourism association that markets the Ausseerland Salzkammergut destination in Styria, Austria, and operates a destination website providing accommodation search and booking, vacation packages, guest card programs, a digital travel guide (meinAusseerland Guide), event promotion, webcams, and printed brochure services. It serves both leisure travelers planning Alpine vacations and member tourism businesses across the region.

Product overview

Tourismusverband Ausseerland Salzkammergut operates a unified tourism destination platform centered on its main website (steiermark.com/de/Ausseerland-Salzkammergut), which serves as a comprehensive vacation planning portal. The core offering includes accommodation search and booking functionality, complemented by thematic modules for events, tours, excursions, themed vacations, and guest services. The product portfolio also includes the meinAusseerland Guide mobile app, guest card programs, a newsletter/guest newspaper, live webcams, and brochure ordering services. Together, these offerings create a complete digital ecosystem for marketing the Ausseerland Salzkammergut region in Styria, Austria and facilitating visitor bookings and experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Search and Booking (Unterkünfte suchen & buchen) Online service enabling visitors to search for and reserve lodging throughout the Ausseerland Salzkammergut region, including real-time availability and booking cart functionality. Targeted at leisure travelers planning stays in the region.
• meinAusseerland Guide Digital travel guide providing mobile access to tourism information, recommendations, and trip-planning tools for visitors to the Ausseerland region.
• Gästecards im Ausseerland (Guest Card Program) Guest card program providing visitors with discounts, benefits, and exclusive access to regional attractions and partner businesses across the Ausseerland region.
• Urlaubspakete / Angebote & Pauschalen (Vacation Packages) Pre-packaged vacation deals and special offers that bundle accommodation with activities and experiences in the Ausseerland Salzkammergut region, bookable through the destination website.

Quantifiable outcome

• The Narzissenfest has been celebrated for over 60 years, demonstrating long-standing cultural significance and sustained tourism appeal.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Six Austrian Environmental Label Tourism RegionscoreStrategic or Co-development PartnerThe Ausseerland Salzkammergut is one of six Austrian tourism regions awarded the Austrian Environmental Label for Destinations. Together they run the '1 Ticket, 2 Urlaube' campaign encouraging travelers to arrive by train or bus, with the chance to win a free winter vacation.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ausseerland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismusverband Ausseerland Salzkammergut