Aussie Ark
Aussie Ark is an Australian non-profit wildlife conservation charity founded in 2011 that operates captive breeding and rewilding programs for threatened species including Tasmanian Devils, Eastern Quolls, Koalas, and Manning River Turtles across 3,500 hectares of predator-proof sanctuaries, funded by individual donations, symbolic adoptions, and ecotourism.
- Company typePrivate
- Founded2011
- HeadquartersTomalla, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aussie Ark does
Aussie Ark (legal name Australian Wildlife Ark Limited, ABN 51 417 871 203) is an Australian non-profit conservation charity founded in 2011 and headquartered at 1 Tomalla Road, Tomalla, NSW 2337, with a secondary Conservation Ark facility at the Australian Reptile Park in Somersby, NSW. The organization operates a captive breeding-to-rewilding pipeline for Australia's threatened wildlife, maintaining the largest disease-free insurance population of Tasmanian Devils on mainland Australia and the largest breeding and rewilding programs for Eastern Quolls and Rufous Bettongs on mainland Australia. Its core technology includes predator-proof sanctuary enclosures spanning 3,500 hectares (Barrington Wildlife Sanctuary, Eco Sanctuary, Curricabark, Yindi), proprietary genetic database management for optimal breeding pair selection, wildlife conditioning protocols for pre-release preparation, and VHF telemetry monitoring of released animals. Core offerings include conservation breeding programs, rewilding initiatives, Devils in the Wild Tours (2.5-hour immersive experiences running four times monthly), Open Days, Scientific Expeditions, and the production of measurable conservation outcomes (3,186 animals bred, 228 rewilded, 48,000 trees planted, 14 Tasmanian Devil joeys confirmed in 2026 first pouch checks).
The organization's revenue model is a diversified nonprofit mix: individual one-off and recurring donations (all donations over $2 are tax-deductible for Australian donors under its DGR status), symbolic animal adoptions priced at $25/month or $300/year across Tasmanian Devils, Koalas, Eastern Quolls, and Broad-Toothed Rats, ecotourism tours booked through FareHarbor, merchandise sales via shop.aussieark.org.au, and a bequest/legacy giving program operated in partnership with SafeWills. Customer segments span individual wildlife enthusiasts, gift givers, eco-tourists, corporate partners, and government/research institutions. Key strategic partners include NSW National Parks and Wildlife Service (enabling access to 60,000+ hectares of feral predator-free public land for species releases), Western Sydney University, University of Newcastle, the federal Department of Climate Change, Energy, the Environment and Water, the Wreck Bay Aboriginal Community, the Australian Reptile Park, and the Tasmanian Quoll Conservation Program. The organization is led by Managing Director Tim Faulkner, Chief Conservation Officer Hayley Shute, and Operations Manager Dean Reid, with a lean team of 6 employees.
Aussie Ark firmographics
Firmographics- Name
- Aussie Ark
- Legal name
- Australian Wildlife Ark Limited
- Website
- https://aussieark.org.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aussie Ark is an Australian non-profit wildlife conservation charity founded in 2011 that operates captive breeding and rewilding programs for threatened species including Tasmanian Devils, Eastern Quolls, Koalas, and Manning River Turtles across 3,500 hectares of predator-proof sanctuaries, funded by individual donations, symbolic adoptions, and ecotourism.
- Ownership category
- akta.pro rank
Aussie Ark industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Zoos and Botanical Gardens (71213)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
- akta.pro secondary industries
- Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Animal Shelters & Adoption Services (BPAGAIAA)
Keywords
Where Aussie Ark is headquartered
LocationHeadquarters
- HQ city
- Tomalla
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Aussie Ark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Fundraising: One-off and recurring donations from individual supporters. All donations over $2 are tax-deductible for Australian donors. The organization also accepts direct bank transfers and phone donations.
- Symbolic Animal Adoptions: Monthly ($25/month) or annual ($300/year) symbolic adoptions of endangered animals including Tasmanian Devils, Koalas, Eastern Quolls, and Broad-Toothed Rats. Adoption packages include certificates, photos, fact sheets, brooches, and stickers.
- Ecotourism Experiences: Revenue from Devils in the Wild Tours (2.5-hour immersive experiences with Tasmanian Devils), Open Days, and Scientific Expeditions. Bookings handled through FareHarbor platform. Tours run four times monthly.
- Merchandise Sales: Online shop selling environmental gifts, merchandise, and wildlife-related products. Shop available at shop.aussieark.org.au.
- Bequests and Legacy Giving: Gift-in-will program allowing supporters to leave donations through their estate. Partnership with SafeWills for online Will creation. Legal details provided for solicitors to include Aussie Ark in client wills.
- Gift Cards and Experience Vouchers: Digital and physical gift cards redeemable toward any Aussie Ark experience including Devils in the Wild Tours and Open Days. Sold through FareHarbor booking platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Animal Adoption - $25/month |
| Subscription | Annual | Annual Animal Adoption - $300/year |
| Other | Pay-as-you-go | One-off Donations |
| Other | Pay-as-you-go | Devils in the Wild Tour - Not publicly disclosed |
| Other | Pay-as-you-go | Open Days Experience - Not publicly disclosed |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Aussie Ark product offering
Product offeringCore offering
Aussie Ark is a conservation action organisation that builds insurance populations of Australia's threatened wildlife through captive breeding in predator-proof sanctuaries, then reintroduces these animals to feral-free wild habitats via rewilding programs. The organisation's core operations span Tasmanian Devils, Eastern Quolls, Koalas, Rufous Bettongs, Manning River Turtles, and other threatened species, supported by a 3,500-hectare sanctuary network. Public-facing offerings include Devils in the Wild ecotourism tours, Open Days, symbolic animal adoptions, donations, bequests, and an online merchandise shop.
Product overview
Aussie Ark is a wildlife conservation charity operating as a single unified organization offering conservation programs and visitor experiences. The core offering consists of hands-on breeding and rewilding programs for Australia's threatened wildlife (Tasmanian Devils, Koalas, Eastern Quolls, and other species), supplemented by visitor-facing eco-tourism experiences (Devils in the Wild Tours, Open Days) and symbolic adoption programs. The organization also accepts donations, bequests, and operates an online merchandise store. All offerings directly fund the conservation mission of building insurance populations, protecting sanctuaries from feral predators, and restoring native habitats.
Differentiator
Problem solved
Functional benefit
Products and services
- Devils in the Wild Tours 2.5-hour immersive guided tours at Barrington Tops conservation facility providing close encounters with Tasmanian Devils, including communal feeding sessions and observation of free-range enclosures. Bookings via FareHarbor.
- Open Days Selected open access days at Barrington Tops featuring guided walks through wild enclosures and presentations about conservation programs, including Tasmanian Devils, Eastern Quolls, and Koalas.
- Animal Adoption Programs Symbolic animal adoption programs for Tasmanian Devils, Eastern Quolls, Koalas, and Broad-Toothed Rats, available as monthly ($25/month) or annual ($300/year) contributions with adoption packs including certificate, photo, fact sheet, brooch, and sticker.
- Donation Programs One-off and regular donations supporting wildlife conservation, habitat restoration, and breeding programs. All donations over $2 are tax-deductible for Australian donors. Available via website, phone, or direct bank transfer.
- Bequests/Legacy Giving Program allowing supporters to include Aussie Ark in their estate planning for long-term conservation support. Partnership with SafeWills for online Will creation.
- Gift Experiences Gift vouchers for Devils in the Wild Tours and Open Days, available as digital or physical gift cards for wildlife experiences.
- Online Merchandise Store Online merchandise shop selling wildlife-themed products including environmental gifts and branded items, with proceeds supporting conservation programs.
- Conservation Breeding Programs Insurance population breeding programs for threatened species including Tasmanian Devils, Eastern Quolls, Koalas, and various marsupials, amphibians, and reptiles, delivered via predator-proof sanctuaries and managed genetic databases.
- Rewilding Programs Reintroduction of captive-bred species into protected wild habitats and feral-proof sanctuaries for population restoration, conducted in partnership with NSW National Parks and Wildlife Service and research institutions.
Quantifiable outcome
- 228 animals successfully rewilded to date
- +7 more outcomes
Companies that use Aussie Ark
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Aussie Ark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aussie Ark partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- NSW National Parks and Wildlife ServicecoreLandmark partnership for wildlife releases into feral predator-free areas. Includes state-first releases of Rufous Bettongs (17 animals) into Ngambaa Nature Reserve near Coffs Harbour and Eastern Quolls (5 animals) into Booderee National Park. NPWS manages 10 feral predator-free area sites spanning 60,000+ hectares supporting 50+ threatened species including 30 species locally extinct in NSW.
- Western Sydney UniversitycoreResearch collaboration for Manning River Turtle conservation. Professor Ricky Spencer leads pioneering VHF telemetry research to study turtle movements, distribution, and survivability. First-ever use of this technology for the species, providing science applicable to freshwater turtle conservation globally.
- University of NewcastleminorAcademic partner in state-first Rufous Bettong release project with NPWS. Contributed research expertise and support to planning and preparation for wildlife reintroduction to Ngambaa Nature Reserve.
- Department of Climate Change, Energy, the Environment and WatercoreFederal government department partner in Manning River Turtle wild release program. Department representative (Andrew Steed) attended release event and acknowledged Aussie Ark's role in endangered species conservation. Program supports government conservation mandates.
- Wreck Bay Aboriginal CommunitycoreTraditional Owners partnership for Eastern Quoll release at Booderee National Park on NSW south coast. Release conducted 'On Country' with community involvement, respecting indigenous connection to land and wildlife. Partnership under broader Tasmanian Quoll Conservation Program.
- Australian Reptile ParkcoreSister organisation housing Conservation Ark facility at Somersby on NSW Central Coast. Aussie Ark operates Conservation Ark within the Reptile Park grounds. Historical connection: former owner Eric Worrell rediscovered Parma Wallaby in 1960s, making species conservation meaningful to both organisations.
- SafeWillsminorOnline Will provider partnership enabling supporters to create legally binding Wills online. Partnership includes referral tracking (UTM parameters), promotional mentions on Aussie Ark bequests page, and co-branded promotional content. SafeWills offers free year of Will updates with Australian lawyer review.
- Tasmanian Quoll Conservation ProgramcoreOngoing collaboration for Eastern Quoll breeding and rewilding. Partnership enabled Booderee National Park releases and contributed to establishing largest breeding program for Eastern Quolls on mainland Australia.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Aussie Ark competitors and assessment
Company assessmentDirect peers
- WIRES (NSW Wildlife Information, Rescue and Education Service): Largest Australian wildlife rescue and rehabilitation organisation, with national-scale volunteer rescue, rehabilitation, and release programs. Overlaps in wildlife rescue and rewilding outcomes, though focused on individual animal rehabilitation versus insurance population breeding.
- Australian Reptile Park: Sister organisation that hosts Aussie Ark's Conservation Ark facility at Somersby, NSW. Operates parallel wildlife conservation, education, and visitor-experience programs, with shared historical lineage via former owner Eric Worrell.
- Bush Heritage Australia: Australian conservation non-profit acquiring and managing large landscapes for biodiversity outcomes, including feral-predator-free reserves. Comparable in sanctuary acquisition, feral animal control, and species recovery focus.
Broad incumbents
- WWF-Australia: Large national wildlife conservation NGO with threatened-species recovery programs, habitat restoration, and corporate/individual donor fundraising at national scale. Comparable conservation mission with much broader geographic and operational footprint.
- Taronga Conservation Society: Major Australian zoo and conservation operator running breeding programs for threatened native species alongside public-facing wildlife experiences. Comparable in combining insurance population breeding, education, and visitor revenue, though at far greater scale.
- San Diego Zoo Wildlife Alliance: Global leader in conservation breeding, rewilding, and wildlife science with insurance population programs for many species. Comparable in 'breeding to rewilding' methodology, genetic database management, and post-release monitoring, but at substantially greater scale and resources.
- Zoos Victoria: Operates three major zoos with extensive native species breeding and 'Fight Extinction' conservation programs including Tasmanian Devil insurance populations. Comparable in maintaining captive breeding, conservation science, and visitor engagement.
Emerging players
- Rewilding Europe: European rewilding initiative restoring wildlife to large-scale natural processes across the continent. Comparable philosophy and methodology in rewilding and species reintroduction, though operating in different geographies and ecosystems.
- The Orianne Society: US-based reptile and amphibian conservation organisation focused on habitat protection, species recovery, and telemetry-based monitoring. Comparable niche focus on reptile and amphibian conservation including the Manning River Turtle program.
Regional players
- Tasmanian Land Conservancy: Tasmania-focused land conservation charity managing permanent reserves for threatened species. Comparable in sanctuary-based conservation and habitat protection, particularly for Tasmanian Devil conservation work, though operating primarily in Tasmania.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aussie Ark social profiles
Digital presenceAussie Ark compliance and trust
Trust signalCompliance5 records
Aussie Ark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aussie Ark leadership team
Management profileNumber of profiles
Profiles4 records
Aussie Ark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aussie Ark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aussie Ark
What does Aussie Ark do?
Aussie Ark is a conservation action organisation that builds insurance populations of Australia's threatened wildlife through captive breeding in predator-proof sanctuaries, then reintroduces these animals to feral-free wild habitats via rewilding programs. The organisation's core operations span Tasmanian Devils, Eastern Quolls, Koalas, Rufous Bettongs, Manning River Turtles, and other threatened species, supported by a 3,500-hectare sanctuary network. Public-facing offerings include Devils in the Wild ecotourism tours, Open Days, symbolic animal adoptions, donations, bequests, and an online merchandise shop.
Is Aussie Ark a public or private company?
Aussie Ark is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Aussie Ark founded?
Aussie Ark was founded in 2011. It employs 1 to 10 people.
Where is Aussie Ark based?
Aussie Ark is headquartered in Tomalla, Australia, in the Oceania region.
How does Aussie Ark make money?
Six revenue lines are on record. Donations and Fundraising is the primary driver. The others are symbolic Animal Adoptions, ecotourism Experiences, merchandise Sales, bequests and Legacy Giving and gift Cards and Experience Vouchers.
Who are Aussie Ark's main competitors?
Direct peers on record are WIRES (NSW Wildlife Information, Rescue and Education Service), Australian Reptile Park and Bush Heritage Australia. Broad incumbents are WWF-Australia, Taronga Conservation Society, San Diego Zoo Wildlife Alliance and Zoos Victoria. Emerging players are Rewilding Europe and The Orianne Society. Tasmanian Land Conservancy is listed as a regional player.
Does Aussie Ark have an API?
No public API is recorded for Aussie Ark.
What industry is Aussie Ark in?
Aussie Ark's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAIAC, Wildlife Rescue, Rehabilitation & Release, with a secondary code of BPAGAIAH, Sanctuaries & Long-Term Care (Farm, Equine, Exotic). Its NAICS code is 71213 and its SIC code is 700.