Mad Science of Austin & San Antonio

What Mad Science of Austin & San Antonio does

Mad Science of Austin & San Antonio is a privately held franchise operating under Mad Science Group Inc., a global STEM enrichment franchisor founded in 1985 in Montreal. The local franchise (Texas Tax ID 47-56664991) delivers inquiry-based hands-on science programs for children from pre-kindergarten through grade 5, with a curriculum correlated to TEKS state educational standards. Its core offerings span five revenue streams: birthday party packages (Standard $295, Super $360, Mega $510, plus add-ons), half-day and full-day summer and vacation camps ($260-$390 starting), school workshops ($215-$235 per session), school assemblies and special events ($495-$1,105), and recurring after-school enrichment classes ($229-$238 for multi-week sessions). Operations are mobile-centric, with instructors traveling to homes, schools, venues, libraries, and corporate sites; the company lists 8 employees and operates out of a P.O. Box in Austin, TX serving both the Austin and San Antonio metro areas.

The business runs five primary distribution channels: mobile service delivery (direct at customer locations), school program delivery (direct sales to schools), camp venue partnerships (churches, community centers, JCC), an online self-service registration portal, and phone-based sales via dedicated Austin and San Antonio numbers. Customer segments are diversified across parents and families (primary), schools and educators (primary), school administrators (secondary), and community organizations such as libraries and scouts (secondary). Marketing relies on the website, organic social on Facebook/Instagram/Twitter/YouTube, Constant Contact email newsletter, and Zoho inquiry forms. The company holds no patents; its primary intangible asset is the licensed Mad Science® trademark. There are no disclosed funding rounds, M&A activity, or leadership changes, and revenue is not publicly reported. Cross-promotion with sister company Imagine Arts Academy extends reach into complementary art-based enrichment.

Name

Mad Science of Austin & San Antonio

Legal name

Mad Science Group Inc.

Website

https://austin.madscience.org

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Mad Science of Austin & San Antonio is a privately held franchise delivering mobile STEM enrichment programs — birthday parties, summer camps, school workshops, and assemblies — to children pre-K through grade 5 across the Austin and San Antonio metro areas.

Ownership category

akta.pro rank

Product category

Children's STEM Enrichment Services

NAICS

Sports and Recreation Instruction (61162), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industries

STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Research & Science Fair Competitions (Science Fairs, Research Symposiums) (EDAMAGAL)

Keywords

• Children's STEM education
• Science enrichment programs
• Birthday party entertainment
• School science workshops
• Summer STEM camps

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Birthday Party Packages: One-time event-based revenue from birthday party packages (Standard, Super, Mega) with optional add-ons. Parties held at customer locations or venues. Pricing ranges from $295 to $510 base, with add-ons like rocket launches, dry ice shows, and favor bags.
2. Summer and Vacation Camps: Week-long camp programs offered in half-day (9AM-12PM or 1PM-4PM) and full-day (9AM-4PM) formats. Multi-week discounts available. Aftercare available for full-day camps at $75/week. Registration through online portal.
3. School Workshops: In-school science workshops for preschool (45 minutes) and elementary (60 minutes) levels. Discounted pricing for multiple workshops booked. Curriculum-correlated to state standards. Includes Teacher Resource Guides.
4. School Special Events and Assemblies: Science shows, demonstrations, and make-and-take fun stations for school events. Pricing varies by format (shows vs. stations) and group size. Discounts available for multiple back-to-back shows.
5. After-School Enrichment Programs: Weekly class programs during school year, typically 6-14 week sessions. Examples include Fantastic Forces (14-week, $238) and Mad Science Junior (8-week, $229). Held at schools and community locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Mad Science of Austin & San Antonio is a mobile STEM enrichment service that delivers inquiry-based science programming to children ages 3-12 at customer locations. Its offerings span birthday party entertainment (with slime-making and demonstration add-ons), half-day and full-day summer camps with themed tracks, in-school workshops and assemblies aligned to TEKS standards, after-school enrichment classes, and turnkey event programming for libraries, community centers, scout groups, and corporate CSR events.

Product overview

Mad Science of Austin & San Antonio is a leading STEM enrichment provider offering a portfolio of educational products and services for children pre-kindergarten through grade 6. The core offering consists of Birthday Parties (interactive shows with slime-making and add-ons), Summer Camps (half-day and full-day themes like Robo Rangers, Galaxy Defenders, Secret Agent Lab), School Workshops (TEKS-aligned in-class programs for preschool and K-6 with 50+ topics), and School Special Events (assemblies and science nights). Additional programs include Organization Camps for venues, Organization Special Events for corporate and library settings, and CSR/Sustainability Programs for corporate employee engagement. After-school programs run weekly at partner schools. The company operates as a franchise of Mad Science Group Inc. and also collaborates with sister company Imagine Arts Academy for art camps.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthday Parties

Quantifiable outcome

• Curriculum correlated to state educational standards (TEKS)
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mad Science Group Inc. (corporate + other franchisees): Global franchisor of the Mad Science brand with 150+ locations; the most direct comparable as it operates the same curriculum, brand, and business model across all territories.
• Club SciKidz: STEM summer-camp and after-school provider serving multiple U.S. metros with hands-on science, engineering, and technology camps — directly overlaps Mad Science's camp and after-school offerings.
• Destination Science: Mobile STEM enrichment provider offering in-school science assemblies, workshops, and summer camps for elementary-age children — closely comparable delivery model and target audience.
• Science Made Simple: Provider of interactive science shows, workshops, and birthday parties for children and schools; comparable mobile entertainment and STEM-curriculum model.
• Engineering For Kids: Franchised STEM education provider offering after-school programs, summer camps, and birthday parties in engineering, coding, and electronics — overlaps Mad Science's enrichment and event products.
• Bricks 4 Kidz: Franchised LEGO engineering programs for pre-K through middle school, including after-school classes, camps, and birthday parties; competes for the same parents, schools, and events.

Emerging players

• Steve Spangler Science: Hands-on science education brand with curriculum kits, teacher resources, and event programming; adjacent content library and school-channel exposure to Mad Science.
• Code Ninjas: Franchised kids coding and STEM education center offering camps, after-school programs, and birthday parties; partial overlap in STEM enrichment and birthday-party channel.
• Science Explorers: Mobile/in-school science enrichment provider offering assemblies, after-school clubs, and summer camps with hands-on STEM curriculum — comparable delivery model.

Regional players

• Mad Science of Houston / Mad Science of DFW: Sibling Mad Science franchisees operating in adjacent Texas metros; identical business model and curriculum, illustrating the franchise's regional replication play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/madscienceisfun
• YouTubeyoutube.com/user/madscienceaustin
• Facebookfacebook.com/MadScienceATXSA
• Instagraminstagram.com/madscienceatxsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Science of Austin & San Antonio