AUTOBUS
AUTOBUS Web is a Milan-based B2B trade publication, operated by Vado e Torno Edizioni S.r.l., covering the Italian bus, coach and public transport (TPL) industry through a news portal, magazine, weekly podcast and the Mobility Innovation Tour event series, monetised via subscriptions and B2B advertising.
- Company typePrivate
- Founded2012
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AUTOBUS does
AUTOBUS Web is the operating digital-publication brand of Vado e Torno Edizioni S.r.l., a privately held Italian B2B media company headquartered at Via Brembo 27, Milan. The title was launched in 2012 to provide Italian-language coverage of the bus, trolleybus, e-bus, coach/tourism, and public transport (TPL) sectors, with dedicated verticals for components, industry events, and driver-facing content. The product surface comprises the autobusweb.com news portal (the core product), a print and digital magazine (Rivista AUTOBUS), and the AUTOBUS Weekly podcast, supplemented by RSS, an email newsletter, and active social channels on Facebook, YouTube, Instagram and LinkedIn. The company also operates the Mobility Innovation Tour, an annual in-person industry event series staged across Italian cities.
Underlying technology is a conventional digital publishing stack (WordPress-style CMS, podcast RSS, email and social distribution) with no proprietary platform, API, or mobile app surface disclosed. The business model is two-stream: recurring subscription revenue from the print and digital magazine via the vadoetorno.com subscription portal, and B2B advertising and sponsorship revenue targeting the same audience. Distribution is single-country/domestic (Italy), although editorial partnerships extend event coverage into pan-European trade shows including European Mobility Expo (Paris), Busworld Turkey, and Transpotec-NME.
Customers are organised by vertical rather than segment: Italian TPL operators, bus and coach OEMs and bodybuilders (Iveco Bus, MAN, Scania, Volvo, Solaris, Otokar, Daimler Buses Italia, VDL, Indcar and 100+ other tracked brands), component suppliers (ABB, ZF, Bosch Rexroth, Knorr Bremse, Webasto, Thermo King), and transport industry professionals including drivers and fleet managers. The publication's tracked-brand index, now exceeding 100 manufacturers and component suppliers, functions both as an advertising sales inventory and as a content taxonomy. The company is independently owned within the Vado e Torno Edizioni corporate structure, with no disclosed external investment, parent, or control relationships; current staffing stands at 114 employees.
AUTOBUS firmographics
Firmographics- Name
- AUTOBUS
- Legal name
- Vado e Torno Edizioni S.r.l.
- Website
- https://autobusweb.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AUTOBUS Web is a Milan-based B2B trade publication, operated by Vado e Torno Edizioni S.r.l., covering the Italian bus, coach and public transport (TPL) industry through a news portal, magazine, weekly podcast and the Mobility Innovation Tour event series, monetised via subscriptions and B2B advertising.
- Ownership category
- akta.pro rank
Where AUTOBUS is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
AUTOBUS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription (Rivista): Print and digital magazine subscription services under the Vado e Torno Edizioni brand
- Advertising: B2B advertising and sponsorship opportunities targeting transport industry professionals
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AUTOBUS product offering
Product offeringCore offering
AUTOBUS Web is a specialized B2B trade media brand covering the Italian public transport, bus, coach, and electric bus industry through editorial articles, a weekly podcast, and a print/digital magazine. The company operates under Vado e Torno Edizioni S.r.l. and sells subscriptions to its Rivista AUTOBUS magazine while generating advertising revenue from bus manufacturers, components suppliers, and transport operators. It also organizes the annual Mobility Innovation Tour event series and serves as media partner for major industry exhibitions in Europe.
Product overview
AUTOBUS Web is a unified online news platform and magazine covering public transport in Italy. The core product is the AUTOBUS Web news portal providing daily coverage of buses, electric buses, trolleybuses, tourism coaches, and public transport news. The platform extends through the AUTOBUSWeekly podcast (weekly news summary) and the Rivista AUTOBUS magazine (in-depth articles and road tests). The company operates under Vado e Torno Edizioni and covers various bus manufacturers and transport operators in Italy.
Differentiator
Problem solved
Functional benefit
Brands
- AUTOBUS Weekly: Weekly podcast covering news in public transport and mobility
- Mobility Innovation Tour
Products and services
- AUTOBUS Web News Portal An online news portal and magazine providing news, articles, and analysis on buses, trolleybuses, electric buses, coach and tourism transport, components, and industry events in Italy. It serves public transport operators, manufacturers, and transport professionals as the primary editorial platform of AUTOBUS Web.
- AUTOBUS Weekly Podcast A weekly podcast that delivers a summary of the most interesting news from the public transport and mobility sector in Italy, distributed to industry followers.
- Rivista AUTOBUS Magazine The print and digital magazine version of AUTOBUS providing in-depth articles, investigations, road tests, and professional content for the Italian public transport industry, sold via subscription.
- Mobility Innovation Tour An annual industry event tour organized by AUTOBUS Web that brings together public transport operators, manufacturers, and technology providers across Italian cities to discuss mobility innovation.
Companies that use AUTOBUS
Customer profileSegments3 records
Ideal customer profiles3 records
AUTOBUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AUTOBUS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- European Mobility ExpominorAUTOBUS Web serves as media partner for the European Mobility Expo in Paris, covering the event and providing editorial content
- BusworldminorEditorial coverage and media partnership for Busworld Turkey exhibitions and related events
- Transpotec-NMEminorAUTOBUS Web participates in Transpotec-NME events with Mobility Innovation Tour programming
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
AUTOBUS competitors and assessment
Company assessmentDirect peers
- Route One: UK-based trade magazine and digital platform covering the bus and coach industry. Closest direct peer in European B2B bus trade media, with similar subscription + advertising + event revenue mix.
- Bus and Coach Buyer: UK B2B publication for bus and coach operators and suppliers. Direct peer in trade media covering the same OEM and operator buyer base as AUTOBUS Web, with similar editorial product.
- Coach & Bus Week: UK trade title for coach and bus operators serving the UK and Irish markets. Direct peer in vertical B2B media with comparable print/digital/event structure.
Others
- UITP (International Association of Public Transport): Global public-transport industry association publishing research, hosting events, and engaging the same operator and policymaker audience AUTOBUS Web serves in Italy.
- Railway Gazette: International rail and urban transit trade publication. Comparable as a long-established specialist transport media brand with multi-format content distribution and industry event participation.
- International Railway Journal: Global B2B media for the rail industry, with overlapping advertiser base in mobility operators and OEMs. Comparable as a specialized transportation trade publication with subscription, advertising, and event revenue.
Emerging players
- Busworld: International bus and coach exhibition organizer with associated media content and community programming. Comparable in audience access to OEMs and operators, with significant event-revenue overlap.
Regional players
- Omnibusse (VDO Verlag): German-language trade magazine dedicated to buses and coaches in the DACH region. Comparable as a regional European bus trade title with print/digital content and industry event coverage.
- Quattroruote: Italy's leading automotive trade and consumer publication. Comparable as an Italian-language B2B/B2C media brand with multi-channel content, subscription, and event monetization in the same geographic market.
Broad incumbents
- Automotive News Europe: Pan-European automotive trade publication covering OEMs, suppliers, and regulation. Comparable as a B2B media outlet reaching the same commercial vehicle advertiser base, though at a broader automotive scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AUTOBUS social profiles
Digital presenceAUTOBUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUTOBUS leadership team
Management profileNumber of profiles
AUTOBUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUTOBUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUTOBUS
What does AUTOBUS do?
AUTOBUS Web is a specialized B2B trade media brand covering the Italian public transport, bus, coach, and electric bus industry through editorial articles, a weekly podcast, and a print/digital magazine. The company operates under Vado e Torno Edizioni S.r.l. and sells subscriptions to its Rivista AUTOBUS magazine while generating advertising revenue from bus manufacturers, components suppliers, and transport operators. It also organizes the annual Mobility Innovation Tour event series and serves as media partner for major industry exhibitions in Europe.
Is AUTOBUS a public or private company?
AUTOBUS is a private company. It is classified as unknown and is currently operating.
When was AUTOBUS founded?
AUTOBUS was founded in 2012. It employs 101 to 250 people.
Where is AUTOBUS based?
AUTOBUS is headquartered in Milan, Italy, in the Europe region.
How does AUTOBUS make money?
Two revenue lines are on record. Subscription (Rivista) is the primary driver. The others are advertising.
Who are AUTOBUS's main competitors?
Direct peers on record are Route One, Bus and Coach Buyer and Coach & Bus Week. Others are UITP (International Association of Public Transport), Railway Gazette and International Railway Journal. Busworld is listed as an emerging player. Regional players are Omnibusse (VDO Verlag) and Quattroruote. Automotive News Europe is listed as a broad incumbent.
Does AUTOBUS have an API?
No public API is recorded for AUTOBUS.