Auto Concierge
Auto Concierge provides luxury vehicle asset management for high-net-worth collectors, offering climate-controlled storage, maintenance, transport, documentation, and brokerage services for nearly 500 vehicles across six facilities in California and Montana.
- Company typePrivate
- Founded2008
- HeadquartersLos Angeles, CA, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Auto Concierge does
Auto Concierge is a luxury vehicle asset management firm founded in 2008 by Scott Elrod in Los Angeles. It serves high-net-worth collectors by managing nearly 500 vehicles across six facilities — four in California and two in Montana. Core services include climate-controlled storage, scheduled maintenance, transport logistics, purchase-and-sale brokerage, ownership and provenance documentation, and exercise programs that periodically run vehicles to preserve mechanical health.
The firm operates a proprietary asset management software platform that centralizes vehicle condition records, service histories, documentation, and logistics across the fleet. This software underpins service delivery but is described as operational tracking rather than AI-enabled functionality. Revenue is generated through quote-based, relationship-priced contracts tailored to each client's portfolio, reflecting a bespoke luxury-services pricing model rather than published rate cards. Auto Concierge is privately held, founder-owned, and bootstrapped, with no external funding disclosed. The go-to-market is referral-driven within collector communities, supported by curated content (blog, LinkedIn, client-tour videos) and public endorsements from named high-profile clients including entrepreneur Robert Herjavec, who has reportedly expanded his managed collection roughly fourfold. Strategic extensions include a 2020 launch of EV-specific storage solutions with charging and battery-health protocols, positioning the company for the electrification of the collector segment.
Auto Concierge firmographics
Firmographics- Name
- Auto Concierge
- Legal name
- Auto Concierge
- Website
- https://autoconcierge.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auto Concierge provides luxury vehicle asset management for high-net-worth collectors, offering climate-controlled storage, maintenance, transport, documentation, and brokerage services for nearly 500 vehicles across six facilities in California and Montana.
- Ownership category
- akta.pro rank
Auto Concierge industry classification
Industry- Product category
- Luxury Vehicle Asset Management and Storage
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro industry
- General Personal Concierge ServicesTransportation & Driver Coordination (Personal)Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports)Home & Personal Services/Moving, Storage & Relocation Services/Vehicle Transport & Auto Shipping Services
Keywords
Where Auto Concierge is headquartered
LocationHeadquarters
- HQ city
- Los Angeles, CA
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Auto Concierge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Vehicle Storage Services: Climate-controlled luxury car storage with high-tech security, insurance coverage, and personalized care for vehicles stored in Santa Monica, Beverly Hills, South Bay, and Montana facilities.
- Dealer Management Services: Top-of-the-line dealer management services and dealer relationships to keep vehicles in precise working order.
- Vehicle Transport: Transportation services using company-operated transporters with logistical infrastructure for local and international vehicle shipment.
- Classic Car Sales and Acquisitions: Search team identifies and acquires vehicles including rare, limited production models. Handles all aspects of sales and closing process for clients selling vehicles.
- Vehicle Exercise and Care: Bespoke vehicle exercise programs designed specific to each client's vehicles to ensure proper working condition and drive-readiness.
- Automotive Documentation and Legal Services: Advisory on asset LLCs, import customs, DMV and registration requirements, and tax-related vehicle asset management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Auto Concierge product offering
Product offeringCore offering
Auto Concierge provides full-service luxury and collector vehicle asset management, anchored by climate-controlled private car storage at six facilities across California and Montana. Services encompass dealer-grade maintenance, in-house transport, classic car sales and acquisitions, vehicle exercise programs, and automotive documentation and legal advisory, all coordinated through a proprietary asset management software platform that tracks vehicle condition and ensures drive-readiness.
Product overview
Auto Concierge is a luxury vehicle asset management company offering a unified suite of services for high-value vehicle ownership. The core offering centers on Private Luxury Car Storage at climate-controlled facilities in California and Montana, supported by Luxury Auto Maintenance and Dealer Management services. Additional services include Vehicle Transport (using company-owned transporters), Classic Car Sales and Acquisitions, Automotive Documentation & Legal (including Montana registration and LLC setup), and Vehicle Exercise & Care programs. All services are managed through proprietary asset management software. The company positions itself as a full-service vehicle asset management solution rather than simple parking storage.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Luxury Car Storage Climate-controlled vehicle storage at facilities in Los Angeles (Santa Monica, Beverly Hills, South Bay), Vista, Redwood City, and Montana (Missoula, Belgrade) with 24/7 video surveillance, controlled access systems, air filtration, and full insurance coverage for luxury, exotic, and collector vehicles.
- Luxury Auto Maintenance and Dealer Management
Quantifiable outcome
- Collection grew over 4X in 5 years under management for one client
- +1 more outcomes
Companies that use Auto Concierge
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Auto Concierge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Auto Concierge partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Auto Concierge competitors and assessment
Company assessmentOthers
- Mecum Auctions: Large-scale collector car auction company. Touches the same classic car sales and acquisition workflows that Auto Concierge handles for its clients, though at a more mass-market price point.
- Gooding & Company: Premier collector car auction house operating at major events like Pebble Beach. Overlaps with Auto Concierge's classic car sales and acquisition services for the same HNW collector customer base.
- Bonhams: International auction house with a dedicated motoring department. Comparable to Auto Concierge's sales and acquisition services for collector vehicles, with a similar premium clientele.
- RM Sotheby's: World-leading collector car auction house with global reach. Comparable to Auto Concierge's acquisition and sales service line, serving the same HNW collector demographic with high-value transactions.
- Bring a Trailer: Leading online collector car auction platform owned by Hearst. Overlaps with Auto Concierge's classic car sales/acquisition services and shares the same enthusiast collector customer base.
Direct peers
- Quintessentially: Global luxury concierge and lifestyle management firm serving HNW clients across transportation, travel, and personal services. Directly comparable 'concierge' positioning to Auto Concierge, though multi-asset rather than car-specialized.
- Classic Car Club Manhattan: Luxury car club and storage facility in New York serving HNW enthusiasts with climate-controlled storage, club access, and curated experiences. A direct comparable to Auto Concierge's curated-storage-plus-experience model, though concentrated in NYC rather than California/Montana.
Emerging players
- Gotham Dream Cars: Exotic car rental and fleet management service in major US cities. Overlaps with Auto Concierge's exotic car handling and transport services, though focused on rental experiences rather than concierge storage.
Broad incumbents
- Hagerty: Largest collector car ecosystem in North America, offering insurance, media, events, valuation tools, and the Hagerty Drivers Club. Adjacent to Auto Concierge's collector client base, with complementary services and significantly broader scale.
Regional players
- Manhattan Motors: High-end exotic and luxury car dealer and service center in NYC. Overlaps with Auto Concierge's dealer management, maintenance, and exotic car handling services, but focused on a single metropolitan market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Auto Concierge social profiles
Digital presenceAuto Concierge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Concierge leadership team
Management profileNumber of profiles
Profiles1 record
Auto Concierge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Concierge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Concierge
What does Auto Concierge do?
Auto Concierge provides full-service luxury and collector vehicle asset management, anchored by climate-controlled private car storage at six facilities across California and Montana. Services encompass dealer-grade maintenance, in-house transport, classic car sales and acquisitions, vehicle exercise programs, and automotive documentation and legal advisory, all coordinated through a proprietary asset management software platform that tracks vehicle condition and ensures drive-readiness.
Is Auto Concierge a public or private company?
Auto Concierge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Auto Concierge founded?
Auto Concierge was founded in 2008. It employs 11 to 50 people.
Where is Auto Concierge based?
Auto Concierge is headquartered in Los Angeles, CA, United States, in the North America region.
How does Auto Concierge make money?
Six revenue lines are on record. Vehicle Storage Services are the primary driver. The others are dealer Management Services, vehicle Transport, classic Car Sales and Acquisitions, vehicle Exercise and Care and automotive Documentation and Legal Services.
Who are Auto Concierge's main competitors?
Others on record are Mecum Auctions, Gooding & Company, Bonhams, RM Sotheby's and Bring a Trailer. Direct peers are Quintessentially and Classic Car Club Manhattan. Gotham Dream Cars is listed as an emerging player. Hagerty is listed as a broad incumbent. Manhattan Motors is listed as a regional player.
Does Auto Concierge have an API?
No public API is recorded for Auto Concierge.
What industry is Auto Concierge in?
Auto Concierge's product category is Luxury Vehicle Asset Management and Storage. Its primary akta.pro industry code is HSACAIAA, General Personal Concierge Services, with a secondary code of HSACAIAH, Transportation & Driver Coordination (Personal). Its NAICS code is 5321 and its SIC code is 7500.