AUTO CONFIANCE

What AUTO CONFIANCE does

Auto Confiance 25 (legally SAS AUTOCONFIANCE 25) is an independent French automobile broker (mandataire automobile) founded in 1993 and headquartered at 45 Avenue Chabaud Latour, Montbéliard, in the Doubs department near the Peugeot Sochaux factory. The company sources new, '0 km,' and used vehicles from a network of European dealers and distributors and resells them to individual consumers, professional buyers, and export customers at discounts of up to 40% off manufacturer list prices. It offers vehicles across 13 brands (Renault, Peugeot, Citroën, Dacia, Hyundai, Kia, Nissan, Suzuki, Toyota, BYD, OMODA, Geely, and CUPRA), structured around two core purchase pathways: Quick Delivery (pre-stock vehicles, 2–4 week delivery) and Factory Order (custom-configured vehicles, 4–10 month lead time), plus utility/commercial vehicles and a trade-in service.

The company's technology footprint is conventional and non-proprietary: a standard e-commerce-style website for vehicle catalog browsing, quote requests, and brand/model-organized pages, supplemented by customer reviews on eKomi and Google and social media profiles on Facebook, Twitter, and Instagram. No proprietary software, AI/ML capability, or platform architecture is described; the operational capability resides in the company's 30-year European sourcing relationships, its SIV authorization to register vehicles directly through the French system, and its insurance intermediary license (registration 10053524). The business is lean, with approximately 5 employees described as a 'human-scale team.'

Auto Confiance 25 monetizes primarily through a transaction-based brokerage commission embedded in the displayed all-inclusive TTC price (the spread between dealer cost and customer price), supplemented by fixed ancillary fees (€100 for provisional registration, €30 for carte grise processing, €500 for export management) and referral income from partnerships with Opteven (extended warranty starting at €30/month), CETELEM, and LENBOX (vehicle financing and LOA leasing). Ancillary services include nationwide home delivery (with regional pricing from €200 in Doubs to €850–€950 in Corsica), vehicle trade-in valued via Argus Pro, and eco-tax advisory. Distribution is entirely direct — website, phone, email, and in-person at the Montbéliard office — with no franchise or third-party reseller network. The company states it has been profitable every year since 1993 and has maintained a strong credit rating with the Banque de France.

Name

AUTO CONFIANCE

Legal name

SAS AUTOCONFIANCE 25

Website

https://autoconfiance.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Auto Confiance 25 is an independent French automobile broker founded in 1993 that sources new and used vehicles across 13 brands from European dealers at discounts up to 40% off list price, selling directly to individual consumers, professional buyers, and export customers via its website and Montbéliard office.

Ownership category

akta.pro rank

Product category

Automotive Brokerage

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automobile brokerage
• Vehicle sourcing services
• New car sales
• Used car sales
• Vehicle registration services

Headquarters

HQ city

Montbéliard

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&amp, D

Revenue model

1. Vehicle brokerage commission: Auto Confiance 25 acts as an intermediary (mandataire) between the customer and European car dealers/distributors. It negotiates vehicles at below-list prices and earns a commission included in the final price charged to the customer. The company operates under both 'opaque intermediary' (mandataire opaque) and 'transparent intermediary' (mandataire transparent) VAT regimes, in both cases collecting a commission. Remises can reach up to 40% below manufacturer list prices.
2. Administrative service fees: The company charges fixed fees for ancillary services: €100 management fee for provisional and definitive registration (immatriculation) handling, including CPI WW plates and 5L of fuel; €30 for carte grise (registration certificate) processing only; €500 export management fee for non-EU exports. These are charged on top of the vehicle price.
3. Warranty extension referral: Through its partner Opteven, the company offers extended warranty plans starting at €30/month, earning referral income or commission on these plans sold alongside vehicles.
4. Financing facilitation: Auto Confiance 25 partners with CETELEM and LENBOX to offer vehicle financing (credit and LOA/leasing). While the financing is provided by the partner, the company earns commission or facilitation fees for routing customers to these financing products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Auto Confiance 25 is a multi-brand automobile broker (mandataire automobile) that sources new, '0 km', and used vehicles from a network of European dealers and distributors and resells them to individual and professional buyers at discounts of up to 40% off manufacturer list prices. The service covers 13 brands (Renault, Peugeot, Citroën, Dacia, Hyundai, Kia, Nissan, Suzuki, Toyota, BYD, OMODA, Geely, CUPRA) plus commercial vehicles, and includes turnkey support: trade-in valuation, factory or quick-delivery ordering, financing facilitation, SIV registration handling, extended warranty, home delivery, and an export service for non-resident buyers.

Product overview

Auto Confiance 25 operates as a multi-brand car brokerage (mandataire automobile) offering new, '0 km,' and used vehicles across 13 brands (Renault, Peugeot, Citroën, Dacia, Hyundai, Kia, Nissan, Suzuki, Toyota, BYD, OMODA, Geely, CUPRA). The core offering consists of two purchase pathways: Quick Delivery (pre-stock vehicles in 2-4 weeks) and Factory Orders (custom-configured vehicles in 4-10 months). These are complemented by utility/commercial vehicles, vehicle trade-in services, nationwide home delivery, vehicle registration handling, extended warranty programs through Opteven, financing partnerships (CETELEM/LENBOX), and international export services. The company differentiates through pricing up to 40% below manufacturer list prices while maintaining full manufacturer warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles (Voitures Neuves) Brokered sale of new passenger vehicles across 13 brands (Renault, Peugeot, Citroën, Dacia, Hyundai, Kia, Nissan, Suzuki, Toyota, BYD, OMODA, Geely, CUPRA), offered at transparent discounts up to 40% below manufacturer list prices, with full manufacturer warranty preserved.
• Quick Delivery Vehicles (Disponibilités Rapides) Pre-produced or incoming vehicles already in stock at European dealerships/suppliers with reduced delivery times of 2-4 weeks, featuring pre-selected options at discounted prices.
• Factory Order Vehicles (Commande Usine) Custom-configured vehicles ordered directly from manufacturer production lines, allowing buyers to select specific colors, options, and specifications at discounted broker pricing.
• Used Vehicles (Voitures d'Occasion) Pre-owned vehicles sourced from customer trade-ins and dealer supply, all inspected and guaranteed with minimum 1-year warranty coverage.
• Utility/Commercial Vehicles (Utilitaires) Light commercial vehicles including Peugeot Expert and Citroën Jumpy models available as panel vans, crew cabs, and specialized configurations for business use.
• Vehicle Trade-In (Reprise) Service allowing customers to sell their current vehicle to Auto Confiance 25, with valuation based on Argus Pro market data, vehicle condition assessment, and technical inspection costs.
• Home Delivery (Livraison à Domicile) Nationwide vehicle delivery service to customer locations via trusted transport partners across Metropolitan France and Corsica, with regional pricing and delivery insurance included.
• Registration Services (Carte Grise) Administrative service handling provisional (CPI WW) and final vehicle registration (carte grise), including SIV system submission and document preparation, priced at €100 (provisional) or €30 (definitive).
• Extended Warranty (Extension de Garantie) Partnership with Opteven offering extended warranty coverage ('Excellence+') up to 6 years, covering mechanical, electrical, and electronic breakdowns with 24/7 roadside assistance, starting from approximately €30/month.
• Export Service International vehicle export service for EU and non-EU residents (Switzerland, Maghreb, DOM-TOM), including W EXPORT Europe plate registration and administrative/customs handling for a €500 additional fee.
• Financing Solutions Partnerships with CETELEM and LENBOX offering 100% vehicle financing without down payment and LOA (Lease with Purchase Option / Location avec Option d'Achat) for flexible payment terms.

Quantifiable outcome

• Discounts of up to 40% below manufacturer list prices
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OptevencoreStrategic or Co-development PartnerOpteven is the extended warranty partner of Auto Confiance 25. Through this partnership, Auto Confiance 25 offers its customers extended warranty coverage ('Excellence+' plan) starting at approximately €30/month, covering mechanical, electrical, and electronic breakdowns with 24/7 breakdown assistance. The warranty is non-degressive and transferable. Auto Confiance 25 has negotiated these rates specifically for its customers.
• CETELEM (BNP Paribas Personal Finance)coreChannel Partner/ Reseller/ DistributorCETELEM is the primary financing partner of Auto Confiance 25. The company offers two financing options through CETELEM: (1) 100% vehicle financing even without a down payment, and (2) LOA (Location avec Option d'Achat / leasing with purchase option) allowing customers to lease a new vehicle and decide at the end of the contract whether to return it or purchase it. CETELEM routes financing applications through Auto Confiance 25's sales process.
• LENBOXminorChannel Partner/ Reseller/ DistributorLENBOX is an alternative financing partner mentioned in Auto Confiance 25's terms and conditions as a provider of vehicle financing solutions, alongside CETELEM. LENBOX offers credit solutions for vehicle purchases. The partnership allows Auto Confiance 25 to offer customers multiple financing pathways.
• European car dealers and distributors (partner concessionnaires)coreStrategic or Co-development PartnerAuto Confiance 25 collaborates directly with a network of European car dealers and distributors ('partenaires concessionnaires européens') and historic automotive distributors. These partners supply the vehicles (new and used) that Auto Confiance 25 brokers to end customers. The company selects these partners rigorously and negotiates bulk vehicle purchases, enabling the significant discounts offered to customers. The network covers multiple EU countries.
• European transport/carrier partnersminorStrategic or Co-development PartnerAuto Confiance 25 works with selected European transport/carrier companies ('compagnies de transport partenaires') to repatriate vehicles from EU dealers to its Montbéliard premises, and to deliver vehicles to customers across France and internationally. The company states it rigorously selects its transport partners.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aramisauto: Aramisauto is one of France's largest multi-brand car brokers (mandataires), selling new and used vehicles at significant discounts versus dealer list prices. They operate a similar intermediary model sourcing from European dealer networks and providing full-service brokerage including financing and delivery, directly competing with Auto Confiance 25 in the French market.
• Auto1 Group: Auto1 Group is a leading European online automotive marketplace operating across 30+ countries. While primarily focused on used cars through brands like Autohero, Auto1's platform-driven approach to vehicle intermediation is structurally comparable to Auto Confiance 25's broker model, both leveraging European sourcing networks.
• Carwow: Carwow is a UK-based online car comparison and brokerage platform connecting consumers with dealers for discounted new car purchases. Their marketplace-driven intermediary approach closely parallels Auto Confiance 25's model, serving price-sensitive car buyers across European markets.
• Reezocar: Reezocar is a French online car broker specializing in used vehicles with guarantees. Operating with a similar intermediary model targeting French consumers, Reezocar competes directly with Auto Confiance 25's used car offerings and shares the customer segment of price-sensitive French car buyers.

Others

• LeBoncoin: LeBoncoin is France's largest general classifieds platform with a significant automotive vertical. While primarily a consumer-to-consumer marketplace, LeBoncoin's auto section drives price transparency and competes with Auto Confiance 25 for both new and used vehicle demand from price-sensitive French consumers.
• Caroom: Caroom is a French automotive comparison platform that has explicitly approved Auto Confiance 25 as a trusted broker partner. As an integration partner rather than direct competitor, Caroom represents a complementary ecosystem relationship that drives lead generation and price comparison transparency in the French market.
• La Centrale: La Centrale is France's leading used car listing platform owned by Figaro. While not a direct broker, La Centrale drives price transparency in the French used car market that affects Auto Confiance 25's commission levels. It serves as a key reference point for pricing and an indirect competitor for used vehicle demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutoConfiance
• Instagraminstagram.com/autoconfiance25/?hl=fr
• LinkedInlinkedin.com/company/auto-confiance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO CONFIANCE