Autodata Training

What Autodata Training does

Autodata Training operates a video-based online technical training platform serving the global automotive aftermarket. The platform offers 390+ training modules delivered in 10-minute video segments with 3D animations, covering electrical, engine, chassis, drivetrain, driver assist, HVAC, diagnostics, servicing, and hybrid and electric vehicle systems. Content is accessed via web browser on desktop, laptop, tablet, smartphone, and certain PC-based scan tools, and subscribers receive professional certificates of completion plus a digital training record retained for three years.

The business is operated by Autodata Limited, registered in England and Wales (company number 01062717), and Automate Training Pty Ltd in Australia, both part of the Solera group of companies. Headquarters are in Leeds, UK, with a regional office in Thornleigh, NSW. The company was founded in 2014 and reports only 5 employees per available firmographic data, indicating a focused content and distribution operation within the larger Solera Vehicle Repair pillar. It serves four distinct segments: individual automotive technicians, educational institutions (TAFEs, RTOs and trade schools in 25+ countries), corporate clients including service/repair networks and OEMs, and independent aftermarket workshops. Cited customers include TasTAFE, McGraths Hill Automotive, and Ateco Group (LDV).

Revenue is generated entirely through subscription recurring streams. Pricing is per-user and varies by region — £49.50/month or £525.36/year in the UK, AU $74.58/month or AU $789.36/year in Australia, €61.38/month or €657.36/year in Germany, with equivalent tiers in Canada, Spain, France, New Zealand and the USA. Annual billing saves roughly 10% versus monthly. Distribution combines self-serve direct online subscriptions (for individuals and small workshops up to 10 users), direct enterprise sales for 10+ user deployments with LMS integration, channel partners including The Parts Alliance and the Retail Motor Industry Federation (RMI) in the UK and Capricorn in Australia/New Zealand, and bundling into the sibling Autodata for Cars & Vans subscription. The platform reports reach across 68+ countries through eight localized websites.

Name

Autodata Training

Legal name

Autodata Limited

Website

https://autodata-training.com

Company type

Private

Operating status

Operating

Short description

Autodata Training is a video-based online training platform for the global automotive aftermarket, offering 390+ subscription modules covering mechanical fundamentals through EV and hybrid vehicle systems for individual technicians, educational institutions, and corporate service and repair networks across 68+ countries.

Ownership category

akta.pro rank

Product category

Automotive Technical E-Learning

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABALAB

Automotive

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

SECONDARYEDAOAEAJ

Powertrain, Drivetrain & Transmission Specialist Training

Education/Vocational, Technical & Trade Education/Automotive, Diesel & Heavy Equipment Trades

SECONDARYEDAOAEAB

Automotive Diagnostics & Electrical Systems

Education/Vocational, Technical & Trade Education/Automotive, Diesel & Heavy Equipment Trades

Keywords

• Automotive technician training
• Online learning platform
• Technical certification courses
• Vehicle repair education
• Automotive e-learning

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Technician Subscription: Monthly or annual subscription for individual automotive technicians. Monthly subscriptions offer flexibility with no long-term commitment. Annual subscriptions provide a discount of over 10%.
2. Workshop/Team Subscription: Organizations can purchase multiple user subscriptions. Volume discounts are available for larger teams. Dedicated manager accounts with visibility of training progress are available.
3. Educational Institution License: Annual license fee with unlimited student access for educational institutes including TAFEs, RTOs, and trade schools.
4. Corporate Training Solutions: Customized training solutions for organizations of any size, from service/repair networks to global OEMs. Includes question banks, assessments, and LMS integration options.
5. Reseller Channel Revenue: Revenue generated through official resellers including The Parts Alliance and RMI in the UK, with subscribers accessing training through their existing reseller memberships.
6. Capricorn Member Subscriptions (Australia/NZ): Capricorn members in Australia and New Zealand can purchase Autodata Training subscriptions directly through their Capricorn account, generating revenue through this channel partner relationship.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Autodata Training delivers video-based online technical training to automotive technicians, workshops, educational institutions, and corporate clients via a subscription web platform. The library contains 390+ training modules covering Electrical, Engine, Chassis, Drivetrain, Driver Assist, HVAC, Diagnostics, Servicing, and Hybrid & Electric Vehicles, with 3D animations, a 10-minute modular video format, digital training records, and professional certificates. Subscriptions are sold monthly or annually per user across multiple countries, with tailored programs for individuals, education licensing, corporate solutions, and reseller partnerships.

Product overview

Autodata Training is a video-based technical training platform for the automotive industry offering over 390 training modules. The core product is the Online Training Platform accessed via monthly or annual subscription (£49.50/user/month in UK), providing video courses across Electrical, Engine, Chassis, Drivetrain, Driver Assist, HVAC, Diagnostics, Servicing, and Hybrid & Electric Vehicle topics. The platform integrates with Autodata for Cars & Vans for existing Autodata subscribers. Additional offerings include Education Institution Licensing (annual license with unlimited student access via institutional LMS), Corporate Training Solutions (with question banks and progress reporting for organizations), Capricorn Member Subscriptions (payment via Capricorn account for AU/NZ members), and Reseller Programs (through The Parts Alliance and RMI). Professional certificates of completion and digital training records are included with all subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Autodata Training Online Training Platform Video-based online technical training platform delivering 390+ modules on automotive topics (Electrical, Engine, Chassis, Drivetrain, Driver Assist, HVAC, Diagnostics, Servicing, Hybrid & EV) to technicians, workshops, educational institutions and corporate clients via web browser across desktop, laptop, tablet, smartphone, and certain PC scan tools.
• Autodata Training Technician Subscription Per-user subscription providing access to the full library of 390+ training modules, professional certificates of completion upon module completion, and digital records of training achievements retained for 3 years. Priced monthly (e.g. £49.50/user/month UK) or annually with a 10%+ discount.
• Education Institution Licensing Annual licensing program for TAFEs, RTOs, trade schools, colleges and other educational institutions that delivers training videos through the institution's existing e-learning platform (LMS) with unlimited student access. Covers mechanical fundamentals through to latest EV/hybrid technology.
• Corporate Training Solutions Customized technical training solutions for organizations of any size from service/repair networks to global OEMs, including question banks for assessments, manager dashboards with progress reporting, and integration options with the customer's existing LMS platform.

Quantifiable outcome

• Technicians can access over 390 training modules covering latest automotive technologies including EV and hybrid systems
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• CapricorncoreChannel Partner/ Reseller/ DistributorAutodata Training is a Preferred Supplier of Capricorn, supporting thousands of automotive workshops across Australia. Capricorn members can purchase Autodata Training subscriptions directly through their Capricorn account with special volume pricing tiers for multiple users.
• The Parts AlliancecoreChannel Partner/ Reseller/ DistributorThe Parts Alliance is one of the UK's leading suppliers of automotive parts to the independent aftermarket. They resell Autodata Training subscriptions to their member workshops, enabling easy access through existing membership relationships.
• The Retail Motor Industry Federation (RMI)coreChannel Partner/ Reseller/ DistributorRMI is the UK's leading automotive trade body. They offer Autodata Training subscriptions to their members, providing access to technical training for automotive professionals through a trusted trade organization.
• SoleraflagshipStrategic or Co-development PartnerAutodata Training is a member of the Solera group of companies. Solera operates various automotive solutions including vehicle claims, vehicle repair, vehicle solutions, and fleet solutions brands. The company leverages the broader Solera ecosystem for distribution and integration.
• Autodata GroupflagshipStrategic or Co-development PartnerAutodata Training is part of Autodata Group, which provides Autodata for Cars & Vans subscription. Training content is integrated with Autodata's core automotive technical information platform, allowing workshops to access training through their existing subscription.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• I-CAR: Industry-funded training provider for collision repair technicians; directly comparable to Autodata Training in delivering structured, video/online technical training to automotive professionals, though more concentrated on collision rather than mechanical/EV.
• ASE (National Institute for Automotive Service Excellence): Leading US-based automotive certification and training organization; comparable in providing credentials and continuing education to working technicians, with overlapping subject matter across mechanical, electrical and emerging technology areas.
• Mitchell1: Provider of repair information, estimating and management solutions for the automotive aftermarket; directly comparable to Autodata as a subscription-based technical information and training resource for independent workshops.
• Identifix: Sister Solera company offering direct-fix information, diagnostic help and training to automotive technicians; highly comparable product, audience and business model, and arguably the closest direct competitor within the same parent group.
• ATG (Automotive Training Group): Provider of online and instructor-led automotive technical training for service advisors and technicians; directly comparable subscription-based training model targeting dealership staff and independent workshops.
• CAR-O-LINER: Collision repair equipment and training provider; comparable in delivering structured technical training and certification content to automotive professionals, with overlap on welding, electrical and structural repair topics.
• DealerPRO Training: Specialist provider of online training for dealership service advisors, fixed-ops staff and technicians; directly comparable subscription model and target customer base within the automotive retail ecosystem.

Broad incumbents

• Snap-on: Global tool and diagnostic equipment manufacturer that also delivers technician training content; comparable in serving automotive technicians with learning content, but training is one part of a much broader portfolio.
• Bosch Automotive Service Solutions: Major diagnostic equipment and parts supplier that runs technician training programs tied to its hardware; comparable audience and subject area, but training is bundled into a much wider automotive aftermarket portfolio.

Emerging players

• AutoZone: Major US auto parts retailer with a free online repair guide and training resource for DIYers and technicians; an emerging indirect competitor whose free content pressures the bottom of Autodata Training's individual subscription tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AutoMateTraining
• Facebookfacebook.com/Autodatatraining
• LinkedInlinkedin.com/company/automate-training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autodata Training