Auto Electric Service Ltd.

What Auto Electric Service Ltd. does

Auto Electric Service Ltd. (AES) is a privately held, locally owned automotive parts and service company headquartered in Regina, Saskatchewan, operating across Southern Saskatchewan since 1948. The company runs six physical locations — Regina (head office, service department, paint department), Yorkton, Estevan, Weyburn, Emerald Park (opened April 2025), and Mainline Fleet Service — supported by a warehouse distribution division that supplies jobbers throughout the province. AES serves diversified customer segments including retail automotive consumers, wholesale accounts (400+ in Regina/Southern Saskatchewan, 220+ in Yorkton, 140+ in Weyburn, 90+ in Estevan), fleet operators, agricultural businesses, and auto body shops.

The company's core offerings span automotive parts retail and wholesale distribution, full-service automotive repair and maintenance (including computerized diagnostics, tire services, A/C repair, and S.G.I. certified vehicle inspections), a dedicated paint and body shop supplies department, and a Mainline Fleet division specializing in heavy-duty parts, Wix filters, and industrial supplies. Technology infrastructure centers on MyPlace4Parts, an electronic e-commerce catalog that integrates with popular shop management systems to streamline parts ordering across automotive, truck, agricultural, marine, and small engine categories. The company holds appointed ACDelco distributor status for Southern Saskatchewan and is a member of the Aftermarket Auto Parts Alliance, providing access to broad SKU assortment and national marketing programs.

Revenue is generated through five streams: retail parts counter sales (one-time transactions), wholesale distribution to jobbers (transaction-based), automotive repair services (professional services with labor and parts markups), fleet and industrial services through Mainline Fleet, and paint/body shop supplies. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led through physical locations, with growing digital ordering via MyPlace4Parts. The company employs an experienced workforce with average tenure of 12-15+ years, is BBB accredited, and maintains partnerships with ACDelco, Auto Value, and the Aftermarket Auto Parts Alliance.

Name

Auto Electric Service Ltd.

Legal name

Auto Electric Service Ltd.

Website

https://autoelectricservice.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Electric Service Ltd. is a privately held, locally owned automotive parts distributor and service company operating six locations across Southern Saskatchewan, serving retail consumers, wholesale jobber accounts, fleet operators, agricultural businesses, and auto body shops with parts, repair, and fleet services since 1948.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution & Repair Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industry

Automotive Parts Distribution Centers (Aftermarket/OEM) (TLALAEAG)

Keywords

• Automotive parts distribution
• Automotive repair services
• Wholesale auto parts
• Fleet parts supply
• Auto body paint supplies

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Auto Parts Sales: Retail counter sales of automotive parts to individual consumers and businesses at physical store locations
2. Wholesale Distribution: Wholesale distribution to jobbers and accounts throughout the province, including ACDelco products as appointed distributor for Southern Saskatchewan
3. Automotive Repair Services: Full-service automotive repair and maintenance including diagnostics, mechanical repairs, tire services, and S.G.I. inspections at Regina service department
4. Fleet Services: Specialized fleet services including heavy-duty parts, Wix filters, and industrial supplies through Mainline Fleet division
5. Auto Body and Paint Supplies: Automotive paint and body shop supplies through dedicated paint department

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Auto Electric Service Ltd. is Southern Saskatchewan's largest locally owned and operated automotive parts warehouse, operating retail parts stores, a wholesale distribution division, an automotive service and repair department, a paint and body shop supplies department, and a specialized fleet services subsidiary. The company supplies parts for automotive, truck, agricultural, marine, and small engine applications, complemented by MyPlace4Parts online ordering integrated with shop management systems.

Product overview

Auto Electric Service Ltd. operates as a multi-location automotive parts warehouse and service company with a single unified business model combining retail/wholesale parts distribution with in-house repair services. The core offering consists of automotive parts retail and wholesale distribution across six Saskatchewan locations (Regina, Yorkton, Weyburn, Estevan, Emerald Park, and Mainline Fleet), supported by an AES Warehouse Distributors division serving jobbers throughout the province. Service capabilities are delivered through the Regina Service Department offering full automotive repair and maintenance, complemented by a dedicated Paint Department for auto body supplies. The company enhances customer access through MyPlace4Parts, an electronic e-commerce catalog with online ordering that integrates with shop management systems, enabling automotive, truck, agricultural, marine, and small engine parts sales.

Differentiator

Problem solved

Functional benefit

Brands

• MyPlace4Parts: Electronic e-commerce catalog integrating with shop management systems for automotive, truck, agricultural, marine, and small engine parts ordering.
• Mainline Fleet Service

Products and services

• Auto Parts Retail & Wholesale Retail and wholesale distribution of automotive, truck, agricultural, marine, and small engine parts through five physical store locations and warehouse distribution to jobbers across Saskatchewan.
• Automotive Service & Repair

Quantifiable outcome

• Over 80 years in business serving Saskatchewan
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Auto ValuecoreChannel Partner/ Reseller/ Distributor · 1 January 1992AES Weyburn joined Auto Value in 1992, enabling offering of wide range of quality parts at competitive prices while maintaining personalized friendly service
• Aftermarket Auto Parts Alliance Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 1957Membership in Aftermarket Auto Parts Alliance Inc. enables offering top quality marketing programs and products to customers. AES Warehouse Distributors division distributes throughout the province as part of this network.
• ACDelcocoreChannel Partner/ Reseller/ Distributor · 1 January 1957Appointed distributor for ACDelco products in Southern Saskatchewan, providing access to quality automotive parts brand

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Lordco Auto Parts: Western Canada-focused automotive parts retailer with 100+ stores across BC, Alberta, Saskatchewan. Direct competitor in Saskatchewan market with similar multi-location retail and wholesale distribution model.
• Wainbee Limited: Canadian industrial distributor with mechanical and motion control focus. Comparable to AES Mainline Fleet Service division in serving industrial and heavy-duty equipment customers in Canadian provinces.

Others

• Auto Value (Aftermarket Auto Parts Alliance Canada): Aftermarket Auto Parts Alliance member network of which AES Weyburn joined in 1992. Comparable distribution network model with affiliated independent stores sharing marketing programs and supply relationships.

Broad incumbents

• AutoZone (Canada): Major US-based auto parts retailer with limited Canadian presence. Represents the large-format retail model that competes with AES on consumer-facing parts counter experience and selection.
• Acklands-Grainger: Canadian industrial and automotive supplies distributor with B2B focus. Comparable in fleet/industrial vertical alignment with Mainline Fleet Service and AES wholesale operations.
• LKQ Corporation (formerly Uni-Select): North American auto parts distributor that acquired Uni-Select. Competes with AES through FinishMaster, Keystone, and other specialty distribution brands serving body shop, fleet, and aftermarket segments.
• PartSource (Canadian Tire): Canadian Tire subsidiary operating auto parts retail stores across Canada with shop-system integration and parts-counter service model. Competes directly with AES in Saskatchewan.
• NAPA Auto Parts (Canada/UAP Inc.): National automotive aftermarket parts distribution network with extensive footprint across Canada. Operates warehouse distribution model with affiliated stores similar to AES, but at much larger scale nationally.

Emerging players

• RockAuto: Pure-play online auto parts retailer aggregating parts from hundreds of manufacturers. Threat to AES counter sales and wholesale on price-sensitive SKUs, though lacks local counter expertise.

Direct peers

• FinishMaster (LKQ): Specialized distributor of paint, body, and equipment (PBE) supplies serving collision repair shops. Directly comparable to AES Paint Department and the Regina-based PBE/commercial coatings offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutoElectricServiceLtd
• LinkedInlinkedin.com/company/auto-electric-service-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Electric Service Ltd.