Coachmen RV
Coachmen RV is a 60-year-old US recreational vehicle manufacturer (founded 1964, Middlebury, Indiana) producing motorhomes, fifth wheels, travel trailers, toy haulers, destination trailers, and camping trailers across 30+ sub-brands under Forest River (Berkshire Hathaway), distributing exclusively through an independent North American dealer network.
- Company typePrivate
- Founded1964
- HeadquartersMiddlebury, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coachmen RV does
Coachmen RV is a recreational vehicle manufacturer founded in 1964 in Middlebury, Indiana by the Corson brothers (Tom, Keith, and Claude) originally as Coachmen Industries. The company designs and produces a comprehensive lineup spanning six RV categories: Class A, B, and C motorhomes; toy haulers; fifth wheels; travel trailers; destination trailers; and camping trailers, organized under 30+ sub-brands including Galleria, Beyond, Nova, Euro, Chaparral, Brookstone, Apex Nano, Remote, Clipper, and Catalina. Technical differentiation centers on composite construction (Azdel fiberglass panels on aluminum frames, no-wood Aluma-Cage construction), integrated off-grid power (standard 400W solar on select models, ECOFLOW lithium systems, Truma and Furrion appliances), and chassis partnerships with Ford (Transit, E-Series, F53), Mercedes-Benz (Sprinter), RAM (Pro Master), and Chevrolet/International for diesel platforms. TRA Certification validates green manufacturing processes across facilities.
Coachmen operates as a division of Forest River, Inc. (a Berkshire Hathaway company) following Forest River's December 2008 acquisition, with manufacturing across Middlebury and Centerville, Indiana, and White Pigeon, Michigan, occupying more than 220 acres with 23+ acres under roof. The company has produced over 900,000 RVs since founding. Revenue is generated exclusively through one-time hardware sales via an independent North American RV dealership network (US and Canada); the company explicitly prohibits factory-direct sales and maintains parts/service through authorized dealers only. Pricing spans a wide MSRP range from approximately $13,000 (Clipper 17BH) to $200,000 (Euro 25LE), with typical travel trailers at $25,000-$40,000 and flagship fifth wheels and Class A motorhomes exceeding $100,000.
Customer segments are horizontal, serving budget-conscious first-time RV families (Clipper, Catalina), couples seeking off-grid capability (Apex Nano, Remote), outdoor adventure enthusiasts (Adrenaline toy haulers, Northern Spirit), luxury full-time RVers (Galleria Class B, Chaparral fifth wheel), and traditional Class A/C motorhome buyers. Post-sale value is reinforced by the Coachmen Owner's Association (COA) — one of the largest manufacturer-sponsored RV clubs — a brand ambassador program, YouTube product education channels, and standard one-year limited warranty with roadside assistance.
Coachmen RV firmographics
Firmographics- Name
- Coachmen RV
- Legal name
- Coachmen, Inc.
- Website
- https://coachmenrv.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coachmen RV is a 60-year-old US recreational vehicle manufacturer (founded 1964, Middlebury, Indiana) producing motorhomes, fifth wheels, travel trailers, toy haulers, destination trailers, and camping trailers across 30+ sub-brands under Forest River (Berkshire Hathaway), distributing exclusively through an independent North American dealer network.
- Ownership category
- akta.pro rank
Coachmen RV industry classification
Industry- Product category
- Recreational Vehicles
- NAICS
- Motor Home Manufacturing (336213), Travel Trailer and Camper Manufacturing (336214), Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Motor Homes (3716), Truck Trailers (3715)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
- akta.pro secondary industry
- Bus & Coach Body Manufacturing (Coachwork) (IMACAGAE)
Keywords
Where Coachmen RV is headquartered
LocationHeadquarters
- HQ city
- Middlebury
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Coachmen RV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Recreational Vehicle Sales: Coachmen RV generates revenue through the manufacture and sale of recreational vehicles including motorhomes (Class A, B, C), travel trailers, fifth wheels, toy haulers, destination trailers, and camping trailers. Revenue is one-time at point of sale through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apex Nano 190RBS - Compact off-grid travel trailer for couples |
| Unit Pricing | Pay-as-you-go | Catalina Summit Series 7 134REX - Lightweight family travel trailer |
| Unit Pricing | Pay-as-you-go | Euro 25LE - European-styled Class A motorhome |
| Unit Pricing | Pay-as-you-go | Chaparral 381DBL - Flagship dual-bedroom fifth wheel |
| Unit Pricing | Pay-as-you-go | Clipper 17BH - Budget-friendly family bunk model |
| Unit Pricing | Pay-as-you-go | Remote 14R - Compact lightweight travel trailer for outdoor enthusiasts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Coachmen RV product offering
Product offeringCore offering
Coachmen RV manufactures recreational vehicles including Class A, B, and C motorhomes, travel trailers, fifth wheels, toy haulers, destination trailers, and camping trailers. Products are sold exclusively through an independent dealer network across North America rather than factory direct. Coachmen is a division of Forest River, Inc., a Berkshire Hathaway company.
Product overview
Coachmen RV is a recreational vehicle manufacturer offering a comprehensive portfolio of motorized and towable RVs through its parent company Forest River, Inc. (a Berkshire Hathaway company). The product portfolio spans six major categories: Motorhomes (Class A, Class B, and Class C), Toy Haulers, Fifth Wheels, Travel Trailers, Destination Trailers, and Camping Trailers. Motorhome brands include Beyond, Concord, Cross Trail, Encore, Entourage, Euro, Freelander, Galleria, Leprechaun, Mirada, Nova, Pixel, Prism, Pursuit, Sportscoach RD, and Sportscoach SRS. Toy Hauler brands feature Adrenaline and Catalina Trail Blazer. Fifth Wheel brands include Brookstone, Chaparral, and Phoenix. The extensive Travel Trailer lineup encompasses American Spirit, Apex Nano, Apex Ultra-Lite, Catalina Destination Series, Catalina Legacy Edition, Catalina Summit Series 7, Catalina Summit Series 8, Clipper ROK, Clipper Travel Trailers, Freedom Express Liberty Edition, Freedom Express Select, Freedom Express Ultra Lite, Northern Spirit, Northern Spirit Bijou, Northern Spirit DLX & Compact, Northern Spirit SE, Remote, Shasta, and Shasta I-5 Edition & Compact. Headquartered in Middlebury, Indiana with manufacturing facilities spanning over 220 acres, Coachmen has been building RVs since 1964 with over 900,000 units produced and sold.
Differentiator
Problem solved
Functional benefit
Brands
- Sportscoach: Class A motorhome brand including Sportscoach RD and Sportscoach SRS product lines
- Viking
- Coachmen
Products and services
- Beyond Class B Motorhome built on Ford Transit 350 HD chassis designed for active lifestyles with Garmin Multiplex System and luxurious captain's seats.
- Concord Premium Class C Motorhome delivering luxury travel experience for couples with full body paint and panoramic front window.
- Cross Trail Class C motorhome designed for adventure beyond the campground, available on Ford Transit AWD, Ford E-350/E-450, and Mercedes-Benz Sprinter AWD chassis.
- Encore Class A Gas Motorhome offering spacious, luxurious retreat with king bed and dual air conditioners built on Ford F53 chassis.
- Entourage Class C Motorhome featuring 4x4 Diesel Chassis on Chevy Silverado 5500 or International CV with premium amenities.
- Euro Class A Crossover Motorhome blending European-inspired design with North American comfort in a compact, sleek profile on Ford F53 7.3L V8 chassis.
- Freelander Class C Motorhome offering practicality, comfort, and value for families with smart floorplans and user-friendly features.
- Galleria Luxury Class B Motorhome built on Mercedes 3500 Sprinter extended platform with Blue TEC turbo-diesel engine and handcrafted maple cabinetry.
- Leprechaun Class C Motorhome with decades of proven performance, residential-style furnishings, and advanced construction.
- Mirada Class A Gas Motorhome delivering comfort, style, and elegance with residential refrigerator and high-end finishes.
- Nova Class B Motorhome built on Ram Pro Master 3500 extended chassis featuring solid hardwood cabinetry and Firefly Multiplex system.
- Pixel Entry-level Class B Motorhome designed as a simplistic camper van with upgraded insulations and sound deadening materials.
- Prism Class C Motorhome combining Mercedes-Benz Sprinter Chassis efficiency with upscale comfort and style.
- Pursuit Class C Motorhome providing quality and comfort in an accessible package for travelers seeking reliable performance.
- Sportscoach RD Rear Diesel Class A Motorhome on Freightliner or Spartan chassis with rear diesel engine for weight distribution and fuel efficiency.
- Sportscoach SRS Class A Motorhome featuring standard Ford or Freightliner chassis options with residential amenities.
- Adrenaline Toy Hauler travel trailer designed for outdoor enthusiasts with rear garage storage for ATVs, motorcycles, and recreational vehicles.
- Catalina Trail Blazer Toy Hauler combining lightweight design with practical features for outdoor adventure enthusiasts needing cargo transport.
- Brookstone Luxury Fifth Wheel RV featuring high-end finishes, residential-style amenities, and spacious floorplans for extended camping trips.
- Chaparral Fifth Wheel RV known for balance of luxury features and practical design, featuring full-size appliances, JBL speakers, solar panel capacity, and double Azdel aluminum cage sidewall construction.
- Phoenix Fifth Wheel RV offering value-focused features and practical floorplans at an accessible price point.
- Apex Nano Compact single-slide travel trailer featuring no-wood Aluma-Cage construction with dual Azdel walls and standard 400W solar capacity for off-grid capability.
- Apex Ultra-Lite Ultra-lightweight travel trailer designed for easy towing with fuel-efficient vehicle compatibility.
- Catalina Summit Series 7 Lightweight travel trailer series featuring affordable options for families with practical floorplans and standard on-demand water heater.
- Clipper Travel Trailers Top-selling single-axle bunk model travel trailer targeting budget-conscious families with accommodations for up to six guests.
- Remote Compact travel trailer designed for solo travelers or couples seeking off-grid capability with notable storage, solar power, and off-road options.
- Freedom Express Ultra Lite Ultra-lightweight travel trailer in the Freedom Express series designed for fuel-efficient towing.
- Northern Spirit Travel Trailer series designed for outdoor enthusiasts seeking quality construction and comfort for camping adventures.
- Shasta Travel Trailer offering quality construction and features under the long-standing Shasta brand name.
- American Spirit Travel Trailer designed for extended travel and outdoor exploration.
- Clipper ROK Compact travel trailer designed for those seeking a lightweight, easy-to-tow option with essential camping amenities.
- Freedom Express Liberty Edition Travel Trailer edition offering Freedom Express features with Liberty Edition styling and enhancements.
- Freedom Express Select Travel Trailer providing select features and floorplans from the Freedom Express lineup for specific customer needs.
- Northern Spirit Bijou Compact travel trailer in the Northern Spirit lineup featuring elegant design in a smaller footprint.
- Catalina Legacy Edition Travel Trailer offering established quality and features that have made Catalina a trusted choice for RV enthusiasts.
- Catalina Summit Series 8 Travel trailer series expanding the Catalina lineup with additional floorplan options and features for family camping.
- Catalina Destination Series Travel Trailer Series designed for extended stays at a single location with features similar to stationary homes.
- Northern Spirit SE Special Edition Northern Spirit travel trailer with selected feature enhancements.
- Shasta I-5 Edition & Compact Compact travel trailer editions designed for easy towing with space-efficient layouts.
- Northern Spirit DLX & Compact Deluxe and compact variants of Northern Spirit offering enhanced features or space-saving designs.
- Viking Camping Trailers Camping trailer manufactured at the White Pigeon, Michigan Viking RV facility.
Companies that use Coachmen RV
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Coachmen RV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coachmen RV partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- TRA CertificationcoreThird-party certification agency that confirms and certifies Coachmen's manufacturing facilities and products as conforming to green construction consensus standards.
- Coachmen Owner's Association (COA)coreCoachmen-sponsored camping club providing value to owners including planned trips/tours, rallies, trip routing, campground directory, newsletters, mail forwarding, and local club activities.
- Ford Motor CompanymajorCoachmen vehicles built on Ford chassis including Ford Transit, Ford E-350, Ford E-450, and Ford F53 platforms with various engine options including 7.3L V8 gas engine.
- Mercedes-BenzmajorGalleria Class B motorhomes built on Mercedes-Benz Sprinter 3500 extended platform with Blue TEC turbo-diesel engine; Cross Trail and Prism also use Sprinter chassis.
- RAM (FCA)majorNova Class B motorhomes built on Ram Pro Master 3500 extended chassis with 3.6L V6 engine.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Coachmen RV competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coachmen RV social profiles
Digital presenceCoachmen RV compliance and trust
Trust signalCompliance1 record
Coachmen RV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coachmen RV leadership team
Management profileNumber of profiles
Coachmen RV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coachmen RV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coachmen RV
What does Coachmen RV do?
Coachmen RV manufactures recreational vehicles including Class A, B, and C motorhomes, travel trailers, fifth wheels, toy haulers, destination trailers, and camping trailers. Products are sold exclusively through an independent dealer network across North America rather than factory direct. Coachmen is a division of Forest River, Inc., a Berkshire Hathaway company.
Is Coachmen RV a public or private company?
Coachmen RV is a private company. It is classified as corporate owned and is currently operating.
When was Coachmen RV founded?
Coachmen RV was founded in 1964. It employs 101 to 250 people.
Where is Coachmen RV based?
Coachmen RV is headquartered in Middlebury, United States, in the North America region.
How does Coachmen RV make money?
One revenue line is on record: recreational Vehicle Sales.
Does Coachmen RV have an API?
No public API is recorded for Coachmen RV.
What industry is Coachmen RV in?
Coachmen RV's product category is Recreational Vehicles. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing, with a secondary code of IMACAGAE, Bus & Coach Body Manufacturing (Coachwork). Its NAICS code is 336213 and its SIC code is 3716.