Autohaus Härtel GmbH

What Autohaus Härtel GmbH does

Autohaus Härtel GmbH is a privately-held, family-operated automobile dealership headquartered in Osnabrück, Lower Saxony, Germany. Founded in 1950, the company operates from a single location at Mindener Straße 100 and serves as an authorized franchise dealer for three Volkswagen Group brands: Volkswagen passenger vehicles, Volkswagen Nutzfahrzeuge (commercial vehicles), and Audi (certified service partner). The business also offers vehicles from SKODA, CUPRA, SEAT, Mercedes-Benz, BMW, Ford, MINI, and Opel, maintaining a 714-vehicle inventory across new, used, demonstration, and day-registration categories. The company is managed by three Geschäftsführer (Managing Directors)—Henning Härtel, Richard Härtel, and Martin Graeß—operating with a lean staff of 16 employees, with no external parent company or institutional investors indicated.

The business runs a vertically integrated automotive retail platform combining vehicle sales, after-sales workshop services, financial services, and Rent-a-Car offerings. Workshop services include manufacturer-compliant maintenance, HU/AU inspections, tire services, and repairs using original parts. Financial services are delivered through partnerships with Volkswagen Bank and Bank 11, offering vehicle loans, leasing, and insurance products. The NORA-Leistungszentrum (NORA performance center) provides specialized performance and fleet services targeting commercial customers, while a separate Elektromobilität (electric mobility) offering covers VW ID.3, ID.4, ID.5, ID.7, and ID. Buzz sales, charging infrastructure consultation, and battery health checks.

Revenue is generated through four primary streams: one-time vehicle sales, workshop service fees, financial services commissions (leasing/financing), and usage-based rental income. Distribution combines a brick-and-mortar showroom with omnichannel digital infrastructure, including a company website, social media presence (Instagram, Facebook, LinkedIn), WhatsApp messaging, and listings on the AutoScout24 and Mobile.de marketplaces. Customer segments are split between private consumers (Privatkunden, primary) purchasing or leasing personal vehicles and commercial/fleet clients (Gewerbekunden, secondary), with no publicly disclosed revenue figures.

Name

Autohaus Härtel GmbH

Legal name

Autohaus Härtel GmbH

Website

https://auto-haertel.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Autohaus Härtel GmbH is a family-owned, multi-brand automobile dealership in Osnabrück, Germany, selling new and used vehicles from VW, Audi, and other brands, plus authorized servicing, financing, Rent-a-Car, and EV consulting for private and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and used vehicles including Volkswagen, Audi, Volkswagen Nutzfahrzeuge, SKODA, CUPRA, SEAT, Mercedes-Benz, BMW, Ford, MINI, and Opel vehicles. Revenue from direct vehicle purchases and lease transactions.
2. Workshop and Service: Vehicle maintenance, inspection (HU/AU), tire service, repairs, and diagnostic services performed by trained technicians using original replacement parts.
3. Financial Services: Vehicle financing, leasing arrangements, and insurance products offered through partnerships with Volkswagen Bank and Bank 11.
4. Rent-a-Car: Vehicle rental service providing temporary replacement vehicles for workshop customers and short-term rentals to external customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Autohaus Härtel GmbH is a multi-brand automobile dealership that sells new and used vehicles from Volkswagen, Audi, Volkswagen Nutzfahrzeuge, SKODA, SEAT, CUPRA, Mercedes-Benz, BMW, Ford, MINI, and Opel, and provides a manufacturer-compliant workshop for inspections, maintenance, tire service, and repairs. It complements sales and service with Rent-a-Car mobility solutions, vehicle financing and leasing through Volkswagen Bank and Bank 11, electric mobility consultation, a NORA performance center for commercial fleet customers, and a vehicle trade-in (Ankauf) program.

Product overview

Autohaus Härtel GmbH is a traditional multi-brand automobile dealership operating as a unified full-service automotive retail platform. The core offering centers on new and used vehicle sales across multiple brands (Volkswagen, Audi, Volkswagen Nutzfahrzeuge, SKODA, SEAT, CUPRA, and others), supported by an integrated workshop service department, Rent-a-Car mobility solutions, and NORA-Leistungszentrum for commercial fleet customers. The product portfolio includes Finanzdienstleistungen (leasing/financing) and Elektromobilität (electric mobility consulting with ID. electric models). Together, these services provide a comprehensive vehicle lifecycle solution from acquisition through maintenance to eventual resale.

Differentiator

Problem solved

Functional benefit

Products and services

• Neuwagen (New Cars) Sales of brand-new vehicles from multiple manufacturers including Volkswagen, Audi, Volkswagen Nutzfahrzeuge, SKODA, SEAT, CUPRA, Mercedes-Benz, BMW, Ford, and MINI, offered to private and business customers.
• Gebrauchtwagen (Used Cars) Sales of certified pre-owned vehicles with VW PKW and VW NFZ quality seals, including comprehensive vehicle inspection and warranty options, for private and business customers.
• Werkstatt (Workshop and Service) Full-service automotive workshop performing vehicle inspection, maintenance, HU/AU (vehicle inspection), tire service, and repairs to manufacturer specifications using original replacement parts, for private and fleet customers.
• Rent-a-Car (Vehicle Rental) Vehicle rental service providing temporary replacement vehicles for workshop customers and short-term rentals to external customers.
• Finanzdienstleistungen (Financial Services) Vehicle leasing and financing solutions for vehicle purchases, offered through partnerships with Volkswagen Bank and Bank 11, with various term and down-payment options and representative APRs from approximately 1.99% to 5.99%.
• Fahrzeugankauf (Vehicle Trade-in and Purchase) Vehicle valuation and purchase service allowing customers to sell or trade in their current vehicles to the dealership.
• Elektromobilität (Electric Mobility Consulting) Electric vehicle consultation services covering charging infrastructure guidance, battery health checks, and sales of Volkswagen ID.3, ID.4, ID.5, ID.7, and ID. Buzz electric models, with EV subsidies of up to €6,000 available for qualifying vehicles.
• NORA-Leistungszentrum (Performance Center) Performance center providing specialized automotive services, parts supply, and commercial fleet support for business clients and fleet operators.
• Zubehörangebote (Vehicle Accessories) Vehicle accessories and seasonal highlights including roof racks, trailer hitches, interior equipment, and safety features sold to private and commercial customers.

Quantifiable outcome

• 714 vehicles available in current inventory for immediate purchase or lease
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Volkswagen AGcoreChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for Volkswagen passenger vehicles. The company sells new and used VW vehicles, operates as official VW dealer and workshop, and participates in manufacturer marketing programs and incentive structures.
• Audi AGcoreChannel Partner/ Reseller/ DistributorCertified Audi service partner providing authorized maintenance, repairs, and warranty services for Audi vehicles. Offers genuine Audi parts and manufacturer-compliant service procedures.
• Volkswagen NutzfahrzeugecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Volkswagen commercial vehicles including Crafter, Caddy, Transporter, Amarok models. Provides sales and service for business and commercial customers.
• SKODA AutominorChannel Partner/ Reseller/ DistributorAuthorized dealer offering SKODA vehicles including Fabia, Octavia, Superb, Kodiaq, and Enyaq models as part of multi-brand dealership offering.
• CUPRA (SEAT)minorChannel Partner/ Reseller/ DistributorDealership offering CUPRA performance vehicles as part of expanded brand portfolio serving customers seeking sportier vehicle options.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookde-de.facebook.com/AutohausHaertel
• LinkedInlinkedin.com/company/autohaus-haertel
• Instagraminstagram.com/autohaus.haertel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Härtel GmbH