What Autohaus Elmshorn GmbH & Co. KG does

Autohaus Elmshorn GmbH & Co. KG is a family-owned automotive dealership group headquartered in Kölln-Reisiek, Germany, operating since 1953 in the Hamburg metropolitan region. The company is a certified Vertragshändler (contract dealer) for Audi, Volkswagen passenger vehicles, and Volkswagen Commercial Vehicles (VW Nutzfahrzeuge), and operates as a service partner (Servicebetrieb) for Škoda, SEAT, and CUPRA. The group maintains three physical locations: the Kölln-Reisiek headquarters, the Autohaus Quickborn branch (Zweigniederlassung), and the separately incorporated Autohaus Junge Hoheluft GmbH in Hamburg-Hoheluft.

The business operates across five primary revenue streams: new vehicle sales, certified pre-owned vehicle sales (with battery certificates for EV/hybrid models), full-service workshop operations including bodywork and maintenance, vehicle leasing and financing through Volkswagen Financial Services, and short-term vehicle rental. Fleet and corporate customers are served through a dedicated Großkunden team and the NORA® Leistungszentrum plus commercial vehicle performance center. Revenue mechanics combine one-time transactional margins on vehicle sales, recurring service and parts revenue from the workshop, usage-based rental income, and transaction-based fees on financing arrangements.

The company is privately held under the GmbH & Co. KG partnership structure, with Gebrüder Schmidt Verwaltungsgesellschaft mbH as general partner and Frank Lexau serving as Geschäftsführer (Managing Director). The company is actively hiring across multiple functions (sales, mechatronics, bodywork, service technicians), indicating operational scaling, and has received recognition as a Top 10 Audi Partner in Germany. Customer ratings average 4.9/5 on the mobile.de marketplace, and the group has cumulatively sold over 1,000 used vehicles.

Name

Autohaus Elmshorn GmbH & Co. KG

Legal name

Autohaus Elmshorn GmbH & Co. KG

Website

https://autohaus-elmshorn.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Autohaus Elmshorn is a family-owned multi-brand automotive dealership group in the Hamburg metropolitan region, operating since 1953 as a certified Audi and VW dealer and service partner for Škoda, SEAT, and CUPRA across three locations, serving retail consumers and corporate fleet customers with sales, workshop, rental, and financing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kölln-Reisiek

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Audi, Volkswagen, Volkswagen Commercial Vehicles, Škoda, SEAT, and CUPRA vehicles as a certified dealer partner. Revenue generated from direct vehicle sales to retail and business customers.
2. Used Vehicle Sales: Sale of certified pre-owned vehicles across multiple brands. The company has sold over 1,000 used vehicles and offers quality-certified used cars with battery certificates for electric/hybrid vehicles.
3. Workshop and Maintenance Services: Full-service automotive workshop providing maintenance, repairs, and bodywork services for all vehicle brands. Includes spare parts and accessories sales.
4. Vehicle Rental: Short-term vehicle rental services including passenger cars (PKW), transporters, vans/minibuses, motorhomes, and motorcycles. Also offers rental on the island of Föhr.
5. Leasing and Financing: Financial services including vehicle leasing and financing options. Volkswagen Financial Services certified dealer offering competitive financing rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Autohaus Elmshorn GmbH & Co. KG operates as a multi-brand automotive dealership and service group selling new vehicles (Audi, Volkswagen, Volkswagen Commercial Vehicles, Škoda, SEAT, CUPRA) and certified pre-owned vehicles, complemented by a full-service workshop, vehicle rental, leasing and financing, and fleet management services across the Hamburg metropolitan region. The group has been operating as a family business since 1953, with multiple physical locations in Kölln-Reisiek, Quickborn, and Hamburg-Hoheluft.

Product overview

Autohaus Elmshorn GmbH & Co. KG is a multi-brand automotive dealership offering a comprehensive portfolio of automotive products and services. The core offerings include the sale of new vehicles (Neuwagen) for Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, and CUPRA brands, alongside a certified used car program (Gebrauchtwagen) with battery certifications for electric and hybrid vehicles. The company operates a full-service workshop (Werkstattservice) providing maintenance, repairs, and inspections. Additional services include vehicle leasing and financing, car rental (PKW-Vermietung), spare parts and accessories, trade-in services (Inzahlungnahme), fleet management (Großkunden/Fuhrparkmanagement), and loyalty programs like the Sparkarte. The business maintains multiple locations in Elmshorn, Quickborn, and Hamburg-Hoheluft, serving both private and commercial customers in the Hamburg region since 1953.

Differentiator

Problem solved

Functional benefit

Products and services

• New Car Sales (Neuwagen) Sale of brand-new Audi, Volkswagen, Volkswagen Commercial Vehicles, Škoda, SEAT, and CUPRA vehicles as a certified dealer partner for retail and business customers in the Hamburg metropolitan region.
• Used Car Sales (Gebrauchtwagen) Sale of certified pre-owned vehicles from multiple brands, including quality certifications and battery certificates for electric and hybrid vehicles. The team has sold over 1,000 used vehicles.
• Workshop Service (Werkstattservice) Full-service automotive workshop offering maintenance, repairs, bodywork, and inspection services for all vehicle brands, supported by spare parts and accessories sales.
• Vehicle Rental (PKW-Vermietung) Short-term and long-term vehicle rental services covering passenger cars (PKW), transporters, vans/minibuses, motorhomes, and motorcycles, with additional rental on the island of Föhr.
• Leasing and Financing Vehicle leasing and financing options for private and commercial customers, delivered as a Volkswagen Financial Services certified dealer with promotional rates such as 1.99% APR for VW Golf Life and leasing from €99/month for VW Polo.
• Fleet Management and Corporate Services (Großkunden/Fuhrparkmanagement) Specialized services for business customers including fleet management, the Großkundenleistungszentrum, and corporate vehicle procurement, supported by a dedicated Großkunden team and NORA® Leistungszentrum plus performance center.
• Spare Parts and Accessories Original spare parts and accessories sold for all vehicle brands serviced by the workshop.

Quantifiable outcome

• 1,000+ used vehicles sold
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Audi AGcoreChannel Partner/ Reseller/ DistributorCertified dealer partner (Vertragshändler) for Audi brand. Authorized to sell new Audi vehicles, provide Audi service maintenance, and represent the Audi brand in the Hamburg metropolitan region.
• Volkswagen AGcoreChannel Partner/ Reseller/ DistributorCertified dealer partner (Vertragshändler) for Volkswagen passenger cars and commercial vehicles (VW Nutzfahrzeuge). Authorized to sell new VW vehicles and provide complete brand services.
• Volkswagen Financial ServicescoreStrategic or Co-development PartnerCertified financial services partner providing vehicle financing and leasing products. Offers competitive rates including promotional financing actions (1.99% APR for VW Golf Life).
• Škoda AutocoreChannel Partner/ Reseller/ DistributorAuthorized service partner (Servicebetrieb) for Škoda vehicles. Provides maintenance and repair services for Škoda brand vehicles.
• SEAT S.A.coreChannel Partner/ Reseller/ DistributorAuthorized service partner (Servicebetrieb) for SEAT vehicles. Provides maintenance and repair services for SEAT brand vehicles.
• CUPRAcoreChannel Partner/ Reseller/ DistributorAuthorized service partner (Servicebetrieb) for CUPRA vehicles. Provides maintenance and repair services for CUPRA brand vehicles.
• Mobile.decoreGTM or Marketing PartnerOnline vehicle marketplace partnership for listing and selling used vehicles. The company maintains a 4.9/5 star rating on the platform with customer reviews displayed.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Kuhn + Witte GmbH & Co. KG: Established VW/Audi/Škoda dealer group headquartered in Henstedt-Ulzburg just north of Hamburg — direct regional competitor with multi-brand VW Group portfolio and family-owned structure. Most comparable peer due to overlapping Hamburg metropolitan geography and similar franchise mix.
• Müller Holding GmbH & Co. KG: One of Germany's largest privately-held VW Group dealer groups with multiple locations across Bavaria and beyond. Comparable for its multi-brand VW Group portfolio (Audi/VW/Škoda), scale of operations, and family-owned heritage with regional concentration strategy similar to Autohaus Elmshorn.
• Ahag Auto GmbH: Audi-focused multi-location dealer group in Germany. Comparable for its Audi brand franchise emphasis and multi-location operation, providing peer insights specifically on premium-brand dealer economics and Audi AG relationship management.
• Rosier GmbH & Co. KG: Large multi-brand automotive dealer group in Germany, primarily representing Mercedes-Benz alongside other premium brands. Comparable for its multi-location, multi-brand premium franchise model and similar revenue diversification across sales, service, and fleet business.
• Tölke Automobile GmbH & Co. KG: Volkswagen dealer group headquartered in the Hanover/Lower Saxony region with multi-location footprint. Comparable for its multi-brand VW Group franchise structure and mid-sized regional dealer profile, providing a useful peer benchmark for operational scale and revenue mix outside Bavaria.

Emerging players

• HeyCar GmbH: Online used car marketplace backed by Volkswagen Group (and others) offering quality-certified used vehicles direct to consumers. Particularly relevant peer given VW Group backing: it competes for the same used vehicle demand that drives Autohaus Elmshorn's 1,000+ used vehicle sales track record.
• Auto1 SE: Berlin-based digital used car platform operating the Autohero consumer brand and B2B dealer marketplace. Represents the digital-first model that threatens traditional dealer used vehicle economics, with which Autohaus Elmshorn directly competes for the same Hamburg catchment used car demand.

Others

• Mobile.de GmbH: Germany's largest online vehicle marketplace (owned by Adevinta). Although not a direct competitor — and indeed a current channel partner on which Autohaus Elmshorn holds a 4.9/5 rating — it is the dominant online discovery channel for both new and used vehicles in Germany and increasingly encroaches on dealer services.
• AutoScout24 GmbH: Europe's largest online vehicle marketplace. Relevant ecosystem peer as the primary online discovery and price-comparison channel for both new and used vehicles in Germany, increasingly shaping how dealer inventory and pricing must be presented to remain competitive.

Broad incumbents

• Emil Frey Group Deutschland: Switzerland-headquartered Emil Frey is one of Europe's largest automotive retail groups with significant German operations. As a larger incumbent with broader geographic reach and more diversified OEM mix, it represents a benchmark for what scaled, professionally-managed dealer groups can achieve operationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autohaus-elmshorn-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Elmshorn GmbH & Co. KG