Automated Rail
Automated Rail (now Waynova) is a 6-person railroad technology vendor selling dual-antenna AEI readers and RTMS yard management software to Class I railroads, short line railroads, and industrial shippers across North America, generating revenue from hardware sales and recurring support contracts.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Automated Rail does
Automated Rail, now operating as Waynova under the Waynova Group holding structure, is a 6-employee railroad technology vendor founded in 2021 and headquartered in Alpharetta, Georgia. The company sells Automatic Equipment Identification (AEI) systems to North American railroads and industrial shippers. Its core product is a stationary AEI reader that uses dual antennas placed on both sides of a track to read RF tags on passing railcars, providing redundancy when individual tags are missing or malfunctioning. The readers are housed in NEMA-4 ruggedized enclosures with integrated cellular modems for continuous connectivity, and a complementary handheld AEI tag reader extends the system to portable field use.
The company's product surface includes the Rail Terminal Management Software (RTMS), a rail yard management application that automates facility operations and builds clean train consist data from AEI events; RTMS is recommended but not required, since the AEI readers are designed with an open integration architecture to interoperate with any third-party yard management system. Value is delivered through automation of railcar movement tracking, position-based status changes, accurate timestamping of moves, and a web-based portal providing searchable access to historical consists and activity reports. The company claims differentiated handling of complex yard environments where railcars pass back and forth across a reader, as opposed to simple pass-by identification.
Commercially, Automated Rail/Waynova operates an enterprise field sales motion with consultative "Book a Demo" calls to action targeting Class I railroads as the primary segment, with short line railroads and industrial shippers as secondary segments. Revenue is generated through four streams: one-time hardware sales of AEI reader systems, annual recurring support service license agreements, optional cellular data plans, and one-time RTMS software licenses. Pricing is not publicly disclosed. Marketing relies on the company website, the customer web portal, and industry event presence, including InnoTrans 2026. The company is privately held with no disclosed funding rounds, acquisitions, named management, or patent portfolio in the available data.
Automated Rail firmographics
Firmographics- Name
- Automated Rail
- Legal name
- Waynova Group
- Website
- https://automatedrail.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Automated Rail (now Waynova) is a 6-person railroad technology vendor selling dual-antenna AEI readers and RTMS yard management software to Class I railroads, short line railroads, and industrial shippers across North America, generating revenue from hardware sales and recurring support contracts.
- Ownership category
- akta.pro rank
Automated Rail industry classification
Industry- Product category
- Rail Transportation Hardware & Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Railroad Equipment (3743)
- akta.pro primary industry
- Rail Asset Inspection, Monitoring & Diagnostics (Track Geometry, Wayside Sensors) (TLAJADAG)
Keywords
Automated Rail business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- AEI Hardware Systems: Sale of stationary AEI readers with dual-antenna systems, NEMA-4 enclosures, and cellular modems. Hardware is sold as a one-time capital purchase with optional ongoing support services.
- Annual Support Services: Annual support license agreements providing troubleshooting, assistance, and ongoing system support to ensure systems run reliably and efficiently. This is a recurring subscription-type revenue stream.
- Cellular Data Plans: Cellular data plans offered at additional cost for AEI reader connectivity. Optional add-on service bundled with hardware deployment.
- Rail Terminal Management Software (RTMS): Software application for automating rail facilities, recommended but not required for AEI reader purchases. Can be sold separately or bundled.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Automated Rail product offering
Product offeringCore offering
Automated Rail (now operating as Waynova under Waynova Group) sells Automatic Equipment Identification (AEI) systems to railroads and industrial shippers. The core product line consists of stationary AEI readers with dual antennas, RF tag technology, and cellular connectivity housed in NEMA-4 enclosures, along with optional Rail Terminal Management Software (RTMS) and handheld AEI tag readers for portable identification.
Product overview
Automated Rail (now part of Waynova Group) offers a unified AEI (Automatic Equipment Identification) system for railroads and industrial shippers. The core offering consists of stationary AEI readers that automatically identify railcars using RFID/RF technology, coupled with optional Rail Terminal Management Software (RTMS) for comprehensive yard management. The product line includes handheld tag readers for portable identification needs. The system enables automation of railcar movement tracking, status updates by position within facilities, and building of accurate train consists, with support for complex yard environments where railcars pass back and forth across readers.
Differentiator
Problem solved
Functional benefit
Products and services
- AEI Readers (Automatic Equipment Identification)
Companies that use Automated Rail
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Automated Rail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Automated Rail partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Automated Rail competitors and assessment
Company assessmentBroad incumbents
- Amsted Rail: Major supplier of railcar components, digital sensors, and asset tracking technology used by freight railroads to monitor railcar status and movements, comparable to Automated Rail's AEI-based monitoring approach.
- Alstom: Global rail signaling, train control, and infrastructure provider competing for yard and asset monitoring budgets at large rail operators worldwide.
- Progress Rail (Caterpillar): Caterpillar's rail subsidiary supplying locomotives, railcar services, and signaling/yard automation technology to North American freight and passenger railroads, serving the same Class I and short line buyer base.
- Hitachi Rail: Supplies rail signaling, traffic management, and asset monitoring solutions to passenger and freight operators, providing a wider portfolio that overlaps with Automated Rail's yard visibility domain.
- Wabtec: One of the largest global rail equipment manufacturers following the merger with GE Transportation, offering a broad portfolio that includes railcar tracking, yard management, and signaling products that overlap with Automated Rail's offering.
- Siemens Mobility: Global rail signaling, automation, and yard management supplier serving passenger and freight operators; a broad incumbent addressing adjacent automation needs at large railroad customers.
Emerging players
- Caltrol: Industrial automation distributor and integrator with rail-side sensing experience, serving as a potential channel or adjacent technology peer for AEI and yard automation deployments in industrial rail settings.
Direct peers
- Railinc: Provider of rail data services and car-hire/movement analytics used by North American railroads to manage consist and equipment data, overlapping with Automated Rail's clean-consist and yard visibility value proposition.
- TransCore: A leading supplier of AEI (Automatic Equipment Identification) and RFID readers used by North American railroads to identify railcars, directly competing with Automated Rail/Waynova in the wayside railcar identification category.
Regional players
- Greenbrier: North American railcar manufacturer, lessor, and services provider that closely tracks railcar asset utilization and could be a customer or adjacent player in rail asset visibility and tracking technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Automated Rail social profiles
Digital presenceAutomated Rail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automated Rail leadership team
Management profileNumber of profiles
Automated Rail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automated Rail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automated Rail
What does Automated Rail do?
Automated Rail (now operating as Waynova under Waynova Group) sells Automatic Equipment Identification (AEI) systems to railroads and industrial shippers. The core product line consists of stationary AEI readers with dual antennas, RF tag technology, and cellular connectivity housed in NEMA-4 enclosures, along with optional Rail Terminal Management Software (RTMS) and handheld AEI tag readers for portable identification.
Is Automated Rail a public or private company?
Automated Rail is a private company. It is classified as unknown and is currently operating.
When was Automated Rail founded?
Automated Rail was founded in -1. It employs 1 to 10 people.
How does Automated Rail make money?
Four revenue lines are on record. AEI Hardware Systems are the primary driver. The others are annual Support Services, cellular Data Plans and rail Terminal Management Software (RTMS).
Who are Automated Rail's main competitors?
Broad incumbents on record are Amsted Rail, Alstom, Progress Rail (Caterpillar), Hitachi Rail, Wabtec and Siemens Mobility. Caltrol is listed as an emerging player. Direct peers are Railinc and TransCore. Greenbrier is listed as a regional player.
Does Automated Rail have an API?
No public API is recorded for Automated Rail.
What industry is Automated Rail in?
Automated Rail's product category is Rail Transportation Hardware & Software. Its primary akta.pro industry code is TLAJADAG, Rail Asset Inspection, Monitoring & Diagnostics (Track Geometry, Wayside Sensors). Its NAICS code is 334511 and its SIC code is 3743.