Name

Automation Electronics

Legal name

Automation Electronics India Pvt. Ltd.

Website

https://automationelectronicsindia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Generator Automation Equipment

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823), Motors & Generators (3621)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

akta.pro secondary industry

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)

Keywords

• Generator automation products
• Automatic voltage regulators
• AMF controllers
• Generator safety panels
• Power distribution cabinets

Headquarters

HQ city

Faridabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales - Generator Automation Products: Manufacture and sale of generator automation components and control panels including AVRs, AMF controllers, safety controllers, changeover panels, and generator accessories. Products are sold directly to industrial customers and metro rail corporations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Automation Electronics manufactures and supplies generator automation components for diesel gensets and metro rail applications. Core offerings include Automatic Voltage Regulators (AVRs), AMF (Automatic Mains Failure) Controllers, Safety Controllers, Generator Stop Solenoids, Relay Cards, Static Excitation Systems, APFC Panels, MCC Panels, Power Distribution Cabinets, and other generator accessories. The company sells directly to industrial manufacturers, telecom operators, commercial real estate, and government metro rail corporations including DMRC.

Product overview

Automation Electronics is a leading manufacturer and supplier of generator automation products based in Faridabad, India. The company offers a comprehensive portfolio of generator support components organized around a core product line of Automatic Voltage Regulators (AVR) and AMF (Automatic Mains Failure) Controllers. The AVR product line includes multiple models such as AE-A1-1, AE SX-440, AE SX-460, and AE SR 7/3 designed for various Brushless Alternator applications. The AMF Controller family includes standard AEM 01, DGC models with safety features, GCU 101 for telecom applications, and AE 1200 combined AMF & Generator Safety Controller. Complementary products include Safety Controllers (DES 9), Generator Safety Units (GSU 904), Engine Safety Units (ESU 01), Safety Panels, Change Over Panels, Static Excitation Systems, APFC Panels, MCC Panels, Multi-Function Meters, Temperature Control Units, Battery Chargers, Fire Panels, DC Drive Panels, Power Factor Controllers, Relay Cards, Generator Stop Solenoids, Auto Load Management Panels, Power Distribution Cabinets (including Siemens-signaling systems for Delhi Metro), SMPS units, PLC Based Panels, and Soft Starters. The products serve Metro railways applications and the plastics/rubber industry among other sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatic Voltage Regulator (AVR) Electronic voltage regulation devices designed for brushless alternators that maintain stable output voltage and protect electrical equipment from voltage fluctuations. Product family includes AE-A1-1 (compact low-cost 3-phase 415V), AE SX-460 (200V AC center tap, 90V DC / 6A DC excitation, 50/60 Hz jumper), AE SX-440 (parallel operation via DROOP or DC biasing), and AE SR 7/3 (100V DC / 6A DC output, 14 Ohms minimum field resistance).
• AMF (Automatic Mains Failure) Controller Microcontroller-based controllers that monitor mains supply, detect voltage unbalance or phase failure, and automatically transfer load to the diesel generator when mains power fails. Product variants include AEM 01 (three-phase mains, single-phase DG), DGC (configurable three/single phase with load management, Auto/Semi Auto/Manual modes), GCU 101 (telecom-specific with PFC, BTS voltage and temperature measurement), and AE 1200 (combined AMF and generator safety controller for 1-phase/3-phase applications with full instrumentation).
• Safety Controllers and Safety Units Manual start and stop alarm controllers for diesel generators with programmable times and engine fault monitoring. Product family includes DES 9 Safety Controller (measures single/three-phase generator voltage, current, frequency, RPM, cumulative run hours, DC battery voltage), GSU 904 Generator Safety Unit (seven-segment display of Hz, RPM, battery voltage and run hour with LED indication of fuel, oil pressure and coolant temperature), and ESU 01 Engine Safety Unit (stop-against-fault unit with no display, all switch inputs, available in 12V and 24V versions).
• Safety Panel Safety panels for diesel generator sets providing comprehensive engine and electrical protection including engine water temperature, lubricant oil pressure, low fuel, canopy temperature, over voltage, under voltage, and over load protections. Also available combined with AMF functionality (DGC 6) for automatic start/stop and contactor changeover.
• Change Over Panel (ECO-10) Electronic changeover panel rated 110 Amp with Auto and Manual mode operation, designed for houses, apartments, and offices to provide automatic power transfer between mains and generator sources.
• Static Excitation System Excitation system for gas turbines, mechanical boilers, and electrical generators that generates a magnetic field via high voltage electric field. Delivers ±1% voltage regulation from no load to full load at 0.8 power factor, with adjustable droop control for parallel operation of machines of different ratings, 100% redundancy in rectifier bridge for critical applications, and under-frequency roll-off circuit for over-excitation protection at low frequency.
• APFC Panel (Automatic Power Factor Correction Panel) Automatic Power Factor Correction panel containing multiple capacitors of different ratings with switching controlled via multi-step relay and microprocessor controller. Measures voltage and current on the feeder supplying entire load groups to determine uncompensated power factor and switches capacitors on/off for optimal power factor maintenance.
• MCC Panel (Motor Control Centre Panel) Motor Control Centre Panel used for distribution of power and control of motors in industrial applications. Designed with modular construction and flexible bus design for easy installation, operation, and modification. Can include variable frequency drives, programmable controllers, and metering. PLC and SCADA based variants available for industry automation.
• Power Distribution Cabinets Custom-engineered Power Distribution Cabinets specially designed for the Siemens signalling system installed in Delhi Metro Rail Corporation (DMRC) and supplied via Siemens Mobility for critical metro rail infrastructure.
• Auto Load Management Panel PLC and HMI based panel for managing selection of multiple generators based on load requirements. Supports two or more generator and electricity-based AMF panel systems for automated load management.
• Multi Function Meter Digital panel meter with 4-digit, 3-row seven-segment display measuring voltage L-L, voltage L-N, current, and frequency with True RMS measurement capability.
• Temperature Control Unit (TCU) Oil or water Temperature Control Unit designed for the plastics and rubber industry to accurately maintain process water temperature to a desired set point for injection moulding, thermal forming, blow moulding, and extrusion processes.
• Battery Charger Battery charger with input voltage 170 to 265 VAC and output 12V at 10A. Features natural cooling, output short circuit protection, output over voltage shutdown, and input EMI-RFI filters.
• Fire Panel (Fire Alarm Control Panel) Fire Alarm Control Panel (FACP) that receives information from environmental sensors designed to detect changes associated with fire and provides for automatic control of equipment in response to fire events.
• DC Drive Panel Drive panels for monitoring machines and providing on-site operating control with high efficiency, low maintenance, and trouble-free operations.
• Power Factor Controller Fully Automatic Power Factor Controller ranging from 21KW to 3500KW or Power Factor Controller 400 KVA, designed to reduce power factor penalty and achieve energy savings.
• Generator Stop Solenoid (AE/FOS/183) Fuel OFF Solenoid (Part No AE/FOS/183) with 30mm stroke, 5KG pull force, and 12V DC working voltage. PLC-based design draws less current for the same pulling force and stroke, releases pulling action to save stopper even when AMF panel gives continuous pulling command, no heating issues, and supports unlimited operations without thermal degradation.
• Relay Card Relay Card for generator start, stop, and changeover of contactor. Available in 12/24 VDC and 230 V AC voltage ratings with 1CO/2CO contact configuration and Freewheeling Diode protection.
• PLC Based Panels Programmable Logic Controller based automation panels for industrial applications enabling automated control of machinery and processes.
• Soft Starter Soft starter for controlled motor starting in industrial applications, providing gradual voltage ramp-up to reduce mechanical stress and inrush current.
• SMPS (Switch Mode Power Supply) Switch Mode Power Supply unit designed for generator systems to provide regulated DC power for control electronics and ancillary circuits.

Quantifiable outcome

• ±1% voltage regulation accuracy from no load to full load at 0.8pf for Static Excitation System
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Siemens Mobility (for Delhi Metro Rail Corporation)coreStrategic or Co-development PartnerAutomation Electronics has a strategic partnership with Siemens Mobility to supply custom Power Distribution Cabinets specially designed for the Siemens signalling system installed in Delhi Metro Rail Corp. Ltd (DMRC). This is a specialized co-development relationship where AE engineers and manufactures cabinets to Siemens specifications for critical metro rail infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ComAp: Czech-headquartered manufacturer of AMF controllers, genset controllers, and paralleling/load-sharing systems. Closest direct competitor to AE in microcontroller-based AMF, AVR-adjacent, and safety controllers for diesel gensets.
• C&S Electric: Large Indian manufacturer of power distribution switchgear, control panels, MCCs, and APFC panels. Significantly larger scale but directly comparable product categories (MCC, APFC, power distribution cabinets) within the same Indian customer base.
• Deep Sea Electronics: UK-based global specialist in generator and ATS controllers (DSE Genset controllers, AMF modules, PLCs). Directly overlaps with AE's AMF controller and safety controller product lines for diesel gensets, serving genset OEMs and switchgear panel builders worldwide.
• Selec Controls: Indian manufacturer of power meters, power factor controllers, and motor protection relays with overlapping APFC panels, multi-function meters, and PF controllers. Competes head-on with AE in the Indian industrial power-quality and motor-control segments.
• Basler Electric: US-based specialist in generator controls, AVRs, excitation systems, and protective relays for industrial gensets. Closely comparable to AE's Static Excitation System and AVR product lines, especially for utility and industrial genset applications.
• Datakom (GEN Group): Turkish manufacturer of genset controllers, AMF units, synchronizing controllers, and remote monitoring modules. Closely matches AE's generator controller and AMF product positioning in the broader genset automation category.

Broad incumbents

• ABB: Global industrial automation and electrification major whose products overlap AE's MCC panels, APFC controllers, soft starters, and motor control portfolio. Competes in large Indian infrastructure and industrial projects where it offers complete electrification solutions.
• Schneider Electric: Global industrial automation and power distribution major with broad portfolios covering motor controls, power factor correction, genset controls, and power distribution cabinets. Competes across most of AE's product lines but at industrial scale with full global certification.
• Leroy-Somer (Nidec): Major manufacturer of alternators and dedicated AVR/regulators for industrial and marine gensets. Directly competes with AE's AVR family (AE SX-440/460, A1-1, SR 7/3) for brushless alternators, with bundled alternator+AVR offerings.

Regional players

• HPL Electric and Power: Indian electrical equipment manufacturer with overlapping product categories in MCBs, MCCBs, APFC panels, and meter/relay products. Competes with AE in the Indian industrial and commercial power-quality product segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/automation-electronics-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation Electronics