Automotive Studio

What Automotive Studio does

Automotive Studio is a B2B multimedia creative studio specialising in brand communications, advertising, and marketing campaigns for the automotive industry and adjacent sectors. Founded in 2014 and headquartered in Twickenham, UK, the studio operates as the creative arm of Haymarket Automotive, drawing on the editorial teams and owned-media platforms of Autocar, What Car?, Autocar Electric, Move Electric, Autocar Motorsport, and What Car? Vans, which together reach approximately 18 million automotive users annually.

The studio's core offering is a full-service creative capability covering photo and video production, print media, social media content, events, brand identity, out-of-home advertising, website development, UX/UI design, scriptwriting, rich-media creatives, research, and end-to-end marketing campaign execution. Its primary proprietary assets are first-party audience data derived from the parent group's 18 million users and the editorial credibility of brands with more than 100 years of combined heritage. Campaign performance is supported by precision audience targeting and continuous measurement. The studio has won industry awards from Digiday, Drum, Magnetic, and Campaign Media Awards between 2021 and 2023.

The revenue model is professional services / project-based creative work, with both one-off projects and long-term client engagements. Customer segments include major automotive manufacturers (Audi, MINI, BMW M, CUPRA, Toyota GAZOO, VW Commercial, Vauxhall, Kia, Ford, Nissan, Hyundai, Seat, Smart), automotive-adjacent businesses (Continental Tyres, Pod Point, Hive, Vitality insurance), and selectively non-automotive enterprise brands (OVO Energy, Honor). Distribution is sales-led and UK-domestic, delivered directly to enterprise marketing teams through custom project development.

Name

Automotive Studio

Legal name

Automotive Studio (Haymarket Automotive)

Website

https://automotivestudio.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Automotive Studio is a UK B2B creative agency that produces award-winning advertising and content campaigns for major automotive manufacturers and adjacent brands, leveraging exclusive access to Autocar, What Car?, and related Haymarket Automotive media platforms reaching 18 million users annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Content Services: Award-winning creative campaigns for major manufacturers and automotive-related businesses, spanning research to social media, print and digital, out-of-home, audio and events. Works on both one-off projects and long-term client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Automotive Studio is a multimedia creative agency that designs and delivers integrated brand communications, advertising, and marketing campaigns for the automotive industry. Its offering spans photo and video production, print, social media content, events, out-of-home advertising, website/UX/UI design, scripting and storyboarding, rich media creatives, research, and full marketing campaigns, all powered by access to Haymarket Media Group's 18-million-user automotive audience across Autocar and What Car?.

Product overview

Automotive Studio is a multimedia creative studio specializing in brand communications, advertising, and marketing campaigns for the automotive industry. The company offers a unified portfolio of creative and marketing services including photo and video production, social media content, events, brand identity, out-of-home advertising, website development, UX/UI design, research, and full marketing campaign execution. The studio leverages exclusive access to Haymarket Automotive's trusted editorial brands—Autocar and What Car?—with their combined 18 million annual users, to deliver precision-targeted campaigns through specialized content channels including Autocar Electric (EV content), Move Electric (e-mobility), Autocar Motorsport (performance), and What Car? Vans (commercial vehicles). The offering is built on three pillars: creative storytelling, audience targeting, and industry expertise, with award-winning campaign execution across digital, social, print, audio, and experiential channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Brand Communications & Marketing Campaigns Integrated creative agency service that designs and delivers end-to-end brand communications, advertising, and marketing campaigns for automotive manufacturers and related brands. Combines photo and video production, print, social media content, events, out-of-home advertising, website/UX/UI design, scripting and storyboarding, rich media creatives, and research into a single campaign engagement.
• Autocar Electric Specialist content channel focused on electric vehicles, used as an advertising and sponsored-content environment for brands targeting EV buyers and enthusiasts within the Autocar audience.
• Move Electric Specialist content channel covering e-mobility and electric vehicles, providing brands with sponsored content and audience targeting opportunities among EV-interested consumers.
• Autocar Motorsport Specialist content channel covering motorsport and performance cars, offering brands access to performance-car enthusiasts through sponsored content within the Autocar ecosystem.
• What Car? Vans Specialist content channel focused on commercial vehicles and vans, providing commercial vehicle OEMs and B2B brands with sponsored content and audience access within the What Car? network.

Quantifiable outcome

• Campaigns typically achieve 60%+ video retention rates
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Haymarket Automotive (Parent Company)coreStrategic or Co-development PartnerAutomotive Studio is the creative studio arm of Haymarket Automotive, bringing together the best brains from Autocar and What Car? with creative and marketing experts. The studio leverages the editorial credibility and audience reach of Haymarket's automotive publications.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with dedicated automotive and media-agency brands (Leo Burnett, Saatchi & Saatchi, Digitas). Comparable as a broad incumbent competing for the same enterprise automotive creative and digital mandates, but operating at vastly greater scale.
• Dentsu: Global advertising holding company with a specialist automotive practice and media planning capabilities. Comparable as a larger incumbent that competes for the same enterprise OEM creative and media mandates, though at much greater scale and geographic reach.
• WPP: World's largest advertising holding company, with multiple automotive specialist agencies (Wunderman Thompson, Grey, Ogilvy) servicing global OEM accounts. Comparable as the dominant incumbent Automotive Studio competes against for large-scale enterprise creative mandates.

Direct peers

• AMV BBDO: Long-established London creative agency with deep automotive sector experience. Comparable as a UK-based creative agency competing for OEM and large brand advertising mandates and producing integrated multi-channel campaigns.
• Future plc: UK-based global publisher with a portfolio of motoring titles and an in-house content studio model selling branded campaigns to enterprise brands. Directly comparable as a publisher-affiliated creative studio with deep automotive audience assets and a branded content monetisation strategy.
• Mother London: Award-winning independent UK creative agency that services enterprise clients including automotive-adjacent brands. Comparable as a UK-headquartered creative agency competing for premium branded-content and campaign mandates in the same client verticals.
• Hearst UK: UK division of Hearst, a global media publisher that operates a content studio model monetising first-party audiences for enterprise brand campaigns. Directly comparable as a publisher-affiliated creative studio leveraging owned editorial brands for native advertising and branded content — structurally identical go-to-market to Automotive Studio.
• Crispin Porter + Bogusky: Globally recognised creative agency with a heritage of automotive account work (Volkswagen, Audi, BMW). Comparable as a creative-led agency that builds distinctive branded campaigns for major automotive OEMs and competes for the same enterprise creative budgets as Automotive Studio.
• VCCP: UK creative agency network known for integrated campaigns across major enterprise brands. Comparable as a mid-sized UK creative agency competing for the same pool of brand-led enterprise clients that Automotive Studio serves.
• Condé Nast: Global publisher operating Condé Nast Creative, a content studio that sells branded content and native advertising campaigns to enterprise clients using first-party audience data from titles like Vogue, GQ and Wired. Directly comparable business model of monetising publisher-owned editorial credibility and audiences for B2B creative services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/studiohaymarket
• Facebookfacebook.com/HaymarketAutomotiveStudio
• LinkedInlinkedin.com/company/haymarket-automotive-studio
• Instagraminstagram.com/haymarketstudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive Studio